Preferred Childcare
Preferred ChildCare is a North Carolina-based nanny agency offering full-time and part-time nanny placement, babysitting, corporate childcare, and event childcare services, acting as W-2 employer for placed caregivers with proprietary screening and matching systems.
- Company typePrivate
- Founded2001
- HeadquartersJamestown, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Preferred Childcare does
Preferred ChildCare, Inc. (PCC) is a privately held nanny agency founded in 2001 by Megan Metzger and headquartered in Jamestown, North Carolina, with a regional office in Charlotte. The company provides full-time and part-time nanny placement, on-demand and recurring babysitting, corporate childcare programs, event childcare, church childcare, hotel and vacation childcare, and pet sitting across North Carolina and (for events) nationwide. Families engage PCC as the W-2 employer of placed caregivers, with the agency handling payroll, taxes, workers' compensation, and insurance. Core proprietary methods include a 12-Tier Screening Process that admits fewer than 5% of applicants, a NannyMatch System for personality and values-based caregiver-family pairing, and an award-winning Nurture Process that delivers first-year ongoing support. The reported operational footprint includes 2,494+ families served, 1,550+ caregivers worked with, over 1,000,000 hours worked, and a 98% placement success rate, with 51-100 employees. The business operates direct-to-consumer for families (website, phone, registration-fee gated) and direct-to-enterprise for corporate HR/benefits buyers, generating revenue through hourly agency fees, corporate program contracts, event bookings ($50+/hour), and a recurring Babysitting Membership subscription. Megan Metzger remains Founder and President with no disclosed institutional capital, making PCC a founder-owned, organically grown services business.
Preferred Childcare firmographics
Firmographics- Name
- Preferred Childcare
- Legal name
- Preferred ChildCare, Inc.
- Website
- https://preferredchildcare.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Preferred ChildCare is a North Carolina-based nanny agency offering full-time and part-time nanny placement, babysitting, corporate childcare, and event childcare services, acting as W-2 employer for placed caregivers with proprietary screening and matching systems.
- Ownership category
- akta.pro rank
Preferred Childcare industry classification
Industry- Product category
- Nanny and Family Staffing Services
- NAICS
- Child Care Services (624410)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
- akta.pro secondary industries
- Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC)
Keywords
Where Preferred Childcare is headquartered
LocationHeadquarters
- HQ city
- Jamestown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Preferred Childcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Nanny Placement Services: Full-time and part-time nanny placement services with W-2 employment through PCC. Agency handles payroll, taxes, workers' compensation, and insurance. Families pay hourly agency fee and receive Tax ID for child care deductions.
- Babysitting Services: On-demand and recurring babysitting services with employed ChildCare Specialists. Hourly billing with minimum booking requirements (2 hours weekdays, 4 hours Friday/Saturday nights). $25 backup fee for placements under 48 hours notice.
- Corporate/Organizational Childcare: Staff nanny placement, executive assistant placement, corporate care programs, and event childcare services for businesses, nonprofits, unions, and churches.
- Membership Program: Exclusive babysitting membership program offering reduced rates and more predictable costs for frequent users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Church ChildCare Specialists start at $32/hour |
| Unit Pricing | Pay-as-you-go | Mini Crew Event Care starts at $50/hour |
| Unit Pricing | Pay-as-you-go | Part-time babysitter/nanny compensation up to $19/hour |
| Unit Pricing | Pay-as-you-go | Full-Time Nanny: Triad $20-$25/hour, Triangle $22-$27/hour |
| Subscription | Monthly | Babysitting Membership for reduced rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Preferred Childcare product offering
Product offeringCore offering
Preferred Childcare is a North Carolina–based nanny and family staffing agency that recruits, screens, and places caregivers for families and organizations. The agency places full-time nannies, temporary nannies, babysitters, family assistants, executive nannies, and executive assistants, and serves as the W-2 employer of placed caregivers — handling payroll, taxes, workers' compensation, and liability insurance. It also provides corporate childcare benefits, staff-nanny programs, and event childcare for organizations and venues.
Product overview
Preferred Childcare is a Greensboro-based nanny agency operating across North Carolina, offering a portfolio of childcare service tiers anchored by its Full-Time and Part-Time Nanny Placement programs. Its PCC Complete Nanny Program serves as the flagship offering, with the agency acting as employer to handle payroll, taxes, workers' compensation, and insurance on behalf of families. The portfolio spans on-demand Babysitting Services with an optional membership tier, Family Assistant and Physicians/Medical Family programs, Hotel Child Care, and Pet Sitting. For organizations, the company provides Corporate Child Care, Staff Nannies, and Executive Assistant placement, as well as Event Child Care and Church Child Care. Supporting the core services are the proprietary 12-Tier Screening Process, NannyMatch System, and award-winning Nurture Process—all internal methodologies that differentiate its placement quality. Vacation Nannies extend the service nationally and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Megan Metzger Consulting (MMC): A consulting business founded by Megan Metzger in 2016 to help women become financially independent by building, growing, and streamlining their own nanny agencies.
Products and services
- Full-Time Nanny Placement Recruits, screens, and places a W-2-employed full-time nanny in the family home, with the agency acting as employer of record (payroll, taxes, workers' comp, liability insurance). Targeted at North Carolina families seeking consistent, long-term in-home childcare.
- Temporary Nanny Placement Short-term or interim W-2 nanny placement to bridge gaps between caregivers, cover parental leave, or handle temporary in-home childcare needs for families.
- Babysitting Services On-demand, vetted, W-2 babysitter coverage booked by the hour for families needing occasional or recurring evening, daytime, or backup childcare.
- Family Assistant Placement Placement of a W-2 family assistant who combines childcare with light household, scheduling, and family-logistics support for households needing more than a nanny.
- Executive Nanny Services Premium placement of high-touch, experienced executive nannies as W-2 employees for affluent households, executives, and principals requiring discreet, top-tier in-home childcare.
- Executive Assistant Placement Placement of executive assistants who support the personal and household operations of executives and high-net-worth families, working alongside executive nannies where needed.
- Corporate Child Care Provides vetted, W-2 childcare staff for corporate-sponsored on-site or backup-care programs offered as employee benefits to companies in North Carolina.
- Staff Nannies Dedicated, vetted nanny staffing for organizations such as schools, hospitals, faith communities, and other institutions requiring ongoing in-home or on-site childcare support.
- Event Child Care Short-term, vetted, W-2 group childcare provided at corporate events, conferences, weddings, faith gatherings, school functions, and other one-off or recurring events.
Quantifiable outcome
- 98% placement success rate
- +4 more outcomes
Companies that use Preferred Childcare
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Preferred Childcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Preferred Childcare partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable, flagship and core.
- Goldman Sachs 10,000 Small Business ProgramnotableMegan Metzger graduated from Goldman Sachs 10,000 Small Business Program in 2015, gaining business development knowledge and resources for scaling the agency.
- International Nanny AssociationflagshipFounder Megan Metzger served on INA Board of Directors 2016-2019 including as Co-President, contributing to industry standards and thought leadership.
- Megan Metzger Consulting (MMC)notableFounded in 2016 to help women become financially independent by building, growing, and streamlining their own nanny agencies.
- Backpack BeginningscoreCommunity partnership fighting child hunger in the Triad. PCC staff weekly picks up food bags from warehouse and delivers to supported elementary schools. Also supports family market store, clothing, and comfort packs.
- Sumner Elementary SchoolcorePCC devotes time and percentage of profit to volunteer with Sumner Elementary School, with plans to include more schools.
- North Carolina Center for EntrepreneurshipnotableMegan Metzger served as founding board member 2013-2016, contributing to entrepreneurship development in North Carolina.
- The University of North Carolina at GreensboronotableTaught adjunct business classes 2019-2022 at UNCG Bryan School of Business. Megan graduated with B.S. in Business Administration 2005.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Preferred Childcare competitors and assessment
Company assessmentBroad incumbents
- KinderCare Learning Companies: KinderCare is the largest U.S. private child care center operator, serving infants through school-age children in employer-adjacent settings. It is a broader incumbent in child care services rather than a direct agency competitor, but competes for the same corporate childcare benefit dollars and family-side demand.
- Care.com: Care.com is the largest online marketplace connecting families with caregivers including nannies, sitters, and senior care providers. It overlaps with Preferred Childcare's core family-served nanny/sitter placement use case but operates as a self-serve, broad-category platform rather than a full-service agency.
- Bright Horizons Family Solutions: Bright Horizons is the largest U.S. provider of employer-sponsored childcare, including back-up care, on-site nurseries, and family care benefits. It overlaps with PCC's corporate childcare and event/staff nanny programs but operates at much larger scale and as an incumbent benefits partner to enterprise HR.
Direct peers
- UrbanSitter: UrbanSitter is a tech-enabled nanny and babysitter matching service that vets caregivers and offers membership-based access, similar to PCC's combination of screening, babysitting membership, and recurring placements. It competes in the same family-facing use case with overlapping digital UX.
- Sittercity: Sittercity is an online marketplace connecting families with nannies, sitters, and caregivers with background-checked profiles. It is directly comparable to PCC on family-side nanny/sitter placement but is platform-based rather than full-service agency-driven.
- British American Household Staffing (BAHS): BAHS is a domestic placement agency specializing in nannies, housekeepers, estate staff, and family assistants. It is comparable to PCC's full-service nanny and Family Assistant placement, including employer-of-record support for high-net-worth households.
- College Nannies + Sitters + Tutors (College Tutors): College Nannies + Sitters + Tutors is a multi-location nanny and sitter placement agency operating across the U.S. with screened caregivers and recurring placements, closely mirroring Preferred Childcare's agency model, screening emphasis, and multi-metro footprint.
- The Nanny League: The Nanny League is a nanny placement agency with screening and personalized matching across multiple U.S. cities. Comparable to PCC on full-time nanny placement, screening rigor, and personalized matching rather than marketplace self-serve.
Regional players
- Trusted Nanny Company: Trusted Nanny Company is a regional nanny placement agency operating in select U.S. markets with screened caregivers and recurring placement services. Comparable to PCC's screening-led, agency-driven model but concentrated in different metros, making it a geographic peer rather than direct local competitor.
Emerging players
- Helpr: Helpr is an employer-backed childcare benefit offering in-home backup care and nanny placement integrated with HR/payroll. It is an emerging corporate-channel competitor to PCC's corporate childcare vertical, with overlapping B2B distribution into HR departments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Preferred Childcare social profiles
Digital presencePreferred Childcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Childcare leadership team
Management profileNumber of profiles
Profiles7 records
Preferred Childcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Childcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Childcare
What does Preferred Childcare do?
Preferred Childcare is a North Carolina–based nanny and family staffing agency that recruits, screens, and places caregivers for families and organizations. The agency places full-time nannies, temporary nannies, babysitters, family assistants, executive nannies, and executive assistants, and serves as the W-2 employer of placed caregivers — handling payroll, taxes, workers' compensation, and liability insurance. It also provides corporate childcare benefits, staff-nanny programs, and event childcare for organizations and venues.
Is Preferred Childcare a public or private company?
Preferred Childcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Childcare founded?
Preferred Childcare was founded in 2001. It employs 51 to 100 people.
Where is Preferred Childcare based?
Preferred Childcare is headquartered in Jamestown, United States, in the North America region.
How does Preferred Childcare make money?
Four revenue lines are on record. Nanny Placement Services are the primary driver. The others are babysitting Services, corporate/Organizational Childcare and membership Program.
Who are Preferred Childcare's main competitors?
Broad incumbents on record are KinderCare Learning Companies, Care.com and Bright Horizons Family Solutions. Direct peers are UrbanSitter, Sittercity, British American Household Staffing (BAHS), College Nannies + Sitters + Tutors (College Tutors) and The Nanny League. Trusted Nanny Company is listed as a regional player. Helpr is listed as an emerging player.
Does Preferred Childcare have an API?
No public API is recorded for Preferred Childcare.
What industry is Preferred Childcare in?
Preferred Childcare's product category is Nanny and Family Staffing Services. Its primary akta.pro industry code is HSAAALAA, General Babysitter/Nanny Placement Agencies, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 624410 and its SIC code is 8351.