Realy Bostad

What Realy Bostad does

Realy Bostad is a Swedish private residential rental housing developer and landlord headquartered at Linnégatan 6, Stockholm, with operating focus in the Stockholm and Gothenburg metro areas. The company acquires, develops, and manages newly constructed rental apartment buildings, marketing what it terms 'friction-free homes' combining responsive property management, environmentally certified construction, and digital tenant services. According to the website footer the entity has been active since 2022, and the management roster (CEO Hannes Malm, CFO Oscar Perers, Förvaltningschef Malin Frögelius, plus heads of finance, projects, development, investment analysis, and accounting) supports a full build-to-operate platform despite a stated headcount of 1–10.

The core product is a portfolio of environmentally certified rental apartments anchored by sustainability credentials: Miljöbyggnad Silver 4.0 (Torghusen Väsjön), Miljöbyggnad Silver (Hässelby Berså and Atlas), Nordic Swan Ecolabel (Parkhuset Göteborg), and EU taxonomy-alignment (Hässelby Berså). Buildings incorporate solar panels, geothermal heating, energy-efficient envelopes, and where relevant embedded commercial amenities (Hemköp at Torghusen Väsjön). The digital layer is delivered through the third-party Pigello 'Mina sidor' resident app (iOS and Android), which tenants use to pay rent, file service tickets, and communicate with management.

Realy Bostad states a current portfolio of approximately 1,350 apartments (most moved-in or under production) and a five-year goal of 3,500 new homes in attractive Stockholm and Gothenburg locations. Revenue is generated from recurring monthly rental payments collected through the digital platform; pricing is not publicly disclosed and is determined per unit by apartment size, location, and amenities. The go-to-market is direct-to-consumer via the realybostad.se website using a Typeform 'Register Interest' funnel, supported by an email newsletter and organic social (Instagram, LinkedIn). Active confirmed pipeline includes Parkhuset (76 units, completed June 2024), Trädgårdsmästeriet (92 units, completed March 2025), Tornérparken (247 units, July 2026), Torghusen Väsjön (122 apartments + 6 townhouses, June 2026), Atlas Mölndal (181 units, 2026), Hässelby Berså (161 units, May 2028), and Tingsbyn Barkarby (~119 units, summer 2028), with additional projects under development. Funding rounds, ownership structure, and revenue figures are not publicly disclosed.

Name

Realy Bostad

Legal name

Realy Bostad

Website

https://realybostad.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Realy Bostad is a Stockholm-based private developer and landlord that builds, owns, and manages environmentally certified rental apartment buildings across the Stockholm and Gothenburg regions, serving individual renters and families with digital tenant services via the Pigello app.

Ownership category

akta.pro rank

Product category

Residential Rental Housing

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Lessors of Real Estate (5311)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential rental housing
• Property development
• Sustainable apartments
• Digital property management
• Stockholm housing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential rental income: Monthly rental payments from tenants in residential apartments. Revenue is recurring and subscription-based per unit, collected via the Pigello digital platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Realy Bostad develops, owns, and manages newly constructed residential rental apartments in the Stockholm and Gothenburg metropolitan areas. The portfolio of approximately 1,350 apartments is let directly to individual tenants under monthly rental contracts, with a stated five-year goal of reaching 3,500 new homes. Tenant services are delivered through a digital resident app (Pigello Mina sidor) for rent payment, service requests, and communication with management.

Product overview

Realy Bostad is a Swedish rental housing provider offering a portfolio of newly constructed, environmentally certified apartments across Stockholm and Gothenburg regions. The company provides friction-free homes (friktionsfria hem) combining responsive service, digital solutions, and sustainable buildings. The primary digital product is the Pigello Mina sidor (Boendeappen) resident app, which enables tenants to manage rent payments, service requests, and communication. Current portfolio includes approximately 1,350 apartments with a goal of 3,500 new homes within five years. Properties span multiple projects including Tornérparken (247 units), Atlas (181 units), Torghusen (128 units), Hässelby Bersä (161 units), Trädgårdsmästeriet (92 units), Norrgården (~185 units), Tingsbyn (~119 units), and Parkhuset (76 units).

Differentiator

Problem solved

Functional benefit

Products and services

• Realy Bostad Hyresrätter (Rental Housing Portfolio) Core rental housing offering: newly constructed, environmentally certified apartments for long-term residential tenancy in attractive Stockholm and Gothenburg locations, with focus on sustainability, digital solutions, and responsive service.
• Parkhuset, Göteborg (Tynnered) 76-unit Swan-certified (Svanen) rental apartment building in Tynnered, Göteborg, completed June 2024.
• Trädgårdsmästeriet, Steninge 92-unit environmentally certified rental apartment project in Steninge near Märsta, featuring geothermal heating, solar panels, and enhanced building envelope for low energy consumption. Completed March 2025.
• Tornérparken, Jakobsberg 247-unit environmentally certified rental apartment building (1-3 rooms, avg. ~50 sqm) in central Jakobsberg with solar panels and smart digital solutions. Move-in from July 2026.
• Atlas, Mölndal 181-unit Miljöbyggnad Silver certified rental apartment building in the GoCo district of Mölndal, with sustainable materials, energy efficiency, and solar panels. Move-in during 2026.
• Torghusen, Väsjön (Sollentuna) 122-rental-apartment-and-6-townhouse environmentally certified project at Väsjö torg in Sollentuna. Miljöbyggnad Silver 4.0 certified with energy-efficient systems, solar panels, and an on-site Hemköp grocery store. Move-in from June 2026.
• Hässelby Berså, Stockholm 161-unit Miljöbyggnad Silver certified and EU taxonomy-aligned rental apartment project across three 5-6 floor buildings in Hässelby Villastad, Stockholm, with solar cells and efficient heat supply. Move-in from May 2028.
• Tingsbyn, Barkarby Villastad (Järfälla) ~119-unit rental apartment project in five houses around a shared courtyard, 150 meters from Barkarby station in Järfälla. Scheduled for summer 2028.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PigellocoreTechnology or IntegrationPigello provides the resident app platform (Pigello Mina sidor) used by Realy Bostad tenants to manage rent payments, service requests, and communication. The app is available on iOS and Android.
• HemköpminorStrategic or Co-development PartnerAt Torghusen Väsjön project, Hemköp grocery store opens in the building, creating convenient services for residents directly adjacent to their homes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K2A Knaust & Andersson: Swedish residential real estate company focused on developing and managing long-term rental apartments in Stockholm and other growth regions. Comparable by asset class, geography, and long-term rental operating model.
• Willhem: Swedish residential rental company managing multifamily apartments in Stockholm, Gothenburg, and other growth regions. Comparable by asset class, tenant focus, and emphasis on sustainability in new builds.
• Stena Fastigheter: Large Swedish residential rental landlord operating multifamily portfolios primarily in Stockholm and Gothenburg. Comparable asset class, geography, and tenant focus to Realy Bostad, at meaningfully larger scale.
• Akelius: European multifamily rental landlord with a Swedish portfolio in Stockholm, Gothenburg, and Malmö. Comparable as a long-term rental operator targeting urban Swedish tenants, though operating across multiple countries.
• Wallenstam: Swedish real estate company that develops and manages residential rental properties, with a heavy concentration in Stockholm and Gothenburg. Comparable business model and market footprint to Realy Bostad.
• Magnolia Bostad: Swedish residential developer developing and managing rental apartments primarily in Greater Stockholm. Most comparable to Realy Bostad by size, geography, and new-build rental focus.
• Heimstaden: One of Europe's largest residential landlords with a major portfolio in Sweden. Directly comparable as a long-term multifamily rental operator across Stockholm and Gothenburg, though far larger and broader in scope.

Broad incumbents

• Bonava: Major Nordic residential developer active across Sweden including Stockholm and Gothenburg. Comparable as a large-scale Swedish multifamily developer, but with a more for-sale weighted mix alongside rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/realy-bostad
• Instagraminstagram.com/realybostad
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realy Bostad