brown coffee and bakery
Brown Coffee and Bakery is a privately held Cambodian specialty coffee chain founded in 2009, operating 39+ company-owned cafés across Phnom Penh, Siem Reap, and Poipet with in-house roasting, a BROWN App loyalty and payment platform, and a 700+ employee base.
- Company typePrivate
- Founded2009
- HeadquartersPhnom Penh, Cambodia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What brown coffee and bakery does
Brown Coffee and Bakery is a privately held Cambodian specialty coffee chain founded in 2009 by a group of young Cambodian entrepreneurs. The company operates 39+ company-owned retail cafés across Phnom Penh, Siem Reap, and Poipet, each designed in a 'modern Khmer' aesthetic, and runs dedicated in-house roasting at multiple BROWN Roastery locations to supply its stores. Its product portfolio spans hot and cold beverages, in-house bakery items (cakes, pastries, sandwiches, pasta, salad), single-serve dip-bag and drip-bag coffee for home brewing, and branded merchandise including T-shirts and home brew kits.
The company's central digital asset is the BROWN App, which integrates mobile ordering (in-store, self-pickup, and delivery), a QR-code-based payment layer, and the BROWN Reward loyalty program issued via physical or virtual Brown Cards. The prepaid Brown Card (USD-denominated) carries reloadable balances ($5–$100 per transaction) and a points mechanic (1 point per $1 spent; 10 drinks = 1 free). The app is integrated with Canadia Bank for in-app payments, with CELLCARD for telecom top-up redemption, and with foodpanda for delivery and exclusive product distribution.
Brown Coffee generates revenue primarily through in-store beverage and bakery sales, supplemented by coffee bean and merchandise sales, delivery orders (free above a $10 threshold for Reward members), and stored-value float on the Brown Card. The company employs 700+ staff, holds registered trademarks on the Brown Coffee brand and logo, operates as Brown Coffee Co Ltd. under Cambodian jurisdiction, and has no disclosed external institutional investment, no parent company, and no public listing.
brown coffee and bakery firmographics
Firmographics- Name
- brown coffee and bakery
- Legal name
- Brown Coffee Co Ltd.
- Website
- https://browncoffee.com.kh
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Brown Coffee and Bakery is a privately held Cambodian specialty coffee chain founded in 2009, operating 39+ company-owned cafés across Phnom Penh, Siem Reap, and Poipet with in-house roasting, a BROWN App loyalty and payment platform, and a 700+ employee base.
- Ownership category
- akta.pro rank
brown coffee and bakery industry classification
Industry- Product category
- Specialty Coffee Chain
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920), Retail Bakeries (311811)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where brown coffee and bakery is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh
- HQ country
- Cambodia
- HQ region
- Asia
Offices5 records
Markets served
brown coffee and bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- In-Store Beverage Sales: Revenue from selling hot drinks, cold drinks, frappe, smoothies, and other beverages at 39+ store locations across Cambodia.
- Food and Bakery Sales: Sales of food items including sandwiches, pasta, salad, rice, cakes, and homemade pastries and bakery items.
- Brown Card Prepaid System: Prepaid gift cards loaded with USD that customers use for purchases. Cards can be reloaded from $5 to $100 per transaction at stores, through app, or via partnered banks.
- Coffee Beans and Merchandise: Sale of roasted coffee beans, home brew kits, dip bag coffee, drip bag coffee, and branded merchandise including T-shirts.
- Delivery Orders: Revenue from delivery service with free delivery on orders over $10 USD for drinks, pastries, cakes, and food items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | BROWN Reward Program - Free Membership |
| One time/ perpetual license | Pay-as-you-go | Brown Gift Card Top-Up |
| Unit Pricing | Pay-as-you-go | Delivery Minimum Order |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
brown coffee and bakery product offering
Product offeringCore offering
Brown Coffee and Bakery is a Cambodian specialty coffee and bakery chain that roasts coffee in-house at dedicated BROWN Roastery locations and sells beverages, bakery items, and food across 39+ retail cafés. It extends the offering through single-serve dip and drip bag coffee formats for at-home brewing, branded merchandise and home brew kits, and a mobile BROWN App that supports ordering, contactless payment, free delivery on $10+ orders, and the BROWN Card prepaid loyalty program.
Product overview
Brown Coffee and Bakery is a Cambodian coffee chain founded in 2009, operating 39 and counting iconic café spaces across Cambodia. The company roasts its coffee in-house at dedicated roastery locations and offers it through dine-in, takeout, and delivery channels. Its product portfolio centers on the BROWN App — a mobile application that serves as the hub for ordering, the BROWN Card loyalty program (BROWN Reward), mobile contactless payment via QR code, and delivery/self pick-up — supplemented by DIY Coffee formats (Dip Bag Coffee and Drip Bag Coffee) for home brewing, a curated merchandise line (T-shirts, Home Brew Kits), and seasonal food and beverage launches. The company operates a free delivery service for orders over $10 and integrates with third-party platforms including foodpanda for exclusive product availability.
Differentiator
Problem solved
Functional benefit
Products and services
- In-House Roasted Coffee Beans Whole bean and ground coffee roasted in-house at Brown Coffee's roastery locations and sold directly to consumers for at-home brewing or served as café beverages across the 39+ store network in Cambodia.
- Brown Dip Bag Coffee Single-serve instant dip coffee bag that lets consumers brew barista-quality Brown Coffee using only hot water and a cup via a tear, put, pour, and drink method.
- Brown Drip Bag Coffee Filter bag coffee sachet for single-serve home brewing that requires only hot water, a drip bag, and a glass to produce a fresh cup of Brown Coffee anywhere.
- Brown Merchandise and Home Brew Kits Brown-branded retail merchandise including T-shirts and Home Brew Kits sold at Brown Coffee stores to consumers who want branded goods or to brew Brown Coffee at home.
- BROWN App Proprietary mobile application for Brown Coffee and Bakery customers that supports in-store and remote ordering, BROWN Card prepaid top-ups, BROWN Reward loyalty enrollment, QR-code contactless payment, self-pickup, and delivery fulfillment.
- BROWN Card Prepaid and Gift Card Prepaid and gift card usable as cash at all participating Brown Coffee stores in Cambodia, top-upable from $5 to $100 per transaction at stores, via the BROWN App, or through partnered banks, and tied to the BROWN Reward loyalty benefits including a free drink for every 10 purchased.
- Free Delivery Service Complimentary delivery service from Brown Coffee covering drinks, pastries, cakes, and food items for orders above $10 USD, available daily from 7:00 AM to 5:00 PM, executed through in-house operations and the foodpanda platform.
Quantifiable outcome
- Staff grew from less than 10 to over 700 employees in 15 years
- +2 more outcomes
Companies that use brown coffee and bakery
Customer profileNamed customers3 records
Ideal customer profiles2 records
brown coffee and bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
brown coffee and bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Canandia BankcoreCanandia Bank App users can now make payments directly through the BROWN App for a smoother and faster checkout experience, enhancing mobile payment convenience for customers.
- foodpandacoreFood delivery platform partner for exclusive product deliveries including 'The Best Chocolate Ever' and all BROWN store products. Provides last-mile delivery service to customers.
- CELLCARDminorMobile top-up redemption partner in BROWN App. BROWN Reward points can be redeemed for CELLCARD top-up cards, allowing points to pay back customers for their coffee orders.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
brown coffee and bakery competitors and assessment
Company assessmentBroad incumbents
- Tim Hortons: Canadian coffee-and-donut chain actively expanding across SE Asia with master franchisees. Comparable to Brown on coffee-plus-bakery cafe model and competition for the same mass-premium urban coffee occasion.
- The Coffee Bean & Tea Leaf: US-origin specialty coffee and tea chain with broad SE Asia presence including Cambodia. Comparable on the coffee-plus-baked-goods cafe model and urban-customer base overlapping with Brown.
- Costa Coffee: UK-origin international coffee chain active in Cambodia and across SE Asia mall locations. Competes directly with Brown for premium coffee footfall and bakery snack occasions.
- Starbucks: Global coffee chain with established stores in Cambodia (Phnom Penh) operating in the same premium cafe segment as Brown. Differentiates via global loyalty and brand, but directly competes for the same urban coffee occasion.
Direct peers
- Dunkin': Global donut and coffee chain operating across SE Asia combining packaged bakery goods with brewed coffee in counter-service cafes. Overlaps with Brown on coffee-plus-baked-goods retail mix and urban-customer profile.
- Tous Les Jours: Korean-French bakery-cafe franchise with broad SE Asian footprint combining in-house baked goods, beverages, and dine-in seating. Comparable to Brown on cafe-bakery format and multi-country retail roll-out.
- KOI Thé: Taiwan-origin specialty beverage chain (tea-led but expanded to coffee) with dense SE Asia storefront footprint and own mobile/loyalty app. Comparable to Brown on storefront retail, beverage-led consumption, and app-driven ordering in the same regional markets.
- Amazon Cafe: Cambodia-based cafe chain offering coffee, bakery, and casual dining in similar urban formats to Brown. Direct competitor for footfall and brand attention inside the same Phnom Penh market.
- BreadTalk: Singapore-origin cafe-bakery chain combining in-store dining with retail baked goods across SE Asia. Closest geographic and format analog to Brown, with similar blend of dine-in cafe plus packaged bakery and merchandise.
- Gong Cha: Global Taiwanese bubble tea franchise with heavy SE Asia mall and street presence. Comparable to Brown on cafe-style storefront density, beverage-led menu, and mobile-ordering/loyalty adoption in shared urban corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
brown coffee and bakery social profiles
Digital presencebrown coffee and bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
brown coffee and bakery leadership team
Management profileNumber of profiles
Profiles1 record
brown coffee and bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brown coffee and bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brown coffee and bakery
What does brown coffee and bakery do?
Brown Coffee and Bakery is a Cambodian specialty coffee and bakery chain that roasts coffee in-house at dedicated BROWN Roastery locations and sells beverages, bakery items, and food across 39+ retail cafés. It extends the offering through single-serve dip and drip bag coffee formats for at-home brewing, branded merchandise and home brew kits, and a mobile BROWN App that supports ordering, contactless payment, free delivery on $10+ orders, and the BROWN Card prepaid loyalty program.
Is brown coffee and bakery a public or private company?
brown coffee and bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brown coffee and bakery founded?
brown coffee and bakery was founded in 2009. It employs 501 to 1,000 people.
Where is brown coffee and bakery based?
brown coffee and bakery is headquartered in Phnom Penh, Cambodia, in the Asia region.
How does brown coffee and bakery make money?
Five revenue lines are on record. In-Store Beverage Sales are the primary driver. The others are food and Bakery Sales, brown Card Prepaid System, coffee Beans and Merchandise and delivery Orders.
Who are brown coffee and bakery's main competitors?
Broad incumbents on record are Tim Hortons, The Coffee Bean & Tea Leaf, Costa Coffee and Starbucks. Direct peers are Dunkin', Tous Les Jours, KOI Thé, Amazon Cafe, BreadTalk and Gong Cha.
Does brown coffee and bakery have an API?
No public API is recorded for brown coffee and bakery.
What industry is brown coffee and bakery in?
brown coffee and bakery's product category is Specialty Coffee Chain. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 722515 and its SIC code is 5810.