SunUra
SunUra Oy is a Finnish social enterprise providing employment coaching, staff leasing, recruitment, and company survey services to municipalities, public employment authorities, and private companies, specializing in the transitional labor market for long-term unemployed and partially work-able individuals across 7 Finnish regional offices.
- Company typePrivate
- Founded2013
- HeadquartersTampere, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SunUra does
SunUra Oy is a Finnish for-profit social enterprise providing employment coaching, staffing, recruitment, and company survey services, with operations spanning 7 regional offices across Finland (Hämeenlinna, Tampere, Turku, Lahti, Mikkeli, Järvenpää, Jyväskylä) plus an original founding presence in Espoo. The company specializes in the transitional labor market, serving long-term unemployed individuals, people with partial work ability, immigrants, refugees, and youth through vocational rehabilitation programs including Kela-funded rehabilitation and Kela-aligned coaching. Its three primary service lines are public-sector-commissioned employment and coaching services (Työ-SIB impact investment programs, municipal job search coaching, youth entrepreneurship programs), staff leasing and recruitment sold to companies (including Herkkumaa Oy, K-Citymarket stores, and Tammer Brands), and company survey/assessment services for employment authorities and economic development organizations (outcome-based pricing model). Revenue is generated primarily through public-sector commissioned contracts, supplemented by commercial staffing margins and a private online store for individual coaching services.
The business operates as a hybrid professional services firm combining public-procurement contracts with commercial staffing and recruitment. Since December 2019 SunUra has been a subsidiary of Mielen ry, a Finnish mental health and substance abuse association, which creates cross-referral capacity between employment and mental health services. The company is certified as a Social Enterprise (Yhteiskunnallinen Yritys) by the Association for Finnish Work and is a member of the ARVO social enterprise network. Disclosed 2024 revenue is €8.5 million. Go-to-market is sales-led, anchored by direct enterprise sales for public-sector contracts and relationship-based account management for commercial staffing clients. Customer outcomes include over 65% employment rates achieved in the Työ-SIB program and survey volumes exceeding 7,500 companies for Uusimaa TE Services between 2020-2022.
The underlying technology stack is described as standard CRM and business communication systems with GDPR-compliant data handling; no proprietary platforms, APIs, AI models, or technology products are disclosed. Recent strategic activity centers on winning competitive public procurements (Kuopio Kohtaanto 2026, Kouvola entrepreneurship training pilot 2026) and launching program iterations (fourth year of Vantaa Youth Summer Entrepreneurship Program, new Lappeenranta/Imatra job search groups). The Kevytduuni sub-brand offers a differentiated light-staffing product positioned between self-employment and full employment. Overall, SunUra is a regional professional services scale-up with regulatory/social-enterprise moats, a concentrated public-sector client base, and limited technology differentiation.
SunUra firmographics
Firmographics- Name
- SunUra
- Legal name
- SunUra Oy
- Website
- https://sunura.fi
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SunUra Oy is a Finnish social enterprise providing employment coaching, staff leasing, recruitment, and company survey services to municipalities, public employment authorities, and private companies, specializing in the transitional labor market for long-term unemployed and partially work-able individuals across 7 Finnish regional offices.
- Ownership category
- akta.pro rank
SunUra industry classification
Industry- Product category
- Employment Services
- NAICS
- Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
- akta.pro secondary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where SunUra is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices8 records
Markets served
SunUra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Employment and Coaching Services: Core revenue stream from providing career coaching, job search coaching, outplacement services, and employment support to unemployed job seekers, commissioned by public employment services, municipalities, and employment regions.
- Staff Leasing and Recruitment: Temporary staffing and recruitment services provided to companies across Finland. Revenue generated from staffing margins and recruitment fees for placing candidates.
- Company Survey Services: Phone-based company surveys and assessments for employment authorities and business development companies. Pricing is based on results achieved (outcome-based pricing model).
- Management Consulting: Customized consulting services for companies and public sector organizations including strategic planning, operational efficiency, and employment sector consulting.
- Private Coaching Services: Individual coaching services sold directly to private customers through SunUra's online store. Includes entrepreneurship coaching, CV writing support, interview coaching, and career transition coaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Company Survey Services - Outcome-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SunUra product offering
Product offeringCore offering
SunUra Oy provides employment and coaching services, staff leasing and recruitment, and company survey services across Finland. Its offerings include career coaching, job search coaching, outplacement, vocational rehabilitation, temporary staffing, permanent recruitment, and phone-based company surveys for public employment services and economic development organizations. The company also sells private coaching services to individuals through an online store and operates the Kevytduuni sub-brand for light temporary staffing.
Differentiator
Problem solved
Functional benefit
Brands
- Kevytduuni: An innovative service developed by SunUra Oy, offering companies an easy and effortless way to hire temporary staff. Kevytduuni provides employees with the security of an employment relationship while offering employers a simple and flexible way to hire.
Products and services
- Employment and Coaching Services (Työllisyys- ja valmennuspalvelut)
- Staff Leasing and Recruitment Services (Henkilöstövuokraus- ja rekrytointipalvelut)
- Company Survey Services (Yrityskartoituspalvelut)
- Private Coaching Services (Valmennukset yksityisasiakkaille)
- Kevytduuni
- Consulting and Training for Companies and Public Organizations (Konsultointi ja koulutus)
- Kela Vocational Rehabilitation (Kelan ammatillinen kuntoutus)
Quantifiable outcome
- Over 65% employment rate achieved in Työ-SIB program participants
- +4 more outcomes
Companies that use SunUra
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
SunUra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunUra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mielen ry (Mental Health and Substance Abuse Association)coreSince December 2019, SunUra became part of Mielen ry through a business acquisition. Mielen ry has provided growth, housing, and outpatient services to support mental well-being since 1991. The Mielen ry Group consists of SunUra Oy and Kiinteistö Oy Muotialan Asuinkeskus (100% owned by Mielen ry). This partnership provides SunUra with integration into mental health services network and strengthens its social enterprise positioning.
- Suomen Setlementtiliitto, Setlementtiasunnot, and ARVO ryminorParticipation in panel discussions organized by settlement organizations on social enterprise role in societal resilience. SunUra CEO Kimmo Laitinen participated in panel on recognizing impact and strengthening social enterprise position in Finland.
- SOSTE Suomen sosiaali ja terveys ryminorCollaboration in national employment actor meeting organized with Yhteiskunnallisten yritysten osaamiskeskus. Work coach Ville-Matti Vilkka participated in panel on employment models and cooperation between employment areas, businesses, and social actors.
- Rekry GroupminorJoint provision of job coaching service for people receiving temporary protection and refugees in Kuopio area. Combined expertise in recruitment and coaching to support integration into Finnish labor market.
- Ministry of Economic Affairs and EmploymentcoreService provider in Työ-SIB impact investment project in Uusimaa (Espoo, Vantaa, Helsinki), Päijät-Häme (Lahti), and Pirkanmaa (Tampere). Project goal: help thousands of long-term unemployed find employment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
SunUra competitors and assessment
Company assessmentBroad incumbents
- Eilakaisla: Established Finnish staffing and recruitment firm operating nationwide with multiple service lines including office, IT, and industrial staffing. Direct overlap on SunUra's staff leasing and recruitment arm.
- Academic Work Finland: Nordic staffing and recruitment firm operating in Finland targeting young professionals and white-collar roles. Comparable in recruitment model; less direct overlap in long-term-unemployment coaching.
- ManpowerGroup Finland: Global staffing leader operating in Finland with broad permanent and temporary placement capabilities. Competes for the same enterprise staffing contracts as SunUra but at a much larger scale.
- VMP Group (Varamiespalvelu): Finnish staffing group providing light industrial and commercial staffing across Finland. Direct comparator to SunUra's Kevytduuni light-temporary staffing sub-brand.
- Sol-Palvelut Oy (SOL): Major Finnish staffing and workforce services firm with extensive branch coverage. Comparable on staff leasing and outplacement; very different in scale and the kinds of customers it serves.
- Barona: One of Finland's largest staffing and recruitment firms. Significantly larger scale and broader service portfolio; competes for the same enterprise staff-leasing customers (retail, logistics, manufacturing).
Direct peers
- Staffpoint: Finnish staffing and recruitment company offering staff leasing, permanent placement, and HR services nationwide. Closely comparable service model across both SunUra's B2B lines.
- Rekry Group: Finnish recruitment and coaching firm partnering with SunUra on temporary-protection/refugee job coaching in Kuopio. Overlap in both recruitment and integration-focused employment coaching.
- Spring House Oy: Finnish employment services provider co-selected with SunUra for the Kuopio Kohtaanto job-search coaching program in 2026. Directly competes for the same municipal employment coaching contracts.
- Arffman Finland Oy: Finnish expert organization providing employment, coaching, and rehabilitation services that also won the Kuopio Kohtaanto procurement alongside SunUra. Most direct municipal coaching peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
SunUra social profiles
Digital presenceSunUra financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunUra leadership team
Management profileNumber of profiles
Profiles10 records
SunUra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunUra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunUra
What does SunUra do?
SunUra Oy provides employment and coaching services, staff leasing and recruitment, and company survey services across Finland. Its offerings include career coaching, job search coaching, outplacement, vocational rehabilitation, temporary staffing, permanent recruitment, and phone-based company surveys for public employment services and economic development organizations. The company also sells private coaching services to individuals through an online store and operates the Kevytduuni sub-brand for light temporary staffing.
Is SunUra a public or private company?
SunUra is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SunUra founded?
SunUra was founded in 2013. It employs 11 to 50 people.
Where is SunUra based?
SunUra is headquartered in Tampere, Finland, in the Europe region.
How does SunUra make money?
Five revenue lines are on record. Employment and Coaching Services are the primary driver. The others are staff Leasing and Recruitment, company Survey Services, management Consulting and private Coaching Services.
Who are SunUra's main competitors?
Broad incumbents on record are Eilakaisla, Academic Work Finland, ManpowerGroup Finland, VMP Group (Varamiespalvelu), Sol-Palvelut Oy (SOL) and Barona. Direct peers are Staffpoint, Rekry Group, Spring House Oy and Arffman Finland Oy.
Does SunUra have an API?
No public API is recorded for SunUra.
What industry is SunUra in?
SunUra's product category is Employment Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 5613 and its SIC code is 7361.