What Green Electronics does

Green Electronics Inc is a Chicago-based, founder-owned company founded in 1995 that originally manufactured custom electronic components and printed circuit boards using electronic-grade inks on eco-friendly plastic substrates. It has since pivoted into a direct-to-consumer e-commerce retailer operating the greenelectronicsstore.com storefront, with a 14-SKU catalog organized into three collections: Green Earthing (conductive grounding/earthing mats using carbon and silver-fiber infused leather and leatherette), Copper Hygienic (decorative PVC place mats with patented-pending copper and silver antibacterial designs), and Accessories (adapters, cords, and extension cables). The core technology centers on conductive earthing mat construction, including a moisture principle that enables indirect grounding through sheet barriers, and integrated safety resistors for electrical protection. The company cites third-party research (Oschman, Brown and Chevalier, 2015) on physiological effects of grounding as the scientific basis for its wellness claims.

The business model is a self-serve, one-time-purchase DTC e-commerce operation with no subscription component. Products are priced from $20 to $299 with bundle-based volume discounts, free shipping across the U.S. (excluding California), and a 30-day return policy. Distribution is entirely own-storefront, with secondary shipping to Canada and Mexico. Acquisition is driven by content marketing, paid social presence across LinkedIn, X, Facebook, Pinterest, Instagram, and YouTube, plus a VIP email list. The team is small (4 named members including the president/co-founder, a senior chemist with prior Sharpie R&D credentials, a solar power specialist, and a 2023 civil engineering graduate), and the company has taken no external funding, operates with no parent, and shows no enterprise or B2B customer base. Revenue is not disclosed.

Name

Green Electronics

Legal name

Green Electronics Inc

Website

https://greenelectronicsstore.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Electronics Inc is a small Chicago-based DTC e-commerce retailer selling earthing/wellness mats and decorative antibacterial place mats to health-conscious and home-decor consumers across North America, excluding California.

Ownership category

akta.pro rank

Product category

Wellness and Home Goods

NAICS

Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)

SIC

Carpets & Rugs (2273), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Grounding mats
• Earthing products
• Antibacterial place mats
• Copper hygienic mats
• Wellness accessories

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of grounding mats, earthing products, decorative place mats, and accessories. Products are sold as one-time purchases with volume discount options (e.g., Buy 2 Pack, Buy 3 Pack). The company does not appear to offer subscription plans.
2. Accessory Sales: Sale of complementary accessories including earthing mat adapters, extension cords, and grounding equipment to support the core earthing product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Green Electronics sells earthing/grounding mats (Green Earthing product line) and decorative antibacterial place mats (Copper Hygienic product line), plus accessories such as adapter cords and extension cords, entirely through its own e-commerce website. The earthing mats are made from carbon-infused leatherette, silver-embedded organic cotton, or natural leather with conductive properties designed to transfer Earth's electrons to the body. The place mats are made of polyvinyl chloride with copper and silver finishes incorporating patented-pending antibacterial processes.

Product overview

Green Electronics operates an e-commerce store offering two main product lines: Green Earthing (grounding/earthing wellness mats) and Copper Hygienic (decorative antibacterial place mats and desk accessories). The earthing product line includes multiple mat sizes (Earthing Universal Full Size Mat, Full Size Earthing Mat, Earthing Universal Mat, Green Earthing Full Size Mat) made from conductive materials like leatherette and natural leather, designed to connect users to Earth's natural electrons for wellness benefits. The Copper Hygienic line features decorative place mats in various patterns (Silver Coral, Copper Seaweed, Silver Seaweed, Copper Coral, Tea Party designs) made from polyvinyl chloride with antibacterial properties. Accessories include adapter cords and grounding accessories for the earthing products. The company also offers desktop computer keyboard mats as a complementary product.

Differentiator

Problem solved

Functional benefit

Brands

• Green Earthing: Product line featuring earthing/grounding mats designed to connect users to Earth's natural energy for wellness benefits.

Products and services

• Earthing Universal Full Size Mat A conductive grounding mat designed to transfer Earth's natural electrons to the body, promoting wellness benefits such as reduced inflammation, improved sleep, and stress relief. Made from carbon-infused leatherette or silver-embedded organic cotton with conductivity properties. Sized 36" x 18" in natural leather, priced from $79.00 with volume discounts (Buy 2 Pack: $139, Buy 3 Pack: $219, Buy 4 Pack: $299).
• Full Size Earthing Mat 28" x 14" A compact grounding mat made of leatherette material designed for desk or portable use, connecting the body to Earth's energy for wellness benefits. Sized 28" x 14", priced from $69.00 (was $110.00).
• Earthing Universal Mat A natural leather grounding mat in black color that provides a conductive surface for connecting to Earth's electrical field, suitable for rest or work use. Priced from $79.00.
• Green Earthing Full Size Mat 28" x 14" A leather-based earthing mat designed to connect the body to Earth's natural healing energy, neutralizing harmful effects of external electrical interference and providing relief. Buy 2 Pack saves $80+. Priced from $79.00 (was $120.00).
• Silver Coral Place Mat 12" x 18" A decorative polyvinyl chloride place mat featuring a coral pattern in silver finish, designed to protect tabletops from scratches, spills, and heat damage while adding aesthetic appeal. Available in singles and sets of 4 or 6 pieces. Priced from $49.00.
• Copper Tea Party Place Mat 12" x 18" A decorative copper-colored place mat with tea party design, made of vinyl material for kitchen and dining room table protection and aesthetic enhancement. Available in sets of 4 or 6 pieces. Priced from $49.00.
• Silver Tea Party Place Mat 12" x 18" A silver-colored decorative place mat with tea party styling, designed for kitchen and dining room use with heat-resistant properties. Available in sets of 4 or 6 pieces. Priced from $49.00.
• Copper Seaweed Place Mat 12" x 18" A hygienic copper and silver place mat with seaweed-inspired design, engineered with patented-pending processes to help prevent transmission and exposure to dangerous bacteria. Available in singles and packs of 6. Priced from $49.00.
• Silver Seaweed Place Mat 12" x 18" A decorative vinyl place mat with intricate seaweed pattern in silver finish, providing tabletop protection while adding ocean-inspired elegance to dining settings. Priced from $49.00.
• Copper Coral Place Mat 12" x 18" A hygienic copper and silver place mat with coral design, featuring antibacterial properties to prevent bacterial growth and maintain clean surfaces in homes and offices. Available in singles and packs of 6. Priced from $49.00.
• Desktop Computer Keyboard Mat 28" x 14" A faux leather desk mat with leaf design, 1/32 inch thickness, designed to provide ergonomic support, protect desk surfaces, and enhance workspace aesthetics. Priced at $59.00 (was $90.00).
• Earthing Mat Adapter with Cord An accessory kit including a U.S. Safety Adapter, 18-inch white connector cord, and 13-foot extension cord for connecting earthing mats to grounded wall outlets, with socket tester included. Priced at $35.00 (was $70.00).
• Earthing Mat Cord Only A standalone 13-foot extension cord for extending connection length between earthing mats and grounded wall outlets. Priced at $20.00 (was $35.00).
• Earthing Mat Adapter Only A U.S. Safety Adapter for Type B wall outlets, required for connecting earthing products to properly grounded electrical systems in the US, Canada, Mexico, Costa Rica, and parts of the Caribbean.

Quantifiable outcome

• 99% of participants recorded significant improvement in blood viscosity and reduction in blood clumping after 10 minutes of grounding (2015 study by Oschman, Brown & Chevalier)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RazorpaycoreTechnology or IntegrationRazorpay is used as the payment gateway for processing all payments on the Green Electronics Store. The company states that neither Green Electronics nor Razorpay stores card data on their servers; data is encrypted through PCI-DSS standards. Razorpay's payment infrastructure handles the checkout process securely.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gaiam: Established wellness lifestyle brand offering yoga mats, meditation cushions, and grounding/wellness accessories. Wider product portfolio and broader retail distribution, but overlapping wellness consumer base.
• Saje Wellness: Multi-category wellness brand selling essential oils, diffusers, and recovery products through DTC e-commerce. Comparable on wellness positioning and direct-to-consumer model, though broader product mix.

Direct peers

• Mavogel: DTC brand specializing in earthing/grounding mats and wellness accessories. Closely comparable on product (conductive grounding mats), pricing band, and direct-to-consumer e-commerce model.
• GroundLuxe: Emerging DTC competitor selling premium earthing mats and grounding accessories, competing head-to-head with Green Electronics' Green Earthing line on materials, sizing, and pricing tiers.
• Chilewich: Design-led tableware brand selling decorative placemats and table accessories through DTC and premium retail. Direct comparable on the Copper Hygienic placemat line in terms of aesthetic positioning and home decor retail.
• Earthing Inc: The original and most established earthing/grounding mat brand, selling conductive mats, sheets, and bands directly to consumers. Direct competitor in the same core product category with overlapping wellness positioning.

Emerging players

• LifePro: DTC wellness brand selling recovery and grounding products including earthing mats. Comparable target customer (health-conscious consumers) and e-commerce go-to-market motion, with a broader recovery-focused catalog.
• CorkYoga: Eco-friendly mat brand selling sustainable cork and natural rubber yoga and lifestyle mats. Adjacent in mat category with shared emphasis on natural/sustainable materials and wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Greenelectroni7
• YouTubeyoutube.com/@GreenElectronicsInc
• Facebookfacebook.com/greenelectronicsstore
• LinkedInlinkedin.com/company/green-electronics-inc
• Instagraminstagram.com/greenelectronicsstore
• Pinterestpinterest.com/greenelectronicsstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Electronics