Selangor Football Club

Name

Selangor Football Club

Legal name

Red Giants FC Sdn Bhd (1340672-U)

Website

https://selangorfc.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports Matches (Club & National) (MPAGAMAB), Regional & National Esports Championships (MPAKANAF)

Keywords

• Professional football club
• Sports merchandise sales
• Fan membership program
• Youth football development
• Sports sponsorship services

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Stadium Shah Alam and other venues. The club competes in Malaysia Super League, FA Cup, Malaysia Cup, and AFC competitions.
2. Merchandise Sales: Online shop selling official merchandise including jerseys, accessories, lifestyle products, collaborations, SRG esports merchandise, soccer school items, books, and Raya packets. Products sold via e-commerce with courier delivery.
3. Sponsorship and Partnership: Multiple sponsorship tiers including Platinum (Daikin), Kit Partner (Joma/Ganador), Silver partners (Citadel Group, Infrasel, Yayasan Albukhary, AGYM Nutrition), Bronze partners, and Red partners. Includes official partners across various industries.
4. Team Card Membership: Red Giants Team Card 2025/26 provides exclusive promotions, loyalty points, referral rewards, freebies, poll participations, and exclusive access to members. Generates recurring engagement revenue.
5. Player Transfers: Revenue from transferring players to other clubs. The club has signed and released players as part of squad management.
6. Esports and Soccer School: SRG Esports School 2026 initiative with Yayasan MBI Selangor integrates esports into educational ecosystem. Soccer School programs for youth development.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Selangor Football Club (Selangor FC) is a professional football club competing in the Malaysia Super League, FA Cup, Malaysia Cup, and AFC competitions. The club generates revenue through matchday ticket sales, official merchandise sold via the SFC Online Shop and pop-up store, multi-tiered corporate sponsorship partnerships, the Red Giants Team Card loyalty membership program, player transfers, and youth development programs including the SFC Soccer School and SRG Esports School 2026.

Product overview

Selangor Football Club operates as a multi-faceted sports organization offering professional football teams (SFC First Team and SFC Women), an e-commerce platform (SFC Online Shop), and membership programs. The SFC Online Shop is a unified e-commerce platform featuring merchandise categories including jerseys, accessories, lifestyle products, collaborations (SFC x AAPE), SRG esports merchandise, Soccer School enrollment, and official club books. The Red Giants Team Card (RGTC) is a separate loyalty program that provides members with exclusive discounts, partner merchant benefits, and access to club events. The club also operates SRG Esports School 2026 as an educational initiative in partnership with Yayasan MBI Selangor.

Differentiator

Problem solved

Functional benefit

Brands

• Selangor Red Giants Esports (SRG): Esports division of Selangor FC focused on competitive gaming and youth digital sports development.

Products and services

• SFC Online Shop Official e-commerce platform for Selangor FC merchandise, offering jerseys, accessories, lifestyle products, collaborations, SRG esports merchandise, soccer school enrollment, books, and Raya packets, targeted at football fans and supporters.
• Red Giants Team Card (RGTC) 2025/26 Annual loyalty membership card providing members with exclusive benefits including 10% discount on merchandise, partner merchant promotions, loyalty points redeemable for official merchandise, referral rewards of RM5 per successful sign-up, freebies, poll participation rights, and exclusive event access.
• SFC First Team (Professional Men's Football) Professional men's football team competing in the Malaysia Super League, FA Cup, Malaysia Cup, and AFC competitions, featuring domestic and international players. Matchday ticket sales provide matchday revenue.
• SFC Women (Professional Women's Football) Professional women's football team representing Selangor FC, featuring approximately 25 players plus 5 officials.
• SFC Soccer School Youth soccer training and development program for young aspiring footballers, available for enrollment through the online shop, providing access to professional coaching and development pathways.
• SRG Esports School 2026 Educational esports program launched by Selangor Red Giants Esports (SRG) in alliance with Yayasan MBI Selangor, integrating competitive gaming with structured digital education for youth development across schools in Selangor.

Quantifiable outcome

• 33 Malaysia Cup wins - record in Malaysian football
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

56 partnerships are on record, tiered core, secondary and minor.

• Yayasan MBI SelangorcoreStrategic or Co-development Partner · 10 June 2026Strategic alliance with Selangor Red Giants Esports (SRG) to launch SRG Esports School 2026 integrating esports into Selangor's educational ecosystem. Initiative institutionalizes esports within school ecosystem for youth development and digital talent cultivation.
• MoontonsecondaryStrategic or Co-development Partner · 10 June 2026Strategic partner for SRG Esports School 2026 supporting esports education initiatives.
• Esports Integrated (ESI)secondaryStrategic or Co-development Partner · 10 June 2026Strategic partner for SRG Esports School 2026 supporting esports education and integration initiatives.
• ZTE | NubiasecondaryStrategic or Co-development Partner · 10 June 2026Strategic partner for SRG Esports School 2026 supporting technology and devices for esports education.
• WTM MediaminorGTM or Marketing Partner · 10 June 2026Strategic partner for SRG Esports School 2026 supporting media and marketing aspects.
• PlayazminorStrategic or Co-development Partner · 10 June 2026Strategic partner for SRG Esports School 2026. Malaysia-based fashion streetwear brand established 2001 bringing style and quality with positive values.
• Maqna MomentominorStrategic or Co-development Partner · 10 June 2026Strategic partner for SRG Esports School 2026 supporting esports education initiatives.
• Daikin MalaysiacoreStrategic or Co-development PartnerOfficial Platinum Partner. Founded 1924 in Japan, operating in Malaysia since 1975. World's number one air conditioning company offering residential, commercial, and industrial solutions. Has five factories, one R&D center, and over 5,000 employees in Selangor.
• Ganador (Joma)coreOEM/ Whitelabel/ Licensing PartnerOfficial Kit Partner (Silver). Spanish leading sportswear company creating excellent products for teams and sportspersons. Joma Malaysia is prime sponsor for apparel in Malaysia Premier Futsal League and main sponsor for FA Selangor official kit for 2019 and 2020.
• Citadel Group TechnologiessecondaryStrategic or Co-development PartnerOfficial Silver Partner. Building an integrated environment where financial well-being, lifestyle empowerment, and meaningful travel come together through trusted solutions and innovative technologies.
• InfraselsecondaryStrategic or Co-development PartnerOfficial Silver Partner. Selangor-linked company responsible for digital infrastructure and connectivity, focusing on broadband, ICT infrastructure, and smart solutions for Selangor's digital transformation.
• Yayasan AlbukharysecondaryStrategic or Co-development PartnerOfficial Silver Partner. Founded from an act of kindness by Syed Mokhtar Albukhary in 1974, focusing on community support and social welfare initiatives.
• AGYM NutritionsecondaryStrategic or Co-development PartnerOfficial Sports Nutrition Partner (Silver). Leading manufacturer of halal sports food in Malaysia, Singapore, and Vietnam. Products certified by JAKIM, Malaysian Ministry of Health, and recognized by World Anti-Doping Agency. Best-sellers include Titan Whey and Titan Mass.
• KDEB Waste ManagementsecondaryStrategic or Co-development PartnerOfficial Silver Partner. Wholly owned subsidiary of Menteri Besar Selangor Incorporated (MBI) managing domestic waste collection and public cleansing services in Selangor since March 2016.
• KhindsecondaryStrategic or Co-development PartnerOfficial Electronics Partner (Silver). Malaysian-born electrical and electronic appliances company founded in 1961 by Mr. Cheng King Fa, distributing to over 58 countries with mission 'We Make Everything Easier for You'.
• JohawakiminorOthersOfficial Partner. Diversified business with roots in construction (Hawaki Enterprise, 1979) expanding into engineering, property, plantation, hospitality, and investments.
• Varia BerhadminorOthersOfficial Partner. Premier investment holding company listed on Bursa Malaysia Main Market since November 1998, with expertise in construction, property investment, and development.
• OCKminorStrategic or Co-development PartnerOfficial Bronze Partner. Provides full turnkey telecommunication services including network planning, design, deployment, operations, maintenance, energy management, and infrastructure management. Network Facilities Provider (NFP) licensee.
• PNSBminorStrategic or Co-development PartnerOfficial Bronze Partner. Fully state-owned subsidiary under MBI with core business in sustainable and affordable property development across Selangor and Klang Valley. Leads 'Rumah Idaman MBI' affordable housing initiative.
• Tuju Setia BerhadminorStrategic or Co-development PartnerOfficial Bronze Partner. Building and civil works construction company incorporated in 2005 with motto 'The Builder of Choice', delivering quality projects efficiently and on schedule.
• KJS (Konsortium Jaringan Selangor)minorStrategic or Co-development PartnerOfficial Bronze Partner. Bumiputera company established in 1998 as State-Backed Company (SBC) and One-Stop Agency (OSA) for telecommunications infrastructure with NFP and NSP licenses from MCMC.
• KuselminorOthersOfficial Red Partner. Same entity as KJS providing telecommunications infrastructure services.
• TobakiminorOthersOfficial Motorcycle Parts Partner (Red). Leading Malaysia-based manufacturer and innovator with over 1,700 dealers offering more than 6,000 items across 400 categories, serving over 12 million motorcycles daily.
• UIS DevelopmentminorOthersOfficial Red Partner. Provides end-to-end construction services from site preparation to finishing and scheduled maintenance. CIDB registered G7 contractor for residential, commercial, and light civil projects.
• Kumpulan Hartanah Selangor Berhad (KHSB)minorStrategic or Co-development PartnerOfficial Red Partner. Wholly owned subsidiary of Mantapmurni Sdn Bhd under MBI Selangor established September 24, 2001, with paid-up capital of RM206 million. State strategic property developer focusing on sustainable and affordable integrated township developments.
• Air SelangorminorStrategic or Co-development PartnerOfficial Red Partner. Pengurusan Air Selangor Sdn Bhd is the largest water services provider in Malaysia serving 9.1 million consumers in Selangor, Kuala Lumpur, and Putrajaya. Operates 34 water treatment plants with over 5,000 employees.
• Global Turbine Asia Sdn BhdminorOthersOfficial Red Partner. Established in 2010, Bumiputera company offering MRO services for military and civil helicopter engines across Asia Pacific as joint venture with Safran Helicopter Engines.
• AlKauthar EduqidsminorOthersOfficial Red Partner. Private kindergarten provider since September 2013 offering Pre-Tahfiz, Montessori, Toddler Playschool, and Islamic Advancement (KAFA) programs with 269 branches expanding to 300.
• PKPS (Pertubuhan Pelanjutan Pertanian Selangor)minorStrategic or Co-development PartnerOfficial Red Partner. Selangor Agricultural Development Corporation committed to agricultural modernization since 1972, with activities including oil palm cultivation, livestock farming, and Selangor Fruit Valley agro-tourism.
• Aiman Platinum Sdn BhdminorOthersOfficial Red Partner. Corporate entity supporting Selangor FC.
• Landasan Lumayan (SMG)minorStrategic or Co-development PartnerOfficial Red Partner. Master developer of Selangor Maritime Gateway (SMG) revitalizing the Klang River as sustainable economic hub. As of December 2024, over 92,000 metric tons of waste collected, improving Water Quality Index from Class V to Class III.
• Family MartminorOthersOfficial Bronze Partner. Second largest convenience store franchise chain in Japan with 24,574 stores worldwide across Japan, Taiwan, China, Philippines, Thailand, Vietnam, Indonesia, and Malaysia.
• Omnia DentalminorOthersOfficial Dental Partner. Modern dental clinic in Kuala Lumpur offering teeth whitening, braces, dental implants, root canal therapy, and pediatric dentistry with experienced professionals.
• RMS Synergy Sdn BhdminorOthersOfficial Red Partner. Established in 2010, Bumiputera-owned company providing marine support and construction services to oil and gas industry with headquarters in Shah Alam, Selangor.
• Worldwide Holdings BerhadminorOthersOfficial Partner. Leading Malaysian conglomerate recognized for environmental management services and property development in Klang Valley, diversified into medical and energy sectors.
• Sime Darby PropertyminorStrategic or Co-development PartnerOfficial Bronze Partner. Over 50 years of experience leading in master-planned communities with 26 townships nationwide. Malaysia's No.1 property developer at The Edge Top Property Developers Awards 2024.
• Emrail Sdn BhdminorOthersEngineering and construction company specializing in railway infrastructure and systems, involved in track works, signaling, electrification, and maintenance for national railway development.
• Provident Fiduciaries BerhadminorOthersMalaysian trust company certified under Trust Companies Act 1949, part of Bin Zayed International Group, specializing in fiduciary and trust services for high-net-worth individuals.
• Hyundai MalaysiaminorOthersVehicle distributor (through Sime Darby Motors) offering wide range of passenger and commercial vehicles, recognized globally for automotive innovation, safety, and sustainability.
• Grantt LubricantsminorOthersAutomotive and industrial lubricant brand by UMW Grantt International Sdn Bhd offering passenger car oils (STELLAR, QUASAR), motorcycle oils (QUADRA), transmission oils, greases, and specialty products.
• Sani ExpressminorOthersBus services company established in 2006 with routes from Klang Valley to Terengganu, Kelantan, Kedah, and Pahang. Operates double-decker buses with SCANIA engines, full air brake systems, and ESP.
• Etika Sdn BhdminorOthersOne of Malaysia's leading halal FMCG companies manufacturing and distributing Pepsi, Mirinda, Mountain Dew, Revive, and Gatorade beverages.
• BoilerMech (BM Greentech)minorOthersLeading total climate solutions provider listed in Bursa Malaysia Energy Sector, offering green solutions spanning biomass energy, solar energy, and water treatment.
• Arena Legacy Sdn BhdminorOthersOne-stop centre for cutting-edge sports facility development with FIFA-standard artificial turf pitches, LED lighting, HD cameras, and mobile app bookings. Venues include Arena 26 Shah Alam, Radia Arena, and Pandamaran Arena.
• ST Rosyam MartminorOthers24-hour wholesale and retail supermarket offering fresh produce, groceries, and household essentials at wholesale prices for businesses and individuals.
• First PrideminorOthersMalaysia's #1 chicken nugget brand from Tyson Foods Malaysia offering diverse range of classic and innovative flavours.
• Aden TailoringminorOthersTrusted name in bespoke tailoring and garment craftsmanship delivering high-quality custom apparel with precision and style, supporting team heritage and community spirit.
• Central SpectrumminorStrategic or Co-development PartnerMaster developer of Pulau Indah, Selangor, owned by MBI Selangor. Flagship projects include Pulau Indah Industrial Park, Selangor Halal Hub, and SBB Industrial Park.
• Tudung RuffleminorOthersSFCW Official Modest Wear Partner offering hijab products.
• WAO (Women's Aid Organisation)minorOthersWomen's Aid Organisation forming society upholding equality where women enjoy human rights. Established Malaysia's first domestic violence shelter in 1982, now largest service provider for survivors.
• DODODOTSminorOthersMalaysia's first fully-coloured pimple patch brand spreading acne-positivity and self-love.
• TTE EngineeringminorOthersOfficial Partner providing Mechanical, Electrical, and Process Utility solutions including HVAC systems, utilities installation, cleanroom construction, fire protection, electrical works, and data centre solutions.
• Han Hai ForwardingminorOthersOfficial Partner. Logistics pioneer since 1999 headquartered in Port Klang with 100 employees, providing logistics services for manufacturers and infrastructure projects.
• PKNS (Perbadanan Kemajuan Negeri Selangor)secondaryStrategic or Co-development PartnerState Development Corporation of Selangor established August 1964 responsible for economic wealth distribution and socio-economic growth. Development of new capitals, vibrant residency, industrial and business areas.
• MBI Selangor (Menteri Besar Selangor Incorporated)coreStrategic or Co-development PartnerCorporate body established September 1994 to administer assets and investments of Selangor State Government, representing the state in economic and business activities. Major sponsor and supporter of Selangor FC.
• ATF Sport TapingminorStrategic or Co-development PartnerOfficial Tape Partner. Malaysian local brand since 2015 offering high-quality elastic tapes for sports rehabilitation including kinesiology and rigid tapes used by Malaysia's national teams and Selangor FC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sabah FC: Sabah FC is a Malaysian Super League competitor with state-linked ownership and similar sponsorship/revenue architecture, providing direct comparability on matchday economics and commercial structure with Selangor FC.
• Johor Darul Ta'zim FC (JDT): JDT is the dominant club in the Malaysian Super League and the most direct domestic competitor to Selangor FC. Both clubs operate professional men's and women's teams, multi-tier sponsorship models, e-commerce merchandise operations, and compete for the same league title and AFC qualification slots.
• Terengganu FC: Terengganu FC is a Malaysian Super League club with state government backing, multi-tier sponsorship structure, and a direct competitor in the same domestic league and cup competitions as Selangor FC.
• Kuala Lumpur City FC: Kuala Lumpur City FC is a Malaysia Super League competitor and historical rival of Selangor FC within the Klang Valley market. The two clubs share the same regional fan base, the same matchday venues, and compete head-to-head for corporate sponsorships and AFC slots.
• Kedah Darul Aman FC: Kedah Darul Aman FC is a Malaysian Super League club backed by state-linked entities (similar to MBI Selangor's role with Selangor FC), with comparable sponsorship tiers, fan card programs, and direct head-to-head league competition.
• Penang FC: Penang FC is another Malaysia Super League club with state-linked ownership, similar sponsorship tiers, and operates in the same Malaysian football pyramid (MSL, FA Cup, Malaysia Cup) as Selangor FC.

Regional players

• Lion City Sailors FC: Lion City Sailors FC is the most commercialized Singapore Premier League club, backed by significant corporate ownership (Sea Limited/Ong Beng Seng) with a similar multi-tier sponsorship and merchandise model. Comparable as a Southeast Asian peer in AFC and ASEAN club competitions.
• Buriram United: Buriram United is Thailand's most successful and commercialized football club, operating the same multi-revenue-stream model (matchday, sponsorship, merchandise, member programs) as Selangor FC but in the larger Thai League. Useful regional benchmark for ASEAN football commercialization.
• Persija Jakarta: Persija Jakarta is one of Indonesia's largest football clubs with a passionate supporter base and similar multi-tier sponsorship model. Comparable as a regional peer operating in the same ASEAN football ecosystem and AFC competitions as Selangor FC.

Broad incumbents

• City Football Group (Manchester City): City Football Group operates a multi-club ownership model (Manchester City, Girona, Mumbai City, etc.) and represents the upper-bound benchmark for football club commercial structure, sponsorship tiers, and merchandise operations. Comparable as the global standard Selangor FC's professionalization efforts could aspire toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/selangorfc
• YouTubeyoutube.com/channel/UCF5bzYC6P9k-iu28h7fy91g
• Facebookfacebook.com/selangorfc
• LinkedInlinkedin.com/company/selangorfc
• Instagraminstagram.com/selangorfc/?hl=ms
• TikToktiktok.com/@selangorfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selangor Football Club