Local Trailer Hire

What Local Trailer Hire does

Local Trailer Hire operates a peer-to-peer online marketplace that connects trailer owners with individuals and businesses needing short-term trailer rentals across Australia. The platform, accessible at localtrailerhire.com.au, enables owners to list trailers free of charge and renters to search, book, and pay through a web-based interface with location-based search, trailer category filtering, and online booking/payment processing. The company serves two primary user segments: consumers and small businesses needing trailers for moving, transport, camping, or general hauling (demand side), and trailer owners seeking to monetize idle assets (supply side). The platform hosts 1,300+ trailers across major Australian cities including Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, and Hobart, as well as regional areas, supported by 64,000+ completed hires and 59,000+ reviews. Notable product features include an owner dashboard, an Instant Book option on select listings, a Premium Listing tier for owners to upgrade visibility, and a $50 referral bonus program for owners who refer other owners.

The underlying technology is a standard web marketplace architecture — listing management, search/discovery, booking workflow, and payment processing — with no disclosed AI, proprietary models, or patents. Distribution is exclusively direct-to-consumer through the self-serve online platform, with SEO-driven location pages serving as the primary organic acquisition channel. The company operates with a lean team of 1–10 employees and is based in Melbourne, Australia, with no disclosed external funding, institutional investors, or formal partnerships.

The business model is marketplace commission-based: owners list trailers at no upfront cost and the platform earns a transaction fee on completed hires. Daily rental prices range from approximately $23.96 to $179.70 depending on trailer type, size, and location, and the company cites up to ~$6.5K per year in potential earnings per listing to motivate supply-side onboarding. Revenue is supplemented by the Premium Listing upgrade, which adds a higher-margin revenue layer on top of standard transaction commissions. The company reports grassroots category recognition through involvement in the "Great Australian Trailer Muster," with no enterprise customers, no B2B contracts, and no inbound or outbound M&A activity disclosed.

Name

Local Trailer Hire

Legal name

Local Trailer Hire

Website

https://www.localtrailerhire.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Trailer Hire operates a peer-to-peer online marketplace in Australia connecting trailer owners with renters for short-term bookings across 1,300+ listings in major cities and regional areas. Revenue is generated via commissions on completed hires and a Premium Listing upgrade.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Trailer Rental Marketplace

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

Keywords

• Trailer sharing marketplace
• Peer-to-peer trailer hire
• Trailer rental platform
• Local trailer rental
• Equipment sharing marketplace

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Trailer Rental Marketplace Commission: Platform facilitates peer-to-peer trailer rentals, taking a commission or transaction fee on each completed hire. Owners list trailers for free and pay a fee or percentage when trailers are rented.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Local Trailer Hire operates an online peer-to-peer marketplace that connects trailer owners with individuals and businesses seeking to rent trailers across Australia. Trailer owners list their trailers for free and earn rental income (up to $6.5K per year), while renters search by location, trailer type, and dates, then book and pay online. The platform offers 1,300+ trailers spanning cage, car, motorbike, enclosed, box, camping, flat-top, and specialty categories, and earns revenue through transaction commissions on completed hires.

Product overview

Local Trailer Hire operates as a peer-to-peer trailer sharing marketplace platform in Australia. The core platform connects trailer owners with renters, supported by two main services: the Owner Sharing Service (for listing trailers) and the Hiring Service (for booking trailers). The platform features various trailer categories including cage, car, motorbike, enclosed, box, camping, flat-top, and specialty trailers. The marketplace supports over 1,300 trailers with 64,000+ completed hires and 59,000+ reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Trailer Hire Platform

Quantifiable outcome

• 1,300+ trailers available for hire
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Boataround: Online boat rental marketplace connecting boat owners with renters across multiple markets. Compares as an adjacent peer-to-peer rental marketplace for high-value consumer assets, demonstrating category expansion optionality for Local Trailer Hire.

Direct peers

• Camplify: Australia-headquartered peer-to-peer marketplace for caravans, campervans, and motorhomes. Closely comparable business model (marketplace commission, two-sided owner/renter platform) and geography, serving the broader towing/recreational trailer category.
• DriveMyCar: Australian peer-to-peer car rental platform that connects private car owners with renters. Same country, similar marketplace commission model and two-sided trust/safety dynamics, focused on vehicles rather than trailers.
• Hygglo: Swedish peer-to-peer rental marketplace for tools, trailers, bikes, and other consumer items. Same product-led marketplace model monetizing idle assets, with expansion into Australia. Closely comparable on mechanics if not exact category.
• Fat Llama (now Lendio Rentals): Peer-to-peer rental marketplace for cameras, drones, tools, and other gear. Closely comparable marketplace architecture, although category is broader hobbyist gear rather than trailers specifically.

Broad incumbents

• Coates Hire: Major Australian equipment and trailer rental company serving industrial and consumer customers. Key incumbent competitor with established brand, fleet scale, and nationwide depot network.
• Kennards Hire: One of Australia's largest traditional equipment and trailer rental chains with national branch coverage. Represents the entrenched incumbent that Local Trailer Hire's marketplace is positioned against on price and convenience.
• Bunnings Trailer Hire: Trailer hire service operated out of Bunnings warehouse locations across Australia. Low-cost, hyper-local convenience competitor frequently mentioned in Local Trailer Hire's customer reviews as the alternative they are displacing.
• GoGet: Australian car-sharing service with fixed car pods in cities. Overlaps in category-adjacent sharing economy in Australia and competes for similar urban consumer demand, though it operates owned fleet rather than a peer-to-peer model.
• Turo: Largest peer-to-peer car-sharing marketplace in North America and expanding globally. Operates the same marketplace model (asset-light, owner commission) at much larger scale, demonstrating both the opportunity and the scale benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/localtrailerhire
• LinkedInlinkedin.com/company/the-local-hire-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Trailer Hire