Taubmans

What Taubmans does

Taubmans is an Australian architectural paint brand and a wholly-owned subsidiary of PPG Industries, Inc. (NYSE: PPG), one of the world's largest coatings companies. The company sells a comprehensive portfolio of premium paints for the Australian residential and commercial markets, organized by surface application: Taubmans Endure (interior walls), Taubmans All Weather (exterior), Taubmans Premium Ceiling White, Taubmans 3-in-1 Primer/Undercoat/Sealer (prep), Taubmans Water Based Enamel (doors and trim), and Taubmans Texture Paint. Product formulations are purpose-engineered for Australian climate conditions including intense UV exposure, extreme temperatures, and coastal environments. The brand maintains an extensive proprietary colour library across multiple colour families plus Colorbond-matched colours, and publishes an annual Colour Trends collection (most recently 'Down to Earth 2026' with 'Team Spirit' as Colour of the Year).

Taubmans operates a multi-segment go-to-market model targeting DIY homeowners (via retail stockists and online store locator), trade painters (via a dedicated Trade Program with bulk purchasing and technical support), and architects/specifiers (via a Specifier Program offering up to 20 free swatches per month to ABN-registered design professionals). The company also offers paid colour consultation services and digital tools including a Paint Calculator and Paint Finder Quiz. Brand-name projects in the specification channel include GroupGSA's Bangalay Student Accommodation in Wollongong and Paragon Apartments (Laneway House) in Sydney's Green Square.

Revenue is generated primarily through one-time paint product sales distributed through the Australian retail and trade stockist network, supplemented by professional colour consultation services. Pricing is not publicly disclosed; customers are directed to local stockists. The company operates exclusively within Australia and is supported by PPG's corporate resources, manufacturing scale, and R&D capabilities while maintaining a distinct Australian brand identity. No independent financial, headcount, or founding-date disclosures are available for Taubmans as a discrete entity.

Name

Taubmans

Legal name

PPG Industries, Inc.

Website

https://taubmans.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Taubmans is an Australian architectural paint brand and wholly-owned subsidiary of PPG Industries, selling premium interior, exterior, ceiling, prep, and trim paints through retail stockists, a trade program, and an architect/specifier program across Australia.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Architectural & Decorative Paints (IMAEAHAA)

Keywords

• Architectural paint products
• Interior exterior coatings
• Decorative paint finishes
• Trade paint supplies
• Paint colour systems

Headquarters

HQ city

Castle Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Paint Product Sales: Taubmans generates revenue through the sale of premium paint products across multiple categories including interior, exterior, ceiling, prep, and specialty paints. Products are sold through a network of retail stockists and trade outlets across Australia.
2. Colour Consultation Services: Professional colour advisory services provided to customers seeking personalized paint and colour selections for their spaces, offered as a paid consultation service.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Taubmans manufactures and sells premium architectural paints for the Australian residential and commercial market. The portfolio includes interior, exterior, ceiling, prep, doors and trim, and texture paints, supported by an extensive colour system, Paint Finder Quiz, Paint Calculator, and professional Colour Consultation services. Products are distributed through retail stockists, a trade painter program, and a specifier program for architects and designers.

Product overview

Taubmans is an Australian paint brand (owned by PPG Industries) offering a comprehensive portfolio of premium architectural paints for residential applications. The product line includes Taubmans Endure (interior walls), Taubmans All Weather (exterior), Taubmans Premium Ceiling White, Taubmans 3 in 1 Primer/Undercoat/Sealer (prep), Taubmans Water Based Enamel (doors & trim), and Taubmans Texture Paint. The brand also maintains extensive colour collections including the annual Colour Trends palette (Down to Earth 2026), Colorbond-matched colours, and proprietary colour ranges across whites, neutrals, greys, browns, yellows, greens, blues, purples, pinks & reds, and oranges. Supporting services include Paint Calculator, Colour Consultation, Paint Finder Quiz, and How-to Guides.

Differentiator

Problem solved

Functional benefit

Brands

• Taubmans Endure: Interior paint product line featuring long-lasting colour and superior coverage.
• Taubmans All Weather
• Taubmans Premium Ceiling White
• Taubmans Water Based Enamel
• Taubmans 3 in 1 Primer, Undercoat & Sealer

Products and services

• Taubmans Endure Premium interior paint engineered for long-lasting colour, superior coverage, and a beautiful finish for every room. Features advanced formulations for durability and washability, designed for residential interior walls.
• Taubmans All Weather
• Taubmans Premium Ceiling White
• Taubmans 3 in 1 Primer, Undercoat & Sealer
• Taubmans Water Based Enamel
• Taubmans Texture Paint
• Taubmans Down to Earth 2026 Colour Trends Collection 2026 colour trends palette featuring a grounded mix of neutrals, accents and whites designed to bring warmth, calm and timeless style, including Team Spirit (Colour of the Year), Designer White (White of the Year), and supporting colours like Birch Forest and Iconic White Quarter.
• Colour Consultation Service

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PPG IndustriescoreOthersTaubmans is a wholly-owned subsidiary of PPG Industries, one of the world's leading coatings companies. PPG provides corporate oversight, global resources, and manufacturing expertise while Taubmans maintains its distinct Australian brand identity and market focus.
• Zenith Surfaces by Stone AmbassadorminorStrategic or Co-development PartnerCollaboration pairing Taubmans paint colours with Zenith Surfaces stone products to create harmonious, timeless interiors. The partnership provides design professionals and homeowners with coordinated colour and surface recommendations for cohesive interior design.
• GroupGSAminorStrategic or Co-development PartnerArchitectural firm GroupGSA has used Taubmans products (Pure Performance and Armawall) in their projects, particularly for student accommodation and multi-residential developments. This relationship showcases Taubmans' suitability for architectural specifications.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is one of the world's largest paint and coatings companies with architectural, industrial, and specialty brands. It is comparable as a global coatings incumbent with overlapping architectural paint categories, though its Australian presence is limited.
• PPG Paints (International): PPG Paints is the global architectural coatings brand of Taubmans' parent company PPG Industries. It is comparable as the broader portfolio parent brand offering similar product categories in other geographies and provides the corporate platform behind Taubmans.
• Jotun: Jotun is a global coatings company with architectural paint offerings in select markets. It is comparable as a broad international incumbent with similar interior and exterior paint formulations, though its Australian market presence is smaller than Taubmans.

Direct peers

• Haymes Paint: Haymes Paint is a family-owned Australian paint manufacturer with strong trade painter loyalty and DIY retail presence. It is one of the few independent Australian paint brands and competes directly with Taubmans for trade and specification business.
• Wattyl: Wattyl is an Australian architectural paint brand with a long history in the market, offering interior, exterior, and specialty paints. It is a direct competitor to Taubmans in retail, trade, and commercial specification segments.
• British Paints: British Paints is a long-established Australian architectural paint brand competing directly with Taubmans in retail and trade channels. It offers comparable interior, exterior, and specialty paint products for the Australian market.
• Dulux (AkzoNobel Australia): Dulux is the market-leading architectural paint brand in Australia, owned by AkzoNobel. It directly competes with Taubmans across interior, exterior, and trade channels with comparable product categories, colour systems, and trade painter programs.

Regional players

• Resene: Resene is a New Zealand-founded paint manufacturer with operations in Australia. It competes with Taubmans in the Australian architectural paint market with comparable interior, exterior, and specialty products, but its primary market presence is in New Zealand.
• Berger Paints (DuluxGroup): Berger Paints is an Australian architectural paint brand that has operated under various ownership structures. It is comparable as a regional player with overlapping interior and exterior paint products targeting DIY and trade customers in Australia.

Emerging players

• Porters Paints: Porters Paints is a specialty Australian paint brand focused on premium decorative finishes and architectural coatings. It competes with Taubmans in the premium and architectural specification segment but operates at a smaller scale with a more niche product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/taubmansAustralia
• Facebookfacebook.com/taubmans
• Instagraminstagram.com/taubmans
• LinkedInlinkedin.com/company/taubmans-professional-trade-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taubmans