The Safety Expo

What The Safety Expo does

The Safety Expo, operating under the brand "The Workforce Wellbeing & Safety Expo," is a private event-based business that organizes a single annual full-day Quality, Health, Safety, and Environmental (QHSE) expo in Aberdeen, Scotland. The 2026 edition is scheduled for Thursday 29 October 2026 at P&J Live, the region's primary exhibition venue. The event is delivered in partnership with Step Change In Safety, a well-established UK energy-sector safety organization, which anchors the expo's credibility and provides access to the target professional community.

The company operates an event-driven B2B go-to-market model. Its core product is a free-to-attend main Expo (10:00–17:00), complemented by three paid premium sub-events: the Safety & Wellbeing Breakfast Forum, the Site Managers Event, and the Safety Representative Event. The platform has no proprietary technology stack; ticketing is delegated to the third-party TicketTailor platform. There is no disclosed app, API, or digital product surface.

Revenue is generated through two mechanisms: (1) exhibitor and sponsorship packages, sold directly via the company website with multiple sponsorship tiers (Adura is the Principal Sponsor; BP and Harbour Energy are additional sponsors), and (2) paid ticket revenue from the three premium sub-events. The free Expo serves as the top-of-funnel acquisition channel, attracting senior leaders, site managers, safety representatives, and industry solution providers from the energy sector and adjacent safety-critical industries including construction, manufacturing, infrastructure, and utilities. Headcount is reported at 1–10 employees, consistent with a lean event-operating team.

Name

The Safety Expo

Website

https://thesafetyexpo.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Safety Expo organizes an annual one-day QHSE workforce wellbeing and safety exhibition in Aberdeen, Scotland, serving senior leaders, site managers, safety representatives, and safety solution providers across the UK energy sector and adjacent industries.

Ownership category

akta.pro rank

Product category

Trade Shows & B2B Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• QHSE industry expo
• Workplace safety event
• Trade show exhibitions
• Exhibitor sponsorship packages
• Workforce wellbeing conference

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Exhibition and Sponsorship: Primary revenue stream from exhibitor fees and sponsorship packages. Organizations pay to exhibit their capabilities, connect with decision-makers, and generate business opportunities. Multiple sponsorship tiers are available to maximize brand visibility among exhibitors and attendees.
2. Premium Event Tickets: Revenue from paid premium events including the Safety & Wellbeing Breakfast Forum, Site Managers Event, and Safety Representative Event, which are ticketed separately from the free main Expo.
3. General Admission: Free entry tickets for the main Expo (10am-5pm) serve as the top-of-funnel customer acquisition mechanism, driving attendance to paid premium events and creating exhibitor value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Safety Expo operates The Workforce Wellbeing & Safety Expo, a single annual full-day free-to-attend B2B trade show held at P&J Live in Aberdeen, Scotland (Thursday 29th October 2026), connecting senior leaders, site managers, and safety representatives in QHSE with solution-providing exhibitors. The core revenue is generated through tiered exhibitor and sponsorship packages (Adura as Principal Sponsor) supplemented by paid premium sessions including the Breakfast Forum, Site Managers Event, and Safety Representative Event.

Product overview

The Safety Expo is an event-based offering centered around The Workforce Wellbeing & Safety Expo 2026, a single major annual expo event held at P&J Live in Aberdeen, Scotland. The core product is the main Expo (a free-to-attend full-day event from 10am-5pm on Thursday 29th October 2026), complemented by add-on paid modules including the Workforce Wellbeing & Safety Breakfast Forum, The Site Managers Event, and The Safety Representative Event. Additionally, exhibitor and sponsorship packages are offered for organisations wishing to showcase their capabilities at the event.

Differentiator

Problem solved

Functional benefit

Products and services

• The Workforce Wellbeing & Safety Expo 2026 A full-day free-to-attend B2B expo delivering a platform for those shaping safety and wellbeing outcomes to connect and network with organisations delivering solutions, services and insight that support safer, healthier work. Targeted at senior leaders, site managers, safety representatives, and industry partners.
• Workforce Wellbeing & Safety Breakfast Forum A paid dedicated Safety & Wellbeing Breakfast session that sets the tone for the main Expo day, offering practical insight and value for different roles across the workforce.
• The Site Managers Event A paid dedicated event for site managers within the Expo programme, offering practical insight and networking opportunities for those responsible for on-site safety and wellbeing.
• The Safety Representative Event A paid dedicated event for safety representatives within the Expo programme, offering practical insight and networking opportunities for those representing workforce interests in safety matters.
• Exhibitor and Sponsorship Packages Tiered exhibitor and sponsorship packages that allow organisations to showcase their capabilities, connect with decision-makers, generate new business opportunities, and keep their brand at the forefront of exhibitors and attendees.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Step Change In SafetyflagshipStrategic or Co-development Partner · 29 October 2026Step Change In Safety is a key partner in delivering the Workforce Wellbeing & Safety Expo 2026. The organization collaborates with P&J Live to provide a platform for those shaping safety and wellbeing outcomes to connect with organizations delivering solutions, services, and insight that support safer, healthier work. The partnership strengthens the expo's credibility within the energy industry safety community.
• P&J LivecoreStrategic or Co-development PartnerP&J Live is the venue partner hosting the Workforce Wellbeing & Safety Expo 2026 in Aberdeen, Scotland. The venue provides the physical infrastructure for the full-day event, partnering with Step Change In Safety to deliver the expo.
• AduracoreGTM or Marketing PartnerAdura serves as the Principal Sponsor of the Workforce Wellbeing & Safety Expo 2026. As the highest-tier sponsor, Adura's branding is prominently featured, with their logo displayed on the event website and materials, keeping their brand at the forefront of exhibitors and attendees.
• BPminorGTM or Marketing PartnerBP is listed as a sponsor of the Workforce Wellbeing & Safety Expo, with their logo displayed on the event website sponsors section.
• Harbour EnergyminorGTM or Marketing PartnerHarbour Energy is listed as a sponsor of the Workforce Wellbeing & Safety Expo, with their logo displayed on the event website sponsors section.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Regional players

• Energy Industries Council Events: A UK-based industry body that organises networking events, awards, and trade activities for energy industry suppliers and operators. It is a regional peer because it competes for the same UK energy-industry audience and exhibitor pool, though its events are typically smaller-scale and programme-led rather than expo-led.
• SPE Offshore Europe: An Aberdeen-based biennial energy industry conference and exhibition that draws the same North Sea oil & gas operator audience. It is a regional peer because it competes for the same Aberdeen venue calendar and the same energy-industry safety and operations decision-makers, though it covers the broader E&P value chain.

Others

• Step Change In Safety: A UK oil & gas industry safety organisation that runs campaigns, workshops, and events for the same workforce-safety audience. It is classified as 'others' because it is The Safety Expo's own strategic partner rather than a competing event, but its programmes address the same safety-community needs and constitute the closest ecosystem participant.
• P&J Live Aberdeen: The Aberdeen-based exhibition and conference venue hosting The Safety Expo. It is classified as 'others' as it is the venue partner and operates many competing events at the same facility, making it both an enabler of the business and a potential channel for rival exhibitions targeting the same audience.

Broad incumbents

• dmg events: A major international exhibition organiser with a portfolio including energy, construction, and infrastructure events (e.g., ADIPEC, Big 5). It is a broad incumbent because it operates overlapping exhibitions in the same end markets but at much larger scale and global geography.
• Reed Exhibitions: One of the world's largest exhibition organisers, running major trade shows across safety, energy, and industrial sectors. It is a broad incumbent because it operates many events adjacent to The Safety Expo's space but does not focus exclusively on a regional Aberdeen QHSE audience.
• Informa Markets: A global exhibition organiser running hundreds of B2B trade shows including in safety, energy, and industrial sectors. It is a broad incumbent because it competes for exhibitor and sponsor budgets that might otherwise go to The Safety Expo, but operates at a fundamentally different scale and geographic breadth.

Direct peers

• HazardEx Conference & Exhibition: A UK exhibition targeting hazardous-area and process-safety professionals across industries including oil & gas, chemicals, and manufacturing. It is a direct peer because its exhibitor/sponsorship model and target audience of safety managers and engineers overlap closely with The Safety Expo's senior-leader and site-manager segments.
• Safety & Health Expo: A UK-based trade exhibition focused on occupational safety, health, and wellbeing solutions for workplace environments. It is a direct peer as it organises a B2B trade show for the same senior safety decision-makers and solution providers The Safety Expo targets, operating a comparable exhibitor-and-sponsorship revenue model.
• IOSH Conference: The Institution of Occupational Safety and Health's flagship annual UK conference and exhibition. It is a direct peer as it convenes the same occupational safety professional community, with comparable paid-ticket and sponsorship revenue mechanics and a similar B2B safety-content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/safety-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Safety Expo