Prekom

What Prekom does

Prekom d.o.o. is a Slovenian private limited company founded in 1976 and headquartered at Livada 47, Horjul, that manufactures and industrially renovates suspension and steering replacement parts for luxury and performance vehicles. Its product portfolio covers six marques—Porsche, Ferrari, Lamborghini, Maserati, Audi, and Volkswagen—with Porsche representing the largest category at more than 500 SKUs spanning front and rear axle components including arms and wishbones, ball joints, bushings, engine and transmission mounts, sway bars, tie rods, torque tubes, and bumper mounts. The company also offers a specialized Porsche Cayenne off-road product line (cross-compatible with the VW Touareg and first-generation Audi Q7) and runs industrial renovation programs in which customers exchange worn components for rebuilt versions offered in street, sport, and motorsport variants. Prekom holds official supplier status with Porsche AG and designs proprietary installation tooling, notably the O0375 bushing tool for Porsche 993, 996, and Boxster 986 air-bag retaining frame applications.

The company's revenue model combines direct-to-consumer e-commerce sales through prekom.si with regional channel distribution, including its wholly-owned US subsidiary Prekom USA Inc. (West Palm Beach, Florida, established January 2022) and Zeus Off-road, a GCC distributor covering the Middle East. Pricing is per-unit with volume options (for example, a ten-piece ball joint set for the Audi R8), free shipping on orders above $99, same-day shipping on in-stock items, and a 24-month warranty across all products. Prekom is privately held with no external funding, has no public AI/ML or software platform capabilities, and shows no disclosed patents, awards, or regulatory actions. Recent activity has been concentrated in operational scaling and catalog expansion: a new warehouse and production facility opened in February 2024, and the company has introduced products across 2024 and 2025 including Lamborghini Gallardo and Audi R8 ball joints, Porsche Junior 108 tractor tie rods, and a Porsche 964 rear bumper mount.

Name

Prekom

Legal name

Prekom d.o.o.

Website

https://prekom.si

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Slovenian manufacturer founded in 1976 producing suspension and steering replacement parts for Porsche, Ferrari, Lamborghini, Maserati, Audi, and Volkswagen. It sells direct-to-consumer online and through US and Middle East distributors, and serves as an official Porsche AG supplier.

Ownership category

akta.pro rank

Product category

Automotive Replacement Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

Keywords

• Suspension parts manufacturing
• Steering components
• Automotive replacement parts
• Luxury car parts
• Industrial part renovation

Headquarters

HQ city

Horjul

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Parts Sales: Direct sales of replacement suspension and steering parts for Porsche, Ferrari, Lamborghini, Maserati, Audi, and Volkswagen vehicles through e-commerce website. Products include bushings, ball joints, control arms, sway bars, tie rods, engine mounts, and specialized components.
2. Renovation Services: Industrial renovation/restoration services where customers send in old components (arms, track rods, V-arms, side panels) for rebuilding. Old parts are sand blasted, colored, and exchanged with new bushings and ball joints. Available in stock, sport (85 shores bushings), and motorsport (uniballs) versions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prekom manufactures and industrially renovates high-quality suspension and steering replacement parts primarily for Porsche vehicles, with additional product lines for Ferrari, Lamborghini, Maserati, Audi, and Volkswagen. The product range includes bushings, ball joints, control arms, sway bars, tie rods, engine/transmission mounts, torque tubes, and bumper mounts, available as stock replacements or upgraded sport/motorsport variants. They also offer specialized off-road parts for Porsche Cayenne and related VW Touareg/Audi Q7 platforms, along with precision installation tooling.

Product overview

Prekom is a specialized manufacturer and industrial renovator of high-quality suspension and steering replacement parts for luxury and sports vehicles. The product portfolio centers on Porsche parts (the largest category with 509 products spanning front and rear axle components) complemented by Ferrari, Lamborghini, Maserati, Audi, and Volkswagen parts. Key product lines include standard replacement parts (arms, ball joints, bushings, mounts, sway bars, tie rods), a specialized Porsche Cayenne off-road parts line, renovation services (particularly for Porsche 993 with street/sport/motorsport variants), and specialized tooling. The company operates as an official supplier to Porsche AG and offers a 24-month warranty on all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Porsche Parts
• Ferrari Parts
• Lamborghini Parts
• Maserati Parts
• Audi Parts
• Volkswagen Parts
• Porsche Cayenne Off-Road Parts
• Porsche 993 Renovation Services
• Tooling for Bushing Set (O0375)
• Ball Joint Tool (31222)

Quantifiable outcome

• 2 year warranty without mileage limitations on ball joints
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and regional.

• Prekom USA Inc.coreChannel Partner/ Reseller/ Distributor · 15 January 2022Prekom USA Inc. is a subsidiary company established in West Palm Beach, Florida to serve North American customers. It stocks all parts in the program from stock replacement to racing/motorsport and off-road parts. This partnership enables faster shipping and easier ordering process for US-based customers, addressing challenges with international shipping during the Covid-19 pandemic.
• Zeus Off-roadregionalChannel Partner/ Reseller/ DistributorGCC distributor for Prekom Porsche Cayenne off-road parts. Zeus Off-road showcased Prekom products at the Icons of Porsche event in Dubai and invited the Prekom team to test Cayenne vehicles equipped with their off-road parts in Dubai desert conditions.
• Porsche AGcoreStrategic or Co-development PartnerPrekom is an official supplier of Porsche AG, manufacturing and supplying high-quality suspension and steering replacement parts for Porsche vehicles. This official supplier status provides credibility and quality validation for the company's products.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Powerflex: UK-based manufacturer of polyurethane bushings and suspension components for European performance and luxury cars. Closely comparable to Prekom in product mix (bushings, control arms, anti-roll bars), DTC e-commerce model, and target customer (enthusiast owners of older Porsche, BMW, Audi, and similar).
• H&R: German manufacturer of performance springs, sway bars, and wheel spacers for European premium and sports cars. Comparable in the performance-suspension aftermarket segment targeting Audi, BMW, Porsche, and VW owners.
• KW Automotive: German manufacturer of high-end coilovers, suspension kits, and motorsport components for premium European vehicles. Directly comparable to Prekom on premium-positioned suspension parts for Porsche and other luxury brands, with a deeper motorsport focus.
• Eibach: German manufacturer of performance springs, sway bars, and coilover systems with strong motorsport and premium-vehicle aftermarket presence. Comparable to Prekom in suspension components for European performance vehicles and motorsport applications.

Broad incumbents

• Bilstein (ThyssenKrupp Bilstein): Global OE and aftermarket shock absorber and suspension manufacturer serving a broad vehicle portfolio including European luxury/sports segments. A broad incumbent competing with Prekom in shock/strut-adjacent categories and in Porsche OE supply.
• Meyle: German aftermarket parts manufacturer (part of Wulf Gaertner Autoparts AG) producing a wide range of replacement chassis, steering, and engine components for European vehicles. Comparable as an aftermarket alternative to OE parts across German luxury brands.
• Sachs (ZF): ZF brand for OE and aftermarket clutches, shock absorbers, and drivetrain components. A broad incumbent with overlapping product lines in dampers and chassis components for European vehicles.
• Lemförder (ZF): ZF-owned OE and aftermarket brand for chassis, steering, and drivetrain components used across most European OEMs. A broad incumbent competing with Prekom in control arms, tie rods, bushings, and steering components for Porsche and other luxury brands.

Emerging players

• Rennline: US-based Porsche aftermarket manufacturer producing chassis, interior, and exterior accessories. Comparable niche Porsche specialty manufacturer with overlapping enthusiast customer base and direct e-commerce distribution model.
• Tarrett Engineering: US-based Porsche specialty manufacturer of suspension components, drop links, and chassis upgrades. Comparable to Prekom's Porsche-centric positioning with a strong enthusiast and motorsport customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prekomsuspensionparts8740
• Facebookfacebook.com/prekom
• Instagraminstagram.com/prekom.si
• Xx.com/prekom
• LinkedInlinkedin.com/company/prekom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prekom