What Amsterdam Tigers does

Amsterdam Tigers (legally IJshockeyvereniging Amsterdam Tigers) is a member-owned Dutch ice hockey association (vereniging) founded in 1946 and based at Jaap Edenhal, Radioweg 64, Amsterdam. The club operates the city's premier ice hockey program across men's, women's, youth (U9-U23), and para-hockey teams, competing in the Dutch Eredivisie as well as the German Bundesliga at the women's level. It runs an introductory ice hockey school for children up to age 10, structured youth development pathways from U9 through U23, multiple senior recreational and competitive teams (Tigers 1 through Tigers 8/9), a dedicated women's program, and a para-hockey program operated in partnership with AT Para.

The club monetizes through five primary streams: (1) annual membership and registration fees across youth, senior, and women's teams plus ice hockey school fees; (2) match ticket and season ticket sales processed through CM.com's ticketing platform; (3) direct-to-consumer merchandise sales via a WooCommerce-powered e-commerce storefront (apparel, accessories, calendars, drinkware) priced €17.50-€49.95; (4) corporate Business Club memberships in Gold/Silver/Bronze/Friend tiers offering advertising boards, lounge access, and complimentary tickets, plus Supplier/Sponsor/Mediapartner arrangements; and (5) corporate hockey clinics and the annual Ron Berteling Schaal event delivered by first team players and coaches. The club holds a three-year exclusive equipment partnership with Warrior Sports (announced June 2025) and is anchored at the municipality-owned Jaap Eden complex, where a new arena hall is under construction by K_Dekker bouw & installatie.

The commercial operation is lean (1-10 employees), with commercial, coaching, and operational functions distributed across a board-governed membership structure. Distribution is omnichannel, relying on a website (amsterdamtigers.com and club.amsterdamtigers.com), social media (Facebook, Instagram, YouTube, TikTok), email newsletters, and on-site registration at Jaap Edenhal. The club achieved multiple championships in 2022-2023 (Women's Division and 2nd Division) and a 2023-2024 Eredivisie banner, with the women's team competing in the German Bundesliga — a first for any Dutch women's team.

Name

Amsterdam Tigers

Legal name

IJshockeyvereniging Amsterdam Tigers

Website

https://amsterdamtigers.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsterdam Tigers is a member-owned Dutch ice hockey club based at Jaap Edenhal in Amsterdam, operating men's, women's, youth, and para-hockey teams that compete in the Dutch Eredivisie and German Bundesliga. It generates revenue through memberships, ticketing, merchandise, corporate partnerships, and clinics.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Ice hockey club
• Amateur sports association
• Youth hockey programs
• Sports merchandise retail
• Corporate hockey clinics

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership & Registration Fees: Annual club membership fees for players across youth, senior, and women's teams. The club also runs an ice hockey school with registration fees for beginners and youth players.
2. Ticket Sales: Revenue from single-game tickets and season tickets for first team (Tigers 1) matches played at Jaap Edenhal. Tickets sold through CM.com ticketing platform.
3. Merchandise Sales: Direct e-commerce sales of branded merchandise including calendars, apparel (t-shirts, sweatshirts, tank tops, fleece shorts), accessories (fanny packs, bucket hats, visors, slides, beanies), drinkware (water bottles, mugs), and bags. Items priced from €17.50 to €49.95.
4. Corporate Partnerships & Sponsorships: Business Club Memberships (Gold, Silver, Bronze, Friend tiers) offering advertising boards, lounge access, complimentary tickets, and brand exposure. Also Supplier, Sponsor, and Mediapartner arrangements with local businesses. Gold membership includes branch exclusivity, logo on match apparel, 4 advertising boards, 8 business lounge passes, 250 complimentary tickets.
5. Hockey Clinics & Events: Corporate ijshockey (ice hockey) clinics delivered by first team players and coaches. Includes locker room tour, skills coaching, equipment provision, match tickets, and dinner at Café Restaurant Boven Nul. Additional revenue from the annual Ron Berteling Schaal event.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Amsterdam Tigers is an Amsterdam-based ice hockey sports association that fields competitive men's, women's, youth (U9–U17), U23, and para-hockey teams, with the men's team competing in the Dutch Eredivisie and the women's team in the German Bundesliga. The club sells branded merchandise through its own e-commerce shop, runs an Ice Hockey School for beginner players, and offers tiered corporate partnership packages (Gold, Silver, Bronze, Friend) along with paid corporate hockey clinics such as the Samu Shooting Clinic.

Product overview

Amsterdam Tigers is an ice hockey sports club operating as a single unified offering centered on competitive and recreational hockey programs. The club provides structured pathways from youth (U9-U23) through senior levels, including dedicated women's and para-hockey programs. Revenue-generating products include official merchandise (apparel, accessories, calendars) sold via an e-commerce shop, corporate partnership memberships (Gold/Silver/Bronze/Friend tiers), and professional hockey clinics. The club competes in the Dutch Eredivisie and operates the Jaap Edenhal in Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Amsterdam Tigers Merchandise Shop Online store selling branded Amsterdam Tigers apparel, accessories, and a 2026 Calendar to fans, supporters, and gift buyers. Operated as the club's own direct-to-consumer e-commerce shop.
• Business Club / Corporate Partnership Packages
• Corporate Hockey Clinics (including Samu Shooting Clinic)
• Amsterdam Tigers Men's Eredivisie Team Membership
• Amsterdam Tigers Women's German Bundesliga Team Membership
• Ice Hockey School (Beginner Program)
• Youth Competitive Squad Memberships (U9–U17)
• U23 Squad Membership
• Para Hockey Program
• Match-Day Tickets
• Parking Permits at Jaap Edenhal

Quantifiable outcome

• More than 15,000 match visitors attended first team games in the 2022-2023 season, demonstrating strong community engagement.
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Warrior SportscoreStrategic or Co-development Partner · 18 June 2025Amsterdam Tigers announced an exclusive three-year agreement with Warrior, a leading brand in the ice hockey world. The partnership covers both the first team and the club's youth program. Warrior provides equipment and apparel for all players, and the brand receives exclusive branding rights within the ice hockey equipment category at the club. The partnership represents a significant commercial and operational alliance for the club.
• CM.comcoreChannel Partner/ Reseller/ DistributorCM.com serves as the official ticketing partner for Amsterdam Tigers. All match tickets and season tickets for Tigers 1 home games are sold exclusively through CM.com's ticketing platform. CM.com provides 24/7 customer support via chat, WhatsApp, email, and phone for ticket inquiries.
• K_Dekker bouw & installatieminorStrategic or Co-development PartnerK_Dekker bouw & installatie was awarded the construction contract for the new arena hall at Jaap Eden. The municipality of Amsterdam approved financing and the company will execute the renovation/new-build project at the Jaap Eden complex, where Amsterdam Tigers is the primary ice hockey tenant.
• Café Restaurant Boven NulminorGTM or Marketing PartnerCafé Restaurant Boven Nul is the on-site restaurant at Jaap Edenhal. The venue is partnered with Amsterdam Tigers for corporate hockey clinic dinners following on-ice sessions, offering exclusive dining experiences for corporate clients of the club.
• Jaap Eden StichtingcoreStrategic or Co-development PartnerThe Jaap Eden Stichting (foundation) manages the Jaap Eden complex on behalf of the municipality of Amsterdam. Amsterdam Tigers is the primary tenant, playing all home games at Jaap Edenhal and training at the Jaap Eden facilities. The municipality took full ownership of the complex, enabling larger financial investments including the construction of a new arena hall.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smoke Eaters Geleen: Dutch ice hockey club based in Geleen competing in the Eredivisie/lower Dutch divisions. Direct domestic league competitor with a comparable community club structure, multi-team format, and reliance on grassroots player development and sponsorships.
• Tilburg Trappers: Top Dutch ice hockey club that has historically competed in the German Oberliga and the Dutch Eredivisie. Most direct in-country competitor, sharing the same league structure, multi-team club model, and reliance on a Dutch/German crossover for elite competition. Assistant coach Pavol Zubek joined Amsterdam Tigers from Tilburg Trappers, illustrating direct talent and personnel flows.
• Heerenveen Flyers: Dutch ice hockey club based in Heerenveen competing in the Dutch Eredivisie. Direct domestic league competitor with a comparable community-based, multi-team operating model. Goaltender Luka Mittendorff was signed by Amsterdam Tigers from the Heerenveen Flyers, evidencing direct player-market overlap.
• Eindhoven Kemphanen: Dutch ice hockey club based in Eindhoven competing in the Dutch league system. Direct domestic competitor with a comparable amateur/community operating model, multi-team club structure, and matched sponsorship and merchandise revenue mix.

Regional players

• HYC Herentals: Belgian ice hockey club competing in the BeNe League (cross-border Dutch-Belgian competition) and Belgian leagues. Operates a similar multi-team, community-based model with youth, senior, and recreational divisions, serving as a regional peer in the Benelux ice hockey ecosystem.
• Nottingham Panthers: British ice hockey club competing in the Elite Ice Hockey League (EIHL). Regional peer in the broader European mid-tier professional club ecosystem, operating with a comparable mix of league play, corporate sponsorship, merchandise, and community programs at a larger scale.
• Olympia Heist-op-den-Berg: Belgian ice hockey club competing in the BeNe League and Belgian top division. Regional peer with a comparable multi-team young-to-senior development pathway and community-led operating model, addressing a similar geography and target audience.
• Belfast Giants: Belfast-based ice hockey club competing in the EIHL. Comparable as a mid-tier European professional club with a similar multi-team youth-to-senior structure, sponsorships, merchandise, and matchday revenue model serving a regional city market.
• Cardiff Devils: Welsh ice hockey club competing in the EIHL. Direct comparable as a mid-tier European club with a centralized ownership-led model, multi-tier memberships, corporate hospitality, and a strong supporter merchandise base — similar in operating logic to Amsterdam Tigers.

Broad incumbents

• Krefeld Pinguine: Established German DEL club. Relevant because the Amsterdam Tigers' women's team competes in the German Bundesliga, making Krefeld part of the German ice hockey ecosystem that the club is tapping into. Larger and broader in scope but useful as a benchmark for Bundesliga economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amsterdamtigers5398
• Facebookfacebook.com/amsterdamtigershockey
• Instagraminstagram.com/amsterdamtigers
• TikToktiktok.com/@amsterdamtigers
• Xx.com/TigersPara
• LinkedInlinkedin.com/company/amsterdam-tigers-womens-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam Tigers