What Mossy Oak Properties does

Mossy Oak Properties, Inc. is a U.S. rural-land real estate brokerage operating as a franchise network, founded in 1999 by Toxey Haas (creator of the Mossy Oak outdoor brand) and headquartered in Starkville, Mississippi. The company operates as a member of the Mossy Oak family of outdoor brands, leveraging the parent brand's recognition to market itself as 'America's Land Specialist.' It serves buyers and sellers of rural land — including hunting land, timberland, farms, ranches, recreational tracts, and waterfront/residential rural property — through a network of 650+ agents and brokers across 30 states. Each franchise office is independently owned and operated, with agents recruited through a 'Join Us' program and recognized via the Pinnacle Club and annual Land Summit.

The core products are the rural-land brokerage service, an online property search/listing platform (searchable by state, acreage, and price), a multi-parcel land auction offering run in partnership with auction firms, and educational resources (Land Guide content hub, valuation tool, 'Fist Full of Dirt' podcast). The technology stack is a conventional real estate listing and marketing platform with search, listing, and agent-locator capabilities; no proprietary AI, API, or technical differentiation is documented. Marketing is multi-channel — organic social (Facebook, Instagram, X, LinkedIn, YouTube), email, podcast, and in-person events (Land Summit, Fox Hole Shootout, National Day of Conservation).

Mossy Oak Properties generates revenue through real estate commissions on rural land transactions. In 2025 the network reported approximately $1.11B in aggregate sales volume across 3,600 transactions and 180,000 acres sold. The company is private, operates as a strategic subsidiary within the Mossy Oak parent brand family, and shares leadership with Mossy Oak (Toxey Haas and others). Chris Hawley serves as CEO/President and Co-Founder; David Hawley is VP of New Business and Development. Distribution is via independently owned franchise offices that provide local land-specialist coverage in 30 U.S. states, with corporate functions including national marketing, brand licensing, training, and franchise support.

Name

Mossy Oak Properties

Legal name

Mossy Oak Properties, Inc.

Website

https://mossyoakproperties.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mossy Oak Properties is a U.S. rural-land real estate brokerage franchise, founded in 1999, operating a network of 650+ agents across 30 states and serving buyers and sellers of hunting land, farms, timberland, ranches, and recreational property under the Mossy Oak outdoor brand.

Ownership category

akta.pro rank

Product category

Rural Land Real Estate Brokerage

NAICS

Support Activities for Forestry (1153)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Timberland & Forestry Properties Brokerage (BPAJADAC)

Keywords

• Rural land brokerage
• Land real estate
• Ranch and farm sales
• Land auctions
• Franchise land network

Headquarters

HQ city

West Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission on Land Transactions: Mossy Oak Properties generates revenue through real estate commissions on the sale of rural land properties. Agents and brokers in the franchise network earn commissions on completed transactions including hunting land, timberland, farms, ranches, residential land, and land auctions. The company transacted $1.11B in sales volume in 2025 across 3.6K transactions and 180K acres sold.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Mossy Oak Properties is a rural land real estate brokerage that connects buyers and sellers of rural land (hunting land, timberland, farms, ranches, residential rural property, and waterfront) through a franchise network of 650+ land specialists across 30 states. The company offers an online land search and listing platform, a franchise program for land-specialist agents and brokers, and multi-parcel land auction services conducted in partnership with external auction firms. Revenue is generated through commissions earned by franchise agents on completed land transactions.

Product overview

Mossy Oak Properties is a rural land real estate brokerage operating as a franchise network with over 650 land specialists across 30 states. The company offers land buying and selling services through its online property search platform and land auctions, while providing educational resources via its Land Guide. The company was founded in 1999 and is closely aligned with the Mossy Oak outdoor brand family, which includes related sub-brands such as Mossy Oak Gamekeeper (habitat management), Biologic (plant and wildlife nutrition), Nativ Nurseries (native plants), Mossy Oak Kennels (dog breeding), Gamekeeper Field Wear (apparel), Gamekeeper Butchery (game meat processing), Mossy Oak Go (outdoor entertainment), Mossy Oak Fishing, and The Mossy Oak Store (merchandise). Mossy Oak Properties franchisees benefit from the national Mossy Oak brand strength and marketing platform. In 2025, the network sold approximately 180,000 acres across 3,600 transactions with $1.11 billion in sales volume.

Differentiator

Problem solved

Functional benefit

Brands

• Gamekeeper: Part of the Mossy Oak family of outdoor brands focusing on game keeping and land management.
• Biologic
• Mossy Oak Nativ Nurseries
• Mossy Oak Kennels
• Gamekeeper Field Wear
• Gamekeeper Butchery

Products and services

• Rural Land Brokerage Services Full-service rural land real estate brokerage connecting buyers and sellers of hunting land, timberland, farms, ranches, recreational land, waterfront, and residential rural property, delivered through a franchise network of more than 650 land specialists across 30 states. Services include listing, marketing, buyer representation, and closing support for individual rural land buyers and sellers.
• Land Search and Listing Platform Online property search platform enabling users to browse rural land listings by state, land type (hunting, timberland, ranches, farms, residential, auctions), price, and acreage, with filtering capabilities and direct agent contact. Used by prospective buyers to find rural properties and by sellers/franchise agents to surface listings nationally.
• Land Auctions Real estate auction services for rural land properties, including multi-parcel auctions conducted in partnership with external auction firms (e.g., Bauer Auctions, Boley Auctions), supporting both sellers seeking accelerated sale timelines and buyers seeking auction-purchased rural tracts.
• Mossy Oak Properties Franchise Network Franchise opportunity allowing land specialists and brokers to join the Mossy Oak Properties network, providing brand strength, national marketing platform, training, tools, and lead generation support needed to run a rural land brokerage office.

Quantifiable outcome

• $1.11B in sales volume in 2025
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Mossy OakflagshipStrategic or Co-development PartnerMossy Oak Properties is a member of the Mossy Oak family of outdoor brands, founded on Toxey Haas's vision to get people closer to nature. Mossy Oak's creator Toxey Haas and other key members of Mossy Oak serve in Mossy Oak Properties leadership. The two companies are very closely aligned, with Mossy Oak Properties launched in 1999 to help people connect with the outdoors through land ownership.
• GamekeepercoreOthersMossy Oak Gamekeeper is a sister brand focused on habitat management and wildlife stewardship. Co-branded as part of the Mossy Oak family ecosystem of outdoor brands.
• Bio Logic (Plant Biologic)minorOthersBiologic (Plant Biologic) is a sister brand providing food plot and habitat management products. Part of the Mossy Oak family ecosystem.
• Mossy Oak Nativ NurseriesminorOthersNativ Nurseries is a sister brand focused on native plant nursery products for habitat restoration and wildlife management.
• Mossy Oak KennelsminorOthersMossy Oak Kennels is a sister brand focused on dog breeding and training for hunting. Part of the Mossy Oak family ecosystem.
• Gamekeeper Field WearminorOthersGamekeeper Field Wear is a sister brand offering outdoor apparel. Part of the Mossy Oak family ecosystem.
• Gamekeeper ButcheryminorOthersGamekeeper Butchery (Gamekeeper Meats) is a sister brand focused on game meat processing. Part of the Mossy Oak family ecosystem.
• Bauer AuctionsminorChannel Partner/ Reseller/ DistributorBauer Auctions is an auction firm partnered with Mossy Oak Properties to conduct multi-parcel real estate auctions for land properties listed on the platform.
• Boley AuctionsminorChannel Partner/ Reseller/ DistributorBoley Auctions is an auction firm partnered with Mossy Oak Properties to conduct real estate auctions for rural land properties.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• AcreTrader: Online farmland investment platform offering fractional ownership of rural land. Competes indirectly by giving buyers and investors an alternative acquisition channel to traditional brokerage transactions.
• LandHub: Online marketplace for rural land listings including farms, ranches, hunting land, and timber tracts. Competes on listing distribution and lead generation for the same buyer and seller segments.

Direct peers

• National Land Realty: Large national land brokerage firm specializing in the sale of farmland, ranches, timberland, and recreational properties. Directly comparable in service offering, target customer, and rural land focus.
• LandLeader: Network of land-specialized brokerages across the U.S. focused on hunting, timber, farm, and ranch properties. Competes with Mossy Oak Properties by aggregating land specialists under a unified brand and marketing platform.
• Lands of America: Major online rural land marketplace with extensive listings of farms, ranches, hunting land, and timber properties. A parallel distribution channel for the same rural land inventory Mossy Oak Properties brokers.
• Hayden Outdoors Real Estate: Regional-to-national land brokerage firm with strong presence in mountain and western states, specializing in ranches, farms, and recreational properties. Comparable in property types, buyer profiles, and rural land focus.
• LandWatch: One of the largest online marketplaces for rural land listings including farms, ranches, hunting land, and timberland. Comparable in that it connects buyers and sellers of the same property types Mossy Oak Properties specializes in.
• Farmers National Company: National agricultural services and land sales company serving farmland, ranch, and rural property owners. Directly comparable in farm and ranch brokerage services for similar seller and investor profiles.
• Whitetail Properties: The largest direct competitor to Mossy Oak Properties in hunting and recreational land sales, with a similar specialization model serving buyers and sellers of rural properties across multiple states.
• United Country Real Estate: National franchise network specializing in country, rural, and lifestyle properties including farms, ranches, and recreational land. Operates with a similar franchise structure serving the same rural buyer and seller segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mossyoak
• YouTubeyoutube.com/user/mossyoakproperties
• Facebookfacebook.com/mossyoakprop
• LinkedInlinkedin.com/company/mossy-oak-properties
• Instagraminstagram.com/moplandforsale

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mossy Oak Properties