MOQ
- Company typePrivate
- Founded1990
- HeadquartersNorth Sydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
MOQ firmographics
Firmographics- Name
- MOQ
- Legal name
- MOQdigital
- Website
- https://moq.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MOQ industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ)
- akta.pro secondary industries
- Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA), Privacy, Data Protection & Cyber Governance (GRC) (BPAHAFAF)
Keywords
Where MOQ is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MOQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Ongoing managed IT services providing technology management, monitoring, and support to Australian businesses and government agencies.
Distribution channels2 records
Marketing channels4 records
MOQ product offering
Product offeringCore offering
MOQ Limited's operating subsidiary MOQdigital provided digital transformation, managed IT services, professional services, and cybersecurity solutions to Australian businesses and government agencies. Services spanned data analytics, business insights, IT strategy consulting, infrastructure management, and security operations under an ISO27001-compliant framework. Following MOQdigital's acquisition by Brennan IT on November 9, 2022, existing customer contracts continued in place with access to Brennan's expanded service portfolio.
Product overview
MOQdigital operated as a digital solutions provider offering digital transformation, managed services, professional services, and cybersecurity before being acquired by Brennan IT in November 2022. The acquisition brought enhanced data analytics capabilities and consulting services to Brennan's portfolio. Brennan IT, founded over 25 years ago, now encompasses MOQdigital's offerings alongside its own solutions including Advanced Networking, Cloud & Infrastructure, Cybersecurity, Data and AI, Hardware & Software, Microsoft Dynamics, Modern Workplace, and Service Desk.
Differentiator
Problem solved
Functional benefit
Products and services
- MOQdigital Digital Transformation Services
Companies that use MOQ
Customer profileSegments2 records
Ideal customer profiles2 records
MOQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOQ partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
MOQ competitors and assessment
Company assessmentDirect peers
- Slalom (Australia): Global consulting firm with Australian operations providing digital transformation, cloud, data, and cybersecurity services — closely aligned target customer and consulting-led delivery model.
- Telstra Purple: Telstra's enterprise services arm providing managed IT, cloud, cybersecurity, and networking to Australian organizations — directly comparable customer base and managed-services model.
- Arq Group (formerly SMS Management & Technology): Australian digital transformation and IT services provider serving enterprises and government with cloud, cybersecurity, and managed services — directly comparable in customer profile and service mix.
- Brennan IT: Acquirer of MOQdigital and direct Australian managed IT services and digital transformation peer; offers the same Cloud & Infrastructure, Cybersecurity, Data & AI, Modern Workplace, and Service Desk capabilities to Australian enterprises and government agencies.
- Versent: Australia-based cloud engineering and managed services firm focused on AWS, Microsoft Azure, and digital transformation — competes head-to-head for mid-market and enterprise cloud modernization engagements.
- Datacom: Large Australia/NZ-headquartered managed IT services and cloud transformation provider serving enterprises and government — directly comparable in target customer, service portfolio, and geographic focus.
Broad incumbents
- Infosys (Australia): Global IT services major with Australian delivery providing managed services, cloud, and digital transformation — competes for the same large enterprise modernization deals with a global delivery model.
- DXC Technology Australia: Global IT services incumbent with significant Australian operations delivering managed infrastructure, cloud, and cybersecurity — competes for similar enterprise and government contracts with a much larger delivery footprint.
- Accenture Australia: Global consulting and technology services leader with substantial Australian presence covering digital transformation, cloud, cybersecurity, and data/AI — competes for the same large enterprise and government modernization mandates.
- Fujitsu Australia: Australian arm of global IT services giant providing managed services, cloud, cybersecurity, and digital transformation to large enterprises and government — overlapping capabilities with much broader global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MOQ compliance and trust
Trust signalCompliance1 record
MOQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOQ leadership team
Management profileNumber of profiles
MOQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOQ
What does MOQ do?
MOQ Limited's operating subsidiary MOQdigital provided digital transformation, managed IT services, professional services, and cybersecurity solutions to Australian businesses and government agencies. Services spanned data analytics, business insights, IT strategy consulting, infrastructure management, and security operations under an ISO27001-compliant framework. Following MOQdigital's acquisition by Brennan IT on November 9, 2022, existing customer contracts continued in place with access to Brennan's expanded service portfolio.
Is MOQ a public or private company?
MOQ is a private company. It is classified as public and is currently acquired.
When was MOQ founded?
MOQ was founded in 1990. It employs 101 to 250 people.
Where is MOQ based?
MOQ is headquartered in North Sydney, Australia, in the Oceania region.
How does MOQ make money?
One revenue line is on record: managed IT Services.
Who are MOQ's main competitors?
Direct peers on record are Slalom (Australia), Telstra Purple, Arq Group (formerly SMS Management & Technology), Brennan IT, Versent and Datacom. Broad incumbents are Infosys (Australia), DXC Technology Australia, Accenture Australia and Fujitsu Australia.
Does MOQ have an API?
No public API is recorded for MOQ.
What industry is MOQ in?
MOQ's product category is Managed IT Services. Its primary akta.pro industry code is BPAEADAJ, Governance, Risk & Compliance (GRC) Managed Services, with a secondary code of HDABANAA, Data Center Operations & Managed Services (Remote Hands, NOC/SOC). Its NAICS code is 5182 and its SIC code is 7370.