Polyvore
Polyvore is a private consumer fashion and lifestyle discovery and shopping platform founded in 2007 in Mountain View, California, that raised approximately $22.1M from investors including Benchmark and Goldman Sachs before being acquired by Yahoo in 2015.
- Company typePrivate
- Founded2007
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Polyvore does
Polyvore is a private consumer commerce company founded in 2007 and headquartered in Mountain View, California. The firm's positioning centers on enabling users to discover and shop for fashion and lifestyle products, summarized in its own description as a "new way to discover and shop for the things you love." The firmographic snapshot shows a headcount of 51-100 employees and a maintained web presence at polyvore.com.
The available data on the company's product surface and underlying technology is sparse: no products, technology stack components, integrations, or app details are disclosed in the source material. Aggregate disclosed funding totals approximately $22.1M across three rounds between 2007 and 2012, with leads rotating from Benchmark (2007, $2.5M) to Matrix (2009, $5.6M) to DAG Ventures (2012, $14M). The investor roster mixes institutional venture firms with strategic capital, including Goldman Sachs, Benchmark, Matrix Partners, Harrison Metal, DAG Ventures, and NV Investments.
The revenue model, pricing, customer segments, and commercialization mechanics are not disclosed in the input data. Per the company-type notes, Polyvore was acquired by Yahoo in 2015, though the current operating status, ownership structure, and independence of the entity are not directly confirmed in the available sources. No post-2015 headcount, revenue, or product-launch history is supplied, leaving the present-day operating picture substantially unresolved.
Polyvore firmographics
Firmographics- Name
- Polyvore
- Website
- https://polyvore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Polyvore is a private consumer fashion and lifestyle discovery and shopping platform founded in 2007 in Mountain View, California, that raised approximately $22.1M from investors including Benchmark and Goldman Sachs before being acquired by Yahoo in 2015.
- Ownership category
- akta.pro rank
Polyvore industry classification
Industry- Product category
- Social Commerce / Fashion Discovery Platform
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Polyvore is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
Polyvore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Polyvore product offering
Product offeringCore offering
Polyvore is an online platform for discovering and shopping for fashion, beauty, and lifestyle products. Users could create visual outfit collages, curate style sets from products drawn across multiple retailers, and shop items they love. The platform combined social discovery with shopping, allowing consumers to find inspiration and purchase products in a single experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Polyvore Platform
Companies that use Polyvore
Customer profileIdeal customer profiles1 record
Polyvore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Polyvore partnerships and signals
Strategic signalRecent moves4 records
Polyvore competitors and assessment
Company assessmentBroad incumbents
- ASOS: Large-scale fashion-first e-commerce platform with strong youth demographic. Comparable as a vertically focused fashion commerce destination, though operating a first-party inventory model.
- Amazon Fashion: Mass-market fashion storefront within the dominant e-commerce platform. Broad incumbent competing on selection and logistics rather than curation or community.
- Pinterest: Visual discovery platform with integrated shopping and a Product Pins ecosystem. A scaled incumbent that has absorbed much of the visual fashion discovery behavior Polyvore pioneered.
- Instagram Shopping: Meta's social shopping surface built into Instagram, leveraging a multi-billion-user social graph. Represents the dominant integrated incumbent in social commerce.
Emerging players
- Thingtesting: Community-driven product review and discovery platform with commerce adjacency. Comparable as a UGC-anchored shopping discovery surface, though with broader category scope than fashion.
- Depop: Social fashion resale marketplace with strong Gen Z positioning. Comparable as a community-driven, UGC-centric fashion commerce platform with marketplace economics.
Direct peers
- Poshmark: Social marketplace for fashion with peer-to-peer selling and a community-driven feed. Comparable marketplace mechanics and target demographic to a fashion-forward shopping destination.
- Lyst: Global fashion marketplace aggregating thousands of brands. Comparable as a vertical fashion discovery and shopping destination targeting fashion-forward consumers.
- ShopStyle: Fashion shopping discovery and aggregation platform. Direct peer in the vertical shopping aggregator space Polyvore helped pioneer, with similar retailer partnership and product feed mechanics.
- LTK (formerly RewardStyle / LIKEtoKNOW.it): Creator-driven fashion shopping platform connecting influencers with shoppable content. Closest direct comparison to Polyvore's model of monetizing style discovery, with a heavier creator-economy emphasis.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Polyvore social profiles
Digital presencePolyvore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Polyvore leadership team
Management profileNumber of profiles
Polyvore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Polyvore M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Polyvore
What does Polyvore do?
Polyvore is an online platform for discovering and shopping for fashion, beauty, and lifestyle products. Users could create visual outfit collages, curate style sets from products drawn across multiple retailers, and shop items they love. The platform combined social discovery with shopping, allowing consumers to find inspiration and purchase products in a single experience.
Is Polyvore a public or private company?
Polyvore is a private company. It is classified as corporate owned and is currently operating.
When was Polyvore founded?
Polyvore was founded in 2007. It employs 51 to 100 people.
Where is Polyvore based?
Polyvore is headquartered in Mountain View, United States, in the North America region.
Who are Polyvore's main competitors?
Broad incumbents on record are ASOS, Amazon Fashion, Pinterest and Instagram Shopping. Emerging players are Thingtesting and Depop. Direct peers are Poshmark, Lyst, ShopStyle and LTK (formerly RewardStyle / LIKEtoKNOW.it).
Does Polyvore have an API?
No public API is recorded for Polyvore.
What industry is Polyvore in?
Polyvore's product category is Social Commerce / Fashion Discovery Platform. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 458110 and its SIC code is 5600.