Tanzania Explorer

What Tanzania Explorer does

Tanzania Explorer is a privately held, direct-to-consumer inbound tour operator headquartered in Dar es Salaam, Tanzania, operating under Old Explorer Ltd. and founded in 2010. The company plans and books fully customized safari itineraries across all 22 of Tanzania's national parks, organized into Northern, Southern, Western, Eastern, and Coastal circuits, and bundles these with beach add-ons in Zanzibar, Mafia, and Pemba. Its primary product surface is a Wix-hosted website featuring a 'Create My Trip' configuration tool and email-based personalized planning, supplemented by circuit-specific safari packages (Northern Circuit, Southern Circuit, Western Circuit, Coastal and Island Beach Packages) and a newer line of Conservation Safari Experiences that integrate wildlife projects with partner organizations.

The business model is professional services-driven: revenue is generated by assembling and reselling customized trip packages that include accommodations, transportation, park fees, and activities, with quote-based pricing adapted to individual traveler budgets. Customer acquisition relies on content marketing (destination guides, beginner safari guides), organic social media on Facebook, X, and Instagram, and direct email inquiries. The company maintains a dedicated sustainability function (SHER program covering Sports, Health, Education, Recycling) led by a Head of Sustainability and Wildlife Conservation, and has cultivated a network of conservation and community partnerships including Lion Landscapes, Neema Crafts, STEP, NITO, and IUG/EWB, with active community projects in Makunduchi (Zanzibar) and beach recycling initiatives at Mbongoland Beach in Dar es Salaam. The company does not disclose revenue, has no recorded funding rounds, and operates with a headcount in the 11–50 range.

Name

Tanzania Explorer

Legal name

Tanzania Explorer

Website

https://tanzaniaexplorer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanzania Explorer is a Dar es Salaam-based direct-to-consumer tour operator that plans fully customized safari itineraries across all 22 of Tanzania's national parks, serving international adventure travelers with personalized trip design, conservation add-ons, and beach extensions in Zanzibar.

Ownership category

akta.pro rank

Product category

Safari Tour Operator Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Custom safari tours
• Wildlife safaris
• Beach holiday packages
• Mountain trekking tours
• Conservation safaris

Headquarters

HQ city

Dar Es Salaam

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Safari Tour Packages: The company generates revenue by creating and selling customized safari trip packages to Tanzania. These include accommodations, transportation, park fees, and activities across Tanzania's 22 national parks and surrounding areas including Zanzibar.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tanzania Explorer is a private tour operator that designs and books fully customized safari itineraries across Tanzania's national parks and coastal destinations. The company combines safari, beach, mountain trekking, and cultural experiences into single personalized trips, supplemented by conservation-focused safari add-ons in partnership with wildlife organizations. Pricing is quote-based and tailored to each traveler's budget and preferences.

Product overview

Tanzania Explorer operates as a custom safari planning and booking service, offering a centralized trip creation platform (Create My Trip) through which travelers can design personalized safari adventures. The core product is their custom safari planning service supplemented by modular destination packages organized by geographic circuits (Northern, Southern, Western, Eastern, Coastal/Islands). Additional offerings include conservation safari experiences that integrate wildlife projects into travel itineraries. The company acts as a tour operator facilitating travel arrangements rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Safari Planning Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NITO (The Norwegian Society of Engineers and Technologists)coreStrategic or Co-development PartnerIn 2020, Tanzania Explorer entered a partnership with NITO and IUG/EWB (Engineers Without Borders) to set up a recycling container at Mbongoland Beach in Dar es Salaam. This is an ongoing project to convert 'trash into cash', cleaning up the local beach and providing employment. NITO has also partnered on innovation contests for engineering and technology students to create products from recycled materials.
• IUG/EWB (Engineers Without Borders)coreStrategic or Co-development PartnerPartnership established in 2020 with NITO and IUG/EWB to set up a recycling container at Mbongoland Beach. The project aims to convert waste into economic opportunity while cleaning up the local environment and supporting the neighborhood.
• Lion LandscapesminorOthersConservation project partner supported by Tanzania Explorer. The company shares data with Lion Landscapes and incorporates wildlife conservation as part of their safari trips.
• Neema CraftsminorOthersConservation and community project partner. Tanzania Explorer supports Neema Crafts as part of their conservation holiday offerings.
• STEP (Selous Teak Planters / Elephant Protection)minorOthersConservation project partner focused on elephant protection. Tanzania Explorer supports STEP through their conservation holiday programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asilia Africa: Asilia Africa operates safari camps and tailor-made Tanzania safaris across Northern and Southern circuits. Directly comparable to Tanzania Explorer on product (custom Tanzania safaris) and target customer (international mid-to-luxury travelers), though Asilia also owns its own camps, giving it vertically integrated supply.
• Wilderness Safaris: Wilderness Safaris is a leading conservation-focused African safari operator with camps in Tanzania and beyond. Comparable to Tanzania Explorer on conservation-linked, high-end Tanzania experiences, though Wilderness operates its own camp inventory and broader footprint.
• Nomad Tanzania: Nomad Tanzania is a Tanzania-focused safari operator with mobile camping across the Northern and Southern circuits. Closely comparable to Tanzania Explorer in geography, custom-itinerary model, and small-team tour-operator positioning.
• Ker & Downey Africa: Ker & Downey Africa is a long-standing bespoke safari tour operator covering Tanzania, Kenya, and Southern Africa. Closely comparable to Tanzania Explorer in custom-itinerary model, high-end positioning, and East Africa-centric safari product.
• Singita: Singita runs ultra-luxury safari lodges and conservation-focused experiences in Tanzania (Grumeti, Lamai) and elsewhere. Overlaps with Tanzania Explorer on premium, conservation-aligned custom Tanzania safaris but at a higher price tier and with owned lodge inventory.
• Kensington Tours: Kensington Tours is a global luxury bespoke tour operator with strong Africa and Tanzania itineraries. Comparable to Tanzania Explorer on fully customized international travel with a private-guide model, but at larger scale and broader geography.
• andBeyond: andBeyond is a high-end African safari and travel brand operating across multiple countries including Tanzania, with conservation-led positioning. Comparable to Tanzania Explorer for luxury bespoke Tanzania itineraries, but operates at larger scale and across more countries.
• Roar Africa: Roar Africa designs bespoke, conservation-led safaris in East and Southern Africa with a focus on Tanzania and Kenya. Directly comparable to Tanzania Explorer on custom-itinerary D2C model and conservation positioning, serving similar high-spend international travelers.
• African Travel Inc. African Travel Inc. designs private Tanzania and African safari journeys for U.S. travelers. Overlaps directly with Tanzania Explorer on custom Tanzania itineraries, conservation themes (TreadRight Foundation), and small-team tour-operator structure.

Broad incumbents

• Serena Hotels (Tanzania): Serena Hotels operates a network of safari lodges across Tanzania's national parks and is a common lodging partner/competitor for Tanzania Explorer's Northern and Southern circuit safaris. Comparable as a wider-inventory hospitality incumbent that Tanzania Explorer competes with for guest attention and bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tanzaniaexplore
• Facebookfacebook.com/tanzaniaexplorer
• Instagraminstagram.com/tanzaniaexplorer
• LinkedInlinkedin.com/company/tanzania-explorer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzania Explorer