Tampa Bay Thrives
Tampa Bay Thrives is a Tampa-based nonprofit coalition that mobilizes healthcare systems, employers, and schools to address mental health and substance use in the Tampa Bay region through anti-stigma campaigns, school Wellness Rooms, and provider navigation.
- Company typePrivate
- Founded2019
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tampa Bay Thrives does
Tampa Bay Thrives is a 501(c)(3) nonprofit mental health coalition founded in 2019 and headquartered in Tampa, Florida. Its mission is to mobilize community stakeholders to strengthen behavioral health outcomes for depression, anxiety, and substance use disorder, with an emphasis on early intervention, access, and awareness. The organization is the local affiliate of Mental Health America and operates across Hillsborough, Pasco, Pinellas, and Polk counties.
The coalition runs a portfolio of programs rather than a single product. Core offerings include the #IYKYK (If You Know You Know) anti-stigma campaign, school-based Wellness Rooms that produce documented reductions in student absenteeism and disciplinary referrals, a Workplace Mental Health program supporting Bell Seal Certification, and the Let's Talk Tampa Bay provider directory. Supporting resources include MHA-licensed online screenings, downloadable toolkits, webinars, and the Mindful Start self-check tool. Underlying technology is limited to standard digital platforms (Eventbrite, Vimeo, Zoom, the MHA screening portal); there is no proprietary AI or ML stack.
Revenue mechanics are nonprofit-style: the organization was capitalized by a $5.5 million founding commitment from BayCare, Tampa General Hospital, AdventHealth, HCA Healthcare, and Florida Blue, supplemented by recurring grants (Community Foundation of Tampa Bay), state appropriations ($250,000 in 2024), corporate sponsorships, and individual donations via tampabaythrives.org. All community-facing resources are free to users, and donations are voluntary. With 1-10 employees, the model relies heavily on coalition partners to deliver direct services rather than internal headcount.
Tampa Bay Thrives firmographics
Firmographics- Name
- Tampa Bay Thrives
- Legal name
- Tampa Bay Thrives
- Website
- https://tampabaythrives.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tampa Bay Thrives is a Tampa-based nonprofit coalition that mobilizes healthcare systems, employers, and schools to address mental health and substance use in the Tampa Bay region through anti-stigma campaigns, school Wellness Rooms, and provider navigation.
- Ownership category
- akta.pro rank
Tampa Bay Thrives industry classification
Industry- Product category
- Community Mental Health Coalition Services
- NAICS
- Child and Youth Services (624110), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Stress Management & Burnout Prevention Coaching (HSADAGAD), Health Promotion, Prevention & Wellness Education (EDALAFAF)
Keywords
Where Tampa Bay Thrives is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tampa Bay Thrives business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Founding Funding: Established in 2019 through a $5.5 million funding commitment from healthcare partners (BayCare, Tampa General Hospital, AdventHealth, HCA Healthcare, and Florida Blue) following a community health assessment.
- Donations and Contributions: The organization accepts donations from individuals and organizations through its website to support mental health initiatives in Tampa Bay.
- State Funding: Received $250,000 in state funding to expand mental wellness room programs to three additional schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community resources and programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Tampa Bay Thrives product offering
Product offeringCore offering
Tampa Bay Thrives is a nonprofit mental health coalition that mobilizes community stakeholders to strengthen behavioral health outcomes for depression, anxiety, and substance use disorder. Its core offerings include the #IYKYK anti-stigma campaign, school-based Wellness Rooms, Workplace Mental Health programs supporting Bell Seal Certification, the Let's Talk Tampa Bay provider search directory, and complementary resources such as Mental Health America screenings, toolkits, meditations, and webinars, all delivered free of charge across the Tampa Bay region.
Product overview
Tampa Bay Thrives is a mental health coalition that operates as a multi-program platform rather than a single product. The core offering centers on the #IYKYK (If You Know You Know) anti-stigma campaign supplemented by direct service programs including Youth Mental Health (Wellness Rooms, videography camps), Workplace Mental Health initiatives (Bell Seal Certification support), and community resources (screenings, meditations, toolkits, webinars). Supporting infrastructure includes Let's Talk Tampa Bay provider directory and Research studies. The organization mobilizes the community to strengthen behavioral health outcomes for depression, anxiety, and substance use disorder through early intervention, access, and awareness.
Differentiator
Problem solved
Functional benefit
Brands
- Let's Talk Tampa Bay: A provider search platform connecting individuals to mental health resources and support services in the Tampa Bay area.
- #IYKYK (If You Know You Know)
Products and services
- #IYKYK (If You Know You Know) Anti-Stigma Campaign A community storytelling and anti-stigma campaign that invites Tampa Bay residents to share personal stories of mental health recovery and hope, distributed across social media, downloadable toolkits, and the organization's website to reduce stigma and encourage open conversation about depression, anxiety, and substance use disorder.
- School-Based Wellness Rooms On-site calm environments within schools where students can decompress, practice emotional regulation, and participate in structured wellness activities; implemented at partners such as Pinellas County Schools (Pinellas High Innovation) and supported by a $250,000 state funding award.
- Workplace Mental Health Program with Bell Seal Certification Support Programs that help Tampa Bay organizations support employee mental health, including guidance and resources for pursuing Bell Seal for Workplace Mental Health certification, recovery-supportive workplace frameworks, and workforce wellness toolkits; five local companies supported through Tampa Bay Thrives have achieved Bell Seal certification.
- Let's Talk Tampa Bay Provider Search Platform An online provider search and navigation directory that connects Tampa Bay community members with local mental health service providers, supporting access to care for depression, anxiety, and substance use disorder.
- Youth Mental Health Programs School-based and youth-focused mental health initiatives including Wellness Rooms, videography camps, youth leadership programming, and emotional regulation support for students across Tampa Bay schools.
- Together Tampa Bay Community Engagement Initiative A community engagement initiative bringing together Tampa Bay stakeholders—including healthcare, business, philanthropic, and resident leaders—to address regional mental health challenges through coordinated action, events, and collective impact measurement.
Quantifiable outcome
- 70% reduction in student absenteeism in schools with wellness rooms
- +3 more outcomes
Companies that use Tampa Bay Thrives
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Tampa Bay Thrives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Tampa Bay Thrives partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Power Home RemodelingminorCorporate partner supporting Tampa Bay Thrives initiatives and mental health awareness campaigns.
- Raymond JamesminorFinancial services firm partnering to support mental health workplace initiatives and community programs.
- The Lightning FoundationminorFoundation of Tampa Bay Lightning hockey team supporting mental health awareness through sports partnerships and events.
- Mental Health AmericacoreNational affiliate relationship. Tampa Bay Thrives is the local affiliate of Mental Health America, leading the mental health movement in the Tampa Bay area and providing access to MHA resources, screenings, and programs.
- University of South FloridaminorAcademic partner collaborating on mental health research and the Mental Health and Wellness in the Workplace course developed with the College of Behavioral and Community Sciences.
- Crisis Center of Tampa BayminorCrisis center partner collaborating on mental health education course development and community support services.
- NAMI (National Alliance on Mental Illness)minorPartnership for NAMIWalks events and collaborative mental health awareness initiatives in the Tampa Bay area.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Tampa Bay Thrives competitors and assessment
Company assessmentDirect peers
- Bring Change to Mind: Mental health anti-stigma nonprofit built around storytelling and youth-led campaigns. Directly comparable to Tampa Bay Thrives' #IYKYK anti-stigma campaign, which has reached 9.58M people through personal stories of recovery.
- Mental Health America: National nonprofit and parent affiliate of Tampa Bay Thrives. Operates the same screening tools (53,000 used by Tampa Bay Thrives), pursues prevention/early intervention, and runs a local-affiliate network — making it the closest mission and structural peer.
- Born This Way Foundation: Mental health nonprofit co-founded by Lady Gaga focused on youth wellness and stigma reduction through storytelling. Comparable to Tampa Bay Thrives' combination of youth programs and personal-story-driven #IYKYK campaign.
- Active Minds: Youth-focused mental health nonprofit supporting student mental health on K-12 and college campuses. Closely comparable to Tampa Bay Thrives' Wellness Room and youth videography programs that target student emotional regulation in schools.
- The JED Foundation: Nonprofit dedicated to protecting teen and young adult emotional health and preventing suicide. Comparable to Tampa Bay Thrives' K-12 wellness room expansion and youth mental health program portfolio.
- American Foundation for Suicide Prevention: National nonprofit focused on suicide prevention through research, education, advocacy, and loss support. Comparable to Tampa Bay Thrives' behavioral health mission targeting depression, anxiety, and substance use disorder with community mobilization.
- Shatterproof: National nonprofit addressing substance use disorder through stigma reduction, treatment access, and family support. Highly comparable to Tampa Bay Thrives' explicit focus on substance use disorder alongside depression and anxiety.
- NAMI (National Alliance on Mental Illness): National mental health advocacy and education organization. NAMIWalks is co-hosted with Tampa Bay Thrives, and NAMI pursues the same awareness, education, and stigma-reduction mission through local affiliates — directly comparable mission and operating model.
Regional players
- Crisis Center of Tampa Bay: Tampa Bay-based crisis intervention and behavioral health services provider. Listed as a partner of Tampa Bay Thrives and addresses overlapping population needs (mental health access, crisis support) within the same regional footprint.
Emerging players
- Headspace Health (Headspace for Work): Commercial mental health platform with a strong workplace well-being offering (meditations, coaching). Tampa Bay Thrives' Workplace Mental Health and Bell Seal certification efforts serve the same employer buyer, though Headspace operates as a paid B2B SaaS versus Tampa Bay Thrives' nonprofit model.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Tampa Bay Thrives social profiles
Digital presenceTampa Bay Thrives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tampa Bay Thrives leadership team
Management profileNumber of profiles
Tampa Bay Thrives funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tampa Bay Thrives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tampa Bay Thrives
What does Tampa Bay Thrives do?
Tampa Bay Thrives is a nonprofit mental health coalition that mobilizes community stakeholders to strengthen behavioral health outcomes for depression, anxiety, and substance use disorder. Its core offerings include the #IYKYK anti-stigma campaign, school-based Wellness Rooms, Workplace Mental Health programs supporting Bell Seal Certification, the Let's Talk Tampa Bay provider search directory, and complementary resources such as Mental Health America screenings, toolkits, meditations, and webinars, all delivered free of charge across the Tampa Bay region.
Is Tampa Bay Thrives a public or private company?
Tampa Bay Thrives is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tampa Bay Thrives founded?
Tampa Bay Thrives was founded in 2019. It employs 1 to 10 people.
Where is Tampa Bay Thrives based?
Tampa Bay Thrives is headquartered in Tampa, United States, in the North America region.
How does Tampa Bay Thrives make money?
Three revenue lines are on record. Founding Funding is the primary driver. The others are donations and Contributions and state Funding.
Who are Tampa Bay Thrives's main competitors?
Direct peers on record are Bring Change to Mind, Mental Health America, Born This Way Foundation, Active Minds, The JED Foundation, American Foundation for Suicide Prevention, Shatterproof and NAMI (National Alliance on Mental Illness). Crisis Center of Tampa Bay is listed as a regional player. Headspace Health (Headspace for Work) is listed as an emerging player.
Does Tampa Bay Thrives have an API?
No public API is recorded for Tampa Bay Thrives.
What industry is Tampa Bay Thrives in?
Tampa Bay Thrives's product category is Community Mental Health Coalition Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of EDAJAKAE, Behavioral & Social-Emotional Support (ABA, PBIS, Counseling). Its NAICS code is 624110 and its SIC code is 8300.