MSI Sistemas de Inteligencia de Mercado

What MSI Sistemas de Inteligencia de Mercado does

MSI Sistemas de Inteligencia de Mercado, S.A. is a privately held Spanish market intelligence firm headquartered in Madrid that has provided automotive sector data, analytics, and decision-support services for 40+ years. The company maintains an unbroken historical data series on Spanish vehicle registrations dating to 1973, and serves manufacturers (Audi, BMW, Mercedes-Benz, Toyota, SEAT, Peugeot, Fiat, Honda), tier-1 suppliers (Bosch, Goodyear, Pirelli, Michelin), banks (BBVA, Santander Consumer, Bankinter), insurers (Mapfre, AMV Seguros, Línea Directa Aseguradora), leasing operators (Arval, Alphabet, Fraikin, Petit Forestier), and trade associations (FACONAUTO, GANVAM, ANESDOR, FENEVAL, ANEN), reaching 350+ direct clients, 7,000+ users, and over 2,000 companies that habitually consume MSI information.

The company's product architecture centers on the SIMMIX family of web-based, configurable Marketing MIX information systems (SIMMIX 360, SIMMIX, SIMMIX Web & Dashboard, PINDORA & PPART, INDEX, DCP), which integrate new vehicle, used vehicle, motorcycle, aftermarket, agricultural machinery, and recreational boat data with proprietary forecasting models derived from Dr. Lewandosky's methodology. On top of this platform, MSI sells monthly and quarterly subscription dossiers (FORCAR VN at €595, FORCAR VO at €300, FORBIKE at €360, FORCAR TRIMESTRAL at €536, with ~20% annual subscription discounts), downloadable data sets (e.g., matriculations at €400 + VAT), and white papers (Libro Blanco de la Distribución Oficial 2018 at €35; Libro blanco de los talleres 2024 at €40). Newer platform additions include the SIMMIX-KPI Automoción Data Space (a GDPR-compliant federated data space funded by EU NextGenerationEU), and two MINCOTUR-backed consortium products — NERV (digital business risk research) and ICIMUC (AI-driven multi-cloud cybersecurity for Industry 4.0).

MSI's revenue model combines recurring subscription revenues (FORCAR dossiers, Data Space participation fees), transactional one-time sales (data sets, books, white papers), professional services (customized consulting for OEMs and national accounts), and non-dilutive public funding (MINCOTUR AEI grants, EU NextGenerationEU subsidies). The firm employs 11-50 people, with team members averaging 19-20 years of automotive sector experience, and reaches the market through four professional clubs (Club de Previsión de Automoción since 1996, Club de las Dos Ruedas since 2000, Club de la Movilidad y Vehículo Industrial since 2020, After Market Club since 2011), an WooCommerce-based marketplace, partnerships with international research firms (Kantar, IHS Markit/S&P Global, DATAFORCE, PROMOCAR), and co-marketing with 360 Business School.

Name

MSI Sistemas de Inteligencia de Mercado

Legal name

MSI Sistemas de Inteligencia de Mercado, S.A.

Website

https://msiberia.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MSI is a Madrid-based market intelligence firm providing automotive sector data, subscription dossiers, configurable web analytics platforms (SIMMIX), and consulting to OEMs, dealers, suppliers, banks, and trade associations in Spain since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Database Subscriptions and Reports: MSI generates revenue through recurring subscriptions to its proprietary databases and periodic analytical reports (FORCAR VN, FORCAR VO, FORCAR TRIMESTRAL, FORBIKE) covering new vehicle, used vehicle, and aftermarket markets. Reports can be purchased individually or at a 20% discount via annual subscriptions. Additional publications include the Libro Blanco de la Distribución Oficial and the Libro blanco de los talleres.
2. Customized Consulting Services: MSI offers bespoke consulting engagements tailored to specific client needs, including analysis and forecasts for specific markets, brands, models, or geographic regions. Revenue is generated on a project basis for multinational subsidiaries and national companies requiring localized market analysis.
3. Data Sets Marketplace: MSI sells pre-built sector datasets (matriculations, VO offer, VO demand, vehicle fleet) through its marketplace, providing structured, maintained information for immediate use in analysis, studies, planning, and product development.
4. Data Space Participation (KPIs and Sector Benchmarks): The SIMMIX-KPI Automoción Data Space generates revenue through participant and data provider roles. Participants pay for standardized KPI products; data providers contribute datasets in exchange for sector benchmarks and aggregated analytics. Integration services are also offered as a revenue stream.
5. Books and White Papers: MSI publishes and sells specialized books including the 'Libro Blanco de la Distribución Oficial 2018' (€35.00) and 'Libro blanco de los talleres 2024' (€40.00), available for purchase through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MSI develops and operates web-based configurable Marketing MIX information systems (SIMMIX family) and maintains proprietary automotive databases that cover new vehicles, used vehicles, motorcycles, aftermarket, and recreational boats in Spain. On top of this platform-and-data foundation, the company sells recurring subscriptions to monthly and quarterly dossiers (FORCAR VN, FORCAR VO, FORBIKE, FORCAR TRIMESTRAL), pre-built sector data sets, published white papers (Libro Blanco de la Distribucion Oficial 2018, Libro blanco de los talleres 2024), a collaborative KPI data space (SIMMIX-KPI), specialized platforms (NERV for digital business risk and ICIMUC for Industry 4.0 cybersecurity), and customized consulting services for automotive manufacturers, dealer networks, fleets, aftermarket operators, insurers, financial institutions, and trade associations.

Product overview

MSI Sistemas de Inteligencia de Mercado operates a platform-plus-modules architecture anchored by the SIMMIX® family of web-based configurable Marketing MIX information systems (SIMMIX® 360, SIMMIX®, PINDORA & PPART, INDEX, DCP) for managing and analyzing new/used vehicle, motorcycle, and recreational boat markets. This core platform is complemented by the Espacio de Datos KPI Automoción (SIMMIX-KPI), a federated data space for standardized sector KPIs and benchmarks funded by the EU NextGenerationEU. On top of the technology platform, MSI offers a suite of data subscription studies (FORCAR VN, FORCAR VO, FORBIKE, FORCAR TRIMESTRAL), published white papers (Libro Blanco de la Distribución Oficial, Libro blanco de los talleres), downloadable data sets, and four professional clubs (Automotive Forecast Club, Two-Wheelers Club, Industrial Vehicle Club, After Market Club). Specialized offerings include NERV (digital business risk research platform, MINCOTUR-funded) and ICIMUC (multi-cloud cybersecurity platform for Industry 4.0). All offerings are supported by MSI's proprietary market databases covering vehicle registrations, fleet, used vehicles, and provincial geoeconomic data.

Differentiator

Problem solved

Functional benefit

Brands

• SIMMIX 360: Web-based Marketing MIX information systems for managing and controlling new car and motorcycle markets without local installation requirements.
• SIMMIX
• SIMMIX Web & Dashboard
• PINDORA & PPART
• INDEX
• DCP
• NERV
• ICIMUC

Products and services

• SIMMIX Platform (SIMMIX 360 / SIMMIX / SIMMIX Web & Dashboard) Configurable web-based Marketing MIX information system that manages and controls the new car, used car, motorcycle, agricultural machinery, and recreational boat markets without requiring on-premise installation. Built for automotive marketing, sales, planning, product, and network development departments.
• PINDORA & PPART Configurable system for post-sale market management and development, including optimization and long-term planning of automotive service networks. Used by workshops, dealership groups, and aftermarket operators.
• INDEX Daily forecast tracking system that updates and evaluates the current month's real market evolution, enabling measurement of market reaction to programmed actions.
• DCP Forecasting and market control tool that provides daily projections for the current month and year for each user-defined market profile, enabling early diagnosis of potential crisis situations across market ranges.
• Espacio de Datos KPI Automocion (SIMMIX-KPI) Collaborative data infrastructure that anonymizes and normalizes operational data from workshops, dealerships, brands, and suppliers into standardized KPIs and sector benchmarks, using a proprietary post-sale ontology. Participants access standardized KPI products; data providers exchange datasets for benchmarks and aggregated anonymized analytics.
• FORCAR VN - Monthly New Car Market Dossier Monthly statistical dossier analyzing the new car market (turismos and 4x4) in Spain, including economic trends, sector framework, and monthly forecasts by sales channel.
• FORCAR VO - Monthly Used Car Market Dossier Monthly statistical dossier analyzing the Spanish used car market (turismos), including economic trends, sector analysis, and monthly forecasts by age brackets and sales channels.
• FORBIKE - Monthly Two-Wheeler Market Dossier Monthly statistical dossier analyzing the two-wheeler market (mopeds and motorcycles) in Spain, covering economic trends, sector analysis, and monthly forecasts by segment and displacement.
• FORCAR TRIMESTRAL - Quarterly New Car Market Dossier Quarterly statistical dossier analyzing the long-term tracking of the new car and 4x4 market in Spain, including economic trend analysis, sector framework, and 5-year forecasts.
• Libro Blanco de la Distribucion Oficial 2018 158-page white paper analyzing the current situation and medium/long-term outlook for official automotive distribution in Spain, covering sector structure, regulatory framework, market dimensions, and management results.
• Libro blanco de los talleres 2024 360-page white paper analyzing the automotive aftermarket, covering demand analysis, market forecasts, service network analysis, workshop management, and future post-sale conditioning factors.
• MSI Data Sets Marketplace Pre-built sector-specific datasets covering vehicle registrations (matriculaciones), used car supply (oferta VO), used car demand (demanda VO), and vehicle fleet data, available for purchase through the MSI online marketplace.
• MSI Market Databases (Matriculaciones, Parque, VO, Geoeconomicos) Daily-updated databases compiled from official sources covering new vehicle registrations, localized vehicle fleet (dating back to 1973), used vehicle market, and provincial geoeconomic indicators including geography, demographics, employment, economy, tourism, and automotive data.
• NERV Platform Advanced platform for digital business risk research, developed in consortium with Universidad de Malaga, MNEMO, and ONTECH, supported by the Spanish Ministry of Industry, Commerce and Tourism (MINCOTUR) under reference AEI-010500-2021-16.
• ICIMUC Platform Intelligent multi-cloud cybersecurity management platform for Industry 4.0, helping cybersecurity analysts and manufacturing organizations manage and mitigate cyber risks using massive data processing and artificial intelligence. Reference AEI-010500-2023-69, funded by MINCOTUR and EU NextGenerationEU.
• Consultoria Personalizada (Custom Consulting) Bespoke consulting engagements for specific market/sector analysis, brand or model forecasting, and regional/provincial market potential evaluation, tailored for multinational subsidiaries and national companies requiring localized market analysis beyond standardized reports.

Quantifiable outcome

• 350+ clients and 7,000+ users rely on MSI's data and systems daily for market decisions
• +5 more outcomes

Named customers36 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Universidad de MálagacoreStrategic or Co-development Partner · 1 January 2021Partner in the NERV consortium project (AEI-010500-2021-16) for developing an advanced digital business risk research platform, supported by MINCOTUR.
• MNEMO Evolution & Integration ServicescoreStrategic or Co-development PartnerConsortium partner in the NERV project (AEI-010500-2021-16) for digital business risk research platform development.
• ONTECHcoreStrategic or Co-development PartnerConsortium partner in the NERV project (AEI-010500-2021-16) for digital business risk research platform development.
• OnTech InnovationcoreStrategic or Co-development PartnerConsortium partner in the ICIMUC project (AEI-010500-2023-69) for intelligent multi-cloud cybersecurity management platform for Industry 4.0. Funded by MINCOTUR and EU NextGenerationEU.
• AEI Ciberseguridad y Tecnologías AvanzadascoreStrategic or Co-development PartnerConsortium partner in the ICIMUC project (AEI-010500-2023-69) for intelligent multi-cloud cybersecurity management platform. MSI participates as a data sector contributor.
• Innovate (MNEMO)coreStrategic or Co-development PartnerConsortium partner in the ICIMUC project (AEI-010500-2023-69) for intelligent multi-cloud cybersecurity management platform for Industry 4.0.
• KantarminorGTM or Marketing PartnerInternational partner. One of the world's largest research agencies, part of KANTAR group, with offices in 80 countries and leading automotive promotional campaign analysis globally.
• IHS Markit (S&P Global)minorGTM or Marketing PartnerInternational partner. American multinational specialized in automotive industry support, with forecasting services and systems across 75+ countries, 6,000+ workers, and 1,000+ automotive industry clients.
• DATAFORCEminorGTM or Marketing PartnerInternational partner. German market research leader in automotive fleet markets, with offices in Germany, China, Italy, and Switzerland, offering international systems for new and used car demand analysis and forecasting.
• PROMOCAR (TNS)minorGTM or Marketing PartnerInternational partner. Company specialized in permanent analysis of automotive promotional campaigns and incentives across major European markets including Spain, France, Italy, Germany, UK, Russia, Brazil, and Turkey.
• ACAP (Associação Comércio do Automóvel em Portugal)minorGTM or Marketing PartnerInternational partner. Portugal's most important automotive, industrial, motorcycle, and agricultural vehicle association, representing importers, dealers, and auxiliary industry.
• ManservminorGTM or Marketing PartnerInternational partner. World-leading company in data mining, specialized systems, and individual consulting. 40 years of innovation and market experience.
• MNEMOminorGTM or Marketing PartnerInternational partner. Spanish company with international projection through offices in Spain, Colombia, and Panama, providing 24x7 cybersecurity services through 2 certified SOCs (CERT members and FIRST members).
• ANESDOR (Asociación de Motociclistas en España)coreGTM or Marketing PartnerNational partner. Motorcycle association in Spain and institutional representative of all brands before public, political, and media bodies nationally and internationally. ANESDOR considers MSI the official motorcycle data provider in Spain.
• FACONAUTOcoreGTM or Marketing PartnerNational partner. Federation of official car dealer associations in Spain, representing 2,831 car dealers and 311 commercial vehicle dealers. MSI collaborates with FACONAUTO on the Spanish Automotive Observatory.
• GANVAMcoreGTM or Marketing PartnerNational partner. Spain's oldest and most representative automotive distribution association, founded in 1957, transversal organization bringing together dealers and official services, sales, and independent workshops.
• Grupo SoleraminorGTM or Marketing PartnerNational partner. Reference in vehicle valuation and repair estimation, offering services, innovation, quality, and tailored solutions for real market needs.
• CESVIMAP (Mapfre)minorGTM or Marketing PartnerNational partner. Mapfre vehicle research center dedicated to automobile research, focusing on methodologies for damage compensation from accidents.
• 360 Business SchoolminorGTM or Marketing PartnerNational partner. Business school with various automotive higher education programs. Collaborates with MSI on the Spanish Automotive Observatory.
• FENEVALminorGTM or Marketing PartnerNational partner. Vehicle rental association formed by thirteen provincial and autonomous associations, plus the national business association of vehicle rental companies with and without drivers, grouping multinational companies.
• ANENminorGTM or Marketing PartnerNational partner. National and international sailing institution representing the Spanish nautical sector, established in 2006, with main mission to promote nautical sector development in Spain.
• MSXminorChannel Partner/ Reseller/ DistributorNational partner. Global leading provider of business process outsourcing (BPO) services enabled by technology for automotive manufacturers.
• AER (Asociación Española de Renting de Vehículos)minorGTM or Marketing PartnerNational partner. Most representative organization and reference point for the vehicle renting sector in Spain.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Solera: Global provider of vehicle lifecycle data, including repair estimation, valuations and aftermarket insights. MSI lists Grupo Solera as a national partner, reflecting overlap on aftermarket intelligence, workshop data and vehicle valuation work that complements MSI's PINDORA/PPART products.
• Cox Automotive: Global automotive services group (Manheim, Autotrader, Kelley Blue Book) providing used vehicle market data, valuations and fleet intelligence. Comparable to MSI's FORCAR VO and aftermarket/used vehicle datasets, though with vastly broader product scope and US-centric focus.
• Kantar: Global market research firm with 80-country footprint and a dedicated automotive practice covering promotional campaign analysis. Listed by MSI as an international partner; competes with MSI on automotive market research and consumer insight engagements at much larger scale.
• S&P Global Mobility: The automotive intelligence arm of S&P Global (formerly IHS Markit), offering global vehicle forecasting, registration data and market analytics. MSI lists IHS Markit/S&P as an international partner, indicating direct overlap on automotive market intelligence products, though at vastly greater global scale.

Direct peers

• Autovista Group: European automotive data specialist covering vehicle valuations, residual values, residual forecasting and market intelligence. Comparable to MSI on vehicle data products, residual forecasting and OEM/dealer market intelligence across European markets.
• LMC Automotive: Automotive forecasting and market research firm providing global light vehicle sales and production forecasts. Directly comparable to MSI's DCP and INDEX forecasting products and to MSI's integration into the Marketing Systems group under Dr. Lewandosky's methodology.
• JATO Dynamics: Global provider of automotive market intelligence covering vehicle specifications, pricing, registrations and competitor analysis. JATO competes directly with MSI in the market data subscriptions and competitive intelligence category that anchors MSI's FORCAR/FORBIKE reports.
• Marklines: Provider of automotive industry data and intelligence covering global vehicle production, sales, registrations and supplier information. Directly comparable to MSI's market data subscriptions and dashboard products in the automotive intelligence category.
• DATAFORCE: German automotive market research firm with offices in Germany, China, Italy and Switzerland, specializing in fleet markets and demand analysis. Listed by MSI as an international partner, indicating direct overlap on automotive market data, fleet intelligence and forecasting products.

Regional players

• PROMOCAR (TNS): Specialist in permanent monitoring of automotive promotional campaigns and incentives across major European markets including Spain. Listed by MSI as an international partner, indicating overlap on Spanish promotional campaign analysis adjacent to MSI's market intelligence offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msi_oficial
• LinkedInlinkedin.com/company/msi-sistemas-de-inteligencia-de-mercado-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI Sistemas de Inteligencia de Mercado