What True Commercial does

True Commercial is a privately held commercial real estate brokerage operating as a division of True Real Estate, which was founded by Jen True in January 2016 in the historic Union Depot building in Mankato, Minnesota. The firm provides buyer/seller representation, landlord/tenant representation, leasing, investment property services, and business brokerage for retail, industrial, office, multifamily, mixed-use, and land assets across 36 Minnesota communities. Its core offerings include commercial property sales and acquisition, commercial leasing, business brokerage (evaluation, confidential marketing, negotiation support, and transaction management), and investment property services, supported by an internal agent platform with CRM and listing exposure tools.

The company generates revenue through commission-based fees on transactions (purchase, sale, lease) and on business brokerage engagements, with all services priced on a quote basis rather than via disclosed tiers. Its go-to-market is sales-led, relying on a team of dedicated commercial real estate agents (combined 100+ years of experience, all former business owners) who engage business owners, investors, landlords, and tenants directly. Distribution is anchored by a corporate website with an IDX-powered property search platform, agent referrals, and community presence across Southern Minnesota. No proprietary technology, data products, or AI/ML capabilities are disclosed, and there is no record of external funding, M&A, or institutional investment — the business is founder-owned and organically grown within the True Real Estate family of brands (True Residential, True Commercial, True Land).

Name

True Commercial

Legal name

True Commercial MN

Website

https://truecommercialmn.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

True Commercial is a Mankato, Minnesota-based commercial real estate brokerage and division of True Real Estate that provides sales, leasing, investment, and business brokerage services across 36 Minnesota communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Mankato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Commercial Real Estate Commission: The company earns commission-based fees on the purchase, sale, and lease of commercial properties. It also earns fees for business brokerage services including business evaluation, marketing, negotiation support, and transaction management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

True Commercial is a commercial real estate brokerage firm that facilitates buying, selling, leasing, and investing in commercial properties including retail, industrial, office, multifamily, and mixed-use properties across Minnesota. The firm also provides business brokerage services including business evaluation, marketing strategy, negotiation support, and transaction management for business owners looking to sell or buy businesses.

Product overview

True Commercial is a commercial real estate brokerage firm offering a unified suite of services for buying, selling, leasing, and investing in commercial properties across Minnesota. The company's core offerings include commercial property sales and acquisition, commercial leasing services, business brokerage, and investment property services. The firm also provides an internal agent support platform with CRM and marketing tools for its team members. True Commercial operates primarily in the Mankato area and greater Minnesota region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Minimizing disruption to daily operations during business sale process
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avison Young: Avison Young is a global commercial real estate services firm with strong mid-market and secondary-market focus. It is comparable to True Commercial's mid-market positioning but operates at much larger scale across multiple geographies.
• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, property management, and advisory services globally. It competes with True Commercial in the broader CRE brokerage space, though at vastly larger scale and primarily in major metropolitan markets where local expertise is less differentiated.
• Marcus & Millichap: Marcus & Millichap specializes in commercial real estate investment sales, financing, research, and advisory services for multifamily and income-producing properties. It is highly comparable to True Commercial's investment property services segment, though operating nationally with far greater scale.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering brokerage, valuation, and advisory. It competes with True Commercial in the broader CRE brokerage space, though at much larger scale and concentrated in major metropolitan markets.
• Newmark Group: Newmark is a commercial real estate advisory firm offering leasing, investment sales, and advisory services. It competes with True Commercial in the broader CRE services space, though at much larger scale and with institutional capital backing.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm offering brokerage, investment management, and advisory services. It is a broad incumbent in commercial real estate brokerage, with much greater scale and capital resources than True Commercial.
• Colliers International: Colliers is a global commercial real estate services firm with strong brokerage, valuation, and advisory capabilities. It is comparable to True Commercial in commercial brokerage services but operates at much larger scale with global reach and significantly more resources.

Direct peers

• Coldwell Banker Commercial: Coldwell Banker Commercial is a global commercial real estate franchise affiliated with the Coldwell Banker brand. It is a direct peer as a regional/local commercial brokerage with multi-service offerings and franchise-supported agent networks comparable to True Commercial.
• SVN International: SVN is a commercial real estate brokerage franchise network that empowers independent advisors with shared brand, technology, and referrals. It is highly comparable to True Commercial as a regional/local CRE brokerage with similar transaction focus and agent-based delivery model.
• NAI Global: NAI Global is a network of independently owned commercial real estate brokerage firms that combine local expertise with global reach. It is a direct peer to True Commercial as a regional/local CRE brokerage model where independent owner-operators compete on local relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/True_Commercial
• Facebookfacebook.com/TrueCommercialMN
• LinkedInlinkedin.com/company/truecommerical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Commercial