The Celeste Hotel
The Celeste Hotel is an upscale boutique hotel adjacent to the University of Central Florida in Orlando, operating under Marriott's Tribute Portfolio with on-site dining at Aurora, 12,000+ sq ft of event space, and wedding and corporate-event venues.
- Company typePrivate
- Founded2020
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Celeste Hotel does
The Celeste Hotel is an upscale boutique hotel located adjacent to the University of Central Florida (UCF) in Orlando, Florida, operating as part of Marriott International's Tribute Portfolio soft brand. Founded in 2020 with 51-100 employees, the property serves a diversified mix of guests including UCF visitors (prospective students, families, alumni, and university-affiliated travelers), leisure visitors to the Orlando market, corporate event attendees, and wedding and social-event clients. Its positioning leverages geographic proximity to UCF combined with AAA Four Diamond-rated service standards (awarded 2025), placing it at the premium end of the Orlando boutique segment.
The hotel's core offerings include guest rooms and suites, the on-site Aurora restaurant, and over 12,000 square feet of meeting and event space used for weddings, corporate conferences, and social functions. Additional amenities include a pool, fitness center, and day-pass access through a partnership with ResortPass. A curated art program developed with UCF's School of Visual Arts and Design (SVAD) functions as both a brand differentiator and a community-engagement vehicle, embedding rotating student and faculty artwork throughout the property.
Revenue is generated through three primary streams: nightly room bookings distributed via Marriott Bonvoy's 180+ million member network, direct channels, and OTAs; food and beverage sales from Aurora restaurant and event catering; and event-space rentals for weddings and corporate functions. Distribution leverage comes through Marriott Bonvoy, OpenTable, The Knot/WeddingWire, Encore, and NACE partnerships. The property employs between 51 and 100 staff and was awarded AAA Four Diamond status in 2025, reflecting premium positioning in the Orlando market.
The Celeste Hotel firmographics
Firmographics- Name
- The Celeste Hotel
- Legal name
- The Celeste Hotel
- Website
- https://thecelestehotel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Celeste Hotel is an upscale boutique hotel adjacent to the University of Central Florida in Orlando, operating under Marriott's Tribute Portfolio with on-site dining at Aurora, 12,000+ sq ft of event space, and wedding and corporate-event venues.
- Ownership category
- akta.pro rank
The Celeste Hotel industry classification
Industry- Product category
- Boutique Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- City/Urban Convention Hotels (THAGALAA)
- akta.pro secondary industries
- Conference Retreat Hotels (THAGALAG), Convention Center–Adjacent/Connected Hotels (THAGALAD)
Keywords
Where The Celeste Hotel is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Celeste Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Accommodations: Overnight stays in guest rooms and suites. Revenue generated through nightly room rates booked via Marriott central reservations, the hotel's direct website, OTAs, and group/block bookings for events and weddings.
- Food & Beverage — Aurora Restaurant: In-house restaurant Aurora generates revenue from breakfast, brunch, lunch, and dinner service, plus bar/lounge revenue. Additional revenue streams include room service, private dining (Pegasus Private Dining Room), and holiday/special event dining packages.
- Events & Catering: Revenue from hosting weddings, social events, corporate meetings, and conferences in venues including the Celestial Ballroom, Event Lawn, Zodiac Zen Garden, and meeting rooms. Covers venue rental, catering, and event planning services.
- Day Pass / ResortPass: Non-overnight day pass access to hotel amenities (pool, fitness center) via ResortPass platform, allowing local residents and visitors to enjoy hotel facilities without an overnight stay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant menu pricing — breakfast, brunch, lunch, dinner, bar |
| Subscription | Pay-as-you-go | Overnight hotel accommodations — nightly rates |
| Transaction based/ take rate | Pay-as-you-go | Day pass — pool and fitness access via ResortPass |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Celeste Hotel product offering
Product offeringCore offering
The Celeste Hotel is a 2020-built, 110-room boutique hotel located on the University of Central Florida campus in East Orlando. Operating as a Tribute Portfolio property within Marriott International, it provides overnight accommodations, the on-site Aurora restaurant and bar, more than 12,000 square feet of indoor and outdoor event and meeting space, full-service wedding venue hosting, and ResortPass day-pass access to pool and fitness amenities. The hotel holds AAA Four Diamond certification and targets a mix of UCF visitors, leisure travelers, corporate groups, and wedding/social event business.
Product overview
The Celeste Hotel is a boutique Tribute Portfolio property near UCF offering a unified hospitality experience centered on celestial-themed luxury accommodations. The core offering includes guest rooms and suites, complemented by the on-site Aurora Restaurant for dining, extensive event and meeting spaces for corporate and social gatherings, wedding venues, outdoor pool, fitness center, and day pass access via ResortPass. Room service extends Aurora's offerings to guest rooms, creating an integrated hotel experience.
Differentiator
Problem solved
Functional benefit
Brands
- Aurora at The Celeste: The hotel's signature on-site restaurant offering American cuisine with celestial-inspired décor, featuring breakfast, brunch, lunch, dinner, and bar service.
- Endeavour Event Lawn
- Zodiac Zen Garden
- Celestial Ballroom
Products and services
- Guest Rooms and Suites Overnight celestial-themed accommodations available to leisure travelers, business guests, UCF visitors, and wedding room blocks. Rooms feature curated artwork from UCF School of Visual Arts and Design students and are bookable via Marriott Bonvoy or direct reservation.
- Aurora Restaurant On-site full-service American restaurant and bar serving breakfast, lunch, dinner, and weekend brunch to hotel guests, local residents, and event attendees. Open to the public with reservations available through OpenTable.
- Event and Meeting Spaces More than 12,000 square feet of indoor and outdoor event venues including the Celestial Ballroom (up to 300 guests), Endeavour Event Lawn (up to 150 guests), Zodiac Zen Garden, and Apollo Boardroom. Available for corporate meetings, conferences, social events, and wedding ceremonies and receptions.
- Wedding Venue Services Full-service wedding venue offering including on-site catering, ceremony and reception space across the Celestial Ballroom, Endeavour Event Lawn, and Zodiac Zen Garden, plus bridal suite access and room blocks for guests. Marketed through The Knot and WeddingWire.
- ResortPass Day Pass Day-pass access to hotel pool, fitness center, and amenities available to non-overnight guests through the ResortPass marketplace, enabling local residents and visitors to use hotel recreational facilities without booking a room.
Quantifiable outcome
- 12,000+ sq ft of event space for meetings and weddings
- +1 more outcomes
Companies that use The Celeste Hotel
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Celeste Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Celeste Hotel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ResortPassminorResortPass is a day-pass booking platform that enables The Celeste Hotel to offer day-use access to its amenities (pool, fitness center) for non- overnight guests. This extends the hotel's revenue reach to local residents and day-trippers without a hotel stay.
- UCF School of Visual Arts and Design (SVAD)coreThe Celeste Hotel has a formal partnership with UCF's School of Visual Arts and Design to showcase space and celestial-themed artwork created by UCF students and faculty in every guest room. The partnership honors UCF's space program heritage (founded 1963 to support the space program) and provides students with a venue for displaying their work. Named artists include Marcos Carrasco, Anthony DeSanto, Colleen Falco, Emily Fisher, Connor Peters, and Jacob Wan.
- Marriott International — Tribute PortfoliocoreThe Celeste Hotel operates as a Tribute Portfolio property within Marriott International's portfolio. This affiliation provides access to Marriott Bonvoy loyalty program (180+ million members), Marriott's global distribution and reservation systems, Marriott's brand standards and quality assurance, and central marketing and loyalty benefits.
- National Association for Catering & Events (NACE) Orlando ChapterminorThe Celeste Hotel hosted the January 2021 meeting of NACE Orlando Chapter, the local presence of the foremost association for event professionals and caterers globally. The event featured hospitality speaker Barry Jacobson and positioned the hotel as a venue partner for Orlando's event planning community.
- OpenTableminorAurora restaurant uses OpenTable for table reservations, enabling diners to discover and book restaurant slots through the OpenTable platform and app.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Celeste Hotel competitors and assessment
Company assessmentDirect peers
- The Alfond Inn at Rollins: Boutique upscale hotel located on the Rollins College campus in Winter Park, FL; operated by the same hospitality group as Hotel Haya. Highly comparable as a university-affiliated boutique hotel with curated art, event space, and restaurant in a secondary Florida market.
- AC Hotel Orlando Downtown: Marriott select-service boutique hotel in downtown Orlando targeting design-conscious business and leisure travelers. Comparable as a Marriott-affiliated Orlando hotel in a similar price tier competing for overlapping corporate and weekend leisure demand.
- Aloft Orlando Downtown: Marriott select-service lifestyle hotel in downtown Orlando offering modern design and limited F&B. Comparable as a Marriott-flagship competitor in the Orlando boutique/modern tier competing for similar leisure and corporate travel demand.
- Hotel Haya: Tribute Portfolio boutique hotel in Tampa's Ybor City, FL, with comparable F&B, event programming, and curated local aesthetic. Directly comparable as a Florida Tribute Portfolio boutique property with on-site restaurant and event space.
- Grand Bohemian Hotel Orlando: Upscale boutique hotel in downtown Orlando within the Kessler Collection, featuring an on-site restaurant, art gallery, and event space. Comparable as a luxury boutique with strong F&B and event components competing for the same Orlando corporate and leisure demand.
- Lake Nona Wave Hotel: Boutique lifestyle hotel in the Lake Nona development of Orlando, with curated design and F&B offerings. Comparable as a newer Orlando boutique targeting design-conscious travelers and corporate groups in the East Orlando/Lake Nona catchment.
Broad incumbents
- The Vinoy Renaissance St. Petersburg Resort: Marriott-affiliated historic resort in St. Petersburg, FL, with substantial event space and multiple F&B outlets. Comparable as a Florida Marriott full-service property competing for group, leisure, and event demand with extensive meeting facilities.
- The Ritz-Carlton Orlando, Grande Lakes: Luxury Marriott property in Orlando with extensive meeting and event facilities, multiple F&B outlets, and resort amenities. Comparable as a top-tier Marriott incumbent competing for the same premium weddings, corporate, and leisure segments in Orlando.
- JW Marriott Orlando Bonnet Creek Resort & Spa: Marriott luxury resort near Disney with extensive meeting space, multiple restaurants, and full spa. Comparable as a broader Marriott Orlando incumbent competing for premium corporate group, wedding, and leisure demand at a higher price tier.
Regional players
- Hampton Inn & Suites Orlando-East/UCF Area: Hilton select-service hotel located near the UCF campus in East Orlando, capturing price-sensitive UCF visitors, families, and business travelers. Comparable as a direct local competitor for UCF-adjacent demand in the same catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Celeste Hotel social profiles
Digital presenceThe Celeste Hotel compliance and trust
Trust signalCompliance2 records
The Celeste Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Celeste Hotel leadership team
Management profileNumber of profiles
Profiles1 record
The Celeste Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Celeste Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Celeste Hotel
What does The Celeste Hotel do?
The Celeste Hotel is a 2020-built, 110-room boutique hotel located on the University of Central Florida campus in East Orlando. Operating as a Tribute Portfolio property within Marriott International, it provides overnight accommodations, the on-site Aurora restaurant and bar, more than 12,000 square feet of indoor and outdoor event and meeting space, full-service wedding venue hosting, and ResortPass day-pass access to pool and fitness amenities. The hotel holds AAA Four Diamond certification and targets a mix of UCF visitors, leisure travelers, corporate groups, and wedding/social event business.
Is The Celeste Hotel a public or private company?
The Celeste Hotel is a private company. It is classified as unknown and is currently operating.
When was The Celeste Hotel founded?
The Celeste Hotel was founded in 2020. It employs 51 to 100 people.
Where is The Celeste Hotel based?
The Celeste Hotel is headquartered in Orlando, United States, in the North America region.
How does The Celeste Hotel make money?
Four revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage — Aurora Restaurant, events & Catering and day Pass / ResortPass.
Who are The Celeste Hotel's main competitors?
Direct peers on record are The Alfond Inn at Rollins, AC Hotel Orlando Downtown, Aloft Orlando Downtown, Hotel Haya, Grand Bohemian Hotel Orlando and Lake Nona Wave Hotel. Broad incumbents are The Vinoy Renaissance St. Petersburg Resort, The Ritz-Carlton Orlando, Grande Lakes and JW Marriott Orlando Bonnet Creek Resort & Spa. Hampton Inn & Suites Orlando-East/UCF Area is listed as a regional player.
Does The Celeste Hotel have an API?
No public API is recorded for The Celeste Hotel.
What industry is The Celeste Hotel in?
The Celeste Hotel's product category is Boutique Hotel. Its primary akta.pro industry code is THAGALAA, City/Urban Convention Hotels, with a secondary code of THAGALAG, Conference Retreat Hotels. Its NAICS code is 72111 and its SIC code is 7011.