Zoetermeer Panters
- Company typePrivate
- Founded2013
- HeadquartersZoetermeer, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Zoetermeer Panters firmographics
Firmographics- Name
- Zoetermeer Panters
- Legal name
- Stichting Sweetlake Panters
- Website
- https://zoetermeerpanters.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Zoetermeer Panters industry classification
Industry- Product category
- Professional Ice Hockey / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
Keywords
Where Zoetermeer Panters is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Zoetermeer Panters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Revenue from single-game tickets (adults €15, youth €12.50) and VIP tickets (€25 adult, €15 youth) sold through Ticketpoint.
- Season Passes: Season tickets for the Silverdome: standard season passes at €150 adults / €125 youth, and Club van 100 season passes at €200 adults / €150 youth which include premium seating behind the players' bench.
- VIP Club van 100 Membership: Annual membership at €160 for regular VIP members (includes season ticket, Panter hat or scarf worth €17.50, name on VIP board and website) and €200 for Gold Members (adds fixed seat behind players' bench).
- Merchandise Sales: Sale of club merchandise including flags (€50+), T-shirts (€20+), tote bags (€12.50), pucks (€2.50), mugs (€7.50), hats (€15), pens (€3), scarves, and used match shirts. Sold at home matches and via online ordering.
- Sponsorships: Multiple local and regional businesses sponsor the club, providing financial support in exchange for branding visibility on jerseys, arena signage, and promotional materials. A sponsor brochure is available for the 2026-2027 season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single match tickets — standard and VIP |
| Subscription | Annual | Season ticket — standard |
| Subscription | Annual | Club van 100 season ticket — premium |
| Subscription | Annual | VIP Club van 100 annual membership — regular and Gold |
| Unit Pricing | Pay-as-you-go | Merchandise — various items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Zoetermeer Panters product offering
Product offeringCore offering
Zoetermeer Panters is an Eredivisie ice hockey club based in Zoetermeer, Netherlands, that sells access to live professional ice hockey matches at the Silverdome arena via single-game tickets, season passes, and premium Club van 100 / VIP memberships. The club also sells official merchandise (flags, t-shirts, tote bags, pucks, mugs, hats, scarves, pens, used match shirts) and offers youth and recreational ice hockey development through the affiliated IJshockey Vereniging Zoetermeer Panters.
Product overview
Zoetermeer Panters is an Eredivisie ice hockey club based in Zoetermeer, Netherlands. The club operates primarily as a sports entertainment organization offering: (1) Core Eredivisie ice hockey matches at the Silverdome arena, with tickets sold individually (€15 adults/€12.50 youth) or via season passes (€150 adults/€125 youth); (2) Club van 100 and VIP Club van 100 membership programs offering premium seating, name recognition, and exclusive benefits starting at €160 annually; (3) Official merchandise including flags, t-shirts, tote bags, pucks, mugs, hats, scarves, pens, and authentic match shirts. The club's flagship team competes in the Eredivisie championship, a 12-team competition where the top 8 advance to playoffs.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets (Seizoenskaarten) Season passes providing access to all home matches at the Silverdome — practice matches, cup matches, regular competition matches, and playoff matches (for top 8 placement). Available for adults at €150 and youth (up to 16 years) at €125.
- Individual Match Tickets (Losse Kaarten) Per-game tickets sold through Ticketpoint for regular competition matches at €15 for adults and €12.50 for youth up to 16 years. VIP tickets for the VIP tribune cost €25 for adults and €15 for youth.
- Club van 100 Membership Premium season ticket membership providing access to the tribune behind the home bench for all home matches including playoffs, a fixed named seat, and listing on the Club van 100 board in the hall and on the website. €200 for adults and €150 for youth.
- VIP Club van 100 Membership Annual VIP membership at €160 (regular) including a season ticket worth €150, a Panter hat or scarf worth €17.50, and listing on the VIP Club van 100 board and website. Gold Member upgrade at €200 adds a fixed seat behind the players' bench and special Gold board mention.
- Panters Official Merchandise Official merchandise items including flags, t-shirts, tote bags, pucks, mugs, hats, scarves, pens, and original used match shirts, available at home matchdays and through online ordering.
- Panter Vlag met Stok Panther flag with pole priced at €50 or more.
- Panters T-Shirt Official Zoetermeer Panters t-shirt available in sizes XS to XXL, priced at €20.
- Panters Tote Bag Official Zoetermeer Panters tote bag priced at €12.50.
- Puck Official Zoetermeer Panters hockey puck priced at €2.50.
- Zoetermeer Panters Mok Official Zoetermeer Panters mug priced at €7.50.
- Zoetermeer Panters Muts zonder Pompoen Zoetermeer Panters hat without pom-pom priced at €15.
- Zoetermeer Panters Pen Official Zoetermeer Panters pen priced at €3 per piece.
- Zoetermeer Panters Sjaal Official Zoetermeer Panters scarf.
- Zoetermeer Panters Original Wedstrijdshirt (Thuis) Original used home match shirt of Zoetermeer Panters.
- Zoetermeer Panters Original Wedstrijdshirt (Uit) Original used away match shirt of Zoetermeer Panters.
- Sponsorship Packages Multi-tier sponsorship packages sold directly by the club to local and regional businesses for branding visibility on jerseys, arena signage, and promotional materials.
Quantifiable outcome
- Top 8 of 12 teams advance to play-offs
- +1 more outcomes
Companies that use Zoetermeer Panters
Customer profileSegments4 records
Ideal customer profiles4 records
Zoetermeer Panters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zoetermeer Panters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Silverdome (Icesports & Events)coreSilverdome is the home arena of Zoetermeer Panters. It is a multi-purpose venue for ice sports, events, and hospitality. The club plays all its home matches at the Silverdome, making this the most critical operational partnership. The venue also hosts the club's merchandise stand and VIP experiences.
- TicketpointcoreTicketpoint is the ticketing platform used by Zoetermeer Panters for all single-game tickets, season passes, and VIP tickets. Customers purchase tickets through ticketpoint.nl/evenement/zoetermeer-panters/. Ticketpoint handles payment processing and ticket delivery.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Zoetermeer Panters competitors and assessment
Company assessmentDirect peers
- Tilburg Trappers: One of the most successful and well-supported clubs in the Dutch Eredivisie ice hockey pyramid. Directly comparable as a fellow top-tier Dutch ice hockey club selling tickets, season passes, VIP memberships, merchandise, and sponsorships.
- Amsterdam Tigers: Direct Eredivisie opponent of Zoetermeer Panters and named in match reporting on the Panters website. Operates the same ticketing/sponsorship/merchandise business model in a comparable Dutch city market.
- Heerenveen Flyers: Dutch Eredivisie ice hockey club playing at a comparable regional arena. Same product offering (matchday tickets, season passes, merchandise, sponsorships) and similar Dutch market dynamics.
- HIJS Hokij Den Haag: Eredivisie competitor based in The Hague, with Panters recently signing a player from this club. Operates the same top-tier Dutch ice hockey business model and competes for fans and sponsors in the same Randstad region.
- Geleen Eaters: Long-standing Dutch Eredivisie ice hockey club in Limburg. Directly comparable as a regional Dutch ice hockey team with similar membership, sponsorship, and youth-academy structures.
- Dordrecht Lions: Dutch Eredivisie ice hockey club and former employer of head coach Paul Vincent, from whom Panters signed a Finnish goaltender. Closely comparable league competitor with similar ticket, sponsor, and youth-development structures.
- Leeuwarden Capitals: Dutch Eredivisie ice hockey club based in Leeuwarden. Comparable as a top-flight Dutch ice hockey team operating the same tickets/merchandise/sponsorship stack.
- Nijmegen Devils: Dutch Eredivisie competitor with a similar regional arena footprint and member/sponsor-driven revenue model. Useful comp for tier-of-market positioning.
- Eindhoven Kemphanen: Eredivisie ice hockey club based in Eindhoven. Competes in the same league with the same fan-revenue and sponsorship model, providing another direct point of comparison.
Broad incumbents
- Unis Flyers Heerenveen (women's / broader Dutch ice hockey federation teams): Adjacent Dutch ice hockey ecosystem player (national federation and premier women's program) that competes for ice time, media attention, and sponsors at a broader level, providing context on the wider Dutch ice hockey market in which Panters operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoetermeer Panters social profiles
Digital presenceZoetermeer Panters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoetermeer Panters leadership team
Management profileNumber of profiles
Profiles2 records
Zoetermeer Panters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoetermeer Panters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoetermeer Panters
What does Zoetermeer Panters do?
Zoetermeer Panters is an Eredivisie ice hockey club based in Zoetermeer, Netherlands, that sells access to live professional ice hockey matches at the Silverdome arena via single-game tickets, season passes, and premium Club van 100 / VIP memberships. The club also sells official merchandise (flags, t-shirts, tote bags, pucks, mugs, hats, scarves, pens, used match shirts) and offers youth and recreational ice hockey development through the affiliated IJshockey Vereniging Zoetermeer Panters.
Is Zoetermeer Panters a public or private company?
Zoetermeer Panters is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zoetermeer Panters founded?
Zoetermeer Panters was founded in 2013. It employs 1,001 to 5,000 people.
Where is Zoetermeer Panters based?
Zoetermeer Panters is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does Zoetermeer Panters make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are season Passes, VIP Club van 100 Membership, merchandise Sales and sponsorships.
Who are Zoetermeer Panters's main competitors?
Direct peers on record are Tilburg Trappers, Amsterdam Tigers, Heerenveen Flyers, HIJS Hokij Den Haag, Geleen Eaters, Dordrecht Lions, Leeuwarden Capitals, Nijmegen Devils and Eindhoven Kemphanen. Unis Flyers Heerenveen (women's / broader Dutch ice hockey federation teams) is listed as a broad incumbent.
Does Zoetermeer Panters have an API?
No public API is recorded for Zoetermeer Panters.
What industry is Zoetermeer Panters in?
Zoetermeer Panters's product category is Professional Ice Hockey / Sports Entertainment. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 711211 and its SIC code is 7997.