Loyera

What Loyera does

Loyera is a cloud-based SaaS provider, founded in 2016, that builds a hardware-independent loyalty, point-of-sale (POS), e-commerce, and employee-rostering platform primarily for small and medium businesses. The product suite centers on the Loyera Loyalty Program and is extended through add-on modules — Loyera POS Software, Loyera E-commerce, and Loyera Rostering — supported by two companion mobile applications: the Loyera Business App for merchant operations and the Loyera Member App for consumer reward redemption. Underlying technology is mobile-first and cloud-native, running on any device (including mobile phones) without proprietary hardware, with an offline-mode capability that synchronizes to the cloud once connectivity is restored; the platform also publishes native plugins for WooCommerce, Magento, and OpenCart to embed loyalty into online stores.

The company operates a freemium go-to-market model distributed globally through iOS App Store and Google Play downloads, with self-serve onboarding and three publicly disclosed pricing tiers: Basic (free, unlimited members), Core ($9/month, web access and detailed reporting), and Complete ($99/month, loyalty cards and NFC device included), plus white-label licensing for branded deployments. Loyera claims to serve more than 30 industry verticals — including automotive, retail, grocery, hospitality, restaurants, salons, hotels, and pharmacies — and positions itself as the "world's first FREE loyalty solution." No external funding, acquisitions, leadership changes, or post-2019 strategic activity are disclosed in available source material, and revenue, headcount growth, and ownership structure are not publicly stated.

Name

Loyera

Legal name

Loyera

Website

https://loyera.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Loyera is a cloud-based, hardware-independent SaaS platform offering loyalty, POS, e-commerce, and rostering software, plus mobile apps for merchants and members, targeting small and medium businesses globally via a freemium model.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Customer loyalty software
• Point of sale software
• Loyalty program management
• Cloud-based POS systems
• Small business loyalty

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium SaaS subscriptions: Core revenue from tiered subscription model: Basic (free), Core ($9/month with web access and detailed reporting), and Complete ($99/month with loyalty cards and NFC device). The free tier attracts small businesses while paid tiers upsell additional features and multi-outlet capabilities.
2. White-label services: Businesses can opt for white-label loyalty solutions where the software bears their business name and logo, enhancing brand visibility. This premium service is offered at competitive prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Loyera sells a unified cloud-based software platform that combines customer loyalty program management, point-of-sale (POS) functionality, e-commerce store capabilities, and employee rostering for small and medium businesses across 30+ industry verticals. The platform is hardware-independent, runs on any device including mobile phones via iOS and Android apps, and operates in offline mode with automatic cloud synchronization. It is offered on a freemium SaaS subscription model with white-label options for branded deployments.

Product overview

Loyera is a unified cloud-based business software platform offering loyalty management, point of sale (POS), e-commerce, and rostering capabilities. The core platform consists of Loyera Loyalty Program, which provides customer rewards and retention tools. Add-on modules include Loyera POS Software for sales management and billing, Loyera E-commerce for online store creation, and Loyera Rostering for employee scheduling. Two companion mobile apps serve different user segments: the Loyera Business App for merchants to manage operations, and the Loyera Member App for customers to track rewards and access deals. All modules are hardware-independent and work on any device including mobile phones. Pricing tiers include Basic (Free), Core ($9/month), and Complete ($99/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Loyera Loyalty Program

Quantifiable outcome

• Repeat customers spend 67% more than new customers
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

One partnership is on record.

• WooCommercecoreTechnology or IntegrationLoyera offers a plugin integration for WooCommerce e-commerce websites, enabling automatic customer enrollment in loyalty programs, push notifications, reward creation, and purchase history tracking for online stores built on the WooCommerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Square (Block): Square offers an integrated POS, payments, and customer loyalty/engagement suite (Square Loyalty, Square Marketing) aimed at SMBs. Directly comparable to Loyera's combined POS + loyalty + e-commerce offering, though Square is much broader with payments processing and capital.
• Toast: Toast is a cloud POS platform for restaurants with built-in loyalty, online ordering, and marketing tools. Comparable to Loyera's hospitality and restaurant vertical use cases, though focused exclusively on food service.
• Lightspeed: Lightspeed provides cloud POS and commerce platforms for retail, restaurant, and hospitality SMBs, with built-in loyalty and analytics. Comparable to Loyera across POS, multi-outlet, and loyalty functionality, but at a larger enterprise scale.
• Zettle (PayPal): PayPal's Zettle offers POS hardware and software for SMBs with simple loyalty capabilities. Comparable to Loyera at the low-end SMB POS layer, backed by PayPal's payments ecosystem.
• Clover (Fiserv): Clover provides SMB POS hardware and software with an app marketplace including loyalty apps. Comparable to Loyera for SMB merchant onboarding, though its hardware-first model contrasts with Loyera's hardware-independent approach.

Direct peers

• Stamp Me: Stamp Me is a digital loyalty stamp-card app for SMBs that mirrors Loyera's mobile-first, hardware-independent loyalty model. Closest direct peer in the digital loyalty-only category.
• Smile.io: Smile.io is a leading customer loyalty platform for e-commerce merchants, integrating with WooCommerce, Magento, Shopify, and BigCommerce. Closest direct competitor to Loyera's e-commerce loyalty plugin strategy with stronger e-commerce depth.
• Kangaroo Rewards: Kangaroo provides a SaaS loyalty platform for SMB retail, hospitality, and restaurants with mobile apps and POS integrations. Comparable to Loyera's multi-vertical, mobile-first loyalty approach.
• Yotpo: Yotpo provides loyalty, reviews, SMS marketing, and subscriptions for e-commerce brands. Comparable to Loyera's loyalty + e-commerce combination with more advanced enterprise features and broader marketing stack.

Others

• Shopify (with Loyalty apps): Shopify is the dominant SMB e-commerce platform and hosts multiple loyalty apps (Smile.io, LoyaltyLion). Comparable to Loyera's e-commerce loyalty positioning, but as a platform ecosystem rather than a direct loyalty product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loyera_official
• Facebookfacebook.com/LoyeraOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyera