Act Bar
- Company typePrivate
- Founded2020
- HeadquartersHermosa Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Act Bar firmographics
Firmographics- Name
- Act Bar
- Legal name
- Act Bar
- Website
- https://actbars.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Act Bar industry classification
Industry- Product category
- Plant-Based Protein Bars
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Health/Protein Snack Bars Manufacturing (AFAKAIAN), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
Keywords
Where Act Bar is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Act Bar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Revenue generated from selling Act Bar products directly to consumers through their e-commerce website. Products are sold in multiple quantities (12-bar packs, sample packs with 9 bars) with bundle discounts available for larger orders. Free shipping is offered on orders over $40.
- Wholesale/Retail Distribution: The company offers wholesale and retail partnership programs for businesses interested in carrying Act Bar products. Revenue comes from bulk orders to retail partners and distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Peanut Butter flavor - 12 bars |
| Unit Pricing | Pay-as-you-go | Sample Pack - 9 bars (3 of each flavor) |
| Unit Pricing | Pay-as-you-go | Cashew Coconut and Pecan Smores flavors |
| Unit Pricing | Pay-as-you-go | Bundle discount - Buy Two |
| Unit Pricing | Pay-as-you-go | Bundle discount - Buy Three |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Act Bar product offering
Product offeringCore offering
Act Bar manufactures and sells vegan, non-GMO protein bars formulated with upcycled dates and upcycled grains (byproducts of beer brewing). Each bar contains 10g of protein and is free of seed oils, gluten, GMOs, and dairy. The company sells its products direct-to-consumer through its Shopify e-commerce store, with every bar sold triggering a 10-cent donation to Brighter Bites that provides 1/2 pound of fresh produce to families in need.
Product overview
Act Bar is a food brand offering a unified line of protein bars made with upcycled dates and grains. The product portfolio consists of four distinct offerings: three individual flavor bars (Peanut Butter, Cashew Coconut, and Pecan Smores) and a Sample Pack bundle containing all three flavors. All products contain 10g of protein per bar and share common attributes including being vegan, non-GMO, gluten-free, and free of seed oils and dairy. The brand emphasizes sustainability through upcycled ingredients and a social impact mission through produce donations via the Brighter Bites partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Peanut Butter Protein Bar Vegan protein bar featuring creamy, salty peanut butter with chocolatey notes from real cacao nibs. Contains 10g protein, superfoods, and is free of seed oils, gluten, GMOs, and dairy. Sold as 12-bar packs priced at $32.29. Targeted at health-conscious consumers seeking convenient plant-based protein snacks.
- Cashew Coconut Protein Bar Vegan protein bar featuring creamy cashews, toasted coconut, and vanilla in a soft, melt-in-your-mouth format. Contains 10g protein, superfoods, and is free of seed oils, gluten, GMOs, and dairy. Sold as 12-bar packs priced at $32.29. Targeted at health-conscious consumers seeking convenient plant-based protein snacks.
- Pecan Smores Protein Bar Vegan protein bar featuring toasted pecans, chocolate, and marshmallow flavor reminiscent of campfire smores. Contains 10g protein, superfoods, and is free of seed oils, gluten, GMOs, and dairy. Sold as 12-bar packs priced at $32.29. Targeted at health-conscious consumers seeking convenient plant-based protein snacks.
- Sample Pack
Quantifiable outcome
- 3 gallons of water prevented from being wasted per bar produced
- +3 more outcomes
Companies that use Act Bar
Customer profileSegments2 records
Ideal customer profiles2 records
Act Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Act Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brighter BitescoreBrighter Bites is Act Bar's charitable partner in the fight against food insecurity. For every Act Bar sold, the company donates 10 cents to Brighter Bites, which translates to 1/2 pound of fresh produce for families in need. Brighter Bites distributes produce weekly at elementary schools and summer camps, providing approximately 20-pound bags/boxes containing 50 servings of diverse fruits and vegetables to families and teachers.
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Act Bar competitors and assessment
Company assessmentDirect peers
- GoMacro: GoMacro produces organic, vegan, gluten-free macrobiotic bars with a strong mission-driven brand story around sustainability and wellness. Comparable to Act Bar on plant-based formulation, free-from positioning, and mission-led branding.
- RXBAR: RXBAR makes high-protein, clean-label bars (no gluten, no soy, no dairy) with a minimalist ingredient panel and strong DTC roots before being acquired by Kellogg's/Mars. Closely comparable to Act Bar on positioning, protein-per-bar messaging, and the journey from DTC microbrand to scaled bar company.
- No Cow: No Cow (formerly D's Naturals) makes high-protein, dairy-free, plant-based bars targeted at fitness and health-conscious consumers. It mirrors Act Bar's plant-based protein angle and clean-label formulation in a directly overlapping consumer segment.
- Aloha: Aloha produces organic, plant-based protein bars that are vegan, gluten-free, and free of sugar alcohols and artificial sweeteners. It is a direct peer to Act Bar on the vegan/plant-based protein bar positioning, dietary-free-from claims, and premium DTC pricing.
- Barnana: Barnana makes organic snacks from upcycled bananas and other surplus fruit, positioning itself around food waste reduction. It is the most directly comparable peer to Act Bar on the upcycled-ingredient sustainability thesis and serves as a benchmark for retail traction in the upcycled food category.
Broad incumbents
- Clif Bar: Clif Bar & Company (Mars) is one of the largest US energy/protein bar brands with deep retail penetration and strong purpose-driven branding. Acts as a scaled benchmark for category economics, retail relationships, and the upside of purpose-led positioning in the bar category.
- Perfect Bar: Perfect Bar (Mondelēz-owned) makes refrigerated whole-food protein bars with a clean ingredient profile. Directly comparable on premium, refrigerated-style protein bar positioning and on the trajectory of being acquired by a major CPG.
- Larabar: Larabar (General Mills) sells minimally processed fruit- and nut-based bars including several high-protein SKUs. It overlaps with Act Bar on whole-food, plant-based snacking and provides a view of how a venture-born brand scales under a large CPG owner.
- KIND Snacks: KIND is a mass-market incumbent in the better-for-you snack bar category with broad grocery distribution and a recognizable whole-ingredient narrative. Comparable to Act Bar as a benchmark for retail distribution scale and category economics that Act Bar must compete against.
Emerging players
- Pulp Pantry: Pulp Pantry upcycles leftover juice pulp into chips and snack bars, with a DTC-plus-retail model centered on food waste reduction. Closely aligned with Act Bar's upcycled-ingredient mission and a useful comp for the early-stage upcycled CPG growth path.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Act Bar social profiles
Digital presenceAct Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Act Bar leadership team
Management profileNumber of profiles
Profiles1 record
Act Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Act Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Act Bar
What does Act Bar do?
Act Bar manufactures and sells vegan, non-GMO protein bars formulated with upcycled dates and upcycled grains (byproducts of beer brewing). Each bar contains 10g of protein and is free of seed oils, gluten, GMOs, and dairy. The company sells its products direct-to-consumer through its Shopify e-commerce store, with every bar sold triggering a 10-cent donation to Brighter Bites that provides 1/2 pound of fresh produce to families in need.
Is Act Bar a public or private company?
Act Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Act Bar founded?
Act Bar was founded in 2020. It employs 1 to 10 people.
Where is Act Bar based?
Act Bar is headquartered in Hermosa Beach, United States, in the North America region.
How does Act Bar make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are Act Bar's main competitors?
Direct peers on record are GoMacro, RXBAR, No Cow, Aloha and Barnana. Broad incumbents are Clif Bar, Perfect Bar, Larabar and KIND Snacks. Pulp Pantry is listed as an emerging player.
Does Act Bar have an API?
No public API is recorded for Act Bar.
What industry is Act Bar in?
Act Bar's product category is Plant-Based Protein Bars. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 311 and its SIC code is 2090.