What Obitus does

Obitus is a UK-based audio-visual technology provider serving the funeral services industry, operating under legal entity Vivedia Limited from its headquarters in Sheffield. The company offers four core service lines: Music (access to a licensed library of over 300,000 PRS-tracked tracks and hymns), Tributes (visual tribute creation including photo slideshows, themed tributes, and music tributes produced by an in-house editorial team), Streaming (live and on-demand funeral broadcasts via a secure password-protected platform at watch.obitus.com), and Keepsakes (physical memorial products including USB, DVD, Video Book, and Memory Box formats). Supporting these are hardware products (Maestro Lite Fixed and Portable AV systems), a SuperVenue designation for premium venues, and Obitus Academy for professional training.

The company's technology stack combines installed AV hardware, proprietary streaming infrastructure, and a media management platform (the Obitus Dashboard) that funeral arrangers use to book and manage services on behalf of families. Obitus has pioneered experiential funeral venue features — The Canvas (dynamic back-wall projection) and The Gallery Wall (digital photo frames) — developed in partnership with Westerleigh Group at Gedling Crematorium, achieving 95%+ family adoption. The company also holds Cyber Essentials and WCAG 2.1 AA accessibility certifications, and has achieved the Platinum tier of the Greener Globe Funeral Standard.

Obitus operates a B2B distribution model indirectly targeting end-consumer families. Revenue flows from funeral venues and funeral directors (who bundle Obitus services into funeral arrangements) to Obitus through two primary streams: per-service professional services (music, tributes, streaming, keepsakes) and recurring AV equipment/software contracts with crematoria and chapels. The company reportedly supports over half of UK funerals annually through relationships with funeral venues, directors, and officiants, making it a dominant UK incumbent in funeral personalisation technology. The B2B model relies on channel sales (funeral directors and venues as resellers), supported by Obitus Academy training, digital brochures, and a dedicated customer service team.

Name

Obitus

Legal name

Vivedia Limited

Website

https://obitus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Obitus provides audio-visual funeral personalisation technology—Music, Tributes, Streaming, and Keepsakes—to UK funeral venues, directors, and arrangers, serving over half of UK funerals annually through a B2B channel model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Funeral Personalisation Services (Music, Tributes, Streaming, Keepsakes): Obitus provides audio-visual personalisation services to funeral venues and funeral directors, who in turn offer them to families as part of funeral arrangements. Revenue flows from funeral venues/directors to Obitus, with costs typically bundled into the overall funeral service fee paid by families. Services are ordered by funeral arrangers on behalf of families through the Obitus Dashboard.
2. AV Equipment & Software Licensing to Venues: Obitus equips funeral venues (crematoria, chapels, funeral homes) with permanent AV hardware (Maestro Lite Fixed) or portable systems, along with associated software and support contracts, generating recurring revenue from venue partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Obitus provides audio-visual funeral personalisation technology to funeral venues and funeral directors across the UK. Its core services include licensed Music (300,000+ tracks), Visual Tributes (photo/video slideshows), Live & On Demand Streaming, and Keepsakes (USB, DVD, Video Book, Memory Box). These are delivered through proprietary AV hardware (Maestro Lite Fixed/Portable), the watch.obitus.com streaming platform, and supporting software/dashboard tools, enabling crematoria, chapels, and funeral homes to offer personalised memorial services to families.

Product overview

Obitus provides audio-visual solutions for funeral personalization as a unified platform with multiple integrated services and hardware products. The core offering consists of four main services: Music (licensed library of 300,000+ tracks), Tributes (visual tribute creation including themed tributes), Streaming (Live & On Demand), and Keepsakes (USB, DVD, Video Book, Memory Box formats). Supporting these are hardware products including the Maestro Lite Portable and Maestro Lite Fixed AV systems. Advanced venues feature The Canvas (projection system) and The Gallery Wall (digital photo frames). The company also offers SuperVenue designation for venues with enhanced technology, and Obitus Academy for funeral professional training. All services work together to enable personalized funeral experiences from music and visual tributes to live streaming and memorial keepsakes.

Differentiator

Problem solved

Functional benefit

Brands

• Maestro Lite Portable: A compact, portable audio-visual system designed for smaller venues and funeral professionals on the move, delivering music, tributes, and keepsake services.
• SuperVenue
• The Canvas
• The Gallery Wall

Products and services

• Music Funeral music service providing access to a licensed library of over 300,000 PRS-tracked tracks and hymns for funeral services, curated and scheduled into personalised playlists. Available online and offline with full PRS/PPL licensing. Used by funeral arrangers on behalf of families.
• Tributes Visual tribute creation service offering photo/video slideshows, themed tributes, and music tributes created by an in-house editorial team using family-uploaded photos, videos, and music. Options include Single Photo, Basic Slideshow, Themed Tribute, and Music Tribute (up to 25 images with custom edits).
• Streaming (Live & On Demand) Live and on-demand streaming of funeral services through a secure, private online platform (watch.obitus.com) with unique password-protected login credentials. Recordings available for up to 90 days with On Demand option for 28 days post-service.
• Keepsakes Memorial keepsake products preserving funeral service recordings and tributes, available in USB, DVD, Video Book (linen-covered with integrated LCD screen), and Memory Box formats. Personalised with loved one's name and service date.
• Maestro Lite Portable Compact, portable audio-visual system designed for outdoor funerals and smaller venues. Includes a pre-configured tablet with specialised software, Microsoft Docking Station for overnight downloads, and full PRS music licensing. Delivers Music, Tributes, and Tribute Keepsakes in any location.
• Maestro Lite Fixed Fixed installation AV system for chapels and crematoria. Compact, discreet, and touch-controlled, always-ready solution for delivering music, tributes, and livestreaming at funeral venues.
• The Canvas Dynamic back-wall projection system that transforms funeral chapel spaces with visuals, soundscapes, and custom lighting. Families can select scenes reflecting their loved one's personality or passions. World-first experiential funeral venue feature deployed at Gedling Crematorium.
• The Gallery Wall Digital frame installation displaying cherished photos in the venue reception area, offering a touching way for guests to reflect before the service begins. Part of the experiential funeral venue partnership with Westerleigh Group at Gedling Crematorium.
• SuperVenue Venue designation for sites offering advanced digital technology and enhanced audio-visual setups for larger groups or bespoke funeral arrangements. Includes venues equipped with The Canvas, The Gallery Wall, and Maestro Lite Fixed systems.
• Virtual Memorial Service Virtual memorial service option for families wanting remote participation in funeral services, supporting bereaved families who cannot attend in person.
• Video Book Linen-covered keepsake with integrated LCD screen and sound that plays funeral service recordings or tributes. Features personalised cover with loved one's name and service date.
• Memory Box Keepsake product including physical photos with spatial memory network engagement for deeper emotional processing. Can store small trinkets and orders of service.
• Themed Tributes Visual tributes with themes reflecting a loved one's personality, hobbies, interests, or passions. Includes up to 25 photos and a chosen song, professionally produced by Obitus's editorial team.
• Obitus Academy Self-paced training hub for funeral arrangers to learn how to book and use Obitus products, featuring bite-size videos and Virtual Classroom sessions available through the Obitus Dashboard.

Quantifiable outcome

• Over half of UK funerals per year supported
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Westerleigh GroupflagshipStrategic or Co-development Partner · 1 September 2024Obitus partnered with Westerleigh Group to create the world's first experiential funeral venue at Gedling Crematorium in Nottingham. This world-first installation introduced The Canvas (dynamic back-wall projection system with visuals, soundscapes, and custom lighting) and The Gallery Wall (digital photo frame installation). The project represents years of joint R&D and is now in daily use, with over 95% of families choosing to include these new features in their services. Press coverage included Metro, The Sun, Daily Star, and Funeral Service Times. Obitus plans to expand this technology to other venues in the future.
• Antrim and Newtownabbey CrematoriumcoreStrategic or Co-development Partner · 1 February 2021Antrim and Newtownabbey Crematorium in Northern Ireland partnered with Obitus to become a fully integrated webcast and keepsake provider. The crematorium adopted Obitus's full suite including music, tributes, AV distribution (speakers, microphones, lecterns), and keepsakes. The partnership was initiated during the pandemic to support bereaved families with virtual attendance and personalisation options. The crematorium is recognised as a state-of-the-art, modern facility in the Northern Ireland funeral industry.
• The Cremation Society of Great BritainminorStrategic or Co-development PartnerThe Cremation Society of Great Britain highlighted the increasing demand for webcasting services and recommended Obitus to Newtownabbey Crematorium, facilitating the initial partnership. This referral connection helped establish Obitus's presence in the Northern Ireland market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneRoom: UK-based funeral live-streaming and online attendance platform that competes directly with Obitus's watch.obitus.com streaming service for funeral directors and families.
• Castella Media: UK provider of funeral tribute videos, music, and keepsakes serving funeral directors — directly competing with Obitus's Tributes, Music, and Keepsakes product lines.
• Woven Audio Visual: UK provider of AV installations, music systems, and streaming for funeral venues and crematoria — directly competing with Obitus's Maestro Lite hardware and SuperVenue installations.
• LifeWeb 360: Funeral webcasting and memorial platform offering live streaming, recorded services, and online tributes — directly overlapping with Obitus's streaming and tribute offerings.
• FuneralOne: US-based funeral technology company providing websites, tribute videos, live streaming, and stationery to funeral homes — a close functional analogue to Obitus's platform outside the UK.

Broad incumbents

• Co-op Funeralcare: Large UK funeral services provider (part of Co-op group) purchasing personalisation and streaming products for its national funeral home network — a broad incumbent customer/peer in the same end market.
• Dignity plc: One of the UK's largest funeral services operators with a national network of funeral homes and crematoria; a key customer and channel partner for Obitus and a broader incumbent in the same end market.

Others

• FrontRunner Professional: Canadian provider of funeral website, marketing, and technology solutions — a thematically related funeral technology vendor that competes in adjacent personalisation and digital tooling for funeral homes.
• Westerleigh Group: UK's largest independent crematoria operator and Obitus's flagship SuperVenue partner; included as a peer adjacency because it both purchases Obitus technology and influences the broader UK cremation market.

Emerging players

• Pure Cremation: UK direct cremation provider that has built its own digital and streaming-first customer experience — an emerging participant reshaping how UK funeral personalisation is delivered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/obitus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obitus