Asociace integrativních koučů

What Asociace integrativních koučů does

Asociace integrativních koučů, z.s. (AIK) is a Czech civic association (non-profit registered as "zapsaný spolek") headquartered in Ostrava at náměstí Slovenského národního povstání, with a regional chapter in Brno coordinated by Ida Pečková. The organisation unites 55+ professional integrative coaches under an "integrative coaching" umbrella that combines multiple coaching methodologies, offering peer supervision (intervize in Balint-group format), peer-coaching triads, member meetings known as Kruh inspirace a sdílení (KIS), educational workshops, and an annual flagship conference, Koučink v praxi, of which 12 editions have been organised. Beyond serving its member base, AIK runs social-purpose projects — Koučink studentů (free coaching for students since 2021) and Partnerstvím k rozvoji (corporate-sponsored coaching for nonprofits) — alongside commercial offerings such as corporate coaching, the AIK Karty coaching cards, a Travel koučink methodology led by Štěpán Pastula, and the AIKošlap outdoor member event.

AIK has no proprietary technology platform; its offering rests on people, content, and a programmatic event cadence. Distribution is direct: in-person and Zoom/Google Meet events across Czech cities, a SimpleShop e-shop for workshop and conference recordings, a WordPress-based website (asociacekoucu.com) with a categorised content blog and member portal, and a separate conference microsite (koucinkvpraxi.cz). Marketing is organic and community-driven — Facebook, LinkedIn, YouTube, blog content, public workshops, and word-of-mouth among Czech coaching professionals.

The business model is association-style, multi-stream: (1) recurring annual membership dues from 55+ coaches, with fee levels decided at each annual general meeting; (2) transactional fees from public workshops and conferences paid via SimpleShop links; and (3) one-off e-shop sales of workshop and conference recordings. Pricing is not publicly disclosed. Affiliations with the International Coach Federation (ICF) and EMCC Czech Republic and Slovakia lend standards-framework credibility, with EMCC-recognised intervize hours supporting member credentialing. Director Ing. Petra Crhák, Ph.D., PCC leads the organisation with a board including Michaela Holišová, Martina Zbořilová, Ida Pečková, and Jana Zarembová.

Name

Asociace integrativních koučů

Legal name

Asociace integrativních koučů, z.s.

Website

https://asociacekoucu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Asociace integrativních koučů (AIK) is a Czech non-profit civic association of 55+ professional integrative coaches, headquartered in Ostrava with a Brno regional chapter, offering peer supervision, training workshops, corporate coaching, and the annual Koučink v praxi conference.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Professional coaching services
• Integrative coaching methodology
• Coaching community association
• Executive coaching development
• Peer supervision coaching

Headquarters

HQ city

Ostrava-zabreh

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AIK generates revenue through annual membership fees from its 55+ member coaches. Specific fee amounts are decided at annual general meetings (členská schůze).
2. E-shop sales: The association operates an e-shop selling recordings of selected workshops and conference sessions, providing a secondary revenue stream.
3. Workshop and event fees: Some workshops and events are open to the public with registration fees (e.g., open workshops with SimpleShop payment links).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asociace integrativních koučů (AIK) is a Czech civic association (z.s.) of professional integrative coaches that delivers integrative coaching services, peer supervision (intervize), educational workshops, and an annual conference. It supports 55+ member coaches through community events, peer coaching triads, continuing education, and member resources, and runs social projects (Koučink studentů, Partnerstvím k rozvoji) that extend coaching access to students and nonprofits.

Product overview

Asociace integrativních koučů (AIK) is a professional association offering integrative coaching services through a structured portfolio of products and programs. The core offering is Integrativní koučink (Integrative Coaching), supported by regular member activities including Kruh inspirace a sdílení (KIS) meetings, Peer koučink sessions, and Supervize/intervize programs. The association organizes the annual Konference Koučink v praxi, provides educational Workshopy, and operates an E-shop for workshop recordings. Community projects include Partnerstvím k rozvoji (corporate-nonprofit partnerships) and Koučink studentů (student coaching with 1-3 free sessions). Unique offerings include AIK Karty (coaching cards), Travel koučink methodology, and the AIKošlap outdoor team event. A members-only section provides exclusive resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrativní koučink (Integrative Coaching) Core professional coaching service based on an integrative approach combining multiple coaching methodologies and techniques to support client development; offered by AIK member coaches to individuals, teams, and organizations.
• Konference Koučink v praxi (Coaching in Practice Conference)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ICF (International Coach Federation)coreStrategic or Co-development PartnerAIK is affiliated with the International Coach Federation (ICF), a global body for professional coaches. ICF credentials (such as PCC) are held by some AIK members, including director Petra Crhák, Ph.D., PCC. The partnership provides credibility and standards framework for the association.
• EMCC (European Mentoring and Coaching Council)coreStrategic or Co-development PartnerAIK partners with EMCC Czech Republic and Slovakia. Intervize sessions are recognized by EMCC as valid professional development documentation for EMCC accreditation, supporting members' credentialing.
• New Dimension, s.r.o.minorStrategic or Co-development PartnerNew Dimension (newdimension.cz) is listed as a partner and provides venue space for AIK member events and the annual general meeting. It is also listed as a partner organization on the association's website.
• AKORD & POKLAD, s. r. o.minorStrategic or Co-development PartnerAKORD is a venue partner that hosts the annual Koučink v praxi conference at its location on náměstí Slovenského národního povstání in Ostrava.
• MSVK (Moravskoslezská vědecká knihovna)minorStrategic or Co-development PartnerMoravian-Silesian Regional Library (MSVK) is listed as a partner organization of AIK.
• LumpecominorStrategic or Co-development PartnerLumpeco (lumpeco.cz) is listed as a partner organization of AIK.
• Škola manažerského rozvojeminorStrategic or Co-development PartnerŠkola manažerského rozvoje (smrov.cz) is listed as a partner organization of AIK.
• EscholaminorStrategic or Co-development PartnerEschola (eschola.cz) is listed as a partner organization of AIK, providing educational and development services.
• Positiv magazineminorGTM or Marketing PartnerPositiv magazine (magazin.positiv.cz) is listed as a partner organization of AIK, representing a media and content marketing relationship.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• BetterUp: US-headquartered digital coaching platform serving enterprise clients with on-demand 1:1 coaching, AI-enabled matching, and corporate subscriptions. Comparable as an executive and professional coaching provider serving overlapping end-clients (corporates, professionals) but operating a tech-enabled, scalable model rather than a community association model.
• CoachHub: European-founded digital coaching platform delivering 1:1 coaching, AI-driven coach matching, and leadership development programmes to enterprises. Comparable as a provider of executive and professional coaching to corporate clients across Europe, directly contesting AIK's corporate-coaching use case but via a technology-enabled rather than community-driven model.
• Worldwide Association of Business Coaches (WABC): Global membership organisation for business and executive coaches offering credentialing, member directories, and a broader commercial-coaching remit. Comparable as an industry association serving the executive coaching segment, but with a wider international footprint and business-focused rather than integrative positioning.

Direct peers

• International Coach Federation (ICF): Global professional coaching federation to which AIK is affiliated. Operates the same model at scale: chapter structure, credentialing (ACC, PCC, MCC), member benefits, and continuing education. ICF Czech Republic Chapter is the most direct national-level competitor for the same Czech coach segment AIK serves.
• European Mentoring and Coaching Council (EMCC): European-wide membership organisation for coaches and mentors, with national chapters including EMCC Czech Republic and Slovakia (a documented AIK partner). Directly comparable as a membership-based professional body that delivers credentialing, supervision/intervision frameworks, and continuing professional development to coaches across Europe.

Regional players

• Association for Coaching: UK-headquartered professional membership body for coaches and coach supervisors offering accreditation, communities of practice, and events. Operates a comparable association-based model with similar member services (supervision, CPD, networking) but is anchored in the UK market rather than Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSgazcDB1Chq-16_VvHTEcw
• Facebookfacebook.com/AsociaceIntegrativnichKoucu
• LinkedInlinkedin.com/in/asociace-integrativn%C3%ADch-kou%C4%8D%C5%AF-51036083

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociace integrativních koučů