What Viking Redningstjeneste does

Viking Redningstjeneste AS is Norway's largest roadside assistance operator, founded in 1954 and headquartered in Oslo, providing 24/7/365 emergency vehicle services across Norway and Europe. The company's core product is Veihjelp (roadside assistance), supported by Bilberging (towing/recovery), and complemented by Viking Kontroll (a chain of 24 vehicle inspection stations), Viking Medlemskap (kr 99/month or kr 1,188/year subscription), Bedrift (corporate fleet services including heavy towing, transport, and call-center solutions), and a Nettbutikk retail store. The business operates a hybrid go-to-market model: direct-to-consumer via phone (06000) and web ordering, paired with white-label B2B2C distribution through branded portals for ten major OEMs (Volkswagen, Toyota, Audi, Hyundai, Kia, Peugeot, Opel, Subaru, Suzuki, Mitsubishi), insurance companies (If, WaterCircles, Enter, Eika), automotive associations (KNA, NLF, AutoMester, Autoexperten, Bilxtra, Norsk elbilforening, Norges Taxiforbund), and direct B2B contracts with transport, waste management, and construction fleet operators.

Revenue is generated across five streams: recurring membership subscriptions (kr 99/month), insurance take-rate contracts (customer pays kr 750 deductible per incident, balance billed to insurer), pay-per-incident transactions (starting from kr 4,990 for non-members), contracted B2B managed services, and professional services from Viking Kontroll inspections. Underlying technology is not publicly disclosed beyond a digital dispatch platform supporting real-time GPS tracking of approaching rescue vehicles via SMS link. Viking claims 97% customer satisfaction, an average ~60-minute response time, and resolution of 80% of incidents on-site.

The company operates as a subsidiary of Viking Assistance Group (VAG), which is in turn owned by the Finnish financial services conglomerate Sampo Group, with VAG operations across Norway, Sweden, Denmark, Finland, and Spain. Headcount is reported at 501-1,000 employees.

Name

Viking Redningstjeneste

Legal name

Viking Redningstjeneste AS

Website

https://vikingredning.no

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Viking Redningstjeneste is Norway's largest 24/7/365 roadside assistance operator, serving individual drivers via subscription and pay-per-incident models and delivering white-label emergency services for ten major automotive OEMs, multiple insurers, and corporate fleet operators across Norway and Europe.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance services
• Vehicle towing recovery
• Vehicle inspection control
• Roadside membership subscription
• Corporate fleet services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: Viking memberships at kr 99/month (kr 1,188/year) provide free roadside assistance across Norway and Europe with no deductible per incident. Membership is the primary subscription revenue stream.
2. Insurance company contracts: Viking provides roadside assistance as a contracted service to insurance companies. Policyholders with kasko or delkasko insurance pay a deductible of kr 750 per incident; the balance is covered by the insurer under their agreement with Viking.
3. Non-member / pay-per-incident: Customers without membership or applicable insurance pay a flat fee starting from kr 4,990 for roadside assistance including on-site repair and transport to the nearest workshop. Starter help (starthjelp) for non-members is priced from kr 4,990 including VAT.
4. Business / corporate services: Viking provides B2B services including heavy towing (tungberging), transport, and call center solutions to corporate customers such as fleet operators, automotive brands, transport companies, and waste management companies. These are contracted services tailored to business needs.
5. Vehicle inspection services (Viking Kontroll): Viking operates a chain of vehicle inspection stations (Viking Kontroll) offering EU-kontroll, ownership transfer inspections (eierskiftekontroll), guarantee expiration inspections, pre-leasing assessments, and technical assessments for used cars.
6. E-commerce / retail products: Viking operates an online store (nettbutikk) selling reflective road signs (barn leker, hest, skolevei), Viking-branded textile (caps, apparel), and car accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Viking Redningstjeneste provides 24/7/365 roadside assistance, vehicle towing and recovery, and vehicle inspection services across Norway. Its core offering is emergency vehicle assistance including puncture repair, battery jump-start, fuel delivery, lockout service, and engine troubleshooting, complemented by a subscription membership program (kr 99/month) and corporate fleet services. The company also operates 24 Viking Kontroll inspection stations across Norway and serves as a white-label roadside assistance provider for major car manufacturers and insurance companies.

Product overview

Viking Redningstjeneste is Norway's largest roadside assistance operator offering a unified service platform centered on 24/7/365 emergency vehicle assistance. The core product is Veihjelp (roadside assistance), supported by Bilberging (towing/recovery), with complementary modules including Viking Kontroll (vehicle inspection services), Viking Medlemskap (membership), Bedrift (corporate fleet solutions), and a Nettbutikk (online merchandise store). Customers access services via phone, web, or partner brand landing pages.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Kontroll: Vehicle inspection and control services including EU-kontroll, eierskiftekontroll, and technical assessments offered through a network of control stations across Norway.
• Viking Assistance

Products and services

• Veihjelp (Roadside Assistance) Core 24/7/365 emergency vehicle assistance covering puncture repair, battery jump-start, fuel delivery, lockout service, engine troubleshooting, and wrong fuel incidents. Ordered via phone (06000) or web. Available to members, insurance-covered customers, and pay-per-incident non-members.
• Bilberging (Vehicle Towing/Recovery) Vehicle towing and recovery service transporting cars to the nearest workshop when roadside repair is not possible. Covers all vehicle types from passenger cars to trucks and construction equipment.
• Viking Kontroll (Vehicle Inspection Services) Comprehensive vehicle inspection and testing services including EU-kontroll, ownership transfer inspection (eierskiftekontroll), pre-leasing evaluation, warranty expiration inspection, and battery inspection. Available at 24 stations across Norway.
• Viking Medlemskap (Membership Program) Subscription membership providing free roadside assistance throughout Norway and Europe (Green Card countries) with no deductible. Priced at kr 99/month or kr 1,188/year, offering priority assistance and unlimited service calls.
• Bedrift (Business/Corporate Services) Corporate fleet assistance solutions including heavy towing (tungberging), transport services, and call center services tailored for transport, waste management, automotive, construction, and service industry companies.
• Viking Nettbutikk (Online Store) E-commerce store selling Viking-branded merchandise including reflective road signs (children playing sign, horse sign, school route sign), reflective safety signs, textile items (caps, apparel), and car accessories.

Quantifiable outcome

• Average roadside assistance response time within 60 minutes
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered major and minor.

• Volkswagen NorwaymajorGTM or Marketing PartnerViking provides white-label roadside assistance for Volkswagen Norway's customers. Volkswagen owners can access Viking's service via Volkswagen's branded assistance page. Volkswagen offers a 5-year/100,000 km Norgesgaranti with 24-hour mobility guarantee delivered by Viking. Service covers breakdown and damage assistance, on-site repair, and towing to nearest Volkswagen workshop.
• Toyota NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Toyota Norway's Eurocare mobility program. Toyota owners receive 12 months of free roadside assistance with 24/7 coverage, extendable by annual service at a Toyota dealer. Services include breakdown, accident assistance, flat battery, fuel shortage, puncture, and towing.
• Audi NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Audi Norway's automatic mobility guarantee (available with recommended maintenance). When Audi owners have technical problems preventing continued driving, Viking responds to assist on-site or transport to the nearest Audi workshop.
• Hyundai NorwaymajorGTM or Marketing PartnerViking provides Hyundai Norway's complimentary 2-year Hyundai Assistance membership. Covers technical problems preventing driving, lockout, start difficulties, fuel shortage, and puncture, as well as accident assistance including extraction or transport to nearest Hyundai workshop.
• Kia NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Kia Norway's customers via Kia's branded assistance portal. Covers start difficulties, engine failure, lockout, and other breakdown scenarios.
• Peugeot NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Peugeot Norway's customers via Peugeot's branded assistance portal.
• Opel NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Opel Norway's customers via Opel's branded assistance portal.
• Subaru NorwaymajorGTM or Marketing PartnerViking provides roadside assistance for Subaru Norway's customers via Subaru's branded assistance portal.
• Suzuki NorwaymajorGTM or Marketing PartnerViking delivers Suzuki Norway's Mobilitetsgaranti (mobility guarantee). Covers start assistance, electrical faults, lockout, puncture, and transport to nearest workshop, plus rental car or hotel accommodation if needed. Extendable by 12 months at each authorized service.
• Mitsubishi Norway (MAP)majorGTM or Marketing PartnerViking delivers Mitsubishi's Assistance Package (MAP) — 5 years of free roadside assistance across 30+ European countries. Available 24/7, includes on-site repair or towing to nearest Mitsubishi workshop. If traveling, Mitsubishi organizes hotel or rental car so the journey can continue.
• Norsk elbilforening (Norwegian EV Association)minorGTM or Marketing PartnerViking provides roadside assistance for Norsk elbilforening members via a branded portal. Members can contact Viking for puncture, start assistance, engine failure, being stuck, lockout, and other issues.
• If SkadeforsikringmajorGTM or Marketing PartnerViking provides roadside assistance for If Skadeforsikring's insurance customers. If policyholders access Viking's service via If's branded portal on vikingredning.no. Viking handles the assistance delivery and coordinates with If for claim processing.
• WaterCircles ForsikringmajorGTM or Marketing PartnerViking provides roadside assistance for WaterCircles Forsikring's customers via WaterCircles' branded portal. WaterCircles customers select the cause of damage, provide registration number and phone number, and Viking dispatches a rescue vehicle.
• AutoMesterminorGTM or Marketing PartnerViking provides roadside assistance for AutoMester's mobility guarantee customers via AutoMester's branded portal.
• AutoexpertenminorGTM or Marketing PartnerViking provides roadside assistance for Autoexperten's mobility guarantee customers via Autoexperten's branded portal.
• BilxtraminorGTM or Marketing PartnerViking provides roadside assistance for Bilxtra's mobility guarantee customers via Bilxtra's branded portal.
• Norges TaxiforbundminorGTM or Marketing PartnerViking provides roadside assistance for Norges Taxiforbund members via a branded portal.
• Norges Lastebileier-Forbund (NLF)minorGTM or Marketing PartnerViking provides heavy towing and roadside assistance for NLF members (Norwegian truck owners' association) via a branded portal. Services include extraction, being stuck, gear failure, flat battery, puncture, start difficulties, and engine failure.
• KNA (Kongelig Norsk Automobilforening)minorGTM or Marketing PartnerViking provides roadside assistance for KNA members via KNA's branded portal on Viking's platform.
• Enter ForsikringminorGTM or Marketing PartnerViking provides roadside assistance for Enter Forsikring's customers via Enter's branded portal.
• EikaminorGTM or Marketing PartnerViking provides roadside assistance for Eika's customers via Eika's branded portal.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADAC: ADAC is Europe's largest automobile club and roadside assistance provider (Germany). It is a benchmark for scale, OEM white-label programs, and membership economics — directly relevant as a comparable for what Viking's Nordic dominance could anchor against.
• Green Flag: Green Flag is a UK roadside assistance provider owned by Direct Line Group, distributed primarily via insurance white-label. It mirrors Viking's insurance-led B2B2C distribution model.
• RAC: RAC is the second major UK roadside assistance provider with subscription, OEM partnerships, and on-site repair. Comparable in product mix and B2B2C distribution through insurers and manufacturers.
• The AA (UK): The AA is the UK's leading roadside assistance membership and breakdown provider, with similar subscription + incident economics, OEM/insurer partnerships, and on-site repair capabilities. A broadly comparable business model at larger UK scale.

Others

• DEKRA: DEKRA is a global vehicle inspection, testing, and certification company — directly comparable to Viking's Viking Kontroll business line (EU-kontroll, technical assessments, leasing pre-inspections) at European scale.

Direct peers

• Falck: Falck is the largest Nordic roadside assistance, towing, and emergency services operator (Denmark-headquartered). It is the closest direct competitor to Viking on geographic footprint, service mix (towing, ambulance-adjacent services, membership), and B2B/OEM contracts.
• NAF (Kongelig Norsk Automobilforening): NAF is Norway's largest automobile association with its own roadside assistance membership program. Viking actually services NAF/KNA members via a branded portal, but NAF also competes at the membership layer with its own network.
• SOS International: SOS International is a Nordic travel, medical, and roadside assistance provider owned by Nordic insurers. It directly competes with Viking for insurance-company roadside contracts and OEM mobility programs across Scandinavia.
• ARC Europe Group: ARC Europe Group is a federation of European roadside assistance providers (of which Viking/VAG is a member) that coordinates cross-border assistance. It is both a competitive and partner network comparable to Viking's pan-European Green Card service.

Regional players

• Bilprovningen: Bilprovningen is a major Swedish vehicle inspection operator — directly comparable to Viking Kontroll but in a different Nordic geography; Viking is exposed to this category via its sister operations under VAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vikingredning
• YouTubeyoutube.com/vikingredning
• Facebookfacebook.com/Vikingredningstjeneste
• LinkedInlinkedin.com/company/viking-redningstjeneste-as
• Instagraminstagram.com/vikingredning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Redningstjeneste