Chilewich
Chilewich is a privately held, design-led American textiles company that designs and manufactures woven placemats, rugs, shag mats, wall textiles, and contract flooring from proprietary TerraStrand yarns, selling across DTC, trade, wholesale, hospitality, and transportation channels in 110 countries.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Chilewich does
Chilewich is a privately held, design-led American textiles company founded in 2000 by Sandy Chilewich, headquartered in New York City's Flatiron District with manufacturing in Chatsworth, Georgia. The company produces woven placemats, runners, napkins, coasters, indoor/outdoor rugs, tufted shag mats, installed flooring (rolls/tiles/planks), wall textiles, upholstery, and worktop surfaces from its proprietary TerraStrand extruded vinyl yarns — a phthalate-free formulation incorporating recycled content and certified to GreenGuard and Green Label Plus for low VOC emissions. Transportation flooring additionally complies with FAR 25.793 and FAR 25.853 burn and friction standards, enabling aviation, marine, RV, automotive, van/overland, and golf-cart deployments. Annual capacity at Chatsworth is approximately 40,000 placemats per week, and finished goods reach 110 countries.
The business operates across five divisions — Retail (DTC e-commerce at chilewich.com plus the NYC flagship at 213 East 59th Street), Architects & Designers, Wholesale (specialty retailers and department stores), Interior Design, and Hospitality — with a dedicated Trade Program supported by regional sales representatives. Custom rug and shag mat programs (3-6 week lead times) and an exclusive licensing partnership with The Shade Store extend the catalog into window treatments. Cultural co-branded collections with The Metropolitan Museum of Art, Martha Stewart, and Meri Meri drive seasonal and gifting demand, while channel partners (AIPSource, Inhabit Design Works, Nivel Parts) distribute Transportation products. Pricing is unit-based across an SKU range from ~$12 accessories to $1,000 gift cards, anchored by placemats at $20-$35, rugs at $175-$225+, and custom contracts for commercial flooring. Revenue is not publicly disclosed, but capacity, channel breadth, and headcount of 51-100 are consistent with a mid-size specialty brand.
Chilewich firmographics
Firmographics- Name
- Chilewich
- Website
- https://chilewich.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chilewich is a privately held, design-led American textiles company that designs and manufactures woven placemats, rugs, shag mats, wall textiles, and contract flooring from proprietary TerraStrand yarns, selling across DTC, trade, wholesale, hospitality, and transportation channels in 110 countries.
- Ownership category
- akta.pro rank
Where Chilewich is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Chilewich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Chilewich sells directly to consumers through its e-commerce website chilewich.com. Products include placemats, rugs, shag mats, napkins, coasters, serving trays, and accessories. Gift cards are also sold in denominations from $25 to $1,000.
- Retail Store Sales: Chilewich operates a flagship retail store at 213 East 59th Street in New York City, offering the complete product collection and in-person consultations with product advisors.
- B2B Trade and Wholesale: Chilewich serves multiple B2B segments through its Trade Program including Architects & Designers, Wholesale (retailers), Food + Beverage (hospitality), and Transportation sectors. Custom orders and commercial flooring solutions are key revenue drivers in this segment.
- Licensing Partnership (The Shade Store): Chilewich partners with The Shade Store on an exclusive collection of custom Roller Shades, Solar Shades, and Vertical Systems featuring Chilewich weaves in 10 designs and 40+ colors, generating licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Placemats |
| Unit Pricing | Pay-as-you-go | Shag Mats |
| Unit Pricing | Pay-as-you-go | Woven Rugs |
| Unit Pricing | Pay-as-you-go | Napkins and Linens |
| Unit Pricing | Pay-as-you-go | Coasters and Accessories |
| Unit Pricing | Pay-as-you-go | Curated Sets |
| Unit Pricing | Multi-year contract | Custom Orders |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Chilewich product offering
Product offeringCore offering
Chilewich designs, manufactures, and sells woven textile home goods—including placemats, table runners, napkins, coasters, indoor/outdoor rugs, shag mats, installed flooring, wall textiles, and upholstery—using its proprietary TerraStrand extruded yarns. The company operates five divisions (Retail, Architects & Designers, Wholesale, Interior Design, and Hospitality), selling direct-to-consumer through chilewich.com and its NYC flagship, and B2B through a Trade Program with regional sales representatives serving architects, hospitality, and transportation industries in 110 countries.
Product overview
Chilewich offers a comprehensive portfolio of woven textiles and home products organized into distinct collections. The core offerings center on table textiles (placemats, table runners, napkins, coasters) and floor products (indoor/outdoor rugs and shag mats), all manufactured in the USA using proprietary TerraStrand extruded vinyl yarns. The portfolio extends to wall textiles, window treatments (via The Shade Store partnership), upholstery, and worktop materials. Special edition collaborations include the Martha Stewart line, The Met (Metropolitan Museum of Art) collection, and Meri Meri festive designs. The Hachiman sub-brand provides Japanese-inspired home and garden items. Chilewich operates through five divisions: Retail, A+D (Architects & Designers), Wholesale, Interior Design, and Hospitality, serving customers in 110 countries. Products feature phthalate-free materials with antimicrobial protection and recycled content, backed by sustainability certifications including GreenGuard and Green Label Plus for low VOC emissions.
Differentiator
Problem solved
Functional benefit
Brands
- Hachiman: Award-winning Japanese home and garden essentials including watering cans, multipurpose buckets, and garden totes.
- MADE WITH THE MET
- MADE WITH MERI MERI
- Martha Stewart x Hachiman
Products and services
- Placemats Woven placemats made from extruded TerraStrand vinyl yarns, durable, easy to clean, phthalate-free, and suitable for indoor and outdoor use. Available in patterns including Basketweave, Mini Basketweave, Seashells, Tint, Appliqué, Marble, Foxtail, and Pietra.
- Table Runners Woven table runners in various patterns and colors, designed for table settings and compatible with indoor and outdoor dining spaces.
- Napkins Linen napkins available in Black, Flax, Indigo, and White, designed as finishing touches for table settings.
- Coasters Durable woven coasters in patterns including Dahlia, Mini Basketweave, Heart, Clover, Egg, and Bloom, designed to protect surfaces.
- Indoor/Outdoor Rugs Flat-woven rugs with skid-proof backing made from TerraStrand yarns, suitable for entryways, dining areas, bedrooms, kitchens, and outdoor spaces. Available in Basketweave, Mini Basketweave, Canopy, William Morris, Bouclé, and more. Prices range $175–$225.
- Shag Mats Tufted floor mats with looped TerraStrand yarns for doorsteps, entryways, bathrooms, mudrooms, patios, and pool areas. Resistant to fading, staining, mold, mildew, and chlorine. Patterns include Relay Stripe, Echo Stripe, Shuffle Stripe, Bolt Stripe, Horizon Stripe, Skinny Stripe, Boardwalk Stripe, Pleat Stripe, and Bold Stripe. Start from $75 for Relay Stripe (1'6" x 2'4").
- Installed Flooring (Rolls, Tiles, Planks) Customizable flooring options in rolls, tiles, and planks for wall-to-wall installations in residential and commercial spaces.
- Wall Textiles Woven wall coverings designed for interior decoration, available in various patterns and colors.
- Upholstery Textiles Upholstery textiles made from Chilewich's signature woven materials for furniture applications in residential and commercial settings.
- Worktop Textiles Worktop textiles designed for kitchen and workspace applications, offering durability and easy maintenance.
- Serving Trays Everyday trays for serving food and organizing spaces, part of the tabletop collection; from $120.
- Boda Market Totes Market tote bags designed by Chilewich for everyday carrying needs.
- Hachiman Home and Garden Essentials Sub-brand including Multipurpose Buckets, Garden Beetle Watering Cans, and Garden Tote with Pouch. Features exclusive hues developed in collaboration with Martha Stewart.
- Window Treatments (The Shade Store Partnership) Custom Roller Shades, Solar Shades, and Vertical Systems available through licensing partnership with The Shade Store. Features 10 Chilewich weaves in 40+ colors, including blackout options.
- The Met Collection (Special Edition) Special-edition table mats and rugs inspired by textile works from The Metropolitan Museum of Art's collection.
- Martha Stewart Collaboration Original tabletop and floor designs inspired by Martha Stewart, with exclusive color palettes; includes Martha Stewart x Hachiman collection.
- Meri Meri Collaboration Festive placemats and accessories featuring playful designs including Folk Fall, Pumpkin, Patchwork Halloween, Marigold, Rainbow, Periwinkle, and Jasmine.
- Custom Rug Program Bespoke customizable rugs and shag mats in custom sizes with latex backing and self-bound edges.
- Digital Gift Cards Digital gift cards redeemable across the complete collection including special editions and custom orders.
- Sample Sets Physical product samples allowing customers to evaluate materials before purchase.
- Curated Sets Pre-curated combinations including Layered Dawn Table Set ($208), Layered Dusk Table Set, Gardener's Delight Trio ($235), Designers' Choice Set ($250), Coastal Table Set ($253), and Fresh Start Sets ($678).
Quantifiable outcome
- Products retain beauty and functionality for decades of daily use
- +3 more outcomes
Companies that use Chilewich
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Chilewich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chilewich partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Worry Free PlasticscoreChilewich partnered with Worry Free Plastics, which specializes in science-driven solutions aligned with the Ellen McArthur Foundation's circular economy principles. The partnership will bring patented regenerative technology to Chilewich yarns beginning September 2025, enabling products to return to nature as nutrient-rich soil at end-of-life with no microplastics.
- The Metropolitan Museum of ArtflagshipChilewich collaborated with The Metropolitan Museum of Art to introduce special-edition table mats and rugs inspired by textile works in The Met's collection. The collection includes William Morris designs, Ernestine Zaumseil quilts, and Emeline Ludington quilts, translating historic textile artistry into contemporary woven formats.
- Martha StewartflagshipChilewich collaborated with Martha Stewart on the Martha Stewart x Hachiman collection featuring award-winning Japanese home and garden essentials in exclusive hues selected by Martha Stewart. This includes Hachiman watering cans, multipurpose buckets, and garden totes in special colorways.
- Meri MericoreChilewich partnered with Meri Meri on a Made with Meri Meri special edition collection featuring playful, celebratory placemats including Folk Fall, Pumpkin, Patchwork Halloween, Marigold, Rainbow, Periwinkle, and Jasmine designs.
- AIPSource (Aviation Interior Products)coreAIPSource serves as the aviation channel partner for Chilewich transportation products, offering aircraft interior products to the aviation industry. Contact: [email protected], 800-457-3021.
- Inhabit Design WorkscoreInhabit Design Works in Portland, Oregon serves as the van/overland channel partner for Chilewich transportation products. Contact: Brian Glass, 503-329-2141.
- Nivel PartscoreNivel Parts in Jacksonville, Florida serves as the golf cart channel partner for Chilewich transportation products. Contact: 800-959-0852.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Chilewich competitors and assessment
Company assessmentDirect peers
- Sferra: Luxury table linens and home textiles brand offering placemats, napkins, and bedding in premium materials. Most directly comparable to Chilewich in the high-end woven tabletop category with overlapping residential and hospitality distribution.
- Matouk: Premium table linens, bedding, and bath textiles sold through hospitality, residential, and trade channels. Closely comparable to Chilewich on multi-channel GTM (hospitality + A&D + DTC) and woven textile manufacturing.
- Dash & Albert (Annie Selke): Designer indoor/outdoor woven rugs, mats, and runners sold DTC and through trade. Comparable product form factor (woven performance floor textiles) and target customer (design-conscious residential + A&D trade) as Chilewich.
- Loloi Rugs: Design-led rug and floor covering brand with broad wholesale distribution and designer collaborations. Comparable to Chilewich in the performance/decorative rug and mat category with multi-channel wholesale and DTC reach.
- Frontgate: Premium home furnishings retailer with strong table linen, rug, and outdoor textile assortment and hospitality/residential crossover. Comparable to Chilewich's mix of DTC, trade, and hospitality contracts.
- Surya: Designer rugs, pillows, and home accents sold through interior design trade and wholesale. Comparable to Chilewich on woven/textile floor coverings, A&D trade program, and global distribution.
- Bashian Rugs: Designer rug manufacturer with hospitality, residential, and A&D trade programs. Comparable to Chilewich on contract-tested floor textiles and multi-channel distribution into commercial interiors.
Broad incumbents
- West Elm: Large design-led home retailer with rugs, tabletop, and textiles sold DTC and through trade. Overlaps with Chilewich on premium woven rugs, placemats, and A&D program but at much larger scale and broader assortment.
- Crate & Barrel: National home furnishings retailer with placemat, runner, rug, and tabletop categories including proprietary performance woven lines. Comparable to Chilewich on retail and trade reach but with much broader category coverage.
- Williams-Sonoma (Williams Sonoma Home): Large specialty home retailer with multi-brand textile, tabletop, and rug assortment. Comparable to Chilewich's premium DTC and trade positioning but operates at materially larger scale across broader categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Chilewich social profiles
Digital presenceChilewich compliance and trust
Trust signalCompliance4 records
Chilewich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chilewich leadership team
Management profileNumber of profiles
Profiles3 records
Chilewich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chilewich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chilewich
What does Chilewich do?
Chilewich designs, manufactures, and sells woven textile home goods—including placemats, table runners, napkins, coasters, indoor/outdoor rugs, shag mats, installed flooring, wall textiles, and upholstery—using its proprietary TerraStrand extruded yarns. The company operates five divisions (Retail, Architects & Designers, Wholesale, Interior Design, and Hospitality), selling direct-to-consumer through chilewich.com and its NYC flagship, and B2B through a Trade Program with regional sales representatives serving architects, hospitality, and transportation industries in 110 countries.
Is Chilewich a public or private company?
Chilewich is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chilewich founded?
Chilewich was founded in 2000. It employs 51 to 100 people.
Where is Chilewich based?
Chilewich is headquartered in New York, United States, in the North America region.
How does Chilewich make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales, B2B Trade and Wholesale and licensing Partnership (The Shade Store).
Who are Chilewich's main competitors?
Direct peers on record are Sferra, Matouk, Dash & Albert (Annie Selke), Loloi Rugs, Frontgate, Surya and Bashian Rugs. Broad incumbents are West Elm, Crate & Barrel and Williams-Sonoma (Williams Sonoma Home).
Does Chilewich have an API?
No public API is recorded for Chilewich.