Murudeshwar Ceramics
Murudeshwar Ceramics (Naveen Tile) is a Bengaluru-based Indian tile manufacturer founded in 1983 that produces ceramic, vitrified, porcelain, and specialty tiles for residential, commercial, and industrial customers, distributed through thousands of retailers, direct enterprise sales, and an online store across India.
- Company typePrivate
- Founded1983
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Murudeshwar Ceramics does
Murudeshwar Ceramics Limited, operating under the Naveen Tile brand, is a Bengaluru-headquartered Indian tile manufacturer founded in 1983 as part of the RNS Group of Companies. The company produces ceramic wall and floor tiles, polished and glazed vitrified tiles, porcelain tiles, double charge tiles, full body tiles, soluble salt tiles, and specialized cool roof tiles. Manufacturing relies on hydraulic pressing of clay, quartz, feldspar, and silica mixtures combined with a vitrification process, supplemented by digital printing technology for design reproduction and color consistency. The portfolio is organized across material types and room applications (living room, bedroom, kitchen, bathroom, commercial, outdoor), positioning the company as a one-stop tile supplier for residential, commercial, and industrial spaces.
The business operates a multi-channel go-to-market: direct enterprise sales to builders, developers, government departments, and large corporates; thousands of independent retail dealers across India; and a direct-to-consumer e-commerce storefront at naveentile.com. Pricing is quote-based rather than publicly listed, with unit pricing on tiles, a standard domestic shipping fee of approximately Rs. 1,000 per order, and a 4% breakage allowance borne by the customer. The company holds ISO 9001:2015, ISI, and BIS certifications, and its customer roster spans IT majors (Infosys, Wipro, Tech Mahindra), banks (SBI, HDFC, ICICI), automotive OEMs (Maruti Suzuki, Mercedes-Benz, Tata Motors), real estate developers (Prestige, Sobha, Puravankara), healthcare institutions (AIIMS, Manipal, Narayana), oil & gas PSUs (Indian Oil, BPCL), conglomerates (Reliance), engineering firms (L&T), FMCG (Hindustan Unilever), and government (ISRO). A third-party tile visualizer (tilesview.ai) is embedded for customer room preview, and an active content/blog presence supports top-of-funnel demand generation.
Murudeshwar Ceramics firmographics
Firmographics- Name
- Murudeshwar Ceramics
- Legal name
- Murudeshwar Ceramics Limited
- Website
- https://naveentile.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Murudeshwar Ceramics (Naveen Tile) is a Bengaluru-based Indian tile manufacturer founded in 1983 that produces ceramic, vitrified, porcelain, and specialty tiles for residential, commercial, and industrial customers, distributed through thousands of retailers, direct enterprise sales, and an online store across India.
- Ownership category
- akta.pro rank
Murudeshwar Ceramics industry classification
Industry- Product category
- Ceramic and Vitrified Tile Manufacturing
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Structural Clay Products (3250), Pottery & Related Products (3260), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industries
- Clay & Concrete Roof Tiles (IMADAFAC), Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Murudeshwar Ceramics is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Murudeshwar Ceramics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tile Manufacturing and Sales: Manufactures and sells a wide range of tiles including ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, porcelain tiles, double charge tiles, and designer digital tiles. Revenue is generated through direct sales to enterprise clients and through distribution network to retail customers.
- Retail Distribution: Products distributed through thousands of retail stores across India, generating revenue through wholesale and retail sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tile Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Murudeshwar Ceramics product offering
Product offeringCore offering
Murudeshwar Ceramics Limited, operating under the brand name Naveen Tile, manufactures and sells a wide range of ceramic, vitrified, porcelain, double charge, full body, soluble salt, and cool roof tiles for floor, wall, and roof applications. Products are sold through thousands of retail stores across India, direct enterprise sales to builders, developers, corporates, and government clients, and through an own e-commerce store.
Product overview
Naveen Tile is a comprehensive tile retail platform under Murudeshwar Ceramics Limited, offering an extensive portfolio of floor and wall tiles across multiple material types and room applications. The product lineup centers on Ceramic Tiles, Vitrified Tiles (including Glazed and Polished Glazed variants), Porcelain Tiles, Double Charge Tiles, Full Body Tiles, and Soluble Salt Tiles. These are organized by application areas including Living Room, Bedroom, Kitchen, Bathroom, Commercial, and Outdoor spaces, along with specialized offerings like Cool Roof Tiles. The company positions itself as a one-stop solution for residential, commercial, and industrial tiling needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceramic Tiles Versatile, moisture-resistant tiles suitable for kitchens, bathrooms, and living areas, available in various colors, patterns, and designs for residential and commercial wall and floor applications.
- Double Charge Tiles High durability tiles produced through double-layer pigment compression, offering scratch and stain resistance for high-traffic spaces such as hallways, lobbies, and commercial floors.
- Full Body Tiles Tiles with colour pigments running through the entire tile body, providing high durability and chip resistance suitable for both residential and commercial spaces.
- Glazed Vitrified Tiles Tiles combining vitreous strength with a stain-resistant glaze, available in glossy or matte finishes for modern interiors and high-traffic areas.
- Polished Glazed Vitrified Tiles Premium vitrified tiles with a polished finish offering high durability and easy maintenance for sophisticated residential and commercial interiors.
- Vitrified Tiles Tiles produced through vitrification with low water absorption (less than 1%), providing high durability, scratch resistance, and stain resistance for high-traffic areas.
- Porcelain Tiles Premium dense tiles with water absorption under 0.5%, offering superior durability, stain resistance, and scratch resistance for moisture-prone areas and heavy-use floors.
- Soluble Salt Tiles Handcrafted design tiles with a rustic aesthetic suited for feature walls, bathrooms, and kitchens.
- Wall Tiles Tiles designed for wall applications in living rooms, bathrooms, kitchens, bedrooms, and commercial spaces, available in varied designs, patterns, and finishes.
- Floor Tiles Tiles designed for floor applications across living rooms, bedrooms, kitchens, bathrooms, outdoor areas, and commercial spaces.
- Cool Roof Tiles Specialized roof tiles with UV-resistant and weather-resistant properties for outdoor and rooftop installations.
Quantifiable outcome
- Tiles are made to withstand the rigors of foot traffic, humidity, and extreme weather conditions
- +1 more outcomes
Companies that use Murudeshwar Ceramics
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Murudeshwar Ceramics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Murudeshwar Ceramics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Murudeshwar Ceramics competitors and assessment
Company assessmentBroad incumbents
- RAK Ceramics India: Indian arm of UAE-based global ceramics major, offering ceramic, vitrified, and porcelain tiles plus sanitaryware. Competes in premium Indian commercial and hospitality segments with global branding.
- H&R Johnson (Prism Johnson): Tile division of Prism Johnson Limited, one of India's oldest tile brands. Operates at greater scale and broader geographic reach than Naveen, with overlapping products in ceramic, vitrified, and outdoor tiles.
Direct peers
- Varmora Granito: Privately-held Indian tile manufacturer with a broad product portfolio across ceramic, vitrified, and porcelain tiles. Comparable scale, distribution model, and target customer base.
- Orient Bell Limited: Indian tile producer with ceramic, vitrified, and porcelain offerings distributed through a multi-thousand retailer network. Closely matched business model, geography, and customer segments.
- Nitco Tiles: Indian tile and marble manufacturer with established enterprise and retail distribution. Comparable in product mix and Indian-market focus, with similar engagement in commercial and residential projects.
- Kajaria Ceramics: India's largest tile manufacturer producing ceramic, vitrified, and porcelain tiles with a nationwide distribution network and enterprise client base. Directly comparable in product category, customer segments (builders, corporates, retailers), and Indian-market focus.
- Somany Ceramics: Major Indian tile and sanitaryware manufacturer with a similar portfolio of ceramic, vitrified, and digital tiles. Competes head-to-head with Naveen in residential and commercial channels across India.
- Asian Granito India: Listed Indian tile manufacturer with comparable product range covering ceramic, vitrified, porcelain, and engineered marble. Competes in similar price bands and distribution channels as Naveen Tile.
- Simpolo Ceramics: Indian tile manufacturer producing vitrified, porcelain, ceramic, and wall tiles with nationwide distribution. Competes in the same mid-to-premium segments of the Indian market.
Emerging players
- Cera Sanitaryware: Primarily a sanitaryware and bath solutions company that has expanded into tiles and engineered marble. Adjacent competitor in home building products with overlapping distribution through Indian dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Murudeshwar Ceramics social profiles
Digital presenceMurudeshwar Ceramics compliance and trust
Trust signalCompliance3 records
Murudeshwar Ceramics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murudeshwar Ceramics leadership team
Management profileNumber of profiles
Profiles1 record
Murudeshwar Ceramics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murudeshwar Ceramics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murudeshwar Ceramics
What does Murudeshwar Ceramics do?
Murudeshwar Ceramics Limited, operating under the brand name Naveen Tile, manufactures and sells a wide range of ceramic, vitrified, porcelain, double charge, full body, soluble salt, and cool roof tiles for floor, wall, and roof applications. Products are sold through thousands of retail stores across India, direct enterprise sales to builders, developers, corporates, and government clients, and through an own e-commerce store.
Is Murudeshwar Ceramics a public or private company?
Murudeshwar Ceramics is a private company. It is classified as family owned and is currently operating.
When was Murudeshwar Ceramics founded?
Murudeshwar Ceramics was founded in 1983. It employs 101 to 250 people.
Where is Murudeshwar Ceramics based?
Murudeshwar Ceramics is headquartered in Bangalore, India, in the Asia region.
How does Murudeshwar Ceramics make money?
Two revenue lines are on record. Tile Manufacturing and Sales are the primary driver. The others are retail Distribution.
Who are Murudeshwar Ceramics's main competitors?
Broad incumbents on record are RAK Ceramics India and H&R Johnson (Prism Johnson). Direct peers are Varmora Granito, Orient Bell Limited, Nitco Tiles, Kajaria Ceramics, Somany Ceramics, Asian Granito India and Simpolo Ceramics. Cera Sanitaryware is listed as an emerging player.
Does Murudeshwar Ceramics have an API?
No public API is recorded for Murudeshwar Ceramics.
What industry is Murudeshwar Ceramics in?
Murudeshwar Ceramics's product category is Ceramic and Vitrified Tile Manufacturing. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAFAC, Clay & Concrete Roof Tiles. Its NAICS code is 327120 and its SIC code is 3250.