Eliza was here
Eliza was here is a Dutch online travel agency selling bundled flight-plus-accommodation-plus-rental-car package holidays to small-scale accommodations in Southern Europe, serving primarily Dutch and Belgian leisure travelers.
- Company typePrivate
- Founded2001
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eliza was here does
Eliza was here is a Dutch online travel agency founded in 2001 that sells package holidays to small-scale, non-mass-tourism accommodations in Southern Europe. The company operates as a branded sub-business of Sunweb Group GmbH (parent headquartered in Zürich, Switzerland), with the Dutch trading entity Sunweb Group Netherlands B.V. registered in Rotterdam. Its core proposition is bundled packages that combine flight, accommodation, and rental car in a single booking, with rental cars supplied exclusively through partner Sunny Cars under all-risk insurance with unlimited kilometers.
The platform is a web-based booking engine accessible at elizawashere.nl with native iOS and Android applications, plus a customer self-service portal (Mijn Eliza). Customers can also access a content-marketing layer including an editorial blog and Instagram channel. The product surface spans Fly & Drive packages, self-drive Autovakanties, Round Trips (Rondreis), Workation packages, Winter Sun (Winterzon), Last Minute deals, and Early Booking discounts. Accommodation inventory is organized into distinct categories including agriturismo, boutique hotels, bed and breakfasts, vacation houses, apartments, and specialty unique stays (cortijo, finca, kasteel, masseria, posada, quinta, trulli) across Greece, Spain, Portugal, Italy, and Cyprus.
The business model is transaction-based: revenue is generated on the spread between wholesale travel components and the retail package price, supplemented by AXA-branded travel insurance attach. The customer base is geographically concentrated in the Netherlands and Belgium, served via six departure airports. Consumer trust is supported by Dutch industry memberships including ANVR, SGR, Calamiteitenfonds, Thuiswinkel Waarborg, and Trust Ecommerce Europe, plus a Travelife sustainability certification. The company has 11-50 employees and is privately held.
Eliza was here firmographics
Firmographics- Name
- Eliza was here
- Legal name
- Sunweb Group Netherlands B.V.
- Website
- https://elizawashere.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eliza was here is a Dutch online travel agency selling bundled flight-plus-accommodation-plus-rental-car package holidays to small-scale accommodations in Southern Europe, serving primarily Dutch and Belgian leisure travelers.
- Ownership category
- akta.pro rank
Eliza was here industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)
Keywords
Where Eliza was here is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Eliza was here business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Package Holiday Sales: Revenue generated from selling complete holiday packages that include flights, accommodation, and rental car. This is the primary revenue stream.
- Travel Insurance: AXA travel and cancellation insurance offered as add-on to bookings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with inclusive components |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eliza was here product offering
Product offeringCore offering
Eliza was here is a Dutch online travel agency that sells curated package holidays to small-scale, unique accommodations in Southern Europe (Greece, Spain, Portugal, Italy, Cyprus). Its core product is the inclusive Fly & Drive package combining flights, hand-picked accommodation and a Sunny Cars rental car with all-risk insurance and unlimited kilometers, targeted at Dutch and Belgian consumers seeking holidays away from mass tourism.
Product overview
Eliza was here is a Dutch online travel agency specializing in unique, small-scale holidays in Southern Europe. The company operates a package holiday model (vliegvakantie) combining flights, accommodation, and rental cars through the Mijn Eliza customer portal and mobile app. Core products include Fly & Drive holidays with all-risk insured vehicles and unlimited kilometers, auto holidays for self-drive travelers, Last Minute Deals with early booking discounts, and seasonal Winterzon packages. Accommodation offerings span multiple categories: Agriturismo (Italian farm stays), Boutique Hotels, Bed and Breakfasts, Vacation Homes, and Unique Stays (Cortijo, Finca, Kasteel, Masseria, Posada, Quinta, Trulli). The company also offers niche products like Workation packages and school holiday specials. All fly & drive bookings include rental cars through Sunny Cars with comprehensive insurance. Add-on services include AXA travel insurance and car rental upgrades. The company is part of Sunweb Group and operates under ANVR and SGR certifications for consumer protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Vliegvakantie / Fly & Drive Package holidays combining flights, accommodation and rental car, with unlimited kilometers and all-risk insurance included via Sunny Cars. Offered to Dutch and Belgian travelers seeking small-scale holidays in Southern Europe.
- Autovakantie (Self-Drive Holidays) Self-drive holidays for travelers using their own vehicle to reach destinations in Italy, Portugal and Spain. Targets Dutch and Belgian leisure travelers preferring independent road-travel vacations.
- Winterzon (Winter Sun) Holidays Winter sun vacation packages to Spain, Portugal and Cyprus with heated-pool options, ideal for travelers escaping cold Northern European winters.
- Last Minute Deals Discounted last-minute holiday packages for close-in departures across Cyprus, Greece, Italy, Portugal and Spain, with €75 per person discount on eligible departures.
- Workation Packages Working vacation packages combining remote work with travel, allowing professionals to work from sunny Southern European destinations while on holiday.
- Rondreis (Round-Trip) Packages Multi-destination round-trip packages designed for travelers wanting to explore multiple regions across Southern Europe in a single trip.
- Schoolvakanties (School Holiday) Packages Family-oriented holiday packages timed to Dutch and Belgian school vacation periods including spring, May, summer, autumn and Christmas breaks.
- Agriturismo Stays Traditional Italian farm-stay accommodations in Sardinia, Sicily, Tuscany, Umbria and Southern Italy, offering rural and authentic experiences for independent and package travelers.
- Boutique Hotels Small-scale, stylish boutique hotels in Cyprus, Italy, Greece, Portugal and Spain offering personal attention and distinctive character, targeted at travelers seeking non-standard lodging.
- Hotels Hotel accommodation bookings across the company's Southern European destinations, offered as standalone stays or as part of Fly & Drive packages.
- Apartments Apartment accommodation in Spain and Tenerife for independent self-catering stays.
- Unique Accommodations (Cortijo, Finca, Kasteel, Masseria, Posada, Quinta, Trulli) Specialty unique accommodations including Spanish cortijos and fincas, Portuguese quintas, Italian masserias and trulli, castles and posadas, targeted at travelers seeking distinctive stays away from mass tourism.
- Vakantiehuis (Vacation Homes) Vacation homes across Cyprus, Greece, Portugal and Spain, with filter options for seaside locations, group sizes, jacuzzi and swimming pool, targeting families and groups.
- Bed and Breakfast Bed and breakfast accommodations across Greece, Italy, Portugal and Spain, with options for romantic getaways and properties with pools, aimed at independent and couples travelers.
- Travel and Cancellation Insurance (AXA) Travel and cancellation insurance supplied through AXA, offered as a paid add-on to holiday packages booked through the platform.
Companies that use Eliza was here
Customer profileSegments2 records
Ideal customer profiles1 record
Eliza was here technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature1 record
Eliza was here partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sunny CarscoreExclusive car rental partner for Eliza was here. All car rentals are booked through Sunny Cars with all-risk insurance included. Unlimited kilometers, and quality guaranteed.
- Sunweb GroupcoreParent company operating Eliza was here brand. Sunweb Group GmbH (Zürich) operates the brand alongside other subsidiaries in Belgium, France, Germany, Denmark, UK and Sweden.
- ANVRcoreDutch travel association ensuring consumer protection and industry standards. SGR registration: 3609 (Switzerland) / 1966 (Netherlands). ANVR: 05098 (Switzerland) / 03200 (Netherlands)
- SGR (Stichting Garantiefonds Reisgelden)coreDutch guarantee fund protecting travelers' payments. Member for both Netherlands (SGR: 1966) and Switzerland (SGR: 3609) entities.
- CalamiteitenfondsminorDutch emergency fund for travelers in case of disasters during holidays
- Thuiswinkel WaarborgminorDutch e-commerce trust mark for safe online shopping
- AXA InsuranceminorTravel and cancellation insurance provider for holiday bookings
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eliza was here competitors and assessment
Company assessmentDirect peers
- VakantiePiraten: Dutch deal-based travel platform curating discounted package holidays and accommodation offers. Comparable in serving Dutch/Belgian deal-seeking leisure travelers to Mediterranean destinations, though differentiated by deal-aggregation versus curated-portfolio model.
- Prijsvrij: Dutch online travel agency selling package holidays to Mediterranean and other European destinations. Comparable in operating model (online package OTA), customer geography (NL/BE), and product mix (flight-inclusive holidays).
- GOGO Tours: Sister brand within the broader Dutch package-holiday space, offering fly-drive and all-inclusive holidays to Mediterranean destinations from the Netherlands. Comparable in product offering and customer base.
- Sunweb: Flagship sister brand under the same Sunweb Group parent, offering package holidays to Southern Europe from the Netherlands. Most direct peer given identical parent, overlapping destinations, and similar customer base — Eliza was here is differentiated by its small-scale/niche positioning within the same portfolio.
- Corendon: Dutch tour operator focused on package holidays to Turkey, Greece, Spain, and other sun destinations. Comparable as a Dutch-origin package OTA serving overlapping Southern European destinations and customer segments.
- Tjingo: Dutch online travel agency offering package holidays and last-minute deals to Southern European destinations. Comparable as an online-only Dutch package OTA competing for the same NL/BE customer base.
- Neckermann Reizen: Relaunched Dutch package holiday brand (under D-reizen group) offering sun holidays to Southern Europe. Comparable as a Dutch package OTA targeting similar NL/BE customers with fly-drive style products.
- TUI Nederland: Largest Dutch package holiday operator offering fly & drive and all-inclusive holidays to Mediterranean destinations. Comparable in that it sells bundled flight+hotel+car packages to Dutch consumers seeking Southern European holidays, though at much larger scale.
Broad incumbents
- Booking.com: Global OTA dominant in the Dutch market offering accommodation-led bookings to Southern Europe. Comparable as a competitor for the same Dutch/Belgian travelers to the same destinations, though Booking.com is component-based (à la carte) versus Eliza was here's inclusive package model.
Emerging players
- Traveldeal: Dutch online travel agency selling discounted package holidays to Mediterranean and other European destinations. Comparable as an online-only package OTA serving similar NL/BE customers, though smaller in scale and assortment than Eliza was here.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eliza was here social profiles
Digital presenceEliza was here compliance and trust
Trust signalCompliance7 records
Eliza was here financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eliza was here leadership team
Management profileNumber of profiles
Eliza was here funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eliza was here M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eliza was here
What does Eliza was here do?
Eliza was here is a Dutch online travel agency that sells curated package holidays to small-scale, unique accommodations in Southern Europe (Greece, Spain, Portugal, Italy, Cyprus). Its core product is the inclusive Fly & Drive package combining flights, hand-picked accommodation and a Sunny Cars rental car with all-risk insurance and unlimited kilometers, targeted at Dutch and Belgian consumers seeking holidays away from mass tourism.
Is Eliza was here a public or private company?
Eliza was here is a private company. It is classified as corporate owned and is currently operating.
When was Eliza was here founded?
Eliza was here was founded in 2001. It employs 11 to 50 people.
Where is Eliza was here based?
Eliza was here is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Eliza was here make money?
Two revenue lines are on record. Package Holiday Sales are the primary driver. The others are travel Insurance.
Who are Eliza was here's main competitors?
Direct peers on record are VakantiePiraten, Prijsvrij, GOGO Tours, Sunweb, Corendon, Tjingo, Neckermann Reizen and TUI Nederland. Booking.com is listed as a broad incumbent. Traveldeal is listed as an emerging player.
Does Eliza was here have an API?
No public API is recorded for Eliza was here.
What industry is Eliza was here in?
Eliza was here's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging). Its NAICS code is 561510.