SwimTopia
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SwimTopia firmographics
Firmographics- Name
- SwimTopia
- Legal name
- Team Topia Inc.
- Website
- https://swimtopia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SwimTopia industry classification
Industry- Product category
- Swim Team Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where SwimTopia is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SwimTopia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Team Subscription - Lite Tier: Base annual subscription of $150 plus per-athlete technology fee of $1.65/athlete. Includes core team management features and Meet Maestro. Per-athlete fees can be passed to parents during registration or invoiced separately.
- Team Subscription - Premium Tier: Base annual subscription of $150 plus per-athlete technology fee of $3.30/athlete. Includes all Lite features plus custom website, volunteer management, online store, sponsorship features, and news posts.
- High School Flat Rate: Flat rate pricing option at $215 or $329 per year for high schools requiring simpler PO billing processes. Alternative to per-athlete billing for teams preferring single annual invoice.
- Mobile App Pro Subscription: Pro subscription for mobile app at $5.99/month or $14.99/year providing enhanced meet day features including heat sheets, live results, swim reminders, and team scores. 7-day free trial available.
- League Management - Free: Free league websites provided to swim league boards. Revenue opportunity through league-wide Premium team subscriptions when 100% of league teams adopt SwimTopia.
- Payment Processing Fees: Credit card processing fees at 3.4% plus $0.30 per transaction charged by payment processing partner. No account setup or maintenance fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite: $150 base + $1.65/athlete - Basic team management with Meet Maestro |
| Subscription | Annual | Premium: $150 base + $3.30/athlete - Full team management with custom website and store |
| Subscription | Annual | High School Per-Athlete: $150 base + athlete fee - For smaller school teams |
| Subscription | Annual | High School Flat Rate: $215 or $329/year - Single invoice option for schools |
| Subscription | Monthly | Mobile App Pro: $5.99/month or $14.99/year - Enhanced meet day features |
| Freemium | Annual | League: Free - League website and management tools |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
SwimTopia product offering
Product offeringCore offering
SwimTopia sells a web-based, subscription SaaS platform that lets U.S. summer/recreational swim teams, school programs, year-round clubs, and swim leagues manage registrations, rosters, communications, custom websites, online stores, volunteer coordination, and (via the bundled Meet Maestro) run swim meets with live timing and results. A companion mobile app for parents and spectators, free league websites, and integrations with USA Swimming SWIMS 3.0 and major timing-system hardware complete the offering.
Product overview
SwimTopia offers a suite of swim management software products designed for summer/recreational teams, school teams, and year-round/club teams. The core platform consists of SwimTopia for Teams (comprehensive team management with registration, websites, volunteer coordination, and communications) and SwimTopia for Leagues (league-wide administration tools with free websites for governing bodies). Meet Maestro is bundled as the meet management component with all SwimTopia accounts, providing modern swim meet software that integrates with timing systems and runs pool deck operations. The SwimTopia Mobile App serves as the companion mobile application for parents and spectators, offering free basic features and a Pro subscription for enhanced meet day experience. All products are offered as an all-in-one web-based solution with tiered pricing (Lite and Premium for teams, free for leagues).
Differentiator
Problem solved
Functional benefit
Products and services
- SwimTopia for Teams Comprehensive web-based swim team management software for summer/recreational teams, school teams, and year-round clubs, including credit card registration, calendar and signups, custom team websites, online registration and store, volunteer management, communications, meet entries, and the bundled Meet Maestro meet software.
- SwimTopia for Leagues Swim league management software providing free league board websites, shared meet templates, meet schedule imports, division standings, league communications, and integration with member teams' SwimTopia accounts for unified league-wide data.
- Meet Maestro Modern, intuitive swim meet management software bundled with SwimTopia team accounts. Runs pool deck operations with features including meet entries matrix, one-click relay generator, records management, virtual meets, meet linking between opponent teams, and integration with major timing systems and USA Swimming SWIMS 3.0.
- SwimTopia Mobile App Free companion mobile app for parents, spectators, and supporters available on iOS and Android, providing team push notifications, calendar, meet/job signups, swimmers' time history, and an optional Pro subscription ($5.99/month or $14.99/year) for heat sheets, estimated start times, live results, and team scores.
Quantifiable outcome
- Time spent on administrative aspects of swim team cut in half
- +1 more outcomes
Companies that use SwimTopia
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SwimTopia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
SwimTopia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SporfieminorPartnership with Sporfie enables live-streaming of swim meets and integrated fundraising capabilities for SwimTopia teams. Partnership continued into 2023 and beyond, allowing teams to offer live event streaming to parents and supporters while raising funds.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
SwimTopia competitors and assessment
Company assessmentEmerging players
- PlayMetrics: PlayMetrics is a youth sports management platform offering registration, team formation, scheduling, and payment processing for clubs and leagues. It targets a comparable SMB sports administrator buyer and competes for league-wide mandates.
- JerseyWatch: JerseyWatch is a swim-team-focused website, registration, and fundraising platform targeted at summer recreational swim teams. It overlaps with SwimTopia's registration and website functionality for the same primary customer segment but lacks integrated meet management.
Broad incumbents
- Demosphere: Demosphere provides registration, scheduling, communication, and website solutions for youth sports organizations, including swim. Its club and league management capabilities overlap materially with SwimTopia's offerings across multiple sports.
- SportsEngine: SportsEngine (owned by NBCUniversal) is a broad youth sports management platform providing registration, websites, communication, and tournament tools across many sports. Its swim team features overlap with SwimTopia's, and it represents a well-capitalized competitive threat as a broader incumbent.
- MaxPreps: MaxPreps is a high school sports statistics, scheduling, and team content platform serving school-based athletic programs. It overlaps with SwimTopia's high school swim team segment for team pages, schedules, and rosters.
- TeamSnap: TeamSnap is a widely used general-purpose team management application covering scheduling, communication, registration, and payments for a wide range of sports including swim. It addresses overlapping SMB team-admin use cases though without SwimTopia's swim-vertical depth or meet management integration.
- Active Network: Active Network (now part of Community Brands / Xplor) provides registration, member management, and activity scheduling software used by recreation departments, clubs, and sports organizations. It addresses overlapping registration and member management needs for SwimTopia's customer base.
Direct peers
- LeagueApps: LeagueApps offers sports league and club management software with registration, scheduling, payments, and communication tools for youth and adult leagues. It competes for the same league-wide and team administrator buyers that SwimTopia targets through its League product.
- HY-TEK: HY-TEK is the long-standing swim meet management software used by competitive swim teams for meet entries, results, and sanctioning. SwimTopia maintains compatibility with HY-TEK and competes directly in the meet management workflow with its bundled Meet Maestro product.
- TeamUnify: TeamUnify is the most directly comparable swim club management platform, offering team/club administration, registration, billing, communications, and USA Swimming integration for both recreational and competitive swim teams. It is explicitly cited in SwimTopia customer testimonials as the prior incumbent teams migrated away from due to usability issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwimTopia social profiles
Digital presenceSwimTopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimTopia leadership team
Management profileNumber of profiles
Profiles4 records
SwimTopia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimTopia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimTopia
What does SwimTopia do?
SwimTopia sells a web-based, subscription SaaS platform that lets U.S. summer/recreational swim teams, school programs, year-round clubs, and swim leagues manage registrations, rosters, communications, custom websites, online stores, volunteer coordination, and (via the bundled Meet Maestro) run swim meets with live timing and results. A companion mobile app for parents and spectators, free league websites, and integrations with USA Swimming SWIMS 3.0 and major timing-system hardware complete the offering.
Is SwimTopia a public or private company?
SwimTopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SwimTopia founded?
SwimTopia was founded in 2010. It employs 11 to 50 people.
Where is SwimTopia based?
SwimTopia is headquartered in Austin, United States, in the North America region.
How does SwimTopia make money?
Six revenue lines are on record. Team Subscription - Lite Tier is the primary driver. The others are team Subscription - Premium Tier, high School Flat Rate, mobile App Pro Subscription, league Management - Free and payment Processing Fees.
Who are SwimTopia's main competitors?
Emerging players on record are PlayMetrics and JerseyWatch. Broad incumbents are Demosphere, SportsEngine, MaxPreps, TeamSnap and Active Network. Direct peers are LeagueApps, HY-TEK and TeamUnify.
Does SwimTopia have an API?
No public API is recorded for SwimTopia.
What industry is SwimTopia in?
SwimTopia's product category is Swim Team Management Software. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 713940 and its SIC code is 7997.