Parfait Paris

What Parfait Paris does

Parfait Paris is a family-run French patisserie and boulangerie founded in 2014 in San Diego's historic Gaslamp Quarter. The company produces and sells French-style desserts, macarons, pastries, and savory baked goods made from scratch, and it operates 8 retail locations across Southern California (San Diego County and Anaheim), including UTC Mall, Fashion Valley Mall, Liberty Public Market, La Jolla, Coronado Ferry Landing, Anaheim Packing District, and Del Mar Sky Deck. In parallel with its physical retail, the company runs a local online ordering platform (order.parfaitparis.com) for pickup and delivery and a separate e-commerce store (shop.parfaitparis.com) for nationwide macaron shipping, and it offers event catering for weddings, birthdays, and corporate functions.

The business operates a direct-to-consumer model across three channels: in-store retail, local digital ordering, and nationwide e-commerce shipping, supplemented by an event catering service line. Revenue is treated as transactional per order (the source data labels the model as "one_time_license," which here represents one-time consumer purchases rather than subscriptions). Pricing is not publicly disclosed. The primary customer segments are individual consumers seeking premium French pastries and macarons in mall and public market settings, and event customers seeking custom dessert catering for weddings, birthdays, and corporate gatherings; a secondary segment comprises nationwide online customers ordering macarons as gifts or personal treats. Geographic reach is concentrated in Southern California, with a thin nationwide tail via macaron shipping.

The company is privately held, with no disclosed external funding, no stated parent company, and no M&A activity. A website disclaimer explicitly states there is no link between Le Parfait Group LLC and Berlin Packaging France, though the relationship between Parfait Paris and Le Parfait Group LLC is not clarified in available sources. There is no disclosed AI/ML capability, no proprietary technology beyond standard e-commerce platforms, no patents, and no named enterprise or institutional customers. The company self-describes as offering award-winning desserts; the specific awarding body and award are not disclosed, which limits the defensibility of the brand claim. Headcount is stated as 11-50 employees, consistent with a multi-unit specialty retail operator of this scale.

Name

Parfait Paris

Legal name

Parfait Paris

Website

https://parfaitparis.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Parfait Paris is a family-run French patisserie operating 8 retail locations across Southern California, with nationwide macaron e-commerce shipping and an event catering service for weddings, birthdays, and corporate functions.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Patisserie

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYTHAFAFAB

Patisseries & Viennoiserie (French-Style)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAL

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFABAN

Dessert-Forward Fast Casual (e.g., crepes, churros, waffles)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFADAH

Dessert Cafes (Coffee + Desserts)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

Keywords

• French bakery
• Macarons and pastries
• Event catering desserts
• Artisan patisserie
• Dessert retail

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Bakery Sales: Revenue from walk-in customers purchasing pastries, macarons, desserts, and savory items at physical locations throughout Southern California.
2. Online Ordering (Pickup/Delivery): Online orders placed through order.parfaitparis.com for customer pickup or local delivery from various locations.
3. E-commerce Nationwide Shipping: Nationwide shipping of macarons and treats through the online shop at shop.parfaitparis.com.
4. Event Catering: Catering services for weddings, birthdays, corporate events and other occasions, providing custom dessert selections and dessert tables.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Parfait Paris is a French patisserie and boulangerie that produces and sells award-winning macarons, French pastries, desserts, and savory baked goods made from scratch. The company operates 8 retail locations across Southern California, offers local pickup and delivery through an online ordering platform, ships macarons nationwide via an e-commerce store, and provides dessert catering services for weddings, birthdays, and corporate events.

Product overview

Parfait Paris is a French bakery and patisserie offering a unified retail and catering experience. The core products include award-winning macarons and assorted French pastries and desserts, all made from scratch. The business operates through multiple physical locations throughout Southern California and an e-commerce store for nationwide macaron delivery. Catering services for events are available as an additional service offering. The portfolio consists of five main product/service lines: macarons, pastries & desserts, savory fare (breads and baked goods), online ordering, and event catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Macarons Award-winning French macarons available in classic and seasonal flavors, sold through retail locations and shipped nationwide via the e-commerce store. Targeted at individual consumers seeking premium French confections and gift purchasers.
• Pastries and Desserts Assorted French pastries and desserts made from scratch, including cakes, tarts, and seasonal treats, sold through Parfait Paris retail locations. Targeted at walk-in consumers seeking premium French baked goods.
• Savory Fare Savory baked goods including breads and other items made from scratch daily, sold at Parfait Paris retail locations. Targeted at individual consumers seeking authentic French boulangerie products.
• Catering Services Event catering for weddings, birthdays, corporate events, and private gatherings, including customized dessert tables and macaron selections. Targeted at event planners, couples, and corporate clients seeking high-quality French dessert catering.
• Online Ordering for Pickup and Delivery Online ordering platform enabling customers to place pickup and delivery orders from various Parfait Paris Southern California locations. Targeted at local consumers preferring pre-ordering convenience.
• Nationwide Macaron Shipping E-commerce store shipping Parfait Paris macarons and treats nationwide across the United States. Targeted at gift purchasers and consumers nationwide wanting premium French macarons delivered.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Porto's Bakery: SoCal-based bakery chain with multiple retail locations famous for pastries, cakes, and sweet treats. Direct multi-unit Southern California bakery peer competing for similar mall and lifestyle-center traffic.
• Magnolia Bakery: Iconic multi-location bakery known for cupcakes and desserts with national shipping and event catering. Comparable as a premium dessert brand monetizing gifting, nationwide e-commerce shipping, and catering verticals.
• Pierre Hermé Paris: Renowned French pastry and macaron brand. Direct competitor in the premium French dessert category, with similar positioning around artisanal macarons, pastries, and limited-edition seasonal flavors.
• Dominique Ansel Bakery: Celebrity French pastry chef's bakery concept known for premium croissants, cronuts, and desserts. Comparable as a French-patisserie brand leveraging chef-driven brand equity and premium positioning.
• SusieCakes: Multi-location American bakery chain focused on classic desserts, cakes, and cookies with neighborhood retail storefronts. Comparable business model: small-format storefronts, gifting, nationwide shipping, and occasion catering.
• Bottega Louie: Los Angeles-based French-Italian patisserie, restaurant, and macaron shop. Closest geographic and format peer — multi-location SoCal premium patisserie serving the same walk-in retail and gifting customer base.
• Ladurée: Iconic Parisian macaron and patisserie brand with global retail presence. Directly comparable as a French-confectionery premium bakery competing for the same gifting and occasion-based macaron customer.

Emerging players

• Le Macaron French Pastries: French-inspired macaron boutique franchise with multiple U.S. locations. Comparable as a French-macaron-anchored concept with mall and lifestyle-center retail placement, though typically smaller-format kiosk-style stores.

Broad incumbents

• Crumbl Cookies: Large, well-capitalized U.S. cookie and dessert franchise with rapid multi-unit expansion and strong digital marketing. Comparable as a premium dessert chain monetizing nationwide shipping and gifting, though with a different core SKU.
• Nothing Bundt Cakes: Large multi-unit U.S. dessert franchise focused on bundt cakes with nationwide shipping and event catering. Comparable as a multi-format, occasion- and gifting-driven bakery chain with similar offline and online channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/leparfaitparis
• Facebookfacebook.com/parfaitparis
• LinkedInlinkedin.com/company/le-parfait-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parfait Paris