Treeapp
Treeapp, trading as Forest Wide Limited, operates a dual platform combining a UK and Europe consumer mobile app for free, ad-funded tree planting with a B2B SaaS offering that provides subscription tree planting, impact dashboards, a Tree Planting API, Zapier integrations and embeddable widgets to hundreds of corporate sustainability customers.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Treeapp does
Treeapp, operating as Forest Wide Limited and headquartered in London, runs a dual-sided platform combining a free-to-consumer mobile application (iOS and Android, available in the UK and Europe) with a B2B SaaS offering for corporate sustainability. Consumers can plant trees at no cost by watching in-app advertisements or choose to fund additional trees, with every planting event logged against a verified network of forestry partners. The B2B product surface consists of a self-serve Business Dashboard with impact reporting, a Tree Planting & Impact API for programmatic, per-event tree planting, a Zapier integration across 5,000+ third-party services, an embeddable Tree Counter Widget for Shopify and custom sites, and Public Impact Pages for each funding customer.
The underlying technology stack is a mobile-first application platform integrated with payment processing (Stripe, PayPal), no-code automation (Zapier), and CRM/marketing systems (Salesforce, Mailchimp), with GDPR-compliant data processing infrastructure including sub-processor management and 72-hour breach notification SLAs. The company is a Certified B Corporation with a B Impact Score of 123.8 and a registered Treeapp trademark held by Forest Wide Limited.
Revenue is generated through four streams: in-app advertising paid by brand partners reaching the >100,000 UK app user base; recurring business subscriptions tied to monthly or one-off tree planting volumes; usage-based fees on the Tree Planting API; and licensing of the Tree Counter Widget and integrations. Go-to-market runs in parallel: product-led growth drives individual adoption via app stores, while enterprise field sales target large corporates such as L'Oréal, NHS, Ministry of Justice, Marriott, Sanofi, DHL, The Economist and hundreds of additional brand partners across retail, healthcare, logistics, government, media and hospitality. The company does not disclose revenue or take visible VC funding beyond a 2021 Jenson Funding Partners event of undisclosed size.
Treeapp firmographics
Firmographics- Name
- Treeapp
- Legal name
- Forest Wide Limited
- Website
- https://thetreeapp.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treeapp, trading as Forest Wide Limited, operates a dual platform combining a UK and Europe consumer mobile app for free, ad-funded tree planting with a B2B SaaS offering that provides subscription tree planting, impact dashboards, a Tree Planting API, Zapier integrations and embeddable widgets to hundreds of corporate sustainability customers.
- Ownership category
- akta.pro rank
Treeapp industry classification
Industry- Product category
- Sustainability Software
- NAICS
- Support Activities for Forestry (115310), Support Activities for Forestry (1153)
- SIC
- Forestry (800), Agricultural Services (700), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
- akta.pro secondary industries
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Protection & Browsing Control (Guards, Fencing, Repellents) (AFAMACAH), Tree Care & Arborist Services (BPABADAD)
Keywords
Where Treeapp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Treeapp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising (Consumer): Users can plant trees for free by watching ads. Treeapp monetizes through advertising shown to users within the app, generating revenue while enabling free tree planting for consumers.
- Business Subscriptions: Businesses subscribe to fund the planting of a set amount of trees on a regular basis (monthly or one-off purchases). Subscription fees are charged based on the number of trees selected. Access to business dashboard, APIs, and impact reporting included.
- API Usage Fees: Enterprise clients pay for API access to automatically plant trees per transaction, employee, or user action. Fees calculated based on usage through the tree planting API.
- Widget and Integration Licensing: Tree counter widgets and Zapier integrations provided as part of business subscription, with potential premium tiers for enhanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for individuals - plant trees by watching ads |
| Subscription | Monthly | Business subscription - monthly tree planting with dashboard access |
| Usage-based | Monthly | API and Integration access for enterprise clients |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Treeapp product offering
Product offeringCore offering
Treeapp operates a dual-sided platform that enables tree planting worldwide. For individuals, a free iOS/Android mobile app allows users to plant trees by watching ads or fund trees directly. For businesses, a B2B SaaS dashboard with subscription-based tree planting, a Tree Planting & Impact API for automated per-transaction planting, a Zapier no-code integration, and a Tree Counter Widget enable companies to embed sustainability into their operations and report verifiable impact.
Product overview
Treeapp is a platform consisting of a mobile app for individual consumers and a B2B SaaS platform for businesses. The core Treeapp Mobile App enables individuals to plant trees for free by watching ads or by funding trees directly. The Business Dashboard serves as the primary B2B offering, providing subscription-based access to tree planting services with impact tracking and visualization. Built on the Business Dashboard are three key add-on modules: the Tree Planting & Impact APIs (for programmatic integration), the Zapier No-code Integrations (for workflow automation), and the Tree Counter Widget (for website embedding). All offerings are unified by Treeapp's mission to enable people and organizations to work together to stop global deforestation, with impact metrics tracked through Public Impact Pages and supported by Corporate Planting Days events.
Differentiator
Problem solved
Functional benefit
Products and services
- Treeapp Mobile App
Quantifiable outcome
- Over 100,000 UK app users reached through advertising
- +2 more outcomes
Companies that use Treeapp
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Treeapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Treeapp partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- L'OréalflagshipL'Oréal partners with Treeapp for sustainability and reforestation initiatives as part of their environmental commitment.
- WagamamacoreRestaurant chain Wagamama uses Treeapp to achieve sustainability objectives through tree planting.
- Ministry of JusticeflagshipUK Government Ministry of Justice partners with Treeapp for sustainability and environmental initiatives.
- Virgin MusiccoreVirgin Music utilizes Treeapp for environmental sustainability programs.
- The EconomistflagshipThe Economist partners with Treeapp on reforestation, with active tree planting projects in Tanzania through Treeapp's planting partners.
- MarriottflagshipMarriott hotels partner with Treeapp for sustainability initiatives and environmental programs.
- DPDcoreLogistics company DPD uses Treeapp for carbon offset and sustainability initiatives.
- SanofiflagshipPharmaceutical company Sanofi partners with Treeapp for environmental sustainability programs.
- National Health Service (NHS)flagshipNHS UK partners with Treeapp for sustainability and reforestation initiatives.
- Brighton & Hove AlbioncoreFootball club uses Treeapp for environmental sustainability and community initiatives.
- BupacoreHealthcare company Bupa partners with Treeapp for sustainability and environmental initiatives.
- VeoliacoreEnvironmental services company Veolia partners with Treeapp for sustainability and reforestation.
- DHLflagshipGlobal logistics company DHL uses Treeapp for carbon offset and sustainability programs.
- AllbirdscoreSustainable footwear brand Allbirds partners with Treeapp for environmental sustainability.
- HelloFreshcoreMeal kit delivery company HelloFresh uses Treeapp for sustainability initiatives.
- L'OccitanecoreCosmetics brand L'Occitane partners with Treeapp for sustainability and reforestation initiatives.
- PangaiacoreSustainable materials company Pangaia uses Treeapp for environmental initiatives.
- TooGoodtoGocoreFood waste reduction app partners with Treeapp for sustainability.
- Aspen InstituteflagshipAspen Institute, a global nonprofit, partners with Treeapp for environmental and social impact initiatives.
- StripecorePayment processing provider for in-app purchases and business transactions. Treeapp uses Stripe for secure payment processing.
- ZapiercoreNo-code integration platform making Treeapp compatible with 5,000+ services and systems including Stripe, Mailchimp, PayPal, and Salesforce.
- Treeapp Planting PartnerscoreLocal tree planting partners create job opportunities, reduce air/water/soil pollution, and bring communities together. Treeapp coordinates with partners and forestry experts for accurate monitoring.
- Reset ConnectminorPartnership with Reset Connect for sustainability events and reforestation momentum building.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Treeapp competitors and assessment
Company assessmentDirect peers
- Treedom: Treedom enables individuals and businesses to fund tree planting with verified projects globally via a web platform — the closest direct comparable to Treeapp's consumer + enterprise model, with a similar subscription and gift-tree product structure.
- Ecosia: Ecosia is a search engine that uses ad revenue to plant trees, sharing Treeapp's ad-funded reforestation model and consumer brand-led approach. Both target environmentally conscious consumers in Europe.
- Pachama: Pachama is a carbon credit marketplace with AI/remote sensing verification focused on nature-based solutions including reforestation. It competes directly for enterprise sustainability budgets and offers programmatic/API access similar to Treeapp's Tree Planting API.
- veritree: veritree is a tree planting verification and ecosystem restoration platform that provides transparency on planting and survival rates — directly overlapping with Treeapp's enterprise impact reporting and planting partner coordination offering.
- One Tree Planted: One Tree Planted is a nonprofit that partners with businesses on reforestation projects, overlapping with Treeapp's B2B tree-planting-as-a-service model and shared focus on verifiable, project-based planting.
- Patch: Patch provides an API for carbon credits, including nature-based and reforestation credits, that businesses can embed in their checkout and operations — directly comparable to Treeapp's Tree Planting API and Zapier-driven workflow.
- Cloverly: Cloverly offers an API-based carbon offset platform with marketplace access for businesses, mirroring Treeapp's API-first approach to embedding sustainability into enterprise transactions.
Emerging players
- Eden Reforestation Projects: Eden is a major reforestation NGO that employs local planting labor worldwide — comparable as a planting partner/network operator that Treeapp coordinates with, and increasingly a direct competitor for enterprise CSR tree-planting budgets.
Broad incumbents
- Watershed: Watershed is an enterprise carbon accounting and reduction platform with broader scope than Treeapp; competes for the same enterprise sustainability procurement but offers full-stack measurement rather than tree-planting-only.
- South Pole: South Pole is a large carbon credit and climate solutions provider with global reach, competing for enterprise ESG/climate budgets but with a much wider portfolio of solutions beyond reforestation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Treeapp social profiles
Digital presenceTreeapp compliance and trust
Trust signalCompliance1 record
Treeapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treeapp leadership team
Management profileNumber of profiles
Profiles4 records
Treeapp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treeapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treeapp
What does Treeapp do?
Treeapp operates a dual-sided platform that enables tree planting worldwide. For individuals, a free iOS/Android mobile app allows users to plant trees by watching ads or fund trees directly. For businesses, a B2B SaaS dashboard with subscription-based tree planting, a Tree Planting & Impact API for automated per-transaction planting, a Zapier no-code integration, and a Tree Counter Widget enable companies to embed sustainability into their operations and report verifiable impact.
Is Treeapp a public or private company?
Treeapp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treeapp founded?
Treeapp was founded in 2019. It employs 11 to 50 people.
Where is Treeapp based?
Treeapp is headquartered in London, United Kingdom, in the Europe region.
How does Treeapp make money?
Four revenue lines are on record. Advertising (Consumer) is the primary driver. The others are business Subscriptions, API Usage Fees and widget and Integration Licensing.
Who are Treeapp's main competitors?
Direct peers on record are Treedom, Ecosia, Pachama, veritree, One Tree Planted, Patch and Cloverly. Eden Reforestation Projects is listed as an emerging player. Broad incumbents are Watershed and South Pole.
Does Treeapp have an API?
Yes. Treeapp offers Tree Planting & Impact APIs that enable businesses to automatically plant a tree for every order, employee, user, etc., and access impact data. The API allows businesses to integrate tree planting functionality into their own systems and retrieve impact metrics to showcase on their websites. Developer documentation is at www.thetreeapp.org/about-api.
What industry is Treeapp in?
Treeapp's product category is Sustainability Software. Its primary akta.pro industry code is AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized), with a secondary code of AFAMACAL, Urban & Community Reforestation / Street Tree Planting. Its NAICS code is 115310 and its SIC code is 800.