Safe Haven Recovery Center

What Safe Haven Recovery Center does

Safe Haven Recovery Center is a privately held, Joint Commission-accredited and California DHCS-licensed luxury addiction treatment center operating from a single boutique facility at 1690 Coldwater Canyon Drive in Beverly Hills, California (DHCS License #190051AP). Founded in 2017 by CEO Lusine Ayvazyan and led medically by Dr. Jason Giles (Medical Director) and Dr. Julio Meza (Psychiatrist), the center serves adults with substance use disorders, co-occurring mental health conditions, and complex polysubstance dependencies, including high-profile professionals and out-of-state clients seeking anonymity. Its service platform spans the full continuum of care: medically supervised 24/7 detoxification, Medication-Assisted Treatment, residential inpatient programming, dual diagnosis treatment, outpatient care, and aftercare/alumni support, delivered through evidence-based modalities (CBT, DBT, EMDR, MAT) supplemented with holistic therapies such as yoga, meditation, breathwork, art therapy, Reiki, massage, NAD+ therapy, boxing, and fitness programming. Recovery pathways include both 12-Step and secular options (SMART Recovery, Refuge Recovery).

The business generates revenue primarily through insurance reimbursement from nine major in-network commercial PPO payors (Aetna, Anthem Blue Cross, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Highmark, Carelon, Luminare Health, Meritain Health, and Optum) and through private pay, with a 30-45 day residential stay listed at $45,000-$60,000. The facility does not accept Medicare, Medicaid, or MediCal. Go-to-market is sales-led and direct-to-consumer, anchored by 24/7 phone-based admissions (855-893-3566), 60-minute insurance verification, same-day or next-day intake, and a self-serve online insurance verification funnel, supported by SEO, payor-specific landing pages, and content marketing on addiction topics. The boutique model deliberately caps client census to deliver highly personalized care and discretion, and travel coordination supports national patient acquisition despite the single-site footprint.

Name

Safe Haven Recovery Center

Legal name

Safe Haven Recovery

Website

https://safehavenbh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Safe Haven Recovery Center is a Joint Commission-accredited, DHCS-licensed luxury addiction treatment center in Beverly Hills, CA serving adults with substance use and co-occurring mental health disorders via medical detox, residential, dual diagnosis, and outpatient care reimbursed by major PPO insurers and private pay.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction treatment services
• Luxury residential rehab
• Medical detoxification
• Dual diagnosis treatment
• Medication-assisted treatment

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Reimbursement: Primary revenue stream through in-network partnerships with major PPO insurance providers including Aetna, Anthem Blue Cross, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Highmark, Carelon, Luminare Health, Meritain Health, and Optum. Facility accepts most PPO plans and works with out-of-network benefits.
2. Private Pay: Direct payment option for clients without insurance coverage or those preferring private pay. Typical 30-45 day residential stay ranges from $45,000 to $60,000.
3. Tax Deduction Advocacy: Guidance on IRS Publication 502 tax deductions for unreimbursed medical expenses exceeding 7.5% of Adjusted Gross Income, helping clients offset treatment costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Safe Haven Recovery Center provides medically supervised addiction treatment services—including medical detox, residential inpatient rehab, medication-assisted treatment, dual diagnosis care, outpatient programs, and aftercare/alumni support—delivered at a Joint Commission-accredited, DHCS-licensed luxury facility in Beverly Hills, CA. Treatment integrates evidence-based clinical modalities (CBT, DBT, EMDR) with holistic wellness therapies and is offered through in-network PPO insurance partnerships and private pay.

Product overview

Safe Haven Recovery Center offers a comprehensive addiction treatment platform consisting of multiple levels of care and therapeutic approaches. The core services include Medical Detoxification, Medication-Assisted Treatment (MAT), Residential Inpatient Treatment, Luxury Rehab, Dual Diagnosis Treatment, Outpatient Treatment, and Aftercare & Alumni Programs. These are supported by therapeutic approaches such as Addiction Therapy Techniques (CBT, DBT, EMDR), Holistic & Complementary Therapies (yoga, meditation, art therapy, NAD+ therapy), and multiple recovery pathways including both 12-Step and Non-12-Step programs. The facility operates as a single integrated platform providing medically supervised detox through residential rehab to outpatient and aftercare support.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detoxification Program Medically supervised detox program providing 24/7 nursing oversight to manage withdrawal symptoms from alcohol, opioids, and benzodiazepines using FDA-approved medications. Intended for adults entering addiction treatment at the Beverly Hills facility.
• Medication-Assisted Treatment (MAT) Combines behavioral therapy with FDA-approved medications to minimize cravings and stabilize brain chemistry for overcoming opioid and alcohol dependence. For adults with opioid or alcohol use disorders.
• Residential Inpatient Treatment Immersive residential treatment program with structured schedule of evidence-based therapies, holistic activities, and one-on-one counseling in luxury Beverly Hills accommodations. For adults requiring intensive inpatient care.
• Luxury Rehab Program High-end treatment program combining clinical expertise with five-star retreat amenities including private suites, chef-prepared nutrition, and spa-like wellness therapies. Targeted at high-profile professionals and individuals seeking premium accommodations.
• Dual Diagnosis Treatment Specialized integrated treatment for co-occurring mental health disorders such as anxiety, depression, PTSD, and bipolar disorder alongside substance use disorders. For adults requiring psychiatric and addiction care concurrently.
• Outpatient Treatment Flexible ongoing clinical support for individuals transitioning back to daily life, suited for professionals or those stepping down from residential care. For adults requiring less intensive post-residential or step-down treatment.
• Aftercare & Alumni Programs Long-term recovery support including active alumni networks, ongoing therapy groups, and relapse prevention planning to maintain sobriety post-discharge. For former residential clients and alumni.
• Addiction Therapy Techniques Evidence-based therapeutic modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and trauma-informed EMDR available across the treatment continuum. For adult clients in detox, residential, or outpatient programs.
• Holistic & Complementary Therapies Mind-body-spirit healing practices including yoga, mindfulness meditation, breathwork, art therapy, Reiki, massage, NAD+ therapy, boxing, and fitness programs integrated into residential treatment. For adult clients seeking complementary wellness alongside clinical care.
• 12-Step Program Traditional 12-step recovery methodology integrated into treatment and aftercare planning for clients who prefer this faith-based pathway. For adult clients in residential or aftercare programs.
• Non-12-Step Program Alternative recovery pathways including SMART Recovery, Refuge Recovery, or entirely non-12-Step therapies for clients preferring secular approaches. For adult clients seeking non-faith-based recovery options.

Quantifiable outcome

• 8+ years of trusted substance abuse treatment with thousands of client success stories
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance partner. Safe Haven Recovery works with Aetna (part of CVS Health) to provide addiction treatment services including medical detox, inpatient rehab, outpatient programs, MAT, and therapy. Admissions team handles preauthorization and benefits verification.
• Anthem Blue CrosscoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance partner. Anthem covers addiction treatment services including inpatient rehab, outpatient programs, partial hospitalization, MAT, and dual diagnosis care. Facility accredited by Joint Commission, HFAP, and CARF.
• Blue Cross Blue Shield (BCBS)coreChannel Partner/ Reseller/ DistributorIn-network PPO insurance partner. BCBS covers full continuum of behavioral health care including medically-supervised detox, inpatient/residential treatment, outpatient programs, MAT, and dual diagnosis. BCBS has over 100 million members nationwide.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance partner. Cigna covers medical detox, residential/inpatient treatment, outpatient programs (IOP and PHP), MAT, and dual diagnosis treatment under Mental Health Parity and Addiction Equity Act requirements.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance partner. UnitedHealthcare covers addiction treatment services including detox, residential treatment, and outpatient programs.
• HighmarkcoreChannel Partner/ Reseller/ DistributorIn-network insurance partner. Highmark (independent licensee of Blue Cross Blue Shield Association) serves approximately 7 million members across Pennsylvania, Delaware, West Virginia, and New York. Covers detox, residential, PHP, IOP, outpatient therapy, and MAT.
• Carelon Behavioral HealthcoreChannel Partner/ Reseller/ DistributorInsurance partner providing mental health and substance use disorder benefits. Safe Haven works with Carelon plans for addiction treatment including detox, residential (30-, 45-, and 90-day programs), IOP, outpatient, and dual diagnosis treatment.
• Luminare HealthminorChannel Partner/ Reseller/ DistributorHealth plan administrator (rebranded from Trustmark Health Benefits, acquired by HCSC) supporting employer-sponsored coverage. Works with employer plans that include behavioral health and substance use treatment benefits.
• Meritain HealthcoreChannel Partner/ Reseller/ DistributorAn Aetna company providing flexible, cost-effective health benefits. Meritain Health covers medical detox, residential treatment, PHP/IOP, dual diagnosis, MAT, evidence-based therapies (CBT, DBT, EMDR), and aftercare planning.
• OptumminorChannel Partner/ Reseller/ DistributorInsurance partner for behavioral health and substance use disorder benefits. Safe Haven Recovery accepts Optum plans for addiction treatment coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Canyon at Peace Park: Luxury residential treatment center in Malibu offering medically supervised detox, residential care, and dual diagnosis treatment. Direct peer in the high-end California SUD market with comparable clinical services and clientele.
• Promises Treatment Centers: Luxury addiction treatment provider with flagship location in Malibu, offering residential, detox, and outpatient services to high-profile and executive clients. Comparable on luxury positioning, clinical modality mix, and Beverly Hills-area demographic.
• Banyan Treatment Centers: Multi-state residential and outpatient addiction treatment provider with detox and dual diagnosis services. Comparable in clinical service mix and PPO in-network strategy, though operating across multiple locations at larger scale.
• Malibu Beach Recovery Centers: Luxury drug and alcohol rehab in Malibu, California, providing residential treatment, detox, and dual diagnosis services. Comparable on luxury Southern California positioning and clinical service mix.
• Cliffside Malibu: Boutique luxury residential treatment center in Malibu, California, with a small client census and premium amenities. Closely comparable in scale, pricing structure, and target affluent/celebrity demographic.
• Passages Malibu: Luxury residential addiction treatment center in Malibu, California, serving affluent clients with a non-12-step approach. Direct peer given the same luxury positioning, Southern California geography, and similar high-end private-pay model.
• Cirque Lodge: Luxury addiction treatment center in Sundance, Utah, offering residential, detox, and trauma-informed care in a high-end mountain setting. Direct peer in the luxury SUD category, with the added comparison point of drawing out-of-state clients.

Regional players

• Beachway Therapy Center: Residential and outpatient addiction treatment center based in Florida with a luxury positioning. Comparable in service mix and target market, but operates in a different geography and competes indirectly for out-of-state clients rather than directly in California.

Broad incumbents

• Hazelden Betty Ford Foundation: National nonprofit addiction treatment leader with multiple residential and outpatient sites across the U.S. Comparable on clinical modalities and dual diagnosis capability, but operates as a broad incumbent at significantly larger scale and with broader insurance/charity access.
• Caron Treatment Centers: Established nonprofit addiction treatment provider with residential facilities in Pennsylvania, Florida, and elsewhere. Comparable on residential SUD programming and clinical excellence, but at much broader scale and different geographic mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Haven Recovery Center