Makelaarskantoor Reichman & Rommelaar

What Makelaarskantoor Reichman & Rommelaar does

Makelaarskantoor Reichman & Rommelaar B.V. is a privately held Dutch residential real estate brokerage founded in 1961 and headquartered in The Hague, Netherlands. The firm operates three physical locations (Den Haag headquarters, Wassenaar branch, and a Voorburg showroom) and serves the Haaglanden / South Holland region with a comprehensive suite of services: purchase assistance (Aankoop), sales brokerage (Verkoop), tenant-side rental search (Aanhuur), landlord-side rental management (Verhuur), NWWI-validated property appraisals (Taxatie), property management and maintenance (Onderhoud & Beheer), automated property search alerts (Zoekopdracht), and new construction project advisory (Nieuwbouw). Its underlying technology stack is limited to the industry-standard Realworks property management system used to maintain a listing database of 339+ residential properties and process leads — there is no proprietary platform or differentiated technical architecture.

The firm's go-to-market is relationship-driven and sales-led, with a particular specialization in the expatriate and international corporate housing segment, supplying relocation services to multinationals and international organizations. It monetizes primarily through performance-based transaction commissions (courtage) on sales and rentals, supplemented by professional-service fees for certified valuations and managed-service fees for landlord outsourcing delivered in partnership with Multipath Vastgoed and Multi Construct. A freemium search service (one month free, then commission-based) is used as a customer-acquisition funnel. Customer retention is reported at 90% (9 of 10 clients return), and the firm carries no institutional or private-equity backing.

The business model is structurally that of a small, owner-operated local brokerage rather than a scalable platform — headcount sits at approximately eight staff across sales, secretariat, and back-office functions, and revenue is not publicly disclosed. Growth levers observed are incremental geographic widening into new-construction markets (Rotterdam, Schiedam, Zoetermeer, Voorschoten) and continued reliance on referral networks rather than digital scale, leaving the firm exposed to local transaction-volume cycles and key-person risk on its senior brokers.

Name

Makelaarskantoor Reichman & Rommelaar

Legal name

Makelaarskantoor Reichman & Rommelaar B.V.

Website

https://reichmanenrommelaar.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Makelaarskantoor Reichman & Rommelaar is a privately held Dutch residential real estate brokerage, founded 1961, serving buyers, sellers, landlords, tenants, and corporate clients across The Hague, Wassenaar, and surrounding Haaglanden communities, with a specialty in expatriate and international housing.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Transaction Commission (Courtage): Commission-based brokerage fees charged upon successful property transaction. The firm emphasizes they are not the cheapest broker but aim for maximum returns for clients. Commission is performance-based and depends on property value and expected sale speed.
2. Search Service with Commission: Free one-month property search service, followed by commission-based brokerage services upon property purchase
3. Property Appraisals (Taxaties): NWWI-validated appraisals for property purchase, sale, renovation, and mortgage refinancing. Also used for challenging WOZ valuations for tax purposes.
4. Property Management and Maintenance: Property management and maintenance services through partnerships with Multipath Vastgoed for landlords and investors

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Makelaarskantoor Reichman & Rommelaar is a traditional Dutch residential real estate brokerage that mediates the purchase, sale, and rental of homes in the Haaglanden region (Den Haag, Wassenaar, Voorburg, Leidschendam, and surrounding areas). The firm also provides NWWI-certified property appraisals, new construction project sales, automated property search alerts, and outsourced property management and maintenance for landlords, with particular specialization in serving expatriate employees of international organizations and multinationals.

Product overview

Makelaarskantoor Reichman & Rommelaar is a traditional Dutch real estate agency (makelaarskantoor) offering a comprehensive suite of residential property services. The portfolio consists of four core services—Aankoop (purchase assistance), Verkoop (sales), Aanhuur (rental tenant services), and Verhuur (rental landlord services)—supported by specialized offerings including Taxatie (property appraisal with NRVT/NWWI-certified valuers), Onderhoud & Beheer (maintenance and property management via MultiPath partnership), Zoekopdracht (automated property search alerts), and Nieuwbouw (new construction project sales). The agency operates primarily in The Hague region, Wassenaar, and surrounding areas, with particular expertise in the expat and international market segment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customer retention rate: 9 out of 10 customers return for subsequent property transactions

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Multipath VastgoedcoreImplementation/ SI/ Consulting PartnerStrategic partnership for property management services. Multipath Vastgoed handles administration, tenant contact, and maintenance coordination for rental properties during landlord's absence. They provide full-service property management including financial administration separate from property management (for compliance purposes).
• Multi ConstructminorImplementation/ SI/ Consulting PartnerConstruction and maintenance partnership for handling property maintenance, repairs, renovations, and mutation work when tenants change. Enables quick response to issues like leaks or plumbing problems and can handle kitchen installations.

Scale indicators4 records

Expansion highlights5 records

Others

• Funda: Dominant Dutch property listing portal that aggregates inventory from virtually all Dutch brokerages. Reichman & Rommelaar relies on Funda for top-of-funnel discovery alongside its own site; not a competitor but a critical ecosystem dependency.

Direct peers

• Makelaarsland: National Dutch real estate brokerage using a fixed-fee/low-commission online-led model. Competes for the same Dutch residential buyer/seller pool but with a price-disruption positioning that pressures incumbents like Reichman & Rommelaar.
• ERA Contour: ERA franchise brokerage based in the Den Haag region offering residential sales, rentals, and appraisals. Closely comparable mid-sized traditional brokerage operating in adjacent municipalities.
• Schouten Makelaars: Dutch residential real estate brokerage providing traditional buy, sell, and rental intermediation services. Comparable service model and mid-market residential focus within the Netherlands.
• Hoekstra en van Eck: Established Dutch real estate brokerage network with offices across multiple regions. Comparable as a traditional full-service residential firm covering buy, sell, rent, and appraisal, but with broader geographic reach than Reichman & Rommelaar.
• Van Ekeren Makelaars: Traditional Dutch real estate brokerage serving the Den Haag and greater South Holland region. Comparable in service mix (buy/sell/rent/appraise) and client profile (mid-to-upper market residential). Directly competitive in the same Haaglanden catchment area.
• Oranjestaete Makelaars: Regional Dutch real estate brokerage active in the greater Haaglanden area offering traditional buy/sell and rental services. Comparable in size, customer profile, and reliance on the South Holland residential market.

Emerging players

• Eerlijk Bieden: Dutch real estate platform using an auction-based bidding model for residential sales. Comparable end-customer (Dutch home seller/buyer) but differentiated transaction mechanism that represents a structural alternative to traditional brokerage.

Broad incumbents

• NVM: Nederlandse Vereniging van Makelaars — the national Dutch trade association for real estate agents and brokers. Not a direct competitor but shapes membership standards, certification, and listing visibility that all Dutch brokerages including Reichman & Rommelaar operate within.

Regional players

• Kuijs Reinder Makelaars: Traditional Dutch real estate brokerage primarily serving the Amstelveen/Greater Amsterdam region. Comparable in service scope and mid-to-upper residential focus, but operating in a different Dutch geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/reichmanenrommelaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makelaarskantoor Reichman & Rommelaar