What My Carbon Plan does

My Carbon Plan is a UK not-for-profit (limited by guarantee, trading style of Certified Carbon Ltd, company number 15248578) that helps individuals and companies measure, reduce, and offset their carbon footprint. Founded in 2020 and based in Harpenden with a registered London office, the organization operates with a small team of 1-10 employees and serves a base described as "dozens of small businesses and individuals" alongside larger enterprise accounts (including Buro Happold, Barnett Waddingham, and Sebia) and public bodies.

The product surface comprises free online carbon footprint calculators for individuals (16-question), companies (10-question), and residential buildings (embodied carbon using RICS methodology BS EN 15978:2011 with ICE database from University of Bath), paired with offset products: monthly subscription plans (Personal £5.50, Couple £11, Hero £22), corporate offset subscriptions at £5.50/employee/month with carbon-neutral digital badges, one-time tonne offsets at £10, micro-donor plots at £7.50, and a retrofit pilot offering up to £500 to homeowners for energy efficiency. Underlying technology relies on third-party UK data sources (DEFRA, Carbon Brief, RICS, BRE Group, World Green Building Council, UKGBC, LETI) rather than proprietary AI/ML.

Revenue is generated primarily through subscriptions, one-time offset purchases, and donations (described as non-refundable), with a stated target of 70% of funds directed to tree planting and carbon offset schemes. Distribution is direct-to-consumer via a self-serve e-commerce shop, supplemented by corporate direct sales, partner referrals (e.g., Brilliant British Producers), and a multi-stakeholder partner ecosystem including ambassadors, land owners (minimum 10 acres, 20-year maintenance commitment), and nurseries. The organization manages two operational willow sequestration projects — Grizebeck in the Lake District (120,000+ trees planted June 2020, expected 10,000+ tonnes CO2e) and Lodge Farm in Essex (~50,000 trees planted Spring 2024, expected 2,790 tonnes CO2e over 20-25 years) — and is a member of the Trillion Tree Campaign.

Name

My Carbon Plan

Legal name

Certified Carbon Ltd

Website

https://mycarbonplan.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

My Carbon Plan is a UK not-for-profit that helps individuals and companies measure, reduce, and offset their carbon footprint via free calculators, subscription offset plans, and UK-based willow sequestration projects.

Ownership category

akta.pro rank

Product category

Carbon Offset Services

NAICS

Support Activities for Forestry (1153), Forestry and Logging (113), Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (11531)

SIC

Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM) (IMAMAJAD)

akta.pro secondary industries

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Carbon offset services
• Carbon footprint calculators
• Voluntary carbon market
• Tree planting projects
• Corporate sustainability programs

Headquarters

HQ city

Harpenden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Subscription Plans: Monthly subscription plans for individuals and couples to offset their carbon footprint on an ongoing basis. Plans can be cancelled anytime with no obligation.
2. Corporate Subscription Plans: Annual subscription at £5.50 per employee per month (£65/year per employee). Companies receive digital badges to display carbon neutrality status.
3. One-time Carbon Offset Purchases: One-time donations to purchase carbon offsets by tonne (1 tonne CO2e = £10). Includes willow sequestration and retrofit carbon offset options.
4. 3m x 3m Donor Square: One-time £7.50 donation for a specific 3m x 3m plot at planting sites. Donors receive notification of exact site and square supported.
5. Retrofit Carbon Offsets (Pilot): Homeowners receive up to £500 back for retrofitting work. Carbon offsets purchased at £10/tonne over 10-year assessment period.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Carbon Plan is a UK not-for-profit that helps individuals and companies measure, reduce, and offset their carbon footprint through free online calculators, monthly/annual subscription offset plans, and one-time tonne purchases. Funds raised are deployed to UK-based carbon offset projects, primarily short-rotation coppice willow plantings for biofuel and broadleaf trees for construction timber, operating under a plant-store-use-reduce-repeat virtuous cycle.

Product overview

My Carbon Plan is a not-for-profit UK-based carbon offset organization operating as a trading style of Certified Carbon Ltd. The company offers a suite of carbon footprint measurement tools (personal calculator, company calculator, and building embodied carbon calculator), carbon reduction guidance, and various carbon offset products including monthly subscription plans (Personal at £5.50/month, Couple at £11/month, Hero at £22/month), one-time tonne offsets (£10), company carbon neutral packages (£65/year per employee), and the Retrofit Pilot Program. The company also manages specific tree planting projects including willow sequestration in the Lake District (Grizebeck) and Essex, using a sustainable planting philosophy that funds willow for biofuel and broadleaf trees for construction, creating a virtuous cycle of carbon capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Carbon Footprint Calculator Free online tool with 16 multiple choice questions that estimates an individual's annual carbon footprint using UK-specific data sources including DEFRA, The Guardian, and Carbon Brief. Aimed at UK consumers seeking to understand their personal carbon impact.
• Company Carbon Footprint Calculator Free online tool with 10 short questions that estimates a company's carbon footprint, using data from trusted UK and international sources. Designed for UK small and large businesses beginning their net-zero journey.
• Building Your Home Carbon Calculator Embodied carbon calculator for residential buildings following RICS methodology (RIBA stages A-C). Estimates carbon used during home construction and provides offset pricing. Aimed at UK homeowners and self-builders.
• Personal Carbon Offset Subscription Plans Monthly subscription plans for individuals and couples to offset their personal carbon footprint on an ongoing basis. Plans can be cancelled at any time with no obligation.
• Carbon Neutral Company Annual company carbon offset subscription at £5.50 per employee per month (£65 per employee per year). Fully offsets employee carbon footprints and includes a digital badge that the company can display to communicate its carbon neutral status.
• 1 Tonne CO2 Offset One-time carbon offset purchase for 1 tonne of CO2e at £10, supporting tree planting and UK carbon offset schemes. Certificate is delivered within 48-72 hours.
• Retrofit Carbon Offset Pilot carbon offset offering that rewards UK homeowners for energy efficiency retrofitting work. Carbon offsets purchased at £10/tonne, assessed over a 10-year period, with homeowners able to receive up to £500 back for qualifying retrofit work.
• 3m x 3m Donor Square One-time £7.50 donation to fund trees on a specific 3m x 3m plot at My Carbon Plan planting sites. Donors receive notification of the exact site and square they supported.

Quantifiable outcome

• 125,000+ trees planted in UK carbon offset projects
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lodge Farm Nazeing (Graham Family)coreStrategic or Co-development Partner · 1 January 2024Spring 2024 willow planting project at Lodge Farm, Essex. 6-hectare SRC willow site expected to sequester 2,790 tonnes CO2e over 20-25 years. Farm celebrating 100 years by Graham family (3rd and 4th generation). Willow harvested every 3-4 years for biofuel.
• Brilliant British ProducerscoreGTM or Marketing Partner · 1 January 2020Preferred carbon offsetting partner. Tim Gill, Director of Brilliant British Producers, stated: 'My Carbon Plan is a not-for-profit organisation and we are proud to be associated with this innovative company.' Created Company Carbon Footprint Calculator with assistance from Brilliant British Producers.
• Mark (Farmer at Grizebeck)coreStrategic or Co-development Partner45-acre willow planting site at Grizebeck, Lake District (southern boundary). Planted 120,000+ willows in 2020 on marginal land. Farmer provides land and maintenance; My Carbon Plan provides funding and donor support.
• Trillion Tree CampaignminorOthersMembers of the Trillion Tree Challenge initiative which has planted 13.6 billion trees globally. Supports company's goal of planting 100,000 trees per year in the UK.
• Corporate SponsorsminorGTM or Marketing PartnerCompanies or charities can sponsor or engage with carbon reduction activities. Corporate partnership benefits include new clients, higher client retention, ESG benefits, and positive brand association.
• AmbassadorsminorGTM or Marketing PartnerIndividuals passionate about the environment, active on social media, who spread the word about My Carbon Plan's mission. Contact to apply as ambassador.
• NurseriesminorStrategic or Co-development PartnerPartner with nurseries who can supply trees for planting in the UK. Looking to expand nursery partnerships to support tree planting growth.
• Land OwnerscoreStrategic or Co-development PartnerMinimum 10 acres of UK land, not currently woodland, available for 10+ years. My Carbon Plan provides funding, saplings, and guidance; land owners commit to maintaining trees for minimum 20 years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pachama: Tech-led forestry carbon credit marketplace focused on nature-based solutions using satellite verification. Comparable as a nature-based offset seller targeting enterprise buyers, with stronger technological verification but similar underlying tree-planting mechanism.
• Sylvera: UK-based carbon credit ratings and analytics firm using satellite data to assess offset quality. Comparable as a UK-headquartered infrastructure provider serving the same voluntary carbon market, though it sells ratings rather than offsets.
• Patch (US): API-first carbon credit platform providing high-quality offsets to digital businesses. Comparable as a tech-led, project-originated offset seller targeting enterprise customers, with a similar focus on quality and traceability of nature-based credits.

Broad incumbents

• South Pole Group: Major Swiss-based carbon project developer and advisory. Comparable as a vertically integrated offset developer and seller to enterprises, competing for the same corporate ESG procurement budgets.
• Gold Standard: Leading global standard and verifier for carbon offset projects. Comparable as it defines the rules of the carbon market in which My Carbon Plan sells credits, and competes for project developer relationships in the same UK/EU offset space.
• Verra (VCS Program): Operates the world's largest voluntary carbon credit standard. Directly comparable as the dominant certification body whose methodologies My Carbon Plan would need to align with to sell enterprise-grade carbon credits.

Direct peers

• Ecologi: UK-based subscription carbon offsetting platform enabling individuals and businesses to fund tree planting and carbon reduction projects. Highly comparable GTM (self-serve subscriptions, badge marketing) and customer base (UK SMBs and consumers) to My Carbon Plan, but operates at larger scale and includes international projects.
• ClimatePartner: Germany-headquartered platform offering carbon footprint calculators, offsetting, and carbon-neutral company certifications to businesses. Directly comparable product offering (calculator → offset → badge) and corporate customer base, though serving a broader European market.
• TreeApp: App-based tree planting platform enabling consumers and businesses to fund reforestation projects. Comparable consumer GTM, subscription model, and focus on accessible UK/European tree-planting offsets, though TreeApp is for-profit.
• Carbon Neutral Britain: UK-based carbon-neutral certification and offsetting provider selling to individuals and companies, with a focus on UK-based woodland projects. Directly comparable UK geographic focus, certification-based offering, and SMB-to-enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mycarbonplan
• Facebookfacebook.com/My-Carbon-Plan-100986718180404
• LinkedInlinkedin.com/company/42143397

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Carbon Plan