Sports Tracker

What Sports Tracker does

Sports Tracker is a cloud-based SaaS platform purpose-built for K-12 schools to manage sports carnivals across Swimming, Athletics, and Cross Country events. The product is 100% web-based (no installation required), hosted on AWS infrastructure in Sydney, Australia, and operates through an Admin Dashboard for teachers and a Student Dashboard for participants, with a companion portal (PickMyEvents) enabling student self-registration. Core capabilities include real-time event scoring accessible via unique event codes on any device, support for both standards-based and place-based scoring, meet templates for recurring annual carnivals, an inbuilt timer for long-distance races, PDF exports of results and lane slips, and RSS-based live result distribution. The company is owned and operated by Schoolzine Pty Ltd, a Queensland-based proprietary limited company, and operates under Australian ST4S (Safer Technologies for Schools) compliance.

The commercial model is annual SaaS subscription, priced in three public tiers — Basic ($395/year, up to 250 students), Pro ($695/year, up to 750 students), and Elite ($995/year, unlimited) — with an Enterprise tier for multi-school networks and associations priced on application. A 14-day free trial and a paid Valet Service (hands-on setup assistance) support onboarding. Distribution combines product-led growth (self-serve sign-up) with inside sales (demos and rundown sessions). The customer base is described as "hundreds of schools globally," with documented adoption in Australia and international customers including schools in China. Key technology integrations include Wonde Ltd (school MIS data synchronization) and HubSpot (CRM). Headcount is small (1–10 employees per firmographics), and no funding rounds, revenue figures, or public valuation are disclosed. The company holds no public patents, has no public API, and lists no AI/ML product capabilities.

Name

Sports Tracker

Legal name

Schoolzine Pty Ltd

Website

https://sportstrackerapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Tracker is a cloud-based SaaS platform that enables K-12 schools to manage swimming, athletics, and cross country carnivals with real-time scoring, student self-registration, and automated results. It is owned by Schoolzine Pty Ltd and serves hundreds of schools globally via annual subscriptions.

Ownership category

akta.pro rank

Product category

School Sports Management Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• School sports management
• Athletics carnival software
• Swimming meet management
• Cross country event tracking
• School event scoring

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Revenue: Annual subscription model with tiered pricing based on student count. Plans include Basic (up to 250 students at $395/year), Pro (up to 750 students at $695/year), Elite (unlimited students at $995/year), and Enterprise (multi-school/association, quote-based). Subscriptions auto-renew annually unless cancelled.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sports Tracker is a cloud-based, web-only SaaS platform that enables K-12 schools to set up, run, and track school sports carnivals including Swimming, Athletics, and Cross Country events. It provides real-time scoring, student self-registration via companion portal PickMyEvents, meet templates, PDF and lane-slip exports, an inbuilt race timer, and live result sharing with parents and students through event codes and RSS feeds. The offering is sold via annual subscriptions tiered by student count, with an optional paid Valet Service for hands-on setup.

Product overview

Sports Tracker is a single unified cloud-based SaaS platform for school sports carnival management, consisting of the core Sports Tracker Platform web application with an Admin Dashboard module for teachers and a Student Dashboard module for participants. The platform integrates a companion student portal called PickMyEvents for self-registration, an optional Valet Service add-on for setup assistance, and built-in features including real-time scoring, PDF exports, lane slip generation, RSS feeds, and an inbuilt timer for cross country events. The platform supports Swimming, Athletics, and Cross Country events with both standards-based and place-based scoring options.

Differentiator

Problem solved

Functional benefit

Brands

• pickmyevents.com: Student-friendly portal for event registration referenced as part of the Sports Tracker ecosystem.

Products and services

• Sports Tracker Platform Cloud-based SaaS platform exclusively designed for K-12 schools and teachers to manage Swimming, Athletics, and Cross Country sports carnivals end-to-end, including event setup, student registration, live scoring, champion calculations, and result sharing.
• PickMyEvents Student-facing companion portal linked from Sports Tracker login pages that enables students to register for sports events and check results using their own devices.
• Valet Service Paid add-on service where the Sports Tracker team imports students, creates event templates, and configures a school's first meet, allowing teachers to focus on running events rather than setup.

Quantifiable outcome

• What used to take hours was done in minutes for swimming and athletics meet management
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud database hosting (storing account data, student/staff records, content, attachments, logs) and application hosting (application content, logs, telemetry) for Sports Tracker. Data processing occurs in Australia (Sydney) region. AWS is used under contractual necessity for service delivery.
• Wonde LtdcoreTechnology or IntegrationWonde Ltd provides data synchronization from school Management Information Systems (MIS/SMS) into Sports Tracker. Processes student/staff identity and enrolment data provided by schools under contractual necessity. Data processing occurs in Australia.
• Schoolzine Pty LtdcoreStrategic or Co-development PartnerSports Tracker is owned and operated by Schoolzine Pty Ltd. Schoolzine provides the parent platform with Education Safe Security infrastructure, ST4S compliance framework, and integrated product ecosystem for schools.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• DragonFly MAX: Platform combining student health records with school sports participation, communications, and forms for K-12 athletics. Comparable end-market (K-12 schools) and overlapping sports meet/registration workflows.
• Athletic.net: Cloud-based platform for managing school cross country and track & field meets, including results, rankings, and team management. Overlaps directly with Sports Tracker's athletics and cross country functionality for K-12 schools.
• HY-TEK Sports Software: Maker of Meet Manager, the dominant swim and track meet management software used by schools and clubs. Sports Tracker explicitly positions against Meet Manager in its marketing, making HY-TEK the closest direct competitor in K-12 swimming/athletics/cross country meet management.
• SwimTopia: Swim team management SaaS for schools, clubs, and masters programs, covering registration, meet results, times, and communications. Comparable to Sports Tracker's swimming meet management module and shares the school-team customer base.

Emerging players

• Heja: Mobile-first team management app for sports clubs and school teams, covering scheduling, messaging, and event coordination. Overlaps with Sports Tracker on school sports administration though lighter on real-time scoring.
• FinalForms: School-centric forms, registration, and athletics participation platform used by K-12 schools. Adjacent to Sports Tracker through the school sports registration workflow but broader in scope (academic and athletic forms).
• Race Roster: Event registration and timing platform commonly used by running events including school-affiliated cross country meets. Comparable registration and live results capabilities, especially for cross country timing.

Broad incumbents

• SportsEngine: Broad youth sports management platform (owned by NBC Sports/Comcast) covering registration, scheduling, and communications for leagues and clubs. A larger incumbent with overlapping registration/scheduling capabilities but not specialized in K-12 school carnivals.
• Active Network: Large-scale sports and recreation event management platform serving races, leagues, and community events. Provides overlapping registration and results infrastructure but at a broader scale than school carnivals.

Others

• Schoolzine: Parent company of Sports Tracker, providing school communication, app, and engagement tools across Australian K-12 schools. Not a direct competitor but the closest ecosystem partner and internal platform provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sports-tracker-app
• Facebookfacebook.com/schoolzine
• Instagraminstagram.com/schoolzine_
• Xx.com/gosportstracker

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Tracker