Eat App
Eat App is a Dubai-based SaaS provider of restaurant reservation, table management, CRM, and guest analytics software, serving over 5,000 restaurants across 90+ countries with a freemium-to-enterprise pricing model and strong Middle East and India presence.
- Company typePrivate
- Founded2015
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Eat App does
Eat App is a Dubai-headquartered SaaS company founded in 2015 that provides cloud-based restaurant reservation and guest management software to over 5,000 restaurants across 90+ countries, with a particularly strong position in the Middle East and a growing foothold in India. Its B2B platform (Eat App Business) is built on a core reservation system augmented by modular add-ons including table management, CRM with guest profiles, marketing automation, analytics dashboards, and digital waitlist capabilities, all delivered through a subscription model with a freemium entry tier. The company operates a dual-sided marketplace, complemented by a consumer-facing app (Eat App for Diners) and 80+ integrations spanning POS systems, hotel property management platforms, payment processors, and discovery channels such as Google, Instagram, Facebook, TripAdvisor, and Zomato.
The company monetizes primarily through tiered monthly subscriptions for restaurants and ancillary revenue from POS and integration partnerships, targeting segments ranging from independent SMBs (self-serve onboarding) to enterprise hotel groups (direct field sales to properties such as Four Seasons, Kempinski, Ritz-Carlton, and Mandarin Oriental). Distribution combines direct B2B sales, self-serve PLG sign-up, an 80+ POS reseller ecosystem, and the Swiggy channel partnership in India, where Eat App also operates the acquired ReserveGo platform. Following the January 2026 $10 million Series B extension led by PSG Equity via Zenchef, the company has earmarked capital for AI-powered product development and international expansion, with disclosed total funding exceeding $23 million across multiple rounds since 2014.
Eat App firmographics
Firmographics- Name
- Eat App
- Legal name
- Eat App
- Website
- https://eatapp.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eat App is a Dubai-based SaaS provider of restaurant reservation, table management, CRM, and guest analytics software, serving over 5,000 restaurants across 90+ countries with a freemium-to-enterprise pricing model and strong Middle East and India presence.
- Ownership category
- akta.pro rank
Eat App industry classification
Industry- Product category
- Restaurant Reservation and Guest Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Eat App is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Eat App business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Restaurant Subscription Software: Restaurants pay a subscription fee to access the reservation management platform, table management, CRM, and analytics tools. The platform offers tiered pricing with a zero-cost entry point for basic access.
- POS and Integration Services: Revenue generated through integrations with POS systems and other restaurant technology vendors, potentially through referral fees or co-selling arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free/Basic Tier with zero-cost entry point |
| Subscription | Monthly | Premium Tier with full feature access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Eat App product offering
Product offeringCore offering
Eat App provides a cloud-based restaurant reservation and guest management SaaS platform that combines online booking, table management, guest CRM, marketing automation, analytics, and waitlist tools. The platform serves more than 5,000 restaurants across 90+ countries and integrates with 80+ POS systems, payment providers, and booking channels. It also operates a consumer-facing reservation app for diners to discover and book restaurants, and sells an AI Virtual Assistant and an India-focused restaurant promotion solution called GroMax.
Product overview
Eat App operates as a dual-sided platform comprising a B2C consumer app for diners to discover restaurants and make reservations, alongside a B2B SaaS platform (Eat App Business) for restaurant operators. The B2B offering is a platform-plus-modules architecture built around the core Eat App Reservation System, with add-on modules including Table Management, CRM and Guest Profiles, Marketing, Reports & Trends (Analytics), Waitlist, and Integrations. Additional specialized products include the AI Virtual Assistant for restaurant management automation and GroMax for restaurant promotion (India market). The platform also encompasses ReserveGo, an acquired B2B table reservation brand serving the Indian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Eat App Business B2B SaaS platform for restaurant operators providing reservation management, table management, CRM and guest profiles, marketing, analytics, waitlist, and integrations as a unified subscription product.
- Eat App for Diners Consumer-facing mobile and web app that lets diners discover restaurants and make reservations at participating venues across 90+ countries.
- AI Virtual Assistant AI-powered virtual assistant for Eat App Business that automates responses and improves operational efficiency for restaurant operators.
- GroMax
Quantifiable outcome
- Eat App was selected as the best overall choice among 13 reservation systems for its combination of table management, CRM features, and zero-cost entry point
- +2 more outcomes
Companies that use Eat App
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Eat App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration165 records
AI capability1 record
Feature8 records
Eat App partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SwiggycoreStrategic partnership with Swiggy marking Eat App's entry into the Indian hospitality market. The partnership includes launching GroMax solution for restaurant promotion, leveraging Swiggy's restaurant network and delivery infrastructure to expand Eat App's B2B customer base in India.
- ReserveGo (Acquisition)coreFull acquisition of ReserveGo, India's largest B2B table reservation platform, including its technology, customer base of 1,500+ restaurants, team, and approximately 5 million monthly reservations. Reinforces shared philosophy that restaurants should own and control their guest data.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Eat App competitors and assessment
Company assessmentDirect peers
- OpenTable: OpenTable is the global market leader in restaurant reservations, owned by Booking Holdings. It directly competes with Eat App across reservation management, table management, and diner discovery for fine-dining and chain restaurants, and is the primary incumbent Eat App must displace in Western markets.
- Resy: Resy is a direct restaurant reservation platform owned by American Express, focusing on premium and trendy restaurants with strong diner-side network effects. It competes head-to-head with Eat App for fine-dining venues and hotel restaurants, particularly in the US.
- SevenRooms: SevenRooms provides a CRM, reservation, and guest experience platform for restaurants, hotels, and nightlife operators. It is a direct functional peer to Eat App with comparable features around guest profiles, marketing, and table management.
- Tock: Tock is a reservation and ticketing platform acquired by Squarespace and later involving Michelin Guide, focused on premium restaurants, tasting menus, and experiences. It directly overlaps with Eat App in fine-dining reservation management.
- Zenchef: Zenchef is a European restaurant reservation, CRM, and marketing platform that is now both a strategic investor in Eat App (via PSG Equity) and a direct competitor in the European restaurant tech market. Its overlapping product and investment stake make it a uniquely aligned peer.
Broad incumbents
- TheFork: TheFork (owned by TripAdvisor) is a major European restaurant reservation and discovery platform. As a broad incumbent, it offers restaurant booking as part of a wider dining-discovery portfolio, making it a regional competitor to Eat App across Europe and Australia.
- Yelp Reservations: Yelp offers restaurant reservations as part of its broader local business discovery platform. As a broad incumbent, it competes with Eat App in lower-tier restaurant segments where its consumer discovery traffic provides a different value proposition.
- Quandoo: Quandoo, owned by Recruit Holdings, is a global restaurant reservation platform with strong presence in Europe and Asia-Pacific. It is a broad incumbent offering reservation management plus diner-side marketplace traffic.
Regional players
- TableCheck: TableCheck is a Japan-based restaurant reservation and table management SaaS provider with strong APAC presence. It is a regional peer to Eat App with comparable reservation and POS integration features focused on the Asian market.
Emerging players
- Dines: Dines is a UK-based restaurant reservation and CRM platform that competes with Eat App in the UK hospitality segment. As an emerging player with narrower geographic focus, it overlaps with Eat App's product features at the SMB tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Eat App social profiles
Digital presenceEat App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat App leadership team
Management profileNumber of profiles
Profiles2 records
Eat App subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eat App funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat App M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat App
What does Eat App do?
Eat App provides a cloud-based restaurant reservation and guest management SaaS platform that combines online booking, table management, guest CRM, marketing automation, analytics, and waitlist tools. The platform serves more than 5,000 restaurants across 90+ countries and integrates with 80+ POS systems, payment providers, and booking channels. It also operates a consumer-facing reservation app for diners to discover and book restaurants, and sells an AI Virtual Assistant and an India-focused restaurant promotion solution called GroMax.
Is Eat App a public or private company?
Eat App is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eat App founded?
Eat App was founded in 2015. It employs 51 to 100 people.
Where is Eat App based?
Eat App is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Eat App make money?
Two revenue lines are on record. Restaurant Subscription Software is the primary driver. The others are POS and Integration Services.
Who are Eat App's main competitors?
Direct peers on record are OpenTable, Resy, SevenRooms, Tock and Zenchef. Broad incumbents are TheFork, Yelp Reservations and Quandoo. TableCheck is listed as a regional player. Dines is listed as an emerging player.
Does Eat App have an API?
Yes. Eat App supports custom integrations and API access through an open API. Users can access reservations and guest data programmatically to build integrations with their existing systems.
What industry is Eat App in?
Eat App's product category is Restaurant Reservation and Guest Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its SIC code is 7372.