REAM
REAM d.o.o. is a Slovenian authorized distributor and service provider of Mitsubishi Electric HVAC systems, serving residential, commercial, and industrial customers across Slovenia through a B2B installer network.
- Company typePrivate
- Founded1993
- HeadquartersKomen, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What REAM does
REAM d.o.o. (legal name: REAM trgovina in storitve d.o.o.) is a Slovenian private limited company founded in 1993 and operating continuously in the Slovenian market since 1995 from its headquarters at Pod hrasti 29, 1218 Komenda. The company functions as the authorized importer and distributor of the full Mitsubishi Electric cooling, heating, and ventilation portfolio in Slovenia, distributing air conditioning units (wall-mounted, cassette, floor, duct, ceiling, and VRF systems), Mitsubishi Electric Ecodan/Zubadan air-to-water heat pumps, and Lossnay heat recovery ventilation systems. The product range is supplemented by distribution agreements with Samsung, Hisense, Kaysun, Climaveneta, Aerial, and Thermoscreens, plus add-on categories including dehumidifiers, Jet Towel hand dryers, air purifiers, and wired/wireless control systems.
The company generates revenue from two streams: hardware distribution (sale of HVAC equipment and accessories through B2B channels) and professional services (installation, maintenance, and repair delivered via a network of certified technicians across Slovenia). Go-to-market is sales-led and B2B-centric, anchored by two partner portals (ream.b2btrgovina.si for ordering and b2b.ream.si for documentation) serving registered installers, technicians, and project designers; supported by a direct commercial sales team targeting architects and large projects, and a retail storefront at the Komenda headquarters. The customer base spans residential end-customers, commercial and industrial operators, certified installers/service technicians, and project designers/architects. The company holds Bisnode bonitetna odličnost (creditworthiness excellence), GZS Excellent SME, SBC membership, and is a member of the Green Network of Slovenia, and is currently running a Green Subsidy campaign (zelena-subvencija.ream.si) to capture Slovenian and EU public funding flows for heat-pump and energy-efficiency retrofits.
REAM firmographics
Firmographics- Name
- REAM
- Legal name
- REAM d.o.o.
- Website
- https://ream.si
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REAM d.o.o. is a Slovenian authorized distributor and service provider of Mitsubishi Electric HVAC systems, serving residential, commercial, and industrial customers across Slovenia through a B2B installer network.
- Ownership category
- akta.pro rank
REAM industry classification
Industry- Product category
- HVAC Distribution and Services
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- HVAC Installation, Service & Repair (IMAIABAA), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where REAM is headquartered
LocationHeadquarters
- HQ city
- Komen
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
REAM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- HVAC Product Distribution: REAM generates revenue primarily through the sale of air conditioning units, heat pumps, ventilation systems, and accessories as an authorized distributor of Mitsubishi Electric and other brands in Slovenia. Products are sold to installers, project designers, and end customers.
- Installation and Maintenance Services: REAM provides installation services and maintains a service network of certified technicians across Slovenia for post-sale support, including servicing of air conditioning units and heat pumps.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
REAM product offering
Product offeringCore offering
REAM d.o.o. is the authorized Slovenian importer and distributor of Mitsubishi Electric air conditioning, heat pump, and ventilation products, supplying wall-mounted, cassette, floor, duct, ceiling, and VRF climate systems, Ecodan/Zubadan air-to-water heat pumps, and Lossnay heat recovery ventilation units. The company also distributes complementary brands (Samsung, Hisense, Kaysun, Climaveneta, Aerial, Thermoscreens) and runs a nationwide network of certified technicians for installation, maintenance, and repair services.
Product overview
REAM is a sales and services company (d.o.o.) that serves as an authorized representative and distributor for Mitsubishi Electric products in Slovenia. The company operates a platform-centered distribution model offering a comprehensive portfolio of climate control solutions, including Mitsubishi Electric air conditioning units (wall-mounted, cassette, floor-standing, ducted, ceiling, and VRF systems), Ecodan/Zubadan heat pumps, and Lossnay heat recovery ventilation systems. The product lineup is complemented by add-on modules including air dehumidifiers, air purifiers, Jet Towel hand dryers, and wired/wireless control systems. REAM also provides installation services and maintenance through a network of certified technicians across Slovenia. Key distributed brands include Mitsubishi Electric, Samsung, Hisense, Kaysun, Climaveneta, Aerial, and Thermoscreens.
Differentiator
Problem solved
Functional benefit
Brands
- Mitsubishi Electric: Premium air conditioning systems for residential, commercial, and industrial applications.
- Ecodan
- Lossnay
- Jet Towel
Products and services
- Air Conditioning Units (Klimatske naprave) Wall-mounted, cassette, floor-standing, ducted, and ceiling air conditioning units distributed under Mitsubishi Electric, Kaysun, Hisense, and Samsung brands for residential and professional use. REAM is the certified distributor for Mitsubishi Electric in Slovenia.
- VRF Climate Systems (VRF Klimatski sistemi) Variable Refrigerant Flow climate systems for commercial and industrial applications, offered through a dedicated subdomain targeting professional solutions buyers.
- Heat Pumps (Toplotne črpalke) - Ecodan / Zubadan Air-to-water heat pumps providing efficient space heating and sanitary water preparation for residential homes and larger commercial buildings under Mitsubishi Electric Ecodan and Zubadan brands, plus Samsung models.
- Lossnay Heat Recovery Ventilation Systems (Prezračevalne naprave Lossnay) Heat recovery ventilation systems using air circulation principle for fresh air exchange with minimal heat and energy loss, available as local (decentralized) and central (centralized) units under Mitsubishi Electric Lossnay.
- Air Dehumidifiers (Razvlažilci zraka) Air dehumidification units to control humidity levels in indoor spaces.
- Jet Towel Hand Dryers (Sušilci rok) High-efficiency Jet Towel brand hand dryers for commercial and public facilities.
- Air Purifiers (Čistilci zraka) Indoor air purification devices to remove contaminants and improve air quality.
- HVAC Control Systems (Regulacija) Wired and wireless control and monitoring systems for HVAC equipment, including thermostat controls and smart home integration capabilities.
- HVAC Service and Maintenance (Servis in vzdrževanje) Post-sales installation, maintenance, and repair services for air conditioning units and heat pumps, delivered through a network of certified technicians across Slovenia.
Quantifiable outcome
- High energy savings through use of inverter-driven Mitsubishi Electric systems
Companies that use REAM
Customer profileSegments4 records
Ideal customer profiles4 records
REAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REAM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mitsubishi ElectriccoreREAM d.o.o. is the authorized importer and distributor for the complete range of Mitsubishi Electric cooling, heating, and ventilation products in Slovenia. They have been an authorized partner since 1995 and offer the full portfolio including wall-mounted, cassette, floor, duct, and ceiling air conditioning units, Ecodan/Zubadan heat pumps, and Lossnay ventilation systems.
- SamsungminorSamsung air conditioning and heat pump products are included in REAM's product portfolio, sold alongside Mitsubishi Electric offerings.
- HisenseminorHisense air conditioning products are part of REAM's sales program in Slovenia.
- KaysunminorKaysun brand air conditioning products are distributed by REAM in Slovenia.
- ClimavenetaminorClimaveneta HVAC products are included in REAM's commercial and industrial product portfolio.
- AerialminorAerial brand products (dehumidifiers and related equipment) are distributed by REAM in Slovenia.
- ThermoscreensminorThermoscreens air curtain products are part of REAM's additional product offering.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
REAM competitors and assessment
Company assessmentBroad incumbents
- Daikin: Global HVAC manufacturer with a strong European presence and dedicated Slovenian distribution. Comparable to REAM as an alternative premium HVAC brand whose authorized distributors compete directly with REAM's Mitsubishi Electric portfolio in Slovenia.
- Carrier Global Corporation: Global HVAC and refrigeration manufacturer with extensive European operations. Comparable to REAM as a broad incumbent whose light commercial and residential products compete with REAM's portfolio in Slovenia and across Europe.
- Trane Technologies: Global commercial and residential HVAC manufacturer. Comparable to REAM as a broad incumbent whose commercial HVAC systems compete with REAM's VRF and commercial-grade offerings in Slovenia's commercial and industrial segment.
- Bosch Thermotechnology: Major European manufacturer of heating and hot water solutions including heat pumps. Comparable to REAM as a competing premium brand whose products overlap with REAM's Ecodan/Zubadan heat pump offering in the Slovenian market.
- Midea Group: Global HVAC and home appliance manufacturer with growing European presence. Comparable to REAM as a broad incumbent whose residential HVAC products compete at the value end of the Slovenian market.
Regional players
- Gorenje d.o.o. Slovenian home appliance manufacturer and Hisense-owned brand. Adjacent comparator to REAM as a Slovenia-based home equipment brand with overlapping climate and air quality products in the regional market.
- Energetika Ljubljana: Ljubljana-based district heating and cooling utility. Comparable to REAM as a Slovenia-based thermal environment provider, though operating an asset-heavy utility model rather than equipment distribution; provides context on competing heat supply options in Slovenia.
Direct peers
- Termotehna d.o.o. Slovenian heating, ventilation, and air conditioning equipment distributor. Comparable to REAM as a domestic wholesale distributor of HVAC products serving installers and contractors across Slovenia.
- Klima Petek: Slovenian HVAC distributor and installer operating in residential and small commercial cooling/heating. Directly comparable to REAM as a competing authorized distributor of mainstream HVAC brands serving the same Slovenian installer and end-customer base.
- TTC Toplotna tehnika center: Slovenian distributor specializing in heating technology and HVAC equipment. Direct competitor to REAM in the Slovenian market with similar product portfolio and installer-focused distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
REAM social profiles
Digital presenceREAM compliance and trust
Trust signalCompliance4 records
REAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAM leadership team
Management profileNumber of profiles
REAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAM
What does REAM do?
REAM d.o.o. is the authorized Slovenian importer and distributor of Mitsubishi Electric air conditioning, heat pump, and ventilation products, supplying wall-mounted, cassette, floor, duct, ceiling, and VRF climate systems, Ecodan/Zubadan air-to-water heat pumps, and Lossnay heat recovery ventilation units. The company also distributes complementary brands (Samsung, Hisense, Kaysun, Climaveneta, Aerial, Thermoscreens) and runs a nationwide network of certified technicians for installation, maintenance, and repair services.
Is REAM a public or private company?
REAM is a private company. It is classified as unknown and is currently operating.
When was REAM founded?
REAM was founded in 1993. It employs 11 to 50 people.
Where is REAM based?
REAM is headquartered in Komen, Slovenia, in the Europe region.
How does REAM make money?
Two revenue lines are on record. HVAC Product Distribution is the primary driver. The others are installation and Maintenance Services.
Who are REAM's main competitors?
Broad incumbents on record are Daikin, Carrier Global Corporation, Trane Technologies, Bosch Thermotechnology and Midea Group. Regional players are Gorenje d.o.o. and Energetika Ljubljana. Direct peers are Termotehna d.o.o., Klima Petek and TTC Toplotna tehnika center.
Does REAM have an API?
No public API is recorded for REAM.
What industry is REAM in?
REAM's product category is HVAC Distribution and Services. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMAIABAA, HVAC Installation, Service & Repair. Its NAICS code is 42373 and its SIC code is 4961.