Persija

What Persija does

Persija Jakarta is an Indonesian professional football club founded in 1928, headquartered in South Jakarta at Rasuna Office Park. The club plays in Indonesia's Liga 1 and home matches are held at the 60,000+ capacity Jakarta International Stadium. Persija holds 11 national championship titles, the most in Indonesian football history, and is supported by a passionate fan base known as The Jakmania. The club is governed by a board led by Director Mohamad Prapanca and President Commissioner Sharif Cicip Sutardjo.

The club operates a multi-product ecosystem anchored by Persija Access, a digital fan engagement platform available as a mobile application and web portal with QR code scanning and NFC stadium access technology. Core revenue-generating products include the Persija Store (official merchandise spanning match jerseys, training wear, travel apparel, accessories, collectibles, and kids apparel), Persija TV (video content platform for match highlights, training, and behind-the-scenes coverage), Persija Elite Pro Academy (youth development program competing in EPA Super League at U-16, U-18, and U-20 levels), Persija Cafe (fan experience venue), and Macan Kemayoran (sub-brand identity). Supporting infrastructure includes a Nonton Bareng (watch party) program for away matches.

The business model operates on four revenue streams: sponsorship and marketing (corporate partnerships covering jersey branding, perimeter LED boards, digital presence, press backdrop branding, and stadium activation via the Marketing 360° service), merchandise sales (Persija Store physical retail at Plaza Festival and e-commerce), matchday revenue (ticketing for stadium events), and brand ambassador/licensing deals (player and coach endorsement contracts). The go-to-market approach is direct-to-consumer for fans through the Persija Access platform, paired with direct sales for corporate sponsorship packages. The club serves two primary customer segments: football fans and supporters (persona-based, engaged through match attendance, merchandise, and digital content) and corporate sponsors and partners (business unit-based, seeking brand integration with Indonesia's largest football fan base).

Name

Persija

Legal name

Persija Access

Website

https://persija.id

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Persija Jakarta is an Indonesian professional football club founded in 1928 with 11 national titles, operating a digital fan engagement platform, official merchandise store, youth academy, and corporate sponsorship services. The club serves football fans (The Jakmania) and corporate brand partners across Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship & Marketing: Corporate sponsorship deals including jersey branding, perimeter LED boards, digital presence, press backdrop branding, and stadium atmosphere activation. The club offers 360-degree marketing ecosystem connecting brands with millions of Jakarta football fans.
2. Merchandise Sales: Official Persija merchandise including match jerseys, training and travel wear, matchday merchandise, headwear, accessories, collectibles, and kids apparel sold through Persija Store and official storefronts.
3. Matchday Revenue: Ticket sales and matchday attendance revenue from games at Jakarta International Stadium with 60,000+ capacity.
4. Brand Ambassadors: Player and coach endorsement deals through exclusive marketing campaigns, social endorsements, corporate event presence, and bespoke content production.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Persija Jakarta is a professional football club that competes in Indonesia's Liga 1 and operates a multi-revenue ecosystem spanning matchday ticketing, official merchandise sales, youth football development, and a 360° corporate sponsorship marketing platform. The club sells official jerseys, training wear, accessories, and collectibles through its Persija Store (online and physical), and offers digital ticketing, exclusive content, and fan engagement through the Persija Access platform. Corporate sponsorship packages include jersey branding, perimeter LED boards, digital presence, press backdrop branding, and stadium activation for brand partners.

Product overview

Persija operates a unified fan engagement ecosystem anchored by the Persija Access platform, which serves as the primary digital hub connecting fans with the club. The portfolio includes the official merchandise store, Persija TV video platform, Persija Elite Pro Academy youth development program, and Marketing 360° sponsorship services. Supporting ecosystem components include Persija Cafe and the Macan Kemayoran brand identity. The platform offers user authentication via email and Google Sign-In, with content spanning news, match schedules, team profiles, photo galleries, and video content.

Differentiator

Problem solved

Functional benefit

Products and services

• Persija Access Official fan engagement platform serving as the primary digital hub for Persija Jakarta, providing match schedules, team information, news, videos, and official merchandise access for fans and the Jakmania community.
• Persija Store Official merchandise store offering authentic Persija products including match jerseys, training wear, travel apparel, headwear, accessories, collectibles, and kids merchandise, available via e-commerce and a physical storefront at Plaza Festival, Jakarta.
• Persija TV (Psj TV) Official video platform featuring match highlights, training drills, press conferences, behind-the-scenes content, and awayday vlogs for Persija fans.
• Persija Elite Pro Academy (EPA) Youth development program providing a competitive and professional training environment for young footballers across U-16, U-18, and U-20 age categories, participating in the EPA Super League.
• Marketing 360° Comprehensive marketing partnership solution offering jersey branding, perimeter boards, digital presence, press backdrop, stadium atmosphere activation, and merchandising collaboration opportunities for corporate sponsors and brand partners.
• Persija Cafe Fan experience ecosystem component offering a branded cafe experience for Persija supporters as part of the club's broader lifestyle ecosystem.

Quantifiable outcome

• 10M+ total social media followers across all platforms
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Bank JakartacoreGTM or Marketing PartnerOfficial banking partner providing financial services and brand association with Persija Jakarta.
• IndomiecoreGTM or Marketing PartnerMajor Indonesian instant noodle brand as a key sponsor and partner for Persija.
• PAM JayacoreGTM or Marketing PartnerJakarta drinking water utility company as official partner.
• HyundaicoreGTM or Marketing PartnerInternational automobile brand as official automotive partner.
• TRANSJAKARTAcoreGTM or Marketing PartnerJakarta's bus rapid transit system as official transportation partner.
• JakprocoreGTM or Marketing PartnerJakarta urban development corporation as strategic partner.
• AmmanminorGTM or Marketing PartnerMineral water brand as an official partner.
• BUN-HIminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• TCTminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• LE MINERALEminorGTM or Marketing PartnerMineral water brand as official partner.
• MRTJminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• JUARAGAminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• NetzmeminorGTM or Marketing PartnerDigital platform partner.
• Loyal.idminorGTM or Marketing PartnerLoyalty program platform partner.
• RSPBminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• SeindonesiaminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• ANARGYAminorGTM or Marketing PartnerOfficial partner of Persija Jakarta.
• ELITE CLUB EPICENTRUMminorGTM or Marketing PartnerElite fan club community partner.
• Borneo FCminorStrategic or Co-development PartnerPlayer transfer agreement for Nadeo Argawinata involving exchange of young players Aditya Warman and Ibrah Ohorella.
• Persija Elite Pro Academy PartnerscoreStrategic or Co-development PartnerYouth development academy participating in EPA Super League for U-16, U-18, and U-20 age categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Persib Bandung: Direct domestic rival and one of the most popular Indonesian football clubs. Comparable in scale, fan base size, historical success, and Liga 1 commercial positioning, making it Persija's primary head-to-head competitor for sponsorship and fan attention.
• Bali United FC: Top-tier Indonesian Liga 1 club with a modern professional setup including digital platforms and merchandise operations. Comparable in professionalization, sponsorship portfolio, and ambitions to compete at the top of Indonesian football.
• Arema FC: Major Indonesian football club with passionate supporter base (Aremania). Comparable in Liga 1 commercial scale, fan engagement intensity, and corporate sponsorship opportunities in the East Java market.
• Persebaya Surabaya: Historic Indonesian football club with one of the largest fan bases in the country (Bonek). Comparable in heritage, Liga 1 participation, and rivalry dynamics that shape sponsorship value and matchday revenue potential.
• PSM Makassar: Top Indonesian football club based in Makassar with multiple national titles and strong regional support. Comparable in historical pedigree, Liga 1 commercial activity, and championship-caliber brand positioning.
• Persis Solo: Historic Indonesian football club with deep roots and passionate Pasoepati supporters. Comparable as a heritage Indonesian club competing in Liga 1 with similar sponsorship and merchandise revenue dynamics.

Regional players

• Johor Darul Ta'zim FC (JDT): Dominant Malaysian Super League club and Southeast Asia's most commercially successful football operation. Comparable as a top Southeast Asian club with professional management, multiple sponsors, and high commercial yield per fan — useful benchmark for what Indonesian clubs could scale toward.
• Lion City Sailors FC: Singapore Premier League club owned by a corporate consortium with professional digital platform and academy infrastructure. Comparable in Southeast Asian scale, digital fan engagement approach, and investment-led professionalization.

Broad incumbents

• Juventus FC: European publicly listed football club and global benchmark for football commercial operations. Comparable as a heritage club with multiple revenue streams (sponsorship, merchandise, matchday, broadcasting) — useful reference for revenue architecture rather than direct market competition.
• Borussia Dortmund: Publicly listed European football club with strong fan-driven revenue model and significant sponsorship portfolio. Comparable in the structure of monetization across ticketing, sponsorship, and merchandise, serving as a reference for how a top club can scale commercial value with a passionate fan base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnzPv0qgLUGzU3g5F9Fh1Kg
• Facebookfacebook.com/Persija
• Instagraminstagram.com/persija.id
• Xx.com/Persija_Jkt
• LinkedInlinkedin.com/company/persija-jakarta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persija