Dr.Exame

What Dr.Exame does

Dr.Exame is a Brazilian healthcare appointment-scheduling intermediary that connects consumers without health insurance to a network of private healthcare providers offering consultations, laboratory tests, imaging exams, and cardiology exams at accessible prices. The company positions itself explicitly as not a health insurance plan — there are no monthly or annual fees; instead, patients receive a free digital membership card (Carteirinha Digital) and pay providers directly at the time of service, while Dr.Exame earns a transaction fee from the partner provider. Core technology is a WhatsApp-based booking layer (with WhatsApp Business API integration) layered onto a web directory of physical units; the stack is intentionally lightweight, with no proprietary mobile app and no public-facing API.

The business operates through a franchise model: 50+ independently-incorporated franchisee entities (each with its own CNPJ) run physical units across 12 Brazilian states, while the central brand aggregates 1,000+ registered healthcare partners (doctors, clinics, laboratories, imaging centers, hospitals) and 350,000+ registered users. Go-to-market is primarily franchise-driven local marketing plus the brand's association with ABF (Associação Brasileira de Franchising) and its Reclame Aqui verified-company trust seal. Recent product evolution includes the rollout of Atendimento Online units enabling remote booking without a physical visit. Revenue is generated via transaction fees on each booking routed through a partner provider; the company does not disclose revenue, funding, or headcount, and no external venture or private-equity capital is referenced.

Name

Dr.Exame

Legal name

Dr.Exame

Website

https://drexameonline.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthcare Appointment Scheduling

NAICS

Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Healthcare appointment scheduling
• Medical consultation booking
• Diagnostic exam scheduling
• Healthcare provider network
• Patient booking platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transaction-based service fees: Dr. Exame charges healthcare providers (clinics, laboratories, doctors) a transaction fee when services are rendered through the platform. Partners receive payment at the time of service. The company aggregates a network of over 1,000 healthcare partners including doctors, clinics, imaging centers, and laboratories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dr.Exame operates a healthcare appointment scheduling platform that connects individual patients with a network of partner doctors, clinics, diagnostic laboratories, and hospitals across Brazil. Patients book consultations and exams primarily through WhatsApp using a free membership card, while the company monetizes via transaction-based fees from healthcare providers and a franchise distribution model spanning 12 states.

Product overview

Dr. Exame is a healthcare scheduling platform that operates as a central booking hub connecting patients with medical providers, clinics, laboratories, and hospitals. The platform is built around four core service categories: medical consultations (Consultas Médicas), laboratory tests (Exames Laboratoriais), imaging tests (Exames de Imagem), and cardiology tests (Exames Cardiológicos). The platform combines a digital card system (Carteirinha Digital) providing free access to partner services with an extensive network of 50+ physical units across 12 Brazilian states. The offering is differentiated by its no-monthly-fee model—Dr. Exame explicitly states it is not a health insurance plan—instead functioning as an affordable intermediary that directs patients to private clinics and laboratories. The franchise-based model enables growth through partner healthcare professionals and clinic owners. Core booking is conducted via WhatsApp integration and web-based contact forms, with some units offering online-only service.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare appointment scheduling service WhatsApp-based booking service that lets Brazilian patients schedule medical consultations and diagnostic exams at partner clinics, laboratories, and hospitals across 12 states. Targeted at individual consumers seeking affordable, convenient access to healthcare providers.
• Free Dr.Exame membership card Free patient membership card with no monthly fees that grants access to the Dr.Exame partner network and booking service. Targeted at individual consumers in Brazil seeking low-cost access to medical consultations and exams.
• Dr.Exame franchise unit Franchise opportunity that allows local entrepreneurs to operate a Dr.Exame unit delivering patient acquisition, membership servicing, and appointment scheduling in a defined Brazilian territory. Targeted at franchisees and small business operators.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Healthcare providers (doctors, clinics, laboratories, imaging centers, hospitals)coreChannel Partner/ Reseller/ DistributorNetwork of more than 1,000 registered healthcare partners including doctors, clinics, laboratories, imaging centers, and hospitals that provide medical services to Dr. Exame users. Partners receive payment at time of service.
• ABF - Associação Brasileira de FranchisingminorOthersOfficial member of the Brazilian Franchising Association, which provides industry recognition and networking opportunities for franchise operators.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Practo: India-based doctor discovery, booking and telehealth platform with a comparable marketplace-plus-network model; offers a regional-anchor benchmark for how booking platforms evolve into broader digital-health ecosystems.

Emerging players

• Memed: Brazilian digital prescription and physician workflow platform; not a direct booking competitor but targets the same Brazilian physicians Dr. Exame relies on as partners, and represents how a clinic-side platform could move downstream into patient access.
• Conexa Saúde: Brazilian telehealth and integrated corporate-clinic operator; adjacent rather than direct, but competes for the same consumer demand for affordable, convenient access to doctors and diagnostic services in Brazil.

Others

• Feegow: Brazilian clinic-management SaaS (scheduling, electronic medical records, billing) widely used by the same independent providers Dr. Exame routes patients to; an enabling/ecosystem peer that could integrate — or compete — with the booking layer.

Broad incumbents

• Zocdoc: US-anchored online doctor appointment scheduling marketplace with insurance-aware search and booking; highly comparable business model to Dr. Exame but US-only and a much more mature, venture-backed incumbent.
• Docplanner: Global health booking platform and parent of Doctoralia; operates a broader portfolio spanning doctor booking, SaaS for clinics, and patient engagement — functionally adjacent at the platform layer where Dr. Exame competes.

Direct peers

• Boa Consulta: Brazilian platform that connects patients with affordable medical consultations and diagnostic exams via a negotiated network — directly comparable to Dr. Exame's free-card, discounted-private-care positioning.
• Doctoralia (Docplanner): Brazil- and LatAm-focused online doctor appointment booking platform with verified patient reviews; the closest direct competitor to Dr. Exame's online search-and-book model, though Doctoralia is more review-centric and less explicitly framed around affordability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doutorexamejdangela
• LinkedInlinkedin.com/company/dr-exame

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr.Exame