Maserati of Fort Lauderdale

What Maserati of Fort Lauderdale does

Maserati of Fort Lauderdale is an independently operated authorized Maserati franchise dealership headquartered at 5730 N Federal Hwy, Fort Lauderdale, Florida. The business sells new Maserati vehicles across the full OEM lineup — Grecale (including Folgore EV), Ghibli, Levante, Quattroporte, GranTurismo, GranCabrio, MC20, MC20 Cielo, GT2 Stradale, and MCPURA — alongside a certified pre-owned program built on a 120-point factory inspection with extended warranty and 24/7 roadside assistance. Pre-owned inventory is intentionally multi-brand (Porsche, Mercedes-Benz, BMW, Land Rover, Cadillac, Audi, Range Rover), and a Nearly New/Courtesy Loaner program supplies low-mileage, factory-certified vehicles at reduced prices. Supporting departments include a factory-certified service and collision repair center, a genuine OEM parts department with Saturday hours, a finance center with multiple lender relationships and an exclusive USBank pre-owned Porsche lease program, a vehicle-finder concierge, and a TradeGauge-powered instant trade-in appraisal tool.

The company operates as a single-location retail and service franchise serving Broward County, South Florida, and nationwide customers via online finance applications, payment calculators, and shipping arrangements. The go-to-market is consumer-direct and field-sales-driven, combining physical showroom traffic, paid and organic digital marketing, and earned-media reviews. Headcount is 11–50, consistent with a single luxury rooftop plus service/parts operations, and ownership is private with no disclosed parent, funding history, or institutional investment.

Revenue mechanics span one-time vehicle sales (new, CPO, pre-owned), recurring lease origination (typically 42-month terms), transaction-based finance fees routed through lending partners, and professional service/parts revenue. Pricing varies materially by model and trim — 2026 GranCabrio leases at roughly $2,489/month against a $177,855 MSRP, while CPO Maseratis range from approximately $29,958 to over $90,000 — and the dealership layers F&I, service, and parts gross profit on top of unit sales.

Name

Maserati of Fort Lauderdale

Legal name

Maserati of Fort Lauderdale

Website

https://maseratifl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maserati of Fort Lauderdale is an authorized single-location Maserati franchise dealership in Pompano Beach/Fort Lauderdale, Florida, selling new, certified pre-owned, and multi-brand pre-owned luxury vehicles, while providing factory-certified service, parts, financing, and leasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, pre-owned, certified pre-owned, and nearly new (courtesy loaner) Maserati vehicles. Also sells other luxury brands including Porsche, Mercedes-Benz, BMW, Land Rover, and Cadillac.
2. Vehicle Leasing: Lease programs for new and nearly new Maserati vehicles with competitive monthly payments, with terms ranging from 42 months typically.
3. Financing Services: Finance center offering flexible financing and lease options tailored to customer needs, with partnerships with multiple lenders.
4. Service and Parts: Factory-certified maintenance and repair services using genuine Maserati parts, including collision repair and body shop services. Saturday service available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maserati of Fort Lauderdale is an authorized Maserati franchise dealership that sells new, certified pre-owned, nearly new/courtesy loaner, and pre-owned Maserati vehicles alongside pre-owned luxury vehicles from Porsche, Mercedes-Benz, BMW, Land Rover, Cadillac, Audi, and Range Rover. The dealership operates a factory-certified service and collision repair department using genuine OEM Maserati parts, plus a finance and lease center offering competitive financing and lease programs through partnerships with multiple lenders including USBank.

Product overview

Maserati of Fort Lauderdale is an authorized Maserati dealership offering a comprehensive automotive retail experience. The core offering centers on new and certified pre-owned Maserati vehicles across multiple segments: luxury sedans (Ghibli, Quattroporte), SUVs (Levante, Grecale), grand touring models (GranTurismo, GranCabrio), and supercars (MC20, MC20 Cielo, GT2 Stradale). The dealership also provides a Nearly New/Courtesy Loaner program for low-mileage certified vehicles, alongside pre-owned inventory from competing luxury brands. Supporting services include factory-authorized maintenance and collision repair using genuine Maserati parts, flexible finance and lease solutions, vehicle finder concierge service, and instant trade-in appraisal tools. The portfolio functions as a full-service luxury automotive dealership rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Maserati Vehicles Full lineup of new Maserati SUVs, sedans, grand touring, and supercars available for purchase or lease at MSRP, including 2025 Grecale starting at $83,805 and 2026 GranCabrio starting at $177,855.
• Pre-Owned Luxury Vehicles Pre-owned Maserati models alongside curated selection of luxury vehicles from brands including Porsche, Mercedes-Benz, BMW, Audi, Range Rover, Land Rover, and Cadillac. 159 pre-owned vehicles available at the dealership.
• Certified Pre-Owned (CPO) Program Maserati Approved certified pre-owned vehicles meeting strict factory quality standards with 120-point inspection, factory-backed warranty coverage, and 24/7 Maserati Roadside Assistance. 34 certified pre-owned Maserati vehicles available, priced from approximately $29,958 to over $90,000.
• Nearly New / Courtesy Loaner Program Low-mileage service loaner and demo vehicles maintained by factory-certified technicians, certified with extended warranty coverage and 24/7 roadside assistance at pre-owned price points. 2 nearly new units available at the dealership.
• Finance & Lease Solutions Flexible financing and competitive lease programs for new and pre-owned Maserati vehicles, supported by multiple lending partners including USBank (exclusive pre-owned Porsche leasing) and offering online pre-qualification and payment calculator tools.
• Service & Collision Repair Factory-certified technicians providing expert maintenance, repair, and collision repair / body shop services using genuine Maserati parts, with Saturday service hours available.
• Genuine Maserati Parts Genuine OEM Maserati parts available for order with periodic parts specials, supporting maintenance and repair activities.
• Vehicle Finder Service Concierge service that locates specific Maserati or luxury vehicles not currently in dealership inventory on behalf of customers, with nationwide shipping upon acquisition.
• Instant Vehicle Appraisal (Sell or Trade) TradeGauge-powered instant valuation service enabling customers to obtain fair market value appraisal for their existing Maserati or luxury vehicle, with option to convert into trade-in credit toward a new purchase.
• Maserati Grecale Compact luxury crossover SUV with front-engine, five-door, five-passenger configuration, marketed as best-in-class legroom, available with twin-turbo powertrains.
• Maserati Grecale Folgore All-electric version of the Grecale compact luxury SUV offering zero-emission performance with pure luxury appointments.
• Maserati Ghibli Mid-size luxury sedan combining Italian attitude with coupe-like handling and twin-turbo V6 power.
• Maserati Levante Luxury SUV with grand touring tradition, twin-turbo V8 power, and adaptive suspension bearing the Maserati nameplate.
• Maserati Quattroporte Executive sedan flagship joining twin-turbo V8 power with active suspension for grand touring comfort.
• Maserati GranTurismo Grand touring coupe available as hard top with V8 power options combining Italian design with long-distance performance.
• Maserati GranCabrio Convertible grand touring roadster combining Italian elegance with V8 performance and open-air driving.
• Maserati MC20 Supercar featuring carbon fiber construction and 444 hp engine, positioned as the most sought-after model in Maserati history.
• Maserati MC20 Cielo Convertible version of the MC20 supercar with retractable roof system and 444 hp engine.
• Maserati GT2 Stradale High-performance track-focused variant embodying Maserati racing heritage and motorsport technology.
• Maserati GranTurismo Folgore All-electric version of the GranTurismo grand touring coupe delivering zero-emission performance with Italian grand touring character.

Quantifiable outcome

• 159+ pre-owned vehicles available
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US auto retailer with extensive luxury rooftops in South Florida including Mercedes-Benz, BMW, and pre-owned luxury stores. Broad incumbent across the same aftermarket, finance, and parts channels; competing for the same affluent buyer with the advantage of scale and inventory breadth.
• Lithia Motors (Driveway): Publicly-traded US dealer group (NYSE: LAD) with growing luxury exposure and a national digital used-vehicle platform (Driveway). Competes both for new franchise allocations and in the online pre-owned search experience that Maserati of Fort Lauderdale offers via its website.
• Sonic Automotive: Publicly-traded multi-brand dealer group (NYSE: SAH) with luxury franchises in Florida and EchoPark used-vehicle operations. Comparable in OEM relationships and F&I/finance product mix; structurally larger and more diversified.
• CarMax: National used-vehicle retailer with no-haggle pricing and significant luxury inventory. Competes for the dealer's pre-owned and CPO buyers at the more value-oriented end of the luxury spectrum, including adjacent trim levels of BMW, Mercedes, and Cadillac.
• Penske Automotive Group: Publicly-traded luxury-focused dealer group (NYSE: PAG) with dealerships in South Florida across BMW, Mercedes-Benz, Porsche, Audi, and others. Larger, multi-state operator offering brand-portfolio diversification that a single-Maserati franchise cannot match.

Direct peers

• Braman Motors: South Florida multi-brand luxury auto group (Bentley, Rolls-Royce, Porsche, BMW, Cadillac, Honda) operating from Miami/Pompano Beach. The closest direct competitor in the same geography, overlapping on the same luxury buyer pool and offering replacement brands (Mercedes, BMW, Cadillac) that Maserati of Fort Lauderdale carries in pre-owned.
• Holman Automotive: Large, family-owned dealer group with multiple luxury rooftops in South Florida (BMW, Mercedes-Benz, Land Rover, Bentley, Rolls-Royce). Directly comparable as a multi-brand luxury retailer serving the same Fort Lauderdale / Miami customer base with overlapping new and pre-owned inventory.

Regional players

• Mercedes-Benz of Fort Lauderdale: Authorized franchise dealer in the same submarket, carrying a brand Maserati of Fort Lauderdale sells in pre-owned. Competes for the same affluent Broward County buyer and for service & parts throughput on a much larger volume base.
• H Greg (HGreg Lux): Multi-brand pre-owned luxury dealer with a Pompano Beach location (HGreg Lux) directly adjacent to Maserati of Fort Lauderdale. Head-to-head competitor for the same pre-owned luxury (Porsche, Mercedes, BMW) buyer pool with overlapping inventory types.

Emerging players

• Sotheby's Motorsport: Online luxury and exotic car marketplace with concierge acquisition and white-glove logistics. Comparable in the pre-owned luxury buyer journey (vehicle finder, appraisal, concierge sourcing) and competes for the same South Florida collector clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maseratiftlaud
• Facebookfacebook.com/maseratifortlauderdale
• LinkedInlinkedin.com/company/maserati-of-fort-lauderdale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maserati of Fort Lauderdale