What Tilburg Trappers does

Tilburg Trappers is a Dutch professional ice hockey club founded in 1938/1939 and headquartered in Tilburg, Netherlands, at the Stappegoor ice rink (Stappegoorweg 3a). The club competes in the Oberliga Nord, a third-tier German-Dutch cross-border ice hockey league, and is the only Dutch team in the competition. The first-team squad plays a regular season plus playoffs schedule, complemented by exhibition fixtures against higher-tier German opponents (e.g., Düsseldorfer EG, Kölner Haie) and a youth development program (Tilburg Trappers Jeugd) that has begun feeding players into the senior Oberliga lineup.

The commercial product set centers on match-day and ancillary revenue: single-match and season tickets sold via Ticketpoint and at the box office (€11.30–€38.80 per match; €180–€785 season tickets), a WooCommerce-backed merchandise webshop, and corporate offerings including Trappers Culinair pre-match dining (outsourced to Bonheur Horeca Groep from August 2025), ice hockey clinics, and stadium-step sponsorships. Technology footprint is light: WooCommerce e-commerce, Ticketpoint ticketing, social media on Facebook and Instagram, a mobile app, and Trappers TV livestream service.

The business model is a diversified sports-association revenue mix: ticket sales (B2C subscription/recurring), merchandise (transactional e-commerce), hospitality (transactional B2B), and corporate sponsorship (recurring multi-year contracts). A broad sponsor roster led by Squared (main/jersey sponsor) and a tiered network of business partners (Bonheur Group, Stone, Monta, Bauer, Interpolis, Van de Ven, Hertz BPG, among others) underpin corporate revenue, while fan-side revenue flows through season tickets, individual match sales, webshop purchases, and the municipality-backed Meedoenregeling subsidy scheme for qualifying residents. The customer base spans local Tilburg fans, regional Dutch supporters, visiting German fans, corporate hospitality buyers, and youth players.

Name

Tilburg Trappers

Legal name

Tilburg Trappers

Website

https://trappers.nl

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilburg Trappers is a Dutch professional ice hockey club founded in 1938/1939, competing in the Oberliga Nord. It generates revenue from match tickets, season tickets, merchandise, hospitality (Trappers Culinair), and corporate sponsorships, serving local fans, visiting German supporters, and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Caterers (72232)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Professional ice hockey
• Ice hockey club
• Match ticketing
• Team merchandise
• Youth hockey development

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season ticket packages for ice hockey games in the Oberliga Nord competition, including playoffs. Tickets are sold online through Ticketpoint and at the box office.
2. Merchandise Sales: E-commerce sales of branded merchandise including clothing, accessories, souvenirs, and commemorative items through the official Tilburg Trappers webshop.
3. Hospitality Services: Trappers Culinair pre-match dining experiences and hospitality packages managed by Bonheur Horeca Groep since August 2025, serving sponsors and partners during home games.
4. Sponsorship: Corporate sponsorship arrangements with multiple partners including main sponsor Squared, business partners Bonheur Group, Stone, Monta Businesspartner, Dukes Cuisine, Hertz BPG, Interpolis, Van de Ven, Bauer, Flexio, Q-promotions, and Brandworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tilburg Trappers is a professional ice hockey club that competes in the Oberliga Nord and sells match tickets (single-game and season), branded merchandise, corporate hospitality, and stadium sponsorships. The club operates its own e-commerce webshop, offers youth development programs, and runs corporate ice hockey clinics. It generates revenue through ticket sales, merchandise, sponsorships, and hospitality services such as Trappers Culinair pre-match dining.

Product overview

Tilburg Trappers is an ice hockey sports organization competing in the Oberliga Nord. The organization offers match tickets, season tickets, and a comprehensive merchandise webshop selling clothing (sweaters, hoodies, t-shirts, caps), accessories (pucks, keychains, pins, beer openers), emblems, and holiday items. Additional offerings include ice hockey clinics for corporate teams, hospitality dining (Trappers Culinair), stadium step sponsorships, and youth development programs. The club operates the main website for news and information, and a separate WooCommerce-based webshop at shop.trappers.nl for merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Trappers Culinair: Pre-match dining experience offered before home games, featuring rotating menus from local restaurants. Operated by Bonheur Horeca Groep since August 2025.
• Tilburg Trappers Jeugd
• Trappers TV

Products and services

• Match Ticketing (Season Tickets and Individual Match Tickets)

Quantifiable outcome

• 85 years of history and tradition in Dutch ice hockey
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bonheur Horeca GroepcoreStrategic or Co-development Partner · 1 August 2025Since August 1, 2025, Bonheur Horeca Groep has taken over all hospitality-related operations from Tilburg Trappers, including Trappers Culinair. Together with Tilburg Trappers, they aim to elevate hospitality services to a higher level, creating experiences suitable for top sports and business meetings. They provide pre-match dinners, sponsor events, partner receptions, and custom concepts for businesses.
• TicketpointcoreChannel Partner/ Reseller/ DistributorTicketpoint handles ticket sales for Tilburg Trappers matches and season tickets. They manage the online ticketing platform, send newsletters about season ticket renewals, and process ticket orders including delivery and mobile ticket options.
• Mercure Hotel Tilburg CentrumminorOthersOfficial hotel partner for overnight stays near Tilburg Trappers games. Located in the city center near the station, ideal for exploring the city or visiting attractions like Efteling and Beekse Bergen. Offers dining at Gault Millau level restaurant Taste! and wellness facilities.
• Ibis TilburgminorOthersOfficial hotel partner offering 72 rooms near the A58 highway and IJssportcentrum. Features comfortable beds, free WiFi, parking, restaurant, and 24-hour bar. Convenient for visiting ice hockey games and exploring the region including Efteling and Beekse Bergen.
• Gemeente Tilburg (Municipality of Tilburg)coreOthersThe municipality provides the Meedoenregeling subsidy program allowing residents with limited income to access leisure activities including Tilburg Trappers season tickets. Over 300 providers offer more than 1200 activities, with Tilburg Trappers as a participant enabling discounted access to ice hockey.
• Krefelder EV 1981minorStrategic or Co-development PartnerGerman ice hockey club that hosted Tilburg youth player Donny van Belkom for the 2023-2024 season as part of their youth development program, allowing him to train at their boarding school and play in the U17 selection.
• Supportersclub FanaticsminorOthersOfficial supporters club of Tilburg Trappers, maintaining their own website at trappersfanatic.nl for fan activities and community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kölner Haie: DEL (top-tier German ice hockey) club booked as a Tilburg Trappers preseason exhibition opponent. Significantly larger and at a higher league tier, but comparable as an ice-hockey event/entertainment brand targeting cross-border fans.
• Nottingham Panthers: EIHL (British Elite Ice Hockey League) club where Tilburg's Jakob Stridsberg previously played. Larger established league competitor used for player sourcing and labour-market benchmarking.
• Düsseldorfer EG: DEL2-level German ice hockey club scheduled as a Tilburg Trappers exhibition opponent. Larger and operating at a higher tier, but materially comparable as a regional German-Dutch border ice-hockey entertainment product.
• Coventry Blaze: EIHL club on Jakob Stridsberg's CV. Comparable to Tilburg Trappers as a mid-tier professional ice-hockey entertainment business reliant on ticketing, sponsorship, and matchday hospitality.

Direct peers

• Red Eagles 's-Hertogenbosch: Regional Dutch ice hockey club from nearby 's-Hertogenbosch that developed Tilburg goaltender Thijs Kivits. Comparable domestic peer competing for talent in the southern Netherlands.
• Heerenveen Flyers: One of the other prominent Dutch professional/semi-professional ice hockey clubs and a direct domestic competitor for talent, fans, and sponsors within the Netherlands. Comparable in scale and operating model.
• GIJS Groningen: Dutch ice hockey club operating in the same competitive ecosystem; produces and develops Dutch talent (e.g., Danylo Douma was developed through GIJS Groningen). Directly comparable as a Dutch ice-hockey development and competitive peer.
• Hammer Eisbären (Hamm): Oberliga Nord opponent against whom Jari Versantvoort made his debut and was named Man of the Match. Direct on-ice peer at the same league tier.
• Hannover Scorpions: Oberliga-level German ice hockey club that played against Tilburg Trappers (Donny van Belkom's first Oberliga goal was scored against Hannover). Comparable in league tier, market position, and cross-border Dutch–German fan overlap.
• Krefelder EV 1981: German Oberliga-level ice hockey club and explicit cooperation partner (hosted Donny van Belkom in U17 for the 2023–24 season). Closest comparable in league tier, youth-development philosophy, and cross-border Dutch–German hockey ties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trappers_game
• YouTubeinstagram.com/ticketpoint.nl
• Facebookfacebook.com/TilburgTrappers
• Instagraminstagram.com/ticketpoint.nl
• LinkedInlinkedin.com/company/tilburg-trappers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilburg Trappers