Heerlijk
Heerlijk (HEERLIJK Internet B.V.) is a Dutch online restaurant reservation marketplace, headquartered in Rotterdam, connecting individual diners with 10,000+ restaurants across the Netherlands via discounted dining deals of up to 50% off.
- Company typePrivate
- Founded2007
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Heerlijk does
Heerlijk (HEERLIJK Internet B.V.) is a Dutch online restaurant reservation and culinary discovery platform headquartered in Rotterdam, Netherlands. The company operates a two-sided marketplace connecting individual diners with restaurants across the Netherlands, offering discounted dining deals of up to 50% off menu prices. The platform lists more than 10,000 restaurants, including Michelin-starred and Bib Gourmand establishments, and generates hundreds of thousands of reservations per year. Distribution channels include a consumer-facing website (heerlijk.nl), native iOS and Android mobile apps, a restaurant partner dashboard, and B2B referral partnerships with major Dutch consumer brands such as Albert Heijn, American Express, COOP, Primera, and Nationale Postcode Loterij.
The underlying technology is a conventional web stack built on PHP, CSS, JavaScript, and MySQL, supporting consumer search and reservation, a restaurant management dashboard, and a review/rating system. The product surface extends beyond core reservations to include the annual Star-Edition culinary event, a DiningGift voucher service, curated Top100/Top500 rankings, and the Restaurant Awards program. No APIs, SDKs, or AI/ML capabilities are disclosed, and the company is a private Dutch B.V. with no parent company, subsidiaries, or disclosed funding rounds.
Heerlijk's revenue model is built on marketplace commissions from restaurant partnerships and transaction fees on discounted dining deals, while consumers do not pay for the reservation service itself. The go-to-market combines a direct-to-consumer front end (website and mobile apps) with a B2B sales motion that onboards and manages restaurant partners, supplemented by partner-driven distribution through major Dutch consumer brands. Operational scope is entirely domestic within the Netherlands, with no evidence of international expansion, external investment, or M&A activity.
Heerlijk firmographics
Firmographics- Name
- Heerlijk
- Legal name
- HEERLIJK Internet B.V.
- Website
- https://heerlijk.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heerlijk (HEERLIJK Internet B.V.) is a Dutch online restaurant reservation marketplace, headquartered in Rotterdam, connecting individual diners with 10,000+ restaurants across the Netherlands via discounted dining deals of up to 50% off.
- Ownership category
- akta.pro rank
Heerlijk industry classification
Industry- Product category
- Online Restaurant Reservations
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Heerlijk is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Heerlijk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Restaurant Partnership Fees: Restaurants pay to be listed on the Heerlijk platform and receive bookings through it. The platform generates revenue by facilitating reservations between diners and restaurant partners.
- Consumer Deals and Discounts: Platform offers discounted menu deals at partner restaurants (up to 50% savings), generating transaction volume and potentially taking a commission on bookings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Heerlijk product offering
Product offeringCore offering
Heerlijk operates an online restaurant reservation platform that connects Dutch diners with hundreds of partner restaurants offering discounted multi-course menus. Consumers can browse restaurants, reserve tables, and redeem dining experiences at savings of up to 50% off regular menu prices. The platform aggregates approximately 10,000 restaurants across the Netherlands for online reservation and discount redemption.
Product overview
HEERLIJK is an online restaurant reservation platform and culinary discovery service operating across the Netherlands. The core product is the heerlijk.nl platform connecting consumers with restaurant partners offering discounted dining deals and menus. The platform operates through a consumer-facing website and mobile apps (iOS/Android), supplemented by a restaurant dashboard for partner management. Related offerings include the DiningGift voucher service and the annual Star-Edition event featuring Michelin-starred restaurants. Additional features include the review system, Top100/Top500 restaurant rankings, and the Restaurant Awards program.
Differentiator
Problem solved
Functional benefit
Brands
- Star-edition: An annual event in February where culinary enthusiasts can experience top restaurants in the Netherlands with special menus and discounts.
Products and services
- Heerlijk Restaurant Reservation Platform An online restaurant reservation and discovery platform for Dutch consumers, offering discounted multi-course dining menus at partner restaurants with savings of up to 50% off regular prices. Aggregates approximately 10,000 restaurants across the Netherlands, accessible via web and mobile apps.
- DiningGift A purchasable digital gift voucher product redeemable at Heerlijk partner restaurants, functioning as a separate gifting and payment offering beyond the core reservation flow.
- Restaurant Partner Dashboard A management interface for restaurant partners to manage their presence on the Heerlijk platform, including listing details, menu offers, and reservation activity.
- Heerlijk Mobile Apps (iOS and Android) Native consumer mobile applications on iOS and Android that provide the reservation and discounted dining experience of the Heerlijk platform on smartphones and tablets.
Quantifiable outcome
- Save up to 50% on thousands of restaurant deals across the Netherlands
- +1 more outcomes
Companies that use Heerlijk
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Heerlijk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Heerlijk partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- PrimeraminorPrimera is a B2B partner of Heerlijk, receiving restaurant reservation referrals and deal listings through the Heerlijk platform.
- COOPminorCOOP is a B2B partner of Heerlijk, receiving restaurant reservation referrals and deal listings through the Heerlijk platform.
- Albert HeijnminorAlbert Heijn is a B2B partner of Heerlijk, receiving restaurant reservation referrals and deal listings through the Heerlijk platform.
- American ExpressminorAmerican Express is a B2B partner of Heerlijk, receiving restaurant reservation referrals and deal listings through the Heerlijk platform.
- Nationale Postcode LoterijminorNationale Postcode Loterij is a B2B partner of Heerlijk, receiving restaurant reservation referrals and deal listings through the Heerlijk platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heerlijk competitors and assessment
Company assessmentDirect peers
- SevenRooms: SevenRooms is a restaurant CRM, marketing, and reservation platform serving hospitality operators globally. It competes with Heerlijk on the B2B restaurant-facing dashboard and reservation-management side of the marketplace.
- Quandoo: Quandoo is a European restaurant reservation marketplace originally founded in Germany and active in multiple EU markets. It competes with Heerlijk on the same restaurant-booking marketplace model and represents a credible international expansion target.
- OpenTable: OpenTable (owned by Booking Holdings) is the global leader in restaurant reservations with a diner-discovery and table-booking product identical in core mechanics to Heerlijk's platform. It is the benchmark two-sided marketplace in the category.
- Resy: Resy is a restaurant reservation platform owned by American Express, focused on curated dining experiences including Michelin-level venues. Heerlijk already partners with American Express, making Resy a directly comparable platform with similar premium positioning.
- Bookatable: Bookatable is a European online restaurant reservation marketplace operating across multiple countries. It competes with Heerlijk on the same online table-booking value proposition and European focus.
- Tock: Tock is a reservation and ticketing platform specializing in unique dining experiences, chef's tables, and Michelin-level restaurants. It is directly comparable to Heerlijk's premium and event-driven positioning, including the Star-Edition product.
- TheFork: TheFork (owned by Tripadvisor) is the leading restaurant reservation and discovery platform across Europe. It directly competes with Heerlijk on the same two-sided marketplace model — diners booking tables, restaurants paying commissions — and operates in the Netherlands.
Broad incumbents
- TripAdvisor Restaurants: TripAdvisor's restaurant vertical combines diner reviews with reservation functionality (via TheFork). It is a broader incumbent that overlaps with Heerlijk's discovery and booking funnel through its global travel audience reaching the Netherlands.
Regional players
- IENS: IENS is a long-standing Dutch restaurant review and discovery guide. While not primarily a transactional reservation platform, it overlaps with Heerlijk in Dutch diner discovery and editorial restaurant content.
Emerging players
- Eat App: Eat App is a modern restaurant reservation and guest management platform targeting independent operators. It represents the emerging, mobile-first and modern-stack competitor that challenges legacy reservation platforms including Heerlijk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heerlijk social profiles
Digital presenceHeerlijk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heerlijk leadership team
Management profileNumber of profiles
Heerlijk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heerlijk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heerlijk
What does Heerlijk do?
Heerlijk operates an online restaurant reservation platform that connects Dutch diners with hundreds of partner restaurants offering discounted multi-course menus. Consumers can browse restaurants, reserve tables, and redeem dining experiences at savings of up to 50% off regular menu prices. The platform aggregates approximately 10,000 restaurants across the Netherlands for online reservation and discount redemption.
Is Heerlijk a public or private company?
Heerlijk is a private company. It is classified as unknown and is currently operating.
When was Heerlijk founded?
Heerlijk was founded in 2007. It employs 11 to 50 people.
Where is Heerlijk based?
Heerlijk is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Heerlijk make money?
Two revenue lines are on record. Restaurant Partnership Fees are the primary driver. The others are consumer Deals and Discounts.
Who are Heerlijk's main competitors?
Direct peers on record are SevenRooms, Quandoo, OpenTable, Resy, Bookatable, Tock and TheFork. TripAdvisor Restaurants is listed as a broad incumbent. IENS is listed as a regional player. Eat App is listed as an emerging player.
Does Heerlijk have an API?
No public API is recorded for Heerlijk.
What industry is Heerlijk in?
Heerlijk's product category is Online Restaurant Reservations. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines.