Kabel Deutschland

What Kabel Deutschland does

Kabel Deutschland, historically a German cable network operator, was acquired by Vodafone and its operations are now fully integrated into Vodafone GmbH, the German operating subsidiary of Vodafone Group plc (LSE: VOD). The company delivers residential and small-business telecommunications services across Germany over a multi-technology broadband footprint that includes coaxial cable (DOCSIS), fiber (Glasfaser), DSL, and a mobile hotspot (GigaCube) product line. Core offerings span tiered internet packages branded GigaZuhause — with cable speeds ranging from 50 Mbit/s to 1,000 Mbit/s and fiber up to 1,000 Mbit/s down / 500 Mbit/s up — alongside the GigaMobil mobile contract portfolio, the CallYa prepaid line, and the GigaTV IPTV service integrated with Netflix and Apple TV. Sub-brands include GigaKombi, which bundles mobile and fixed-line tariffs for €10/month in savings, and TV Connect, an add-on that discounts cable television when combined with a GigaZuhause cable plan.

The underlying technology stack combines a nationwide coaxial access network inherited from Kabel Deutschland with a parallel FTTH buildout (Glasfaser-Netzausbau), legacy DSL over copper, and a 4G/5G mobile backbone supporting both handsets and GigaCube fixed-wireless home internet. Internet tariffs all include an internet and landline flat rate, and the GigaTV platform layers television packages, video on demand, and streaming integrations over the broadband connection. Distribution runs through vodafone.de e-commerce, the MeinVodafone self-service mobile app, the Shopfinder retail store locator, and a phone-based customer service line, supported by email/newsletter marketing for mid-funnel engagement.

Revenue is generated primarily through recurring monthly subscriptions on 24-month minimum contracts, with one-time connection fees (€49.99), device installments on handsets, and promotional levers including €240 cashback, €100 app welcome bonuses, and BestChoice vouchers for under-28 customers. Customer segmentation is hybrid — a primary residential/consumer segment is complemented by dedicated self-employed / SMB tariff lines and youth-focused promotional tiers. Independent third-party recognition (CHIP 5G Test 2024, connect Mobilfunk/5G-Netztest 2025, CHIP Sieger Tempo 2026, connect Komplettcheck Festnetz 2026) anchors a "network quality" positioning that the operator leverages in customer acquisition.

Name

Kabel Deutschland

Legal name

Vodafone GmbH

Website

https://kabeldeutschland.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vodafone GmbH, the German subsidiary of Vodafone Group plc, delivers cable, fiber, DSL, and 5G mobile broadband plus GigaTV IPTV to German residential and SMB customers, with GigaKombi bundling mobile and fixed-line services for cross-product savings.

Ownership category

akta.pro rank

Product category

Cable Broadband Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

akta.pro secondary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Cable internet services
• Broadband telecommunications
• Fiber optic internet
• Mobile network services
• Internet TV bundles

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Internet Subscription Services: Monthly subscription fees for internet services (cable, DSL, fiber) with minimum 24-month contract terms. Pricing tiers range from 19.99€ to 64.99€ per month after promotional periods, with additional charges for connection fees (49.99€ one-time). All tariffs include internet and landline flat rates.
2. Mobile/Cell Phone Services: Mobile phone contracts including GigaMobil tariffs, prepaid options (CallYa), and device捆绑销售。 Revenue from monthly service fees and device payments.
3. TV/GigaTV Services: Television services including GigaTV packages, TV Connect for cable television, international TV packages, video on demand, and streaming integrations (Netflix, Apple TV). Can be bundled with internet packages at discounts up to 12.99€.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kabel Deutschland, now operating under Vodafone GmbH in Germany, delivers residential broadband internet services primarily via cable (DOCSIS) technology under the GigaZuhause Kabel brand with speed tiers ranging from 50 Mbit/s to 1000 Mbit/s. The portfolio is supplemented by Glasfaser (fiber), DSL, and mobile hotspot (GigaCube) alternatives, alongside television services through GigaTV and TV Connect, with bundled discounts available via GigaKombi for combining mobile and fixed-line services.

Product overview

Kabel Deutschland (now operating under Vodafone) offers a multi-platform internet service portfolio centered around cable internet (GigaZuhause Kabel) with multiple speed tiers (50-1000 Mbit/s), complemented by fiber (Glasfaser), DSL, and mobile hotspot (GigaCube) alternatives. The service portfolio includes television offerings through GigaTV and TV Connect, with bundle discounts available through GigaKombi. All internet packages include internet and landline flat rates. The architecture follows a tiered product model where cable serves as the primary offering with fiber as the premium technology, while DSL and GigaCube provide availability alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• GigaZuhause: Brand for home internet and phone tariffs including cable, DSL, and fiber options
• GigaTV
• CallYa
• GigaCube
• GigaKombi

Products and services

• GigaZuhause Kabel (Cable Internet)
• Glasfaser Internet (Fiber Internet)

Quantifiable outcome

• Up to 1000 Mbit/s download speeds available on cable and fiber networks
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tellja GmbHminorGTM or Marketing PartnerService partner for cashback program. Customers who order cable products and register with Tellja receive cashback payouts after 6 contract months.
• Sony Interactive EntertainmentminorGTM or Marketing PartnerPlayStation 5 promotion partnership. New customers ordering GigaZuhause 600 Kabel Plus receive a PlayStation 5 Slim Digital Edition console after 3 months of paid service.
• HiFi/ExtraoneminorImplementation/ SI/ Consulting PartnerThird-party logistics partner handling delivery of PlayStation 5 consoles for promotional campaigns. Receives customer address data for shipping purposes.
• NetflixcoreChannel Partner/ Reseller/ DistributorStreaming content partnership allowing Netflix integration with GigaTV service and promotional bundle offers for Netflix subscriptions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deutsche Telekom: Germany's incumbent telecom operator offering fixed-line broadband (DSL/fiber), mobile, and TV across consumer and business segments. Directly comparable as Vodafone's largest German competitor with overlapping product portfolio and nationwide footprint.
• Telefónica Deutschland (O2): Major German mobile and fixed-line broadband provider offering DSL, cable, and mobile services under the O2 brand. Competes directly with Vodafone in both consumer mobile and home internet segments, including bundled offerings.
• 1&1 Versatel: German DSL, fiber, and mobile broadband provider serving consumers and SMEs. Competes with Vodafone in the fixed-line broadband segment and increasingly in mobile via its own network build-out.
• United Internet: German internet services group operating consumer brands including 1&1, GMX, and WEB.DE. Competes with Vodafone through its DSL, fiber, and mobile reselling portfolio across the German consumer market.
• PYUR (Tele Columbus): German cable broadband and TV provider operating HFC networks in regional German markets. Directly comparable as a cable-based ISP competitor to Vodafone's cable footprint, serving similar residential customers with bundled internet/TV offerings.

Regional players

• BT Group: UK incumbent telecom offering fixed-line broadband (including fiber), mobile (EE), and TV (BT TV). Operates a comparable integrated telecom model to Vodafone Germany but in the UK market.
• Orange: French incumbent telecom offering fixed-line broadband (fiber/DSL), mobile, and TV. Comparable converged telecom operator with similar product breadth and consumer focus, but serves French rather than German market.
• Swisscom: Switzerland's incumbent telecom operator offering fiber, mobile, and TV services. Comparable business model and product portfolio to Vodafone Germany, but operates exclusively in the Swiss market.
• Sunrise Communications: Swiss fixed-line and mobile operator offering fiber broadband, mobile, and TV. Comparable converged offering to Vodafone Germany, with a regional focus on the Swiss market.

Broad incumbents

• Liberty Global: International cable and broadband operator with European cable assets (formerly including Unitymedia in Germany). Operates in the same broadband/cable category as Vodafone Germany at a broader geographic scale, providing infrastructure and converged telecom services.

Market position

Strengths5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kabelsupport
• Facebookfacebook.com/kabeldeutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kabel Deutschland