Beachside Produce

What Beachside Produce does

Beachside Produce, LLC is a privately held, family-owned grower, packer, and marketer of premium fresh vegetables and strawberries, headquartered in Guadalupe, California (with a mailing address of Nipomo, CA) and founded in 2003. The company is built on the consolidated expertise of third- and fourth-generation grower families and operates a multi-region production network spanning California's Central Coast (Santa Maria, Guadalupe, Lompoc, Oceano), the California/Arizona desert regions (Holtville, El Centro), and Mexico (Leon and Baja), with a cross-border cold storage facility in Pharr, TX. This footprint enables year-round supply of a broad produce portfolio led by the proprietary Song Hee broccoli brand and complemented by cauliflower, celery, romaine, iceberg, spinach, kale, cilantro, brussels sprouts, fennel, leeks, green onions, snap/snow peas, Shanghai bok choy, napa, and strawberries.

The core operating technology is conventional and organic farming supported by drip irrigation, crop rotation, and seed variety selection, combined with a network of owned and partner cooling facilities that handle post-harvest handling, consolidation, and distribution. Food safety is managed through Primus Labs third-party audits across all ranches, harvesting companies, and storage facilities, with a traceability program in place.

Beachside generates revenue through one-time sales of fresh produce to merchant wholesalers, distributors, retailers, and foodservice operators across the U.S., Canada, Mexico, and parts of Asia, with pricing conducted on a quote basis and no public pricing disclosure. Go-to-market is primarily channel-driven through wholesaler and distributor partnerships, with company-owned social media presences (Facebook, Instagram, LinkedIn) and memberships in seven major industry trade organizations (LGMA, PACA, SEPC, TIPA, CPMA, FPFC, IFPA) supporting brand visibility and industry networking. Customer segments include distributors, wholesalers, foodservice operators, food processors, and retailers, with merchant wholesalers cited as accounting for more than half of downstream grocery purchases.

Name

Beachside Produce

Legal name

Beachside Produce LLC

Website

https://beachsideproduce.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Beachside Produce is a privately held California grower, packer, and marketer of premium fresh vegetables and strawberries, serving wholesalers, distributors, retailers, and foodservice operators across North America and parts of Asia via multi-region, year-round production.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Vegetable and Melon Farming (11121), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)

akta.pro secondary industries

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Fresh produce supplier
• Vegetable grower packer
• Broccoli cauliflower distributor
• Strawberry grower shipper
• Organic conventional produce

Headquarters

HQ city

Nipomo

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Sales: Beachside Produce generates revenue through the sale of fresh vegetables and strawberries to distributors, wholesalers, retailers, and foodservice operators. Products include broccoli, cauliflower, celery, lettuce, bunch items (cilantro, kale, spinach), strawberries, and specialty vegetables.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beachside Produce grows, packs, cools, and markets fresh vegetables and strawberries for wholesale customers. Its portfolio spans a Song Hee-branded broccoli line, conventional and organic cauliflower, celery, lettuce, romaine, iceberg, kale, spinach, cilantro, brussels sprouts, snap and snow peas, fennel, leeks, green onions, Asian greens, and Watsonville strawberries, sourced from owned operations and partner growers across California, Texas, and Mexico.

Product overview

Beachside Produce is a premium fresh vegetable and strawberry company operating as a unified product portfolio centered on fresh produce. The core offering includes a diverse lineup of vegetables led by the flagship Song Hee Broccoli sub-brand, complemented by additional broccoli varieties, cauliflower, celery, leafy greens (romaine, iceberg, spinach, kale), bunch items (cilantro), brassicas (brussels sprouts), specialty vegetables (fennel, leeks, green onions, snap/snow peas, bok choy, napa), and strawberries. Products are sourced year-round from California's Central Coast, Imperial Valley, and Mexican growing regions (Baja California, Lagos De Moreno), distributed through grower and wholesaler partnerships across the U.S., Canada, Mexico, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Song Hee: Song Hee is Beachside Produce's premium broccoli label, representing the company's industry-leading quality standards set by 3rd and 4th generation farmers. The Song Hee label features uniform short-cut crowns grown in the moderate coastal climate.

Products and services

• Song Hee Broccoli Signature branded broccoli line grown, packed, and shipped under the Song Hee label to produce distributors, wholesalers, retail chains, and foodservice operators across the US, Canada, Mexico, and parts of Asia.
• Cauliflower Conventional and organic cauliflower grown, packed, and shipped to wholesale produce buyers.
• Celery Fresh celery grown, packed, and shipped to wholesale produce buyers.
• Bunch items (cilantro, kale, spinach) Bunched fresh herbs and greens including cilantro, kale, and spinach, packed and shipped to wholesale produce buyers.
• Brussels sprouts Fresh brussels sprouts grown, packed, and shipped to wholesale produce buyers.
• Romaine Fresh romaine lettuce grown, packed, and shipped to wholesale produce buyers.
• Iceberg Fresh iceberg lettuce grown, packed, and shipped to wholesale produce buyers.
• Snap peas and snow peas Fresh snap peas and snow peas grown, packed, and shipped to wholesale produce buyers.
• Fennel, leeks, and green onions Fresh fennel, leeks, and green onions grown, packed, and shipped to wholesale produce buyers.
• Shanghai bok choy and napa cabbage Fresh Shanghai bok choy and napa cabbage grown, packed, and shipped to wholesale produce buyers.
• Strawberries Fresh strawberries grown with Watsonville partner growers and shipped to wholesale produce buyers.
• Organic fresh produce line USDA-certified organic versions of the company's vegetable portfolio (broccoli, cauliflower, and other items), grown, packed, and shipped to wholesale produce buyers.

Quantifiable outcome

• Year-round supply capability through multiple growing regions

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Primus LabscoreTechnology or IntegrationPrimus Labs serves as Beachside Produce's third-party audit provider for all grower ranches, harvesting companies, and shipping and storage facilities. This partnership ensures food safety and quality standards are maintained across all operations.
• Grower Partners in California Central CoastcoreStrategic or Co-development PartnerThird and fourth generation farmer partners who merged their farming businesses to form Beachside Produce. Growing regions along the Central Coast of California provide year-round production.
• Grower Partners in MexicocoreStrategic or Co-development PartnerBeachside partners with a grower in Leon, Mexico (August-March) for broccoli, and has additional Mexico production for snap peas, snow peas, leeks, and brussels sprouts during winter months.
• Grower Partners in Imperial Valley and Desert RegionscoreStrategic or Co-development PartnerPartnership with farms in the Imperial Valley and southern desert regions (California and Arizona) to provide produce during winter months from November through March.
• LGMA (Leafy Greens Marketing Agreement)minorOthersTrade organization membership supporting the leafy greens industry through food safety standards and marketing initiatives.
• PACA (Produce Marketing Association)minorOthersTrade organization membership providing industry networking and professional development resources.
• SEPC (Southern Exponential Potato)minorOthersTrade organization membership supporting specialty crop producers.
• TIPA (Texas International Produce Association)minorOthersTrade organization membership supporting produce industry in Texas and surrounding regions.
• CPMA (Canadian Produce Marketing Association)minorOthersTrade organization membership supporting Canadian produce marketing and distribution.
• FPFC (Fresh Produce & Floral Council)minorOthersTrade organization membership supporting fresh produce and floral industry professionals.
• IFPA (International Fresh Produce Association)minorOthersInternational trade organization membership supporting the global produce industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tanimura & Antle: Family-operated Salinas Valley grower and shipper of fresh vegetables including broccoli, cauliflower, lettuce, and celery sold through the same wholesale and foodservice channels as Beachside. Closely comparable vertically-integrated grower-packer-marketer model.
• Pacific International Marketing: Multi-regional California grower and shipper of fresh vegetables and berries sold to retail, foodservice, and wholesale customers nationally. Comparable multi-region grower model and broad produce portfolio.
• Church Brothers Farms: Salinas Valley-based grower-packer-shipper specializing in leafy greens, broccoli, and brassicas with year-round supply across multiple regions. Directly comparable product mix (especially romaine, iceberg, broccoli) and grower-packer-marketer structure.
• Driscoll's: Leading grower-marketer of strawberries (plus blueberries, raspberries, blackberries) sold through the same retail and foodservice channels. Closest direct comparable for Beachside's strawberry line.
• Ocean Mist Farms: Castroville-based grower-shipper of artichokes, leafy greens, broccoli, and other cool-season vegetables distributed nationwide. Comparable premium positioning and direct-ship cooler infrastructure.

Broad incumbents

• Earthbound Farm: Organic and specialty salad and vegetable brand grown across California and Arizona, sold nationwide in retail. Larger scale than Beachside but comparable regional California organic supply model.
• Taylor Farms: Salinas Valley-based operator with national processing and fresh-cut salad operations across multiple U.S. regions. Larger scale and broader value-added product set, but overlapping grower base and channel structure.
• Grimmway Farms: Largest U.S. carrot grower and major organic produce producer (Cal-Organic) with national distribution. Comparable multi-region California grower model, but at substantially larger scale and with deeper organic penetration.
• Fresh Express: Largest U.S. branded bagged-salad and fresh-cut vegetable company, a Chiquita subsidiary. Overlap with Beachside on leafy greens and raw product sourcing, though operates at much larger scale and downstream consumer brand.
• Bonduelle North America: Major international vegetable processor with North American packaged vegetable, frozen, and fresh-cut operations serving retail and foodservice. Comparable leafy greens and brassicas portfolio, but with downstream processing capability Beachside lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/beachside-produce-llc
• Instagraminstagram.com/beachside_produce

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beachside Produce