Greenleaf

Name

Greenleaf

Legal name

Greenleaf Investments B.V.

Website

https://greenleaf.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Development: Full-cycle property development from site acquisition through planning permission to sale. Services include feasibility studies, project development, buying/selling guidance, and project management for residential and care real estate.
2. Property Rental: Acquisition and management of rental properties. Includes tenant management, contract administration, and property maintenance.
3. Real Estate Investment: Investment in residential and social real estate offering stable returns for investors. Direct investment opportunities discussed personally with interested parties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Greenleaf is a Dutch real estate investment and development firm that manages the full property lifecycle in-house. The company acquires sites, runs feasibility studies, secures planning permissions, develops or renovates buildings, and either sells, rents, or operates the resulting residential and healthcare (zorgvastgoed) properties. It also pools investor capital for stable, impact-driven real estate opportunities and provides buy/sell brokerage, rental management, and project management services.

Product overview

Greenleaf is a real estate investment and development company offering integrated services spanning the entire property lifecycle. The company operates as a single unified offering rather than a modular platform, providing feasibility research, project development, buy/sell guidance, project management, investment services, and rental management for residential and healthcare real estate. The portfolio includes projects such as CPO Spijk (collective private construction), Nieuwbouw wonen Gorinchem (31-unit residential development), and Zorglocatie Hollandsche Rading (healthcare facility conversion).

Differentiator

Problem solved

Functional benefit

Products and services

• Vastgoedontwikkeling (Real Estate Development) End-to-end real estate development service: from site acquisition through planning, securing permits, construction, and sale of residential and care properties. Targeted at private individuals and construction companies seeking turnkey project delivery.
• Projectmanagement Project management for real estate developments including community/CPO projects — e.g., Greenleaf guided the CPO Spijk self-build group of 18 households through the complex self-build process.
• Investeren (Investment Services) Investment placement in residential and social real estate offering stable returns for investors while creating meaningful and sustainable places. Includes personalized investment consultation directly with prospects.
• Verhuur (Rental Management) Acquisition and management of rental properties including tenant management, contract drafting, property maintenance, and tenant relations for owned rental real estate.
• Haalbaarheidsonderzoek (Feasibility Research) Feasibility studies for real estate projects that assess viability, opportunities, and risks before any development commitment is made.
• Aan- en verkoopbegeleiding (Buy and Sell Guidance) Brokerage guidance for clients purchasing or selling real estate properties, leveraging the team's development and brokerage expertise.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Stichting RAFA-ZorgcoreStrategic or Co-development Partner · 1 January 2022Healthcare foundation as end-user client for care facility development. Greenleaf acquired and is developing a location to house RAFA-Zorg clients and a second care provider. Main building development planned for end 2023, with auxiliary building completed in summer 2022.
• WebProfitminorImplementation/ SI/ Consulting PartnerWebsite development and hosting partner located in Gorinchem. Manages website hosting through Google Cloud and handles marketing optimization including user statistics and contact form analysis. Bound by data processing agreement for privacy compliance.
• RijksvastgoedbedrijfminorOthersDutch government's real estate agency from which Greenleaf purchased land in Gorinchem in 2020 for the Lingehorst residential development project (31 homes).

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AM (Amvest): Dutch institutional investor and developer focused on residential and care real estate through funds; comparable in care real estate exposure but functions as a large institutional platform rather than a boutique developer.
• Heijmans: Large Dutch construction and real estate developer with residential property development; comparable in Dutch residential development but at substantially greater scale and with broader construction operations.
• Dura Vermeer: Large Dutch construction and real estate developer with residential and area development; comparable in Dutch property development but as a major diversified incumbent rather than a boutique operator.
• BPD (Bouwfonds Property Development): Largest Dutch residential real estate developer; overlaps with Greenleaf on residential development but operates at much greater scale with a national, institutional-grade portfolio.

Emerging players

• Lingotto: Dutch real estate investment and development firm operating at smaller scale; comparable in lifecycle real estate services and investment focus, though with a different sub-segment mix and urban regeneration tilt.

Direct peers

• Blauwhoed: Dutch real estate developer active in residential and inner-city projects nationwide; comparable in offering (full-lifecycle development) and mid-market regional positioning to Greenleaf.
• ERA Contour: Dutch real estate developer (part of TBI) focused on urban residential and mixed-use developments; comparable in residential focus and integrated development capabilities to Greenleaf.
• VORM: Dutch real estate developer with residential, inner-city, and care real estate focus; comparable mid-market Dutch development profile and integrated service offering to Greenleaf.
• Domus Magnus: Dutch care real estate specialist developing and operating premium residential care locations; directly comparable to Greenleaf's zorgvastgoed positioning with Stichting RAFA-Zorg at Hollandsche Rading.
• Synchroon: Dutch mid-market real estate developer focused on residential and mixed-use projects across the Netherlands; comparable in scale, geographic focus, and full-lifecycle development offering to Greenleaf's residential and care portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenleaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaf