Fluid Creativity

What Fluid Creativity does

Fluid Creativity is a full-service digital agency founded in 2001 and headquartered in Manchester, UK. The firm specializes in web design and development, with technical depth in Magento ecommerce platforms alongside WordPress and Joomla CMS implementations, and supports delivery with proprietary cloud hosting infrastructure that incorporates Redis caching. In 2015 the business was acquired by Strategic AD Ltd (trading as We Are AD), embedding it within a broader marketing services group and extending its operational footprint to include Glasgow, Wilmslow, and Hyde offices in addition to two Manchester locations (Spinningfields headquarters and King Street).

The agency offers an integrated digital marketing stack comprising search engine optimization, pay-per-click advertising, content marketing, and social media marketing, layered on top of its build capabilities. Its client base spans UK and European businesses across e-commerce, lighting, direct mail, and lifestyle segments, with named engagements including Illuminated Mirrors, Whitecroft Lighting, Bradshaws Direct, IBSL, Pure O2, and Unlimited Potential Algarve. Credentials include Google AdWords Qualified, Google Analytics Qualified, Zend Certified PHP Engineer, and Investor in People, with an Online Retail Award shortlist recognition. Management is led by Managing Director Lee Turner, with Georgina Rayner heading SEO.

Revenue is generated through project-based professional services engagements, typically structured as fixed-scope builds or ongoing digital marketing retainers. The 2015 acquisition, Manchester Spinningfields relocation, Glasgow office opening, and headline sponsorship of the DiB Women in Business Awards together indicate a deliberate scaling posture during that period, though subsequent operating data is not available in the supplied material.

Name

Fluid Creativity

Legal name

Fluid Creativity Ltd.

Website

https://fluidcreativity.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fluid Creativity is a Manchester-based full-service digital agency, acquired by We Are AD in 2015, delivering web design, Magento ecommerce development, and digital marketing services to UK and European businesses across multiple industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Broadcasting and Content Providers (516)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital marketing services
• Web design agency
• Ecommerce development
• Search engine optimization
• Brand identity design

Headquarters

HQ city

Hyde Park

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Design Services: Revenue from creative design services including web design, UX design, video content production, graphic design, and branding services. Services provided on project basis with collaborative approach to each client engagement.
2. Web Development Services: Revenue from web development services including ecommerce development, CMS implementation (Magento, Joomla, WordPress), mobile development, and third-party integrations. Project-based professional services.
3. Online Marketing Services: Revenue from digital marketing services including SEO, content marketing, PPC management, social media marketing, copywriting, and reputation management. Ongoing campaign management with quantifiable measurement.
4. Support & Aftercare Services: Ongoing support packages, web hosting, training services, and website maintenance. Recurring revenue through support contracts with flexible packages for businesses of all sizes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fluid Creativity is a full-service digital agency providing creative web design, UX design, video content, graphic design and branding; ecommerce and CMS web development (with specialisation in Magento, WordPress and Joomla); and online marketing services including SEO, content marketing, PPC, social media marketing, copywriting and reputation management. The agency also provides web hosting, training and ongoing support packages, serving businesses from small local firms to national and international brands across the UK and Europe.

Product overview

Fluid Creativity is a full-service digital agency offering an integrated portfolio of creative design, web development, and online marketing services. Their core offerings include web design, UX design, video content, graphic design, and branding under Creative Design services; ecommerce development, Magento (Community and Enterprise Edition), WordPress, and Joomla development under Web Development; and SEO, content marketing, PPC, social media marketing, and copywriting under Online Marketing. The agency provides end-to-end support including web hosting with cloud infrastructure, training, and support packages. A key specialisation is Magento development, positioning themselves as Magento experts for ecommerce solutions including multichannel retailing through eBay and Amazon integration. Established in 2001 and based in Manchester, the agency serves businesses across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Creative, bespoke website design services for businesses, including responsive/mobile-friendly design and ecommerce website design. Targets businesses across the UK and Europe seeking a professional online presence.
• UX Design User experience design focused on intuitive interfaces and seamless user journeys for business websites and applications.
• Video Content Online video production for brands, including motion graphics, used in client campaigns and the agency's own YouTube and Vimeo channels.
• Graphic Design Graphic design services including promotional print design, promotional materials and graphic design for digital use.
• Branding Brand identity design and strategy services, including logo design, corporate identity and brand development for businesses.
• Ecommerce Development Full-service ecommerce website development covering online store design, development and launch, including custom catalogue architecture and faceted search for product-heavy retailers.
• Magento Web Development Specialised Magento development across Community and Enterprise editions, including customisations, extensions and multichannel integration with eBay and Amazon. Delivered as a certified Magento Partner.
• WordPress Web Development WordPress CMS website development, customisation and plugin development for businesses.
• Joomla Web Development Joomla CMS website development and customisation, used for client sites such as Whitecroft Lighting with complex product data structures.
• Content Management Systems CMS implementation, customisation and training across multiple platforms, enabling businesses to manage their own website content.
• Mobile Web Development Mobile-responsive website development and mobile optimisation services to ensure sites perform across devices.
• 3rd Party Integration Integration services connecting websites with third-party platforms, tools and services to extend site functionality.
• Search Engine Optimisation (SEO) SEO campaigns tailored to individual businesses, focused on sustainable organic visibility, traffic improvement and ROI without link-spam tactics.
• Content Marketing Content creation and marketing strategies designed to drive engagement, organic traffic and customer action for client businesses.
• Conversion Rate Optimisation (CRO) Conversion rate optimisation services to improve website conversion through testing, analysis and ongoing optimisation.
• PPC Management Pay-per-click advertising campaign management, including Google Ads, keyword targeting and ROI optimisation, delivered by Google AdWords qualified professionals.
• Social Media Marketing Social media marketing services across Facebook, Twitter, Google+ and other platforms for brand awareness and customer engagement.
• Copywriting Professional copywriting services for websites, marketing materials and content marketing assets.
• Reputation Management Online reputation management services to monitor and improve how a business is perceived online.
• Web Hosting Cloud-based web hosting with split-layer architecture, shared and dedicated environments, Redis cache for Magento sites, and high availability/load balancing options.
• Training Training services covering CMS management, SEO, social media marketing, copywriting and content marketing, available as 1-to-1 or group sessions.
• Support Packages Comprehensive website support packages including maintenance, upgrades and emergency support, available as recurring contracts sized to client requirements.
• Multi-Channel Retailing Multichannel retailing service enabling retailers to manage multiple sales channels (own website, eBay, Amazon) through a centralised Magento-based platform.

Quantifiable outcome

• 40% traffic increase and 37% revenue increase for clients
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• MagentocoreTechnology or IntegrationFluid Creativity positions itself as a Magento Partner with extensive expertise in both Community and Enterprise editions. They specialize in Magento development, customization, and multichannel integration with platforms like eBay and Amazon.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Builtvisible: UK digital agency specializing in SEO, content marketing, and technical search services. Comparable on the SEO/content marketing focus and UK enterprise client base.
• Tug: Manchester-based digital marketing and web agency offering SEO, PPC, content, and web design services. Direct competitor in the Manchester market with overlapping SEO/digital marketing strengths.
• Beringer Tame: Manchester-based digital agency providing web design, Magento ecommerce, and online marketing services. Closest geographic and service-portfolio peer to Fluid Creativity in the North West UK market.
• Croud: UK-based full-service digital agency with strong SEO, content, PPC, and web development capabilities. Directly comparable integrated marketing-plus-build model serving enterprise and mid-market UK clients.
• Klood: UK-based digital agency offering web design, Magento development, and digital marketing services to mid-market clients. Directly comparable to Fluid Creativity across service mix (creative + development + marketing) and Magento specialization.
• MageMojo: Specialist Magento hosting and development agency serving merchants globally. Directly comparable on the Magento platform specialization and hosting/revenue stream that Fluid Creativity highlights.
• The Pixel Group: UK digital agency offering web design, ecommerce development, and digital marketing. Comparable in size, UK footprint, and integrated service offering targeting SMB to mid-market clients.

Broad incumbents

• Accenture Interactive (now Accenture Song): Global digital agency network offering web, ecommerce, and digital marketing at enterprise scale. Represents the upper-end incumbent that larger UK clients migrate to as their digital spend scales.
• Brainlabs: Global digital media and PPC agency with strong SEO and paid search capabilities. Overlaps with Fluid Creativity's PPC management and SEO service lines, particularly for performance-led campaigns.
• IBM iX (formerly Razorfish): Global digital agency and consultancy offering web development, ecommerce, and integrated marketing. Competes for enterprise digital transformation mandates where Fluid Creativity's mid-market focus leaves off.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fluidcreativity
• YouTubeyoutube.com/user/fluidcreativity
• Facebookfacebook.com/fluidcreativity
• LinkedInlinkedin.com/company/fluid-creativity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluid Creativity