Wear
Wear was a Manchester-based mobile fashion discovery platform described as enabling users to share and find daily fashion inspiration. Its domain is currently parked by GoDaddy, with no active operating presence, customers, or revenue signals verifiable.
- Company typePrivate
- Founded-
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Wear firmographics
Firmographics- Name
- Wear
- Website
- https://thisiswear.com
- Company type
- Private
- Headcount range
- 1–10 employees
- Short description
- Wear was a Manchester-based mobile fashion discovery platform described as enabling users to share and find daily fashion inspiration. Its domain is currently parked by GoDaddy, with no active operating presence, customers, or revenue signals verifiable.
- Ownership category
- akta.pro rank
Where Wear is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wear business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Wear product offering
Product offeringCore offering
Wear operates (or previously operated) a mobile discovery platform that lets users share and find fashion inspiration on a daily basis. The product is positioned as a social, content-driven mobile experience for individual users interested in style, outfits, and fashion ideas. Note: the company's domain thisiswear.com is currently a parked GoDaddy page, suggesting the offering is no longer actively maintained.
Differentiator
Problem solved
Functional benefit
Products and services
- Wear mobile discovery platform
Companies that use Wear
Customer profileIdeal customer profiles1 record
Wear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wear competitors and assessment
Company assessmentRegional players
- ASOS: UK-based fashion retailer with strong media/inspiration content side (ASOS Marketplace, style feed). Represents the kind of integrated content-plus-commerce fashion brand that eclipses standalone fashion discovery platforms.
- Depop: UK-origin peer-to-peer fashion resale and discovery platform popular with Gen Z. Direct conceptual overlap with Wear as a fashion-discovery destination, though focused on resale transactions.
Broad incumbents
- TikTok: Short-form video platform driving fashion micro-trends and creator-led discovery. Has become a primary channel for Gen Z fashion inspiration globally.
- Instagram: Dominant social platform for fashion influencers, brands, and trend discovery via Reels, Stories, and Explore. Competes head-on with any dedicated fashion discovery platform for user attention.
- Pinterest: Global visual discovery platform heavily used for fashion inspiration, outfit ideas, and trend discovery. It is a massively scaled incumbent in the exact same fashion-discovery use case Wear originally targeted.
Emerging players
- Lookbook.nu: Independent fashion inspiration community where users curate outfits. Closest pure-play peer to Wear's original concept of crowd-sourced fashion inspiration sharing.
Direct peers
- Polyvore (now defunct): Once a leading fashion-collage and outfit discovery platform that let users share and find fashion inspiration. Closest historical analogue to Wear's described value proposition, illustrating the difficulty of the category.
- Wheretoget: Community-driven fashion discovery platform where users post items and others identify where to buy them. Direct functional overlap with Wear's described 'share and find fashion inspiration' positioning.
Market position
Customer concentration
Wear social profiles
Digital presenceWear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wear leadership team
Management profileNumber of profiles
Wear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wear
What does Wear do?
Wear operates (or previously operated) a mobile discovery platform that lets users share and find fashion inspiration on a daily basis. The product is positioned as a social, content-driven mobile experience for individual users interested in style, outfits, and fashion ideas. Note: the company's domain thisiswear.com is currently a parked GoDaddy page, suggesting the offering is no longer actively maintained.
When was Wear founded?
Wear was founded in -1. It employs 1 to 10 people.
Where is Wear based?
Wear is headquartered in Manchester, United Kingdom, in the Europe region.
Who are Wear's main competitors?
Regional players on record are ASOS and Depop. Broad incumbents are TikTok, Instagram and Pinterest. Lookbook.nu is listed as an emerging player. Direct peers are Polyvore (now defunct) and Wheretoget.
Does Wear have an API?
No public API is recorded for Wear.