COHN Nutrition

What COHN Nutrition does

COHN Nutrition is a privately held, early-stage direct-to-consumer (DTC) supplement company founded by Dr. Howard Cohn in 2025 and headquartered in Costa Mesa, California. The company markets a portfolio of premium organic plant-based supplements built around its proprietary "CORE FOUR" framework — Carbon, Oxygen, Hydrogen, Nitrogen — and serves health-conscious consumer and integrative-medicine practitioner segments in the United States and Canada.

The product line currently consists of three SKUs: H2 Blast, a molecular hydrogen supplement launched in May 2025 ($69 single / $177 three-pack); RESET, an alkaline mineral formula launched in August 2025 ($59 single / $147 three-pack); and DAILY GREENS, an organic greens supplement launched in 2026 ($49 single / $117 three-pack). These products are also bundled as "The COHN Method Bundle" priced at $157. Each SKU is supported by a science-oriented content page on the company website, and the products carry standard FDA disclaimers consistent with dietary supplement (not drug) classification.

Revenue is generated through three commercial channels. The primary channel is DTC e-commerce at cohnnutrition.com, with a Subscribe & Save program offering a 5% discount on recurring orders. A professional wholesale channel offers 30% off retail with stated minimum order thresholds of $750 (one location) or $2,500 (another). A US-only affiliate program pays 10% commission. Shipping is available to the United States and Canada only. No funding rounds, headcount, or revenue figures are disclosed.

Name

COHN Nutrition

Legal name

COHN Nutrition, Inc.

Website

https://cohnnutrition.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

COHN Nutrition is an early-stage DTC supplement company founded in 2025 by Dr. Howard Cohn, headquartered in Costa Mesa, California, selling premium organic plant-based supplements under a CORE FOUR framework to US and Canadian consumers and practitioners.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Plant-based supplements
• Molecular hydrogen supplements
• Alkaline mineral formulas
• Organic wellness products
• Nutritional supplements

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: COHN Nutrition generates revenue through direct-to-consumer product sales via their e-commerce website. Products are sold as single units or multi-pack bundles at various price points. The company also offers a Subscribe and Save option with 5% discount for recurring orders.
2. Affiliate Commissions: The company pays affiliates up to 10% commission on sales they refer through unique coupon codes and URLs. Affiliates also earn 10% on personally referred affiliate commissions and their own recurring personal orders.
3. Professional Wholesale Program: Licensed healthcare professionals can purchase products at wholesale prices (30% discount off retail) with a minimum initial order of $750. The company ships to United States and Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

COHN Nutrition is a premium organic plant-based supplement company that formulates and sells three core nutritional products: H2 Blast (a molecular hydrogen supplement with a no-water delivery system), RESET (an alkaline mineral formula), and DAILY GREENS (an organic plant-based greens supplement). The company sells these directly to consumers through its e-commerce website and bundles them into The COHN Method Bundle.

Product overview

COHN Nutrition offers a portfolio of three core premium, organic, plant-based supplement products designed to work synergistically: H2 Blast (molecular hydrogen wellness supplement with no-water delivery), RESET (alkaline mineral formula for overnight recovery), and DAILY GREENS (organic greens and vegetables supplement). The products are available as single units or 3-pack bundles, and can be purchased together as The COHN Method Bundle. The company also operates affiliate and wholesale professional programs. Products are sold exclusively through the company's website.

Differentiator

Problem solved

Functional benefit

Brands

• H2 Blast: Molecular hydrogen wellness supplement with no-water-needed delivery system for energy, performance, and recovery.
• RESET
• DAILY GREENS
• The COHN Method

Products and services

• H2 Blast Molecular hydrogen supplement designed to be taken without water, targeting one of the CORE FOUR foundational health building blocks.
• RESET Alkaline mineral formula supplement targeting one of the CORE FOUR foundational health building blocks.
• DAILY GREENS Organic plant-based greens supplement targeting one of the CORE FOUR foundational health building blocks.
• The COHN Method Bundle Bundled offering that packages all three CORE FOUR supplements (H2 Blast, RESET, and DAILY GREENS) together for customers seeking the complete foundational protocol.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletic Greens (AG1): AG1 is the category-leading daily greens and foundational nutrition supplement sold via DTC subscription. Like COHN Nutrition, AG1 markets a single comprehensive daily wellness routine, uses practitioner endorsement, and bundles ingredients around convenience. AG1 is the most direct competitor in the daily-greens category where COHN's DAILY GREENS competes.
• Care/of: Care/of is a personalized vitamin and supplement brand sold direct-to-consumer with subscription mechanics. It overlaps COHN on the DTC supplement model, premium positioning, and consumer demographic of wellness-minded buyers seeking clean-label products.
• Ritual Vitamins: Ritual is a venture-backed DTC supplement brand selling essential vitamins with a transparent, clean-label positioning. It shares COHN's premium DTC positioning, subscription model, science-forward brand narrative, and focus on a curated small product portfolio.
• Moon Juice: Moon Juice sells premium adaptogenic and plant-based supplements via DTC at similar price points ($40-$70 per unit). It is comparable to COHN on premium DTC positioning, plant-based/clean-label messaging, and founder-led wellness narrative.
• Cymbiotika: Cymbiotika is a premium liposomal and molecular supplement brand with science-forward, ingredient-purist positioning. It is comparable to COHN on premium pricing, DTC e-commerce with practitioner channel, and emphasis on differentiated delivery formats (liposomal vs COHN's no-water powder).
• Thorne: Thorne is a premium supplement brand sold both DTC and through healthcare practitioners, with NSF-certification and clinical-grade positioning. It mirrors COHN's dual DTC + practitioner wholesale strategy, science-forward branding, and emphasis on third-party testing.
• Organifi: Organifi sells organic greens and superfood blends directly to consumers with a heavy affiliate and influencer model. It overlaps COHN directly on the DAILY GREENS product category, organic/plant-based positioning, and affiliate-channel go-to-market.

Broad incumbents

• Integrative Therapeutics: Integrative Therapeutics is an established practitioner-channel supplement brand with a broad portfolio. It overlaps COHN on the professional wholesale program targeting licensed healthcare providers and on clinically-formulated positioning, but operates at much larger scale across many more SKUs.
• Designs for Health: Designs for Health is a practitioner-only supplement brand with a broad nutritional portfolio. It is comparable to COHN's RESET and H2 Blast professional wholesale program and clinical-grade positioning, though it does not sell DTC and is much larger and more established.

Emerging players

• Quicksilver Scientific: Quicksilver Scientific is a smaller premium supplement brand focused on detoxification and lipid-based delivery systems. It is comparable to COHN on premium DTC-plus-practitioner positioning, emphasis on differentiated delivery formats, and science-forward brand narrative, but operates in adjacent rather than directly overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cohnnutrition
• Facebookfacebook.com/cohnnutrition
• LinkedInlinkedin.com/company/cohn-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COHN Nutrition