Lansing Unitra
Lansing Unitra, a subsidiary of the Lansing Group founded in 1873, manufactures premium aluminium glass racks, van racking systems, roof racks, and transporters for European trade professionals transporting flat glass, window frames, and construction materials.
- Company typePrivate
- Founded1873
- HeadquartersHengelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lansing Unitra does
Lansing Unitra is a specialty manufacturer of high-end transport solutions for commercial vehicles, headquartered in Hengelo, Netherlands, with a production facility in Bad Bentheim, Germany. The company operates as a subsidiary of the Lansing Group, a German family business founded in 1873, and serves professional tradespeople across Europe — primarily those transporting fragile or heavy materials such as flat glass, window frames, solar panels, and sheet metal — as well as mobile service and installation professionals converting vehicles into mobile workshops. Its core product portfolio comprises five lines: glass racks (external, internal, pickup, chassis cabin, and integrated racking variants), tailor-made van racking systems, premium roof racks, and a family of transporters (Multimaster, Twinnmaster, Unitra window transporter, and Cranemaster loading crane transporter), plus custom-built solutions and a pre-owned secondary market offering.
The company's underlying technology centers on premium aluminium profiles joined with a proprietary welding technique, yielding lightweight yet high-load-capacity constructions (e.g., 1,000 kg lifting capacity, 4.5 m reach on the Cranemaster). All products are handmade in-house across 8,000+ m² of production area and meet third-party safety certifications including TÜV, Dekra, and RDW. Lansing Unitra operates through two legal entities — Lansing Unitra B.V. (Netherlands) and Lansing Unitra GmbH (Germany) — and earns revenue through one-time hardware sales, recurring professional services (maintenance, damage repair, conversion), leasing, and pre-owned product sales. Pricing is quote-based and not publicly disclosed; go-to-market is sales-led with on-site expert advice, pick-up/drop-off/delivery service, and an expanding European partner network supporting lead generation.
Lansing Unitra firmographics
Firmographics- Name
- Lansing Unitra
- Legal name
- Lansing Unitra
- Website
- https://lansing-unitra.eu
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lansing Unitra, a subsidiary of the Lansing Group founded in 1873, manufactures premium aluminium glass racks, van racking systems, roof racks, and transporters for European trade professionals transporting flat glass, window frames, and construction materials.
- Ownership category
- akta.pro rank
Lansing Unitra industry classification
Industry- Product category
- Commercial Vehicle Outfitting
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops) (IMACAKAK)
Keywords
Where Lansing Unitra is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Lansing Unitra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Transport solutions sales: Sale of glass racks, roof racks, van racking systems and transporters for flat glass and window frames. Products are custom-built or standard solutions, sold as one-time purchases with optional accessories and options.
- Services (maintenance, repair, conversion): Maintenance, damage repair and conversion services from old to new vehicles. Also includes vehicle registration assistance for customers.
- Leasing: Leasing options mentioned as part of complete care service offerings.
- Pre-owned products: Sale of pre-owned products including glass transport vehicles, glass racks, transporters, roof racks, and van racking systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on specifications |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lansing Unitra product offering
Product offeringCore offering
Lansing Unitra B.V. designs, manufactures, and installs glass racks, roof racks, van racking systems, and custom transporters for commercial vehicles used by professionals in the glass, glazing, window frame, and construction industries. The company also provides maintenance, repair, conversion, and leasing services through production facilities located in Hengelo (Netherlands) and Bad Bentheim (Germany).
Product overview
Lansing Unitra is a specialized manufacturer of high-end transport solutions for professionals working with flat glass, window frames, and construction materials. The product portfolio centers on five core product lines: (1) Glass racks - available as external van-mounted, internal, pickup, chassis cabin, and internal racking system variants, all made from premium aluminum welded profiles; (2) Van racking systems - tailor-made mobile workshop configurations with integrated securing, lifting, and power solutions; (3) Roof racks - premium aluminum roof racks with ladder roller and multiple customization options; (4) Transporters - including the Multimaster (multifunctional), Twinnmaster (glass-specific), Unitra (window frame-specific), and Cranemaster (loading crane) models; and (5) Custom-built solutions for unique transport requirements. The company also offers pre-owned versions of all major product categories. All products are handmade with in-house engineering and production facilities in Hengelo (Netherlands) and Bad Bentheim (Germany), meeting TÜV, Dekra, and RDW quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Glass Racks
- Van Racking Systems
- Roof Racks
- Unitra Transporter
- Multimaster Transporter
- Twinnmaster Transporter
- Cranemaster Transporter
- Custom-Built Solutions
- Complete Care Service
- Pre-Owned Products
- Leasing Services
Quantifiable outcome
- Maximum lifting capacity of 1000 kg with maximum reach of approximately 4.5 metres for loading crane transporter
- +2 more outcomes
Companies that use Lansing Unitra
Customer profileSegments4 records
Ideal customer profiles2 records
Lansing Unitra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Lansing Unitra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BottcorePremium van racking systems supplier. Lansing Unitra collaborates with Bott to create perfect designs and convert vehicles into mobile workshops for daily work operations.
- SortimocorePremium van racking systems supplier. Sortimo systems are used in collaboration to create tailor-made van racking solutions for professional use.
- Lansing GroupcoreParent company - originally German family business founded in 1873. Lansing Unitra is part of the Lansing Group which has more than 100 employees and production area of more than 8,000 m2.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lansing Unitra competitors and assessment
Company assessmentBroad incumbents
- Hiab (Cargotec): Global leader in load-handling equipment (loader cranes, tail lifts). Both a partner supplier to Lansing Unitra and a broader incumbent in the lifting/handling equipment market overlapping with the Cranemaster transporter.
Emerging players
- Kogel Trailer GmbH: European manufacturer of trailers and transporter solutions for commercial use. Partial overlap with Lansing Unitra's transporter (trailer) product line for specialized cargo.
- VM Tarmabs (TMA): Danish manufacturer of glass transport and handling equipment. Direct niche competitor in flat glass transport solutions for the European market.
Direct peers
- Modul-System: Swedish manufacturer of modular van racking systems for commercial vehicles. Overlaps with Lansing Unitra's van racking line in target customers (trades, service fleets) and product category.
- System Edström: UK-based manufacturer of van racking, shelving and storage systems. Serves commercial vehicle fleets with similar interior outfitting solutions to Lansing Unitra's van racking line.
- Adrian Steel: US-based commercial vehicle equipment manufacturer producing van shelving, racks, and accessories. Comparable in commercial vehicle outfitting category, though focused on the North American market.
- Sortimo International: Premium German van racking and mobile workspace specialist. Direct partner of Lansing Unitra and competes in the same mobile-workshop conversion space across Europe.
- Syncro System: Italian manufacturer of van racking and commercial vehicle interior fittings. Comparable product offering targeting professional tradespeople and service fleets across Europe.
- Bott Group: Germany-based manufacturer of van racking systems and vehicle outfitting. Directly comparable as Lansing Unitra integrates Bott systems into its own van racking solutions.
Regional players
- StorageTek / Autoform: Norwegian van racking and commercial vehicle interior system manufacturer. Comparable product line but primarily serving the Nordic regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lansing Unitra social profiles
Digital presenceLansing Unitra compliance and trust
Trust signalCompliance3 records
Lansing Unitra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lansing Unitra leadership team
Management profileNumber of profiles
Profiles1 record
Lansing Unitra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lansing Unitra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lansing Unitra
What does Lansing Unitra do?
Lansing Unitra B.V. designs, manufactures, and installs glass racks, roof racks, van racking systems, and custom transporters for commercial vehicles used by professionals in the glass, glazing, window frame, and construction industries. The company also provides maintenance, repair, conversion, and leasing services through production facilities located in Hengelo (Netherlands) and Bad Bentheim (Germany).
Is Lansing Unitra a public or private company?
Lansing Unitra is a private company. It is classified as family owned and is currently operating.
When was Lansing Unitra founded?
Lansing Unitra was founded in 1873. It employs 11 to 50 people.
Where is Lansing Unitra based?
Lansing Unitra is headquartered in Hengelo, Netherlands, in the Europe region.
How does Lansing Unitra make money?
Four revenue lines are on record. Transport solutions sales are the primary driver. The others are services (maintenance, repair, conversion), leasing and pre-owned products.
Who are Lansing Unitra's main competitors?
Hiab (Cargotec) is listed as a broad incumbent. Emerging players are Kogel Trailer GmbH and VM Tarmabs (TMA). Direct peers are Modul-System, System Edström, Adrian Steel, Sortimo International, Syncro System and Bott Group. StorageTek / Autoform is listed as a regional player.
Does Lansing Unitra have an API?
No public API is recorded for Lansing Unitra.
What industry is Lansing Unitra in?
Lansing Unitra's product category is Commercial Vehicle Outfitting. Its primary akta.pro industry code is IMACAKAK, Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops). Its NAICS code is 3339 and its SIC code is 3530.