Taretu, Inc

What Taretu, Inc does

Tarett Engineering (legal entity Taretu, Inc) is a privately held specialty aftermarket manufacturer and e-commerce retailer founded in 1995 and headquartered at 557 W. Sunset Rd., Henderson, Nevada. The company designs, engineers, and supplies performance suspension and motorsport components exclusively for Porsche vehicles, spanning 12 platforms from the 914 through the 992. Its core proprietary technology includes precision-manufactured swaybars (including a proprietary bladed design for 997/987 models), control arms, monoballs and bushings, coil-over conversion kits, and related chassis components produced via CNC machining using aircraft-quality materials such as 4130 chrome moly alloy steel and Teflon-lined spherical bearings. Tarett also operates as an authorized stocking distributor for multiple premium third-party brands — MCS, JRZ, Ohlins, Bilstein, Swift Springs, Racetech, GiroDisc, and Spiegler — bundling its own engineering IP with leading aftermarket brands into model-specific catalog offerings and configurable suspension packages.

The business model is primarily direct-to-consumer e-commerce through tarett.com, supplemented by a US-domestic network of dozens of qualified Porsche specialty installation shops that serve as both distribution and customer referral channels. Pricing is quote-based for many products with no subscription component; revenue derives from one-time hardware sales of individual parts and bundled suspension packages. Customer segments include Porsche enthusiasts and track-day drivers (primary), Porsche specialty repair and installation shops (primary), and spec racing competitors (secondary), addressing pain points around factory body roll, compliant rubber bushings, imprecise alignment, and limited suspension tunability. The company also offers an online Suspension Builder tool that allows customers to configure complete packages from Hot Street to Pro-Race specifications.

Geographic scope is limited to the United States with no disclosed international distribution. The company has no public listing, no disclosed funding rounds, no recorded M&A activity, and no listed management team beyond generic contact channels ([email protected], [email protected], (858) 674-5573), consistent with a founder or closely-held ownership structure operating a stable, niche, multi-decade enterprise.

Name

Taretu, Inc

Legal name

Tarett Engineering

Website

https://tarett.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Tarett Engineering (Taretu, Inc) designs, manufactures, and sells performance suspension and motorsport components exclusively for Porsche vehicles across 12 platforms, operating primarily direct-to-consumer e-commerce from Henderson, Nevada, supplemented by a US network of qualified Porsche specialty installation shops.

Ownership category

akta.pro rank

Product category

Performance Automotive Aftermarket Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industries

Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

Keywords

• Porsche performance parts
• Aftermarket suspension components
• Motor racing hardware
• Coilover kits
• Track day upgrades

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Parts Sales: One-time hardware sales of performance automotive parts and components directly to consumers through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tarett Engineering designs, manufactures, and sells aftermarket performance suspension and motorsport components exclusively for Porsche vehicles, spanning 12 model families from the 914 through the 992. The company produces its own engineered parts (swaybars, monoballs, control arms, engine and transmission components, aero parts) using CNC machining and aircraft-quality materials, and also acts as a stocking distributor for premium brands such as MCS, JRZ, Ohlins, Bilstein, Swift Springs, Racetech, GiroDisc, and Spiegler. Products are sold direct to consumers through tarett.com and via a referral network of qualified Porsche specialty install shops.

Product overview

Tarett Engineering is a performance Porsche parts company offering a comprehensive catalog of aftermarket components across multiple product categories including suspension (swaybars, coil overs, control arms, monoballs), braking, transmission, engine/electrical, wheels, interior (seats, pedals), and aero components. Products are organized by Porsche model (914, 911, 944, 993/964, 986/987/981/718, 996/997/991/992) and include both Tarett-branded components and partnerships with major aftermarket brands such as MCS, JRZ, Ohlins, Bilstein, Swift Springs, Racetech, GiroDisc, and Spiegler. The company also offers a Suspension Builder platform for designing complete custom suspension packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Swaybars and Drop Links

Quantifiable outcome

• Hollow sway bars are half the weight of solid bars with same stiffness
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MCS (Motion Control Systems)coreTechnology or IntegrationStocking distributor for MCS Performance Coil Over Kits including One Way, Two Way, and Two Way with Reservoir configurations. MCS products are key offerings in Tarett's suspension catalog.
• JRZ SuspensioncoreTechnology or IntegrationStocking distributor for JRZ RS Sport Coil Over Kits including RS One, RS Two, and RS Pro configurations for Porsche vehicles.
• OhlinscoreTechnology or IntegrationStocking distributor for Ohlins Coil Over Kits including Road & Track and Dedicated track-oriented configurations for Porsche applications.
• Swift SpringscoreTechnology or IntegrationAuthorized dealer for Swift Metric Coilover Springs, flagship products used in world's most famous racing series. Swift Springs reduce unsprung weight.
• RacetechcoreChannel Partner/ Reseller/ DistributorStocking distributor for Racetech racing seats including RT4100, RT4100HR, RT4119/RT9119 series, along with seat brackets, harnesses, and accessories.
• GiroDiscminorChannel Partner/ Reseller/ DistributorAuthorized dealer for GiroDisc Two-Piece Floating Brake Rotors, a leading brake technology company dedicated to high quality brake components.
• SpieglerminorChannel Partner/ Reseller/ DistributorStocking distributor for Spiegler Stainless Steel Brake Line Kits featuring 100% stainless steel fittings and stress-free torsion system.
• BilsteincoreTechnology or IntegrationStocking distributor for Bilstein RSR (Race Sports Road) Coil-Over struts and shocks originally used on factory Porsche RSR race cars.
• Qualified Porsche Install ShopscoreChannel Partner/ Reseller/ DistributorPartnership with dozens of Porsche specialty shops that are highly experienced and qualified to install Tarett products. These shops serve as both distribution channel and customer referral source.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bilstein: Major OE and aftermarket damper manufacturer supplying Bilstein RSR struts that Tarett distributes — broad incumbent whose own direct channel could pressure Tarett's stocking-distributor economics over time.
• Brembo: Global brake systems leader and OE supplier; competes indirectly through GiroDisc (Tarett's brake partner) and at the OE brake tier — relevant comparability for Tarett's brake-related revenue line.
• KW Suspensions: Large global aftermarket suspension manufacturer with a wide vehicle portfolio including Porsche applications — competes at the coil-over/damper tier where Tarett distributes partner brands, with much larger R&D and distribution scale.
• JRZ Suspension: Premium motorsport damper manufacturer whose RS Sport line Tarett distributes — comparable premium performance brand with broader vehicle coverage and direct sales channels that could compete with Tarett as a retailer.
• Ohlins Automotive: Premium global suspension brand whose Road & Track and dedicated track coil-overs Tarett distributes — large incumbent with direct-to-consumer channel and broad vehicle coverage beyond Porsche.

Direct peers

• Sharkwerks: Porsche performance shop and parts supplier specializing in GT3/GT4 builds, suspension, and engine upgrades — directly comparable in target customer (track-focused Porsche owners) and Porsche specialization.
• Rennline: Porsche-only aftermarket parts brand selling suspension, aero, interior, and engine components directly to enthusiasts — same single-make DTC model and overlapping SKU categories as Tarett.
• Turner Motorsport: Long-established performance parts retailer and racing team selling suspension, brakes, and engine components for BMW and Porsche — comparable e-commerce DTC motion with broader but overlapping model coverage.
• Elephant Racing: Direct Porsche-specialist competitor offering aftermarket suspension components (swaybars, coil overs, bushings, control arms) for similar vintage and modern Porsche models — directly comparable niche, customer base, and product overlap.
• Flat Six Innovations: Porsche-specific aftermarket parts manufacturer focused on chassis and suspension upgrades — same direct-to-consumer model, same single-make focus, smaller boutique comparable to Tarett.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tarett-engineering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taretu, Inc